Change the reward. Change the game. | Will Cromack | TEDxKelowna
Summary
TLDRThe video script narrates the transformative power of sports, emphasizing the need to shift focus from a win-at-all-costs mentality to fostering a culture of teamwork, values, and learning. The speaker, a soccer coach, shares a personal story of leading a young team affected by cancer, illustrating how aligning sports with a meaningful cause can motivate players and create a positive impact. The narrative advocates for a paradigm shift in sports culture, where the emphasis is on skill development, resilience, and community engagement, ultimately using sports as a tool for personal growth and social change.
Takeaways
- 😤 'Pressure and expectations from the sidelines can negatively impact young athletes' performance.'
- 🏆 'The speaker believes sports have the potential to solve global issues but need a cultural shift to do so.'
- 🤔 'The speaker, a soccer coach, is frustrated with the current state of youth sports and its focus on winning at all costs.'
- 👶 'A team of ten-year-olds, all affected by cancer, inspired the speaker to use sports as a means to address larger issues.'
- 💡 'The speaker implemented a system where the kids could earn rewards for their performance towards a cause, changing their motivation.'
- 🎯 'By focusing on skill development and a common cause, the team's performance and team culture improved significantly.'
- 👨👩👧👦 'The speaker argues that sports culture should prioritize team values and learning over winning to create a positive environment.'
- 🚫 'The current sports culture, with its win-at-all-costs mentality, is driving kids away from sports and causing issues with health and happiness.'
- 💪 'When kids play for a cause, they learn essential values like teamwork, empathy, and resilience, which are crucial for their development.'
- 🌟 'A small shift in focus from winning to skill development and a common cause can lead to a significant positive impact on sports culture and the community.'
Q & A
What is the main issue the speaker addresses in the world of sports?
-The speaker addresses the issue of sports culture and the pressure from sidelines that often detracts from the true potential of sports to bring out the best in humanity, particularly in youth sports.
Why does the speaker believe sports have the potential to change the world?
-The speaker believes sports have the potential to change the world because of their infrastructure, reach, and influence, which can help solve global issues if the culture of sports is improved.
What is the speaker's profession and how does it relate to the script's theme?
-The speaker is a soccer coach, and his profession directly relates to the script's theme as he discusses the need to fix sports culture and the impact it has on young athletes.
What is the story of the 'little squirrels' team mentioned in the script?
-The 'little squirrels' team is a group of ten-year-olds whose families have all been impacted by cancer. The speaker uses this team as an example to show how sports can be more than just a game and can be used as a tool for a greater cause.
How did the speaker involve the 'little squirrels' team in a cause beyond just playing soccer?
-The speaker involved the 'little squirrels' team in a cause by tying their soccer skills and performance to raising money for cancer research, turning their efforts on the field into a contribution towards fighting cancer.
What was the impact of focusing on a cause on the 'little squirrels' team's performance and attitude?
-Focusing on a cause led to a significant change in the team's performance and attitude. They became more motivated, worked harder, and their games transformed from being just about winning to making a difference.
What is the 'solar eclipse of sports' mentioned in the script?
-The 'solar eclipse of sports' is a metaphor used by the speaker to describe the moment when the purpose of sports is put in front of the competitive aspect, overshadowing the win-at-all-costs mentality.
Why is the speaker concerned about the high dropout rate of kids from sports?
-The speaker is concerned about the high dropout rate because it indicates a deeper issue with the current sports culture that prioritizes winning over personal development, which can negatively impact kids' health and happiness.
How does the speaker suggest changing the sports culture to better support kids?
-The speaker suggests changing the sports culture by focusing on skill development, fostering a purpose-driven team culture, and aligning the values of sports with the desired outcomes for the kids, such as kindness, teamwork, and resilience.
What is the significance of the speaker's call to 'play better' at the end of the script?
-The call to 'play better' signifies a broader call for improvement in sports culture, where the focus shifts from winning to personal and team development, creating a more positive and impactful experience for all involved.
Outlines
😀 The Power of Sportsmanship
The speaker, a soccer coach, passionately discusses the potential of sports to change the world for the better. They emphasize the need to improve sports culture and infrastructure to unlock its full potential. The coach shares their personal experience of coaching a young team dealing with the impact of cancer, highlighting the importance of teamwork and values. They recount how they motivated the team to practice and improve by linking their efforts to a cause, showing that sports can be a tool for more than just winning games.
😃 Transforming the Game with Purpose
The coach narrates how they transformed a soccer team's approach to the game by focusing on development and a cause rather than just winning. They recount a specific instance where the team aimed to achieve a hundred passes as a way to contribute to fighting cancer. This shift in focus led to a remarkable improvement in the team's performance and a change in the overall atmosphere, demonstrating the impact of a purpose-driven approach on team culture, values, and the learning process.
😄 Cultivating a Purpose-Driven Team Culture
The speaker delves into the importance of creating a purpose-driven team culture in youth sports. They argue that the current win-at-all-costs mentality is detrimental to the development of young athletes and can lead to negative behaviors. By choosing a cause to play for, the team's values become more than just words, and the players learn essential life skills such as teamwork and resilience. The coach emphasizes that focusing on skill development and overcoming adversity is crucial for building a winning mentality and a positive sports culture.
😁 Changing the Game for the Better
In the final paragraph, the coach calls for a change in the way sports are approached, advocating for a shift in focus from winning to learning and personal growth. They highlight the positive outcomes of this approach, such as reduced bullying, environmental awareness, and community building. The speaker encourages others to become a part of this change, emphasizing that a small shift in focus can lead to a significant paradigm shift in sports culture, ultimately benefiting the players and the community as a whole.
Mindmap
Keywords
💡Sportsmanship
💡Cancer
💡Team Culture
💡Development
💡Sidelines
💡Cause
💡Resilience
💡Skill Acquisition
💡Accountability
💡Winning Mentality
💡Community
Highlights
The speaker passionately argues that sports can change the world but needs a cultural shift.
The need for sports to be more than just games to address global issues.
The speaker's personal experience as a soccer coach and the challenges faced in youth sports.
The story of a young team dealing with the impact of cancer, highlighting the potential of sports to provide support.
Innovative coaching technique: using sports to raise awareness and funds for cancer.
The impact of a purpose-driven team on changing the culture of sports.
How focusing on skill development rather than just winning can transform the sports experience.
The importance of creating a supportive and positive sports environment for children.
The speaker's realization that sports can be a tool for teaching life values and resilience.
The concept of 'Eclipse of Sports' where purpose is put in the way of the win-at-all-costs mentality.
The speaker's experience of how a single focus change can lead to a significant cultural shift in sports.
The role of parents and adults in shaping the culture of youth sports.
The alarming statistics on children quitting sports due to a toxic culture.
The speaker's call to action for coaches and parents to change the reward system in sports.
Examples of how sports can be used to teach important life skills and values.
The potential of sports to bring communities together and create positive change.
The speaker's vision for a future where sports are used to develop better people and players.
Transcripts
what are you doing are you kidding me
that is ridiculous listen get up off the
bench he's gonna play like that
seriously you're going in don't want it
to cash if you score a goal we got to
have this win man I need the trophy I
mean we need the trophy run hard
pressure left no right no down no up no
right you'll skate hard in the corner
pressure no not down the middle
come on sports everyone super fun have
you ever been to a court like that for
field maybe you've been on the ice if
you remember that day someone you loved
was on the sideline maybe sometimes
that's even you the world is full of
many challenges but few arenas bring out
the worst in humanity quite like sports
but I still believe that sport can
change the world we just need it to be
more with its infrastructure its reach
its influence Sport has the potential to
help us solve so many of these global
issues but first we have to fix sport
culture to truly unlock all that
potential I think it's time we learn to
play better so I'm a soccer coach and
plan for all my life that's what I do
morning noon and night I wake up I think
about sports I think about what I'm
gonna do tonight with the kids how I'm
gonna help I'm gonna teach them stuff
about teamwork values bring them some
skills maybe some tools they can take
with them
I talked to coaches I read articles I am
the quintessential soccer nerd in fact
there's a game going on right now and I
can't wait to get off to go watch it
that's what I do that's what I think
about but I have to be honest with you
it's frustrating you show up on the
weekend you've done all this work and
practice you've really helped
everybody's paying attention and then it
all the roads the second the whistle
goes that when it all cost sideline
pressure just comes to bear
and the kids do what the kids do they
listen they freeze up nothing happens so
really we have to fix sport in order to
bring out some of these things that we
need to happen in the world for our kids
sport can be a tool I'm gonna tell you a
little story about an awesome little
team I had a few years back ten year old
fantastic little squirrels you know the
kind that have like no attention span
but they bring you like great energy all
you can do is like where you come over
here you're trying to teach them
something but they're really kind of
teaching you to be fit because you got
to run around after them this was my
favorite team of all time
they taught me more about life than any
group of people any articles anything
I've ever done before they were all of
them all their families had been
impacted by cancer it was ridiculously
shocking top to bottom a group of 10
year olds that were coming to practice
and at home they were dealing with
massive issues this is when I knew sport
needed to be more sport needed to be
something bigger than just the game we
had to do something we had to give them
escapes to come just hang out run
release that's a big issue to be dealing
with when you're 10 anyways I asked
these guys I said hey guys I know you're
dealing with a lot of home but who's
interested in fixing cancer of course
those little squirrels who are all going
to be professional athletes astronauts
firemen doctors they all said yes
obviously coach that's easy just put it
on the list
and by the way will you drop the ball
already we're kind of getting bored now
what now what do I do
I've convinced a whole bunch of 10 year
olds that we're gonna go fix cancer then
we're gonna have to teach in the play of
soccer as well and then I thought this
is the moment that everything changed I
thought what if we took all those skills
those demonstration of tasks and
techniques that teamwork and instead of
Asuna go school growls and get points on
the weekend instead of rewarding them
for that sort of stuff we said hey
demonstrate this stuff and we'll give
you a small little rewards towards your
cause towards fixing cancer just show up
on the weekend and do this stuff will
make a difference I had 10 bucks in my
jeans I said hey guys I got 10 bucks
I'll give you 10 bucks if you get a
hundred passes this weekend that's what
we've been working on 10 bucks
that's like a million licorice --is when
you're like 9 and 10 we're in we got
this coach we got this so off we went
off we went
now I'm looking in the mirror going
here's my next problem how we gonna get
to a hundred passes we hadn't got past
30
in fact when everybody's yelling we
don't do anything except kick it and get
it out of the way and oh my god but we
went to work it maybe look in the mirror
and I said I'm gonna help these guys all
our coaches did all the adults did we
started focusing this is what you got to
do and then in the flow of practice
something interesting we just tell him
hey don't forget why you're doing this
don't forget why and what you're up to
nothing more nothing less
of course millisecond is this long so we
can't really talk forever can we
weekend's come and there we go
we've got the whistle about to blow one
last cheer one last reminder hey this is
what you're up to and out they go and oh
my word it was like angels that blessed
our little squirrels with soccer powers
Pass pass move move shake shake I
couldn't believe it and I wasn't just me
that was dumbfounded the sidelines
almost quiet what's going on out here
and then the really funny part the fun
the fun stuff at the end of the game the
whistle blows and off they sprint just
like usual but not to me their coach not
to their parents to the stats dad what
do we get what do we get what's the
number what's the number did we do it
just with that one little shift that one
little focus change the game had change
for them there was a new victory in town
one tiny little shift towards
development Oh
and a cause to motivate had changed the
game for the players for the coaches for
the parents and now the community and
that one little shift had made a massive
impact on three key areas necessary for
great sport team culture team values and
the learning process culture is king
that's what every great business is
gonna tell you every great team every
great player you got to have the right
culture points standings stopwatches
pressure rides to the game are you gonna
win today are you gonna score a goal
scholarships Pro contracts money
registrations fees pressure come on you
got to be the one you should get picked
is it her is it me are we gonna make the
team stress that's your default culture
a win it all costs sidelines don't
address that every moment that's what
you're gonna get
it's like a full-time job for a
volunteer coach they love that they love
the emails as well just send more emails
about your kid fantastic these phone
calls as well especially on Sundays now
when we injected as a cause right into
our little soccer team what we did was
we invited a conversation in a language
our parents and adults already
understood we didn't try to teach them
about soccer they didn't really know
every layer of all the things to do with
sport development that takes years but
they did understand giving caring
empathy working towards a common outcome
in fact we didn't eradicate that when it
all cost sidelines nor did we even
reprimand parents for having pride in
their child no we just met them at a
place that they already knew a culture
of giving it was like we created a solar
eclipse of sports we put purpose in the
way now consider that same team we're
just talking about one of the lads makes
a bad pass
normally that sideline gets a little
louder a little more tense you can kind
of taste it but on that team if you knew
that that pass was intended to make a
difference to friends and family if he
knew it was to help the team out do you
think adults would think twice about
yelling even for just the split second
it takes to regain some perspective I
think they would I know they would I've
seen it
that's the Eclipse the truth is kids are
spinning quitting sports in droves up to
70% quit before the age of 14 this isn't
a sport issue this is a health and
happiness issue a win at all costs
sideline drives people away and then all
the problems come from their health
happiness etc a culture that's Purpose
Driven that retains now we've got a
place where people can show up and be
themselves do the best they can be know
that they're a member of a team that has
to be doing something together it's
about better playing environments now
we've got a culture to build from well
wanted kids to be great people don't we
grow up to be nice happy healthy all the
things that we wanted when they first
came into the world now go take a look
at youth sport websites they tell you
the exact same thing happiness
friendship teamwork cooperation learn to
work together so we throw our kids
willingly in there at five years old and
say get at her go learn all that stuff
now go to a rank a gym or a court field
somewhere and tell me what you really
see the same screams we heard before
adults yelling at youth referees
individualism my kids got to make it I
got to get to the next level we got a
win there's a scholarship at the end of
this road quick Kula search reveals the
disgusting status for today thousands of
911 aid on behalf of youth referees
adults fighting on the sidelines
just do a little youtube search
fantastic theater and even murder
seriously people are killing themselves
over youth sports hardly the values
proclaimed and certainly not building
better humans using sport but when you
have a purpose-driven team those values
have to show up moment to moment it's
not just a conversation or a billboard
or a brochure no you have to actually
live it because you're playing for it
these values actually show up and you
have to be a part of them because the
team is up for it the truth is
scientists know that kids who perform
kindness acts on a regular basis are
more accepted more liked and grow up
with greater self-esteem and that's
actually what we wanted in the first
place for our kids wasn't it
when you choose a cause to play for you
actually have to learn teamwork you
actually have to learn about how it is
that attain goals to help one another to
make a difference now sport is being
used to its potential grade four to
grade five grade six to grade seven
that's how you do it in school it's a
process that's what we do
but not so much in sports when it all
costs culture is there it disfigures
that learning perspective it disfigures
the process you see wins scores points
they're all just too tangible they're
immediate feedback we love that hit an
instant gratification got to get that
hit nice little drug of did we win we
being us as adults with the kids mmm
they don't really care unless you do so
really at the end of the day we have to
change that mentality because mastery
and learning a skill is actually
difficult it takes forever time and
effort and practice that
what we really want them to learn those
are tools that people can take with them
for the rest of their life to truly be a
master is not easy but we're people we
love the easy way it out so much so
we've been paying for it for years $5.00
for a goal $10 for a win ice cream if
you bring home the cup but when you
choose to have a cause involved and you
focus in on the development process the
things that are necessary for that age
or that level of player they work hard
because they know they're going to make
a difference they work hard because they
know they're learning never been a
player in the history of sport that ever
came home and said God that was terrible
I learned something today scientists
know that skill acquisition is the basis
and foundation of having confidence as
you grow up early ones have never proven
to do that when we reallocate the donut
money and we focus on the skills we're
truly saying that we're looking at the
basis and foundation of long-term sport
success and when they have to fight to
overcome some of the more difficult
things to do the mastery they actually
are overcoming adversity that's the
foundation of a winning mentality
resilience those are tools we want our
kids to have in every arena for the
future now sport is really reaching its
potential better people that are players
and the funny thing is this if you've
actually mastered a skill and you've
really worked hard to gain the necessary
tools in the long run you'll probably
even win team culture values overcoming
adversity skill acquisition learning
accountability to your team yourself
your cause all with one little shift one
little focus change one massive paradigm
shift for our kids
change the reward and you breathe life
into you sport culture we do see sport
change in the world in fact every
weekend we're in awe as teams play
better
that's wort bullying to help the
environment to help each other to play
for their families to make a difference
we see coaches teaching really bringing
out that winning mentality because they
care about their kids learning we see
people and cultures coming together
that's what sport can do but millions
and millions of kids go out every
weekend to their sporting event waiting
for someone to guide them to give them
the tools to help support them make a
difference in their future you can be
that difference you can make that change
with just one little process shift
change the reward and you change the
game it's time we all go play better
you
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