TOKO KOPI TUKU | ANDANU PRASETYO - BISNIS KOPI, BUKAN BERARTI HARUS CINTA KOPINYA

Summary

In this insightful video, the founder and CEO of Toko Kopi Tuku, Andanu Prasetyo (Mas Tio), shares the story behind his journey into the coffee industry. Starting from a small coffee shop in Cipete, Jakarta, he talks about his passion for coffee, the challenges of running a coffee business, and his vision of increasing coffee consumption in Indonesia. From humble beginnings to becoming a popular coffee brand, Mas Tio discusses the importance of community engagement, sustainable practices, and the role of coffee in connecting people. He also highlights Toko Kopi Tuku’s growth and its commitment to supporting local farmers.

Takeaways

• 😀 Toko Kopi Tuku, a prominent coffee shop in Jakarta, was founded by Andanu Prasetyo, also known as Mas Tio, and has gained popularity for its unique approach to coffee and the coffee culture in Indonesia.
• 😀 Mas Tio's journey into the coffee industry began in 2008 when he started learning about coffee and barista skills. He was determined to explore the craft and understand coffee's deeper qualities.
• 😀 Toko Kopi Tuku's mission is to increase coffee consumption in Indonesia, providing affordable and high-quality coffee while supporting local coffee farms and the coffee culture.
• 😀 The shop initially gained attention by offering affordable iced coffee, with drinks like Es Kopi Susu becoming a staple. The combination of coffee with palm sugar syrup was a notable innovation.
• 😀 Toko Kopi Tuku aims to make coffee accessible to a wide audience by focusing on building a community in its local neighborhood of Cipete, Jakarta, rather than aiming for national fame.
• 😀 Despite Mas Tio's deep connection to the coffee industry, he wasn’t always an everyday coffee drinker himself. His passion grew over time, particularly through working with coffee for his business.
• 😀 The business model behind Toko Kopi Tuku emphasizes customer relationships and maintaining a consistent product. They focus on making their coffee offerings affordable and approachable for daily enjoyment.
• 😀 Mas Tio emphasized the importance of simplicity and community in running a coffee shop, highlighting how social interactions around coffee are more important than the technicalities of the coffee itself.
• 😀 The shop's coffee blends are carefully selected, with unique combinations sourced from regions such as Aceh, Kerinci, Garut, Bali, and Flores. These blends aim to satisfy local tastes while staying affordable.
• 😀 Toko Kopi Tuku has continued to evolve its offerings, including introducing bottled coffee for take-away options, addressing the growing demand for convenience and maintaining their environmental responsibility by trying to reduce waste.

Q & A

How did Andanu Prasetyo, the CEO of Tuku Coffee, get involved in the coffee industry?

Andanu Prasetyo, also known as Mas Tio, first encountered coffee in 2008 and became deeply involved in the industry over the years. He explored various coffee cultures, traveling to cities like Melbourne, Jogja, and Melbourne to learn about coffee preparation and consumption. This exploration led him to start his own venture in 2015.

What were the initial challenges faced by Tuku Coffee when it started?

When Tuku Coffee started in 2015, it faced several challenges due to limited resources and a small space. The team, consisting of only three baristas, worked hard to maximize available resources, focusing on delivering high-quality coffee while keeping costs low. The early days involved making coffee with minimal equipment and relying on creativity to attract customers.

Why did Andanu Prasetyo choose to enter the coffee industry despite not being a coffee enthusiast initially?

Though Andanu wasn't initially a coffee enthusiast, he loved the positive vibes and community-building aspects that coffee culture offered. He saw coffee as more than just a product but as a medium for connection, social interaction, and building a culture around it. Over time, he grew to love the industry and realized its potential for creating a sustainable business.

What makes Tuku Coffee's approach to coffee different from other coffee shops?

Tuku Coffee differentiates itself by focusing on creating affordable, high-quality coffee that can be enjoyed every day. The shop emphasizes building strong local communities, especially around Cipete, by fostering regular interactions and making coffee accessible to everyone. Their goal is not just to sell coffee, but to engage people and create a positive, social experience.

What is the significance of the name 'Tuku' for the coffee shop?

The name 'Tuku' comes from the Javanese word for 'buy,' reflecting the mission of Tuku Coffee: to make coffee affordable and accessible for everyday consumption. It symbolizes the shop's focus on increasing coffee consumption in Indonesia and helping create a sustainable coffee culture.

How does Tuku Coffee balance sustainability with their business operations?

Tuku Coffee strives to reduce waste and environmental impact. The company is actively working on minimizing carbon footprints and exploring eco-friendly alternatives to common practices. They are committed to using sustainable ingredients like palm sugar and local products, aligning with their values of promoting sustainable practices in the coffee industry.

What are the most popular drinks at Tuku Coffee?

The most popular drinks at Tuku Coffee are iced coffee with brown sugar, hot coffee, and iced black coffee. These drinks reflect the brand's commitment to simple, high-quality coffee that suits a wide range of tastes and preferences.

What does Andanu Prasetyo envision for the future of Tuku Coffee?

Andanu envisions Tuku Coffee as a hub for local communities, focusing on building meaningful connections rather than expanding the brand nationwide. He wants Tuku Coffee to remain relevant in people’s daily lives and continue to provide a sense of belonging and warmth through quality coffee.

How does Tuku Coffee engage with its local community in Cipete?

Tuku Coffee emphasizes local community engagement by building relationships with neighbors in Cipete. They focus on fostering a sense of familiarity and friendship with regular customers, and they avoid focusing on social media fame or broader national recognition. Their goal is to keep the store small but impactful by developing strong ties with the local customer base.

What advice does Andanu Prasetyo have for aspiring coffee shop owners?

Andanu advises aspiring coffee shop owners to focus on their own strengths and what they can offer to their local community. He stresses the importance of understanding the market and community needs rather than just focusing on having deep technical knowledge of coffee. Building a strong connection with customers and creating a welcoming atmosphere is key to success.