Ngobrol Bisnis Tapi Nagih x Podcast Ancur: Founder Toko Kopi Tuku dapat Pencerahan Bu Rudy Eps 4.2

Summary

The transcript features an engaging discussion about maintaining a successful business, using 'Bu Rudi's Sambel' as an example. Key points include the importance of having a unique product, consistently improving quality, understanding market needs, and effective financial management. Bu Rudi shares insights on adapting to changing generations, innovating with new products, and the significance of detailed transaction records. The conversation also highlights the challenges and perseverance required in business, emphasizing the need for passion, planning, and continuous learning.

Takeaways

• 😀 The speaker emphasizes the importance of having a unique characteristic in business to stand out in the market.
• 🏪 The speaker discusses the strategy of maintaining a business by adapting to the community and offering a distinctive taste, such as their sambal.
• 📈 There's a focus on the continuous improvement and innovation in products to keep up with customer preferences and market demands.
• 👕 Mention of expanding the business to include merchandise like t-shirts and small printed items to increase brand recognition.
• 👵 The speaker, referred to as 'Bu Rudi,' highlights the legacy and tradition of her family business and the importance of maintaining quality across generations.
• 🎣 A metaphor is used about fishing for various types of fish, which could represent diversifying the business offerings while maintaining a unique flavor profile.
• 📊 The speaker talks about the importance of detailed financial record-keeping for the long-term success and health of the business.
• 💡 There's an emphasis on understanding market needs and innovating to meet those needs, as well as adapting to changes in consumer preferences.
• 🌏 The ambition to expand the business globally, with a goal to strengthen and introduce Indonesian products to the world.
• 👨‍👧‍👦 The speaker expresses the desire to pass on the business to the next generation and the importance of them continuing the legacy of quality and innovation.
• ⏰ The script mentions the dedication and hard work involved in running a business, including waking up early and constantly thinking about business solutions and strategies.

Q & A

Why is the sambal named after 'Bu Rudi'?

The sambal is named after 'Bu Rudi' because it is spicy, and her husband's name is Rudy.

What is the key strategy for business competition according to Bu Rudi?

Bu Rudi emphasizes the importance of having a unique characteristic in your product to stand out in the market.

How does Bu Rudi maintain the quality of her products?

Bu Rudi personally controls the quality of her products daily and continuously works on improving them.

What is Bu Rudi's approach to managing her business?

Bu Rudi mentions that she does not fully understand management but relies on a trusted assistant and keeps a close watch on the production process.

How did Bu Rudi start her sambal business?

Bu Rudi started by selling pecel (a traditional Javanese salad) on the side while running her shoe business, which eventually led to her sambal business.

What is Bu Rudi's latest culinary innovation?

Bu Rudi is working on creating a new dish featuring salmon head cooked in a Javanese style.

What are Bu Rudi's future business goals?

Bu Rudi aims to expand her business globally and introduce Indonesian flavors to a wider audience.

How does Bu Rudi ensure her business stays relevant across generations?

Bu Rudi focuses on innovation and maintaining high-quality standards, ensuring her products appeal to new generations.

What role does financial management play in Bu Rudi's business?

Bu Rudi emphasizes the importance of detailed financial record-keeping and relies on her banking partner, BTN, for financial services.

What advice does Bu Rudi give to young entrepreneurs?

Bu Rudi advises young entrepreneurs to understand market needs, innovate, and meticulously manage their finances for long-term success.

Outlines

00:00

😀 Family Business and Unique Flavors

The first paragraph introduces a family business specializing in a spicy condiment called 'sambel'. The business is named after the owner's husband, Rudy. The speaker discusses the importance of having a unique characteristic to stand out in the market, emphasizing the need for a distinctive taste that will be remembered by customers. The business has expanded to include not only coffee but also snacks and other products, with a focus on maintaining quality and customer satisfaction. The speaker also mentions the challenges of managing the business across generations and the importance of adapting to changing customer preferences.

05:01

😄 Business Expansion and Customer Engagement

In the second paragraph, the speaker talks about the business's growth and the desire to expand further. There is a humorous anecdote about fishing, which serves as a metaphor for business opportunities. The speaker highlights the importance of maintaining quality and adapting to the market while also considering long-term goals. The discussion includes the idea of opening a coffee shop that appeals to young people and the importance of understanding market needs before starting any business venture.

10:02

😉 Innovation and Financial Management

The third paragraph focuses on the continuous innovation in the business and the speaker's aspirations to create new menu items. There is an emphasis on understanding market needs and the importance of financial management. The speaker mentions the use of BTN (Bank Tabungan Negara) for secure and detailed transaction records, which helps in the long-term sustainability of the business. The paragraph also touches on the challenges of maintaining quality and the importance of documentation in business operations.

15:10

😌 Early Mornings and Problem Solving

The fourth paragraph describes the speaker's daily routine, starting with waking up early to prepare for the day's business. It discusses the importance of being proactive in solving problems and the need for innovation to meet market demands. The speaker shares personal anecdotes about selling satay and dealing with customers, emphasizing the importance of detailed record-keeping and financial planning for the success of a business.

20:11

🤔 Long-Term Thinking and Business Growth

In the final paragraph, the speaker reflects on the importance of thinking long-term in business. They discuss the need for a structured approach to business growth and the importance of learning from the process. The speaker also talks about the challenges of starting a business and the necessity of understanding that success requires time and effort.

Keywords

💡Sambel

Sambel is an Indonesian spicy condiment made from a variety of ingredients, typically including chili peppers. In the context of the video, Sambel is not only a food item but also a business venture. The speaker mentions creating a unique Sambel to differentiate from competitors in the market, emphasizing the importance of having a distinctive characteristic to be remembered by customers.

💡Business Strategy

Business strategy refers to the methods and plans a company uses to achieve its goals and stay competitive. In the script, the speaker discusses the importance of having a unique selling proposition, such as a special Sambel recipe, to stand out among competitors. This strategy is crucial for maintaining a business and attracting customers.

💡Quality Control

Quality control is the process of ensuring that products meet certain standards. The speaker in the video emphasizes the importance of maintaining quality in their products every day, which is a key aspect of their business strategy. By controlling the quality, they ensure customer satisfaction and repeat business.

💡Innovation

Innovation is the process of introducing new ideas or methods. The script mentions the need for constant innovation in business, such as creating new recipes or improving existing ones, to stay relevant and meet market demands. The speaker talks about adding new products to their offerings, like coffee and snacks, to diversify and attract more customers.

💡Market Needs

Understanding market needs is essential for any business to succeed. The video script discusses the importance of catering to what the market wants, such as creating a product that is different from others in the market. This concept is central to the speaker's business approach, as they aim to innovate and meet the evolving demands of their customers.

💡Branding

Branding is the process of creating a unique name, symbol, or design that identifies and differentiates a product from others in the market. In the video, the speaker talks about creating a memorable brand by having a unique product, such as a special Sambel, which helps in building a loyal customer base.

💡Financial Management

Financial management involves organizing and planning a business's financial activities. The speaker mentions the importance of keeping detailed records of transactions and understanding the financial aspects of the business. This includes using banking services like BTN (Bank Tabungan Negara) for secure transactions and better financial control.

💡Customer Service

Customer service is the provision of assistance to customers before, during, and after a purchase. The script mentions the importance of good customer service, such as providing a variety of products and ensuring customer satisfaction, which is a key factor in the success of a business.

💡Succession Planning

Succession planning is the process of identifying and preparing future leaders to fill business leadership roles. The speaker in the video talks about the desire for their children to continue the business, emphasizing the importance of passing on the business to the next generation to ensure its longevity.

💡Entrepreneurship

Entrepreneurship is the process of designing, launching, and running a new business. The video script features an entrepreneur who is passionate about their business, constantly innovating, and finding ways to improve and expand their offerings. The speaker's story exemplifies the spirit of entrepreneurship.

💡Market Competition

Market competition refers to the rivalry among similar business entities in the same industry. The speaker discusses the competitive nature of the market and the need to differentiate their products to stand out. This concept is central to the video's theme of business survival and growth in a competitive environment.

Highlights

The importance of having a unique characteristic in business to be remembered by customers.

The challenge of maintaining a business amidst competition and the need for a distinct identity.

The strategy of not just selling coffee but also offering a variety of snacks and sambal to meet market demands.

The concept of branding and its impact on customer loyalty.

Transcripts

Kalau Bu Rudi Kenapa namanya

Kenapa namanya sambel karena pedes

kan Suamiku namanya Rudy

[Musik]

kompetitor bisnis

kalau masing-masing eh strategi bisnis

dengan kompetitor dari toko dulu mungkin

bertahan nih bertahannya gimana sebelum

sesi ini aku sudah kelas dulu tadi nabur

di preman pesan utamanya memang kita

harus punya ciri khas gitu kan Ibu juga

bilang kita tuh kalau aku bikin sambel

harus bikin yang beda sama dia pasar Nah

aku pun juga bikin buku juga mau

cepetnya sebanyak apapun selama kita

punya karakter pasti kita diingat Apakah

kita akan dibeli terus-terusan itu kan

masalah cycle-nya tapi makanya eee

dengan kita mengangkat toko dengan

konsep tetangganya tapi dengan cita rasa

kopinya dari situ harapannya banyak

sebuah kalau beli kayak hidupku tuh

Pokoknya cukup banget jadi nanti mainnya

kalau sekarang datangnya cepetnya ada

tosserbakunya itu isinya eh

Jadi udah nggak cuma kopi aja tadi kalau

ditanya kita ngomongin produk Apple dulu

kita non coffee sudah ada toko depan

untuk cemilan-cemilannya sudah ada

segowo itu sego iso digowo Bu Jadi

makanan-makanan yang tinggal dikasih

sambal Budinya Bu jadi nanti kalau Bu

Rudy masuk

sih tadi bahwa nanti ada kaos di sana

ada barang-barang printil yang kecil

bahkan Bukan Kita Yang pengen bikin kita

cuma pengen hadir kalau ada kan seperti

ini nanti tergantung tenaga tubuh

senangnya apa kita mengarahkan ke sana

karena kunci dari semuanya kita coba

pengin mendengarkan tentang tuku maunya

apa dan kita memberikan yang terbaik

keren banget itu tuku to be true ya

berarti ya

Wah gua butuh podcast hancur

ini kan kalau misalnya yang senang beli

beli kopi itu gua tuh berarti disebutnya

tetanggaku ya kalau Bu Rudi ada yang

paling sabar sambalado mungkin

[Tertawa]

nama aslinya Rudi Siswadi

jangan diganti

luar biasanya kan udah lewat beberapa

generasi kan kalau ibu kan bertahannya

di dunia

gimana Bu Kok bisa tetap eksis di tiap

generasi yang ada gitu Bu ini ibu-ibu

lain mungkin sambel juga Bu

aku karena mencintai pekerjaan ini dan

aku juga mempunyai semangat kuat

semangat bekerja ya Jadi tetap kualitas

itu tiap hari aku kontrol Jadi Ibu masih

ke dapur Masih masih ke dapur Jadi nggak

bisa tak lepas gitu nggak bisa ya

bisalah Kalau hari ini aku ada keperluan

kan aku punya Mbak satu yang bisa

diandalkan itu memang harus kalau nggak

ada ya susah kalau aku sendiri Ini

pelan-pelan udah diatur anak pakai

manajemen pakai apa aku ya nggak ngerti

manajemen itu apa

terus supaya bertahan rasa itu perlu loh

kalau sampai

jatuh rasa itu udah nggak diminati sama

pelanggan kita mau ngangkat

makanya kenapa sampai bertahan sampai

hari ini karena aku berjuang untuk

memperbaiki tiap hari bukan saya bilang

sudah cukup ini aja nggak tiap hari aku

masih mencontoh

secara

masakan menyontoh punya orang juga wah

ini kok lebih enak Oh ini lebih kurang

enak aku selalu membenahi akhirnya

terciptalah

apalagi kalau sudah Pak Rudi mancing

dapat ikan macam-macam ikan tak olah

jadi asam manis tapi asam manisnya bukan

restoran masa Jawa

Kalau masakan chinese aku tambah nggak

bisa

[Tertawa]

kamu boleh mancing Pulang Bapak ikan

boleh tapi jangan ikan duyung

[Tepuk tangan]

[Musik]

supaya tidak

[Musik]

apa namanya kepercayaan orang

[Tertawa]

Emang acaranya BTN kan lucu-lucuan

supaya orang ketawa

[Musik]

[Tertawa]

lagi yang pengen dicapai dalam waktu

dekat dan jangka panjang apa lu singkat

deh coba apa yang pengen dicapai sama

toko kopi Tuku pesannya juga berisi tadi

aku harus Emang Indonesiakan lah jadi

kita harus tersebar di mana-mana aku

juga belajar sama Budi mungkin cabangnya

6 tapinya nggak ditanya berapa botol

sambel yang sudah terjual gitu kan Nah

itu kan enaknya kalau kita udah bisa

bikin gitu pastinya kita akan tersebar

cuma kan nanti jadinya tantangannya

tetap di part gimana tuh maintenan

bisnisnya jaga kualitasnya gitu tapi

yang jelas keinginan toko sendiri secara

besarannya kita pengen goyang Global

karena kita pengen kembali memperkuat

mengenalkan Indonesia jadi orang inget

kopi inget Indonesianya gitu ingat

Indonesia ingat toko

itu harus terus tadi memang bilang ya

kualitas itu perlu

masih suka kepedasan

makan tanpa sambel kurang mantap

[Tertawa]

diteruskan anak-anak

aku sampai ke depannya karena aku

merintisnya akan susah sekali

Nah ini kan anak tinggal neruskan ya

mudah-mudahan anak-anak Semua yang

meneruskan

sebelum aku nggak ada tak lihat anakku

semua bisa

mau menerima

[Tepuk tangan]

9 8

di tempat itu di pinggir jalan nasi

pecel

jam 05.30 aku sudah duduk di atas mobil

itu

nanti jam 8 tak tinggalkan mbaknya Aku

ke toko kan waktu itu masih bisnis

sepatu jadi

iseng-iseng gitu loh jual pecel karena

kurang Madiun Aku paling suka pecel

ternyata kok berjalan gitu loh begitu

buka pertama Habis sudah satu tremos

samaan besok e tambah lagi besok tambah

lagi itu loh akhirnya Beberapa

pelanggan kalau makan kan dibawa di

mobil

terus komentar Bu Bu Cari tempat lah

Waktu itu Ya kita belum minat ya antara

pengusaha sepatu dengan pecel kan

bedanya jauh tapi setelah Pasar Turi

terbakar ini terus

punya inovasi lagi toh aku gak patah

semangat kuliner

Bu Rudi sampai hari ini tetap semangat

untuk apa yang bisa diciptakan lagi menu

Apalagi itu tetep tiap hari

ini baru

gulai kepala salmon

makanya aku bercita-cita ingin membentuk

satu tempat

gulai kepala

salmonnya dari Jakarta kok aku datang

kepala salmon bukan daging

seberapa gede ya tapi kalau sudah

berjalan gampanglah

luar biasa

[Musik]

paling seksi lah untuk anak muda ya Saya

pengen bikin tempat kopiah nah tapi

justru awalnya dari karena seksinya itu

tempat kopi karena kan biasanya

anak-anak kalau bikin kopi nih Biasanya

karena passion karena cinta kopi tapi

Padahal kalau kita bikin bisnis apapun

yang kita masak apapun yang gue bikin

kopinya ujung-ujungnya kita harus

menjawab kebutuhan pasar dulu jadi

sebelum kita bikin apapun mengerti dulu

kebutuhan pasar karena apa yang kuning

kita pengen bikin kita jago bikin bisnis

tapi kalau enggak dibutuhin enggak

kepakai kan saat kita sudah dapat

konteksnya Yang kedua kita akan masuk ke

produk tentu kita harus bikin produk

bukan cuma bisa bikinnya tapi bagaimana

itu produk tersebut bersaing tadi baru

dia bilang kayak gimana sambalku beda

sama ibu-ibu lainnya dan sebagainya dan

tapi yang paling terakhir yang suka

dilupain sama anak muda adalah part

finansialnya tadi gitu karena ada

beberapa sesimpel mereka tidak

menghitung saya harusnya investasi

berapa atau biaya mereka keluarnya dari

mana atau yang paling gampang Nih

misalnya sekarang kalau kita tidak

peduli sepeserpun itu akan berpengaruh

terhadap bisnis jangka panjangnya jadi

paling penting sekarang problem nih

kalau bisa anak muda satu dia biasanya

tidak bisa mencatat secara detail

transaksinya itu udah paling kita nggak

akan punya dokumentasi nggak bisa

nge-tracknya atau nanti kalau kita nggak

sadar keuangan misalnya paling gampang

kalau kita semua lancar Pasti nabung ke

bank kan misalnya nanti di part banknya

adalah

misalnya ada beberapa pasti beberapa

bank lain selain bank mereka punya

biaya-biaya transaksi yang kadang ada

limitnya kadang buat pemanasan rasa

tersebut terus yang ketiga juga di

dalamnya ada part biaya dalam

transaksinya juga kita kadang-kadang

kita suka lupa itu berapa dan itu akan

berpengaruh

tapi kalau

Bu Rudi kalau masalah pencatatan

transaksi itu nggak pernah masalah ya Bu

ya

di BTN berapa ratus juta

[Musik]

aman uang di BTN Jadi segala macam

pencatatan transaksi aman ya Bu setelah

aman mau ambil hari ini hari ini cair

transaksinya lengkap

finansial udah teratasi dengan adanya

BTN ternyata

langsung

karyawan BTN datang langsung dibetulin

kok servisnya juga bagus gitu

[Musik]

[Tertawa]

[Musik]

saya pulang Surabaya UMKM saya anjurkan

ikut BTN nanti

[Musik]

di sosial medianya ibu suka main

coba kamu tanya aku

[Musik]

[Tepuk tangan]

bebas biaya transaksi

[Musik]

aku main salahkan orang transaksi yang

lebih rinci

paling enak narik uang lebih leluasa

[Tepuk tangan]

[Tertawa]

es itu jawabannya salah kalau ndak

mempunyai kartu BTN

[Musik]

antarkan ke kantor PTN

-coba

[Musik]

kemudian limit transaksi yang lebih

leluasa juga dan pencatatan transaksi

yang lebih bisa

lama ikut BTN jadi Mengertilah makanya

teman-teman yang belum kamu

[Tertawa]

paling nggak nih salah satu tips juga

buat yang lagi nonton salah satu yang

memudahkan Proses bisnis dari Bu Rudy

salah satunya pencatatan yang detail

oleh tabungan BTN bisnis itu

udah disouning Tio juga kan

Ini bisnis juga Bu jualan sate tapi ada

pelanggan nawar dikasih sama dia makanya

bangkrut Bu Aduh masa ada jualan ditawar

dan dikasih lagi dikasih lagi

untuk jadi sebuah Story bisnis ML sama

bisnis Setyo jelas Tadi kan dia mau

menjawab kebutuhan pasar ya menjawab

kebutuhan pacar jadi pacar siapa

bisnisnya apa gitu ya ngikutin pacarnya

tadi apa yang kalau gua ini nih simpulin

ya dari Bu Rudy dan juga

ya itu memang selalu inovasi jawab

kebutuhan pasar dan tahu apa mungkin

nomor dua yang kita juga tahu kalau

hidup Enggak cuma tentang hari ini gitu

terus berenovasi

terlalu lama ya itu dari diri sendiri

Kita mau bangun jam 03.00 kita bangun

jam 03.00 Bu di setiap hari bangun jam 4

enggak pernah lebih dari jam 04.00

paling lambat 04.30

[Tertawa]

pemikiran bisnis itu terus jalan hari

ini gimana ya

untuk memecahkan masalah pasti ada

masalah ya tiap hari pasti ada apa ya

hari ini ya mudah-mudahan nggak ada

masalah gitu loh maksudnya Terus itu

pasti ada di pikiran saya masalah pasti

ada tapi masyarakat selalu berdampingan

dengan solusi

ya

langsung besar

mulai dari depan rumah tadi dari mobil

dulu pertama saya buat sambil satu kilo

cabe sekarang berapa antara 400 sampai

500 wow

[Musik]

[Tertawa]

Jangan muluk-muluk gitu tapi justru

kalaupun mau memeluk-muluk-mulutan kalau

kayak nggak terukur untuk tercapainya

ini mungkin juga buat ngobrol sama

teman-teman semua nanti di rumah Bahwa

saat kita jalanin bisnis pun Justru

karena kita mau besar itu semuanya harus

terencanakan dan nggak ada kisah-kisah

kita nanya Bu Rudy dari tadi enggak ada

tuh kisah gampangnya semuanya butuh akan

panjang gitu kan nah yang jadi tanam

harus paham bahwa semakin lama kita

enggak mulai semakin lama kita enggak

dapat learning proses tersebut dan ini

semua tuh konteks dalam bisnis itu

jangka panjang ini kan bukan kayak mau

bikin acara buat pacar gitu kan tadi kan

Tapi ini karena kita mau bikin bisnis

jadi ya Kita Harus berpikir panjang dan

di situlah konteksnya bahwa karena kita

hidup cuma untuk hari ini gitu kan jadi

itu mental yang harus dipahami bahwa

semua butuh proses jadi buruan mulai

buruan dibayangkan bahwa kita enggak

bisa gini-gini aja gitu kita butuh

panjang

[Musik]

[Musik]

pokoknya aku kan sudah tahu

[Tertawa]

[Musik]