Ngobrol Bisnis Tapi Nagih x Podcast Ancur: Dari Jualan Sepatu Sampai ke Sambal Eps 4.1

Summary

The video features a lively conversation about business ventures, specifically focusing on Bu Rudi's sambal and Tio's coffee shop, Toko Tugu. Bu Rudi shares how her spontaneous idea of making sambal evolved into a successful business, while Tio discusses his passion for promoting Indonesian coffee and supporting local farmers. The discussion highlights their entrepreneurial journeys, challenges, and the unique aspects of their products. The interaction is filled with humor, camaraderie, and practical insights, making it engaging and informative.

Takeaways

• 😀 The name 'Bu Rudi' for the sambal brand was inspired by the owner's husband, Rudy.
• 🌧️ The conversation includes humorous remarks about hunger and rainy weather.
• 🚗 The driver is referred to as an 'ojol' (online motorcycle taxi), highlighting the delivery service.
• 🍛 There is a discussion about the challenge of sharing food costs and inviting others to join.
• 🎉 Tio from Tugu Coffee and the owner of Bu Rudi's Sambal discuss their businesses.
• 🔥 Bu Rudi's sambal business started spontaneously and became successful due to high demand.
• ☕ Tugu Coffee aims to support Indonesian coffee farmers by increasing local coffee consumption.
• 💡 The businesses aim to maintain sustainability and contribute positively to their respective industries.
• 🏢 Bu Rudi's business evolved from selling sambal to running a restaurant in Surabaya offering various Javanese dishes.
• 🌍 Both businesses emphasize their connection to Indonesian culture and aim to promote local products.

Q & A

Why is the sambal named 'Bu Rudi'?

The sambal is named 'Bu Rudi' because 'Rudi' is the name of the creator's husband. Additionally, it is called sambal because it is spicy.

What is the initial reason for starting the sambal business?

The sambal business started spontaneously, without planning, as an attempt to create something that could generate income. It was initially just an experiment that turned out to be successful.

How did the sambal business evolve over time?

The sambal business evolved from experimenting with leftover fish and shrimp after fishing trips. Friends suggested selling it, and it eventually became a business around the year 2000, about 15 years before the transcript's present time.

What were Bu Rudi's initial business ventures before sambal?

Before the sambal business, Bu Rudi was involved in the shoe business.

What is the concept behind 'Toko Kopi Tugu'?

The concept behind 'Toko Kopi Tugu' is to contribute to the Indonesian coffee industry by increasing the demand for local coffee and supporting local farmers. The name 'Tugu' was chosen because it means 'buy' in Javanese, reflecting the goal of encouraging daily coffee purchases.

How does Tio, from 'Toko Kopi Tugu', view the coffee industry?

Tio sees the coffee industry as an opportunity to support Indonesian coffee farmers and increase the consumption of local coffee. He aims to promote the diversity of Indonesian coffee flavors and ensure a sustainable ecosystem.

How did 'Toko Kopi Tugu' start?

'Toko Kopi Tugu' started around 2008 with a small place, aiming to learn about the coffee business and contribute more to the coffee industry.

What challenges do the businesses face in terms of competition?

Both 'Sambal Bu Rudi' and 'Toko Kopi Tugu' face competition in their respective markets. They must continuously innovate and adapt to maintain their customer base and stand out against competitors.

What products does 'Sambal Bu Rudi' offer besides sambal?

'Sambal Bu Rudi' offers a variety of Javanese dishes, with about 20 different types of food available at their place in Surabaya.

How does Tio from 'Toko Kopi Tugu' ensure the uniqueness of their coffee?

Tio ensures the uniqueness of their coffee by offering different grades and varieties, including specialty and regular grades. They also emphasize the distinct flavors of Indonesian coffee.