KEDAI KOPI MINIMALIS DI HALAMAN RUMAH : JEX COFFEE MEDAN

Summary

In this video, the host introduces viewers to DJ Coffee, a unique coffee shop created in the owner's home garage. The owner shares their journey, including how the pandemic led them to pivot from event organizing to opening a coffee shop. They discuss the process of setting up the business, from learning about coffee to creating handmade furniture for the space. Despite a tight budget, the shop thrives with a focus on community, good coffee, and a cozy environment. The owner also shares personal insights, like how they enjoy spending time with their children while running the business, offering a blend of passion and practicality.

Takeaways

• 😀 The speaker introduces a coffee shop built in a home yard, located in a residential complex.
• 😀 The owner of the coffee shop, Kainun, started the business at home as a response to the challenges brought by the pandemic.
• 😀 Kainun has been a coffee lover for years and used to brew coffee daily at home before deciding to turn it into a business.
• 😀 Kainun shares how selling coffee at home is more cost-effective compared to regularly buying coffee outside.
• 😀 Before the coffee business, Kainun worked in the event organizing industry, which suffered a major setback during the pandemic.
• 😀 The coffee shop is built in a home carport, designed with a creative use of materials like wooden planks and recycled drum legs for furniture.
• 😀 The capital investment for setting up the coffee shop wasn't huge, with furniture made from recycled items, though more was spent on coffee machines and grinders.
• 😀 Kainun participated in coffee-related classes to better understand the technical aspects of running a coffee business.
• 😀 The target audience for the coffee shop includes local residents, particularly those interested in a community-oriented space with good coffee.
• 😀 Kainun aims to offer quality coffee, providing a place for people to meet, enjoy, and share a coffee experience, including simple meals and snacks.

Q & A

What inspired the creation of the coffee shop?

The owner was inspired to open a coffee shop at home due to the impact of the pandemic on their previous business, which was event organizing. They turned to coffee as a way to survive financially and as a passion, being a coffee lover.

Why did the owner choose to set up the coffee shop at home?

The owner chose to set up the coffee shop at home, specifically in their carport, because they wanted to create a space where people could gather and enjoy good coffee. They realized that the experience of coffee was not just about the place but about the community and good coffee itself.

How did the owner prepare for starting the coffee shop?

The owner took a coffee class to learn the fundamentals of brewing and coffee-making. They also researched online, especially on Instagram and YouTube, to gather knowledge and insight before starting the shop.

What was the initial challenge the owner faced when setting up the coffee shop?

One of the challenges the owner faced was financing the equipment. They spent a significant amount on the coffee machine and grinder, as these are essential for creating consistent and high-quality coffee.

How did the owner manage the cost of setting up the coffee shop?

The owner utilized available materials creatively. For example, they made tables and chairs themselves using wood and recycled drums, keeping the costs low while adding a personal touch to the space.

What is the target market for the coffee shop?

The target market for the coffee shop is mainly local residents, including young people and coffee enthusiasts. The shop attracts people from the surrounding neighborhood who appreciate good coffee and a cozy community space.

What types of coffee does the shop serve?

The coffee shop serves a variety of coffee, focusing on the preferences of the local customers, including both traditional and specialty coffee drinks.

What food options are available at the coffee shop?

The coffee shop offers a range of light meals and snacks, including fried rice, fried noodles, and snack items, catering to both the coffee drinkers and those looking for a quick bite.

How did the owner's family contribute to the coffee shop's success?

The owner's family, especially their children, play a significant role in supporting the business. The owner mentioned that their child is also a coffee lover, which aligns with the family’s passion for coffee and their involvement in running the shop.

How has the coffee shop performed since its opening?

Since opening in October, the coffee shop has survived and continued to grow. Despite initial challenges, the shop is still operating successfully and the owner is optimistic about the future of the coffee business.