UMKM Kerajinan Tangan Go Internasional | Kabar Siang tvOne

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31 May 202305:13

Summary

TLDRThis video features a conversation at a coffee shop in Jakarta, showcasing unique handmade crafts made from water hyacinth. The owner discusses the business's 28-year history, focusing on local sales after years of international exports. With a production capacity of up to 500 pieces every three months, the crafts are made by skilled artisans, primarily in Yogyakarta. The owner highlights the support from BRI in business management and marketing. The shop not only serves delicious coffee but also empowers local craftsmen, making it an inspiring model for aspiring entrepreneurs interested in handmade goods.

Takeaways

😀 Eceng gondok (water hyacinth) is utilized by a local UMKM (micro, small, and medium enterprise) to reach international markets.
😀 The UMKM generates profits of up to IDR 5 million per month while creating job opportunities for artisans.
😀 The owner of a Jakarta coffee shop combines delicious coffee with beautiful handmade crafts.
😀 The business has 28 years of experience in export, but is now focusing on the local market.
😀 Production capacity varies, with more complex items taking up to three months to produce 500 pieces.
😀 All products are handmade, primarily crafted from materials like banana leaf fibers.
😀 Prices for handmade crafts range from IDR 50,000 to IDR 1.5 million.
😀 The business has received support from BRI, including training in business fundamentals, certification, and marketing strategies.
😀 The coffee shop also offers convenient payment options, including BRI's digital payment system.
😀 The owner encourages others to start their own businesses from home by crafting items that can also be exported.

Q & A

What unique combination does the coffee shop in Jakarta offer?
-The coffee shop offers delicious coffee alongside a wide range of handmade crafts.
How long has the owner been involved in the export business?
-The owner has been involved in the export business for 17 years.
What materials are used for crafting the products in the shop?
-The products are primarily made from banana leaves, showcasing local craftsmanship.
What is the production capacity for the crafts, according to the owner?
-Production varies; simpler items can be made quickly, while more complex ones may take up to three months for around 500 pieces.
What price range do the handmade products fall into?
-The prices range from IDR 50,000 to IDR 1.5 million, depending on the intricacy of the crafts.
What kind of financial support does the business receive?
-The business receives support from BRI, including training in management and business practices.
How much revenue does the craft business generate?
-The craft business generates approximately IDR 50 to 75 million.
What benefits does the owner mention from working with BRI?
-The owner mentions benefits like training in financial management and marketing, as well as help with certification.
What is the significance of this business model for local artisans?
-This business model provides support and a market for local artisans, helping preserve traditional crafts while creating job opportunities.
What message does the owner want to convey to aspiring entrepreneurs?
-The owner encourages aspiring entrepreneurs to consider starting local craft businesses, emphasizing the potential for success in both local and international markets.