TOKOPEDIA OFFICIAL STORE, Untung apa Rugi?! WAJIB TAU BIAR JUALAN MAKIN RAME..

Summary

In this video, the speaker shares their experience of becoming an Official Store on Tokopedia. They discuss the significant benefits, such as increased visibility, higher traffic, and the ability to offer discounts, which help attract more buyers. The key factor in boosting conversion rates is the free shipping feature, along with the added trust that comes with the 'Official Store' badge. While the Official Store status can increase sales opportunities, success also depends on factors like customer service and delivery times. Overall, the speaker encourages sellers to consider becoming an Official Store to enhance their business potential on Tokopedia.

Takeaways

• 😀 Becoming an Official Store on Tokopedia can significantly increase traffic to your store due to better visibility across the platform.
• 😀 Official Stores appear in dedicated sections of the Tokopedia app, including a special icon that attracts more buyers.
• 😀 Being an Official Store on Tokopedia gives you access to exclusive features like the 'Always Official Store' banner, which boosts visibility.
• 😀 With an Official Store status, you can use features like discounted prices with crossed-out prices, which enhances your store's attractiveness.
• 😀 Free shipping for Official Stores is a major benefit, as it encourages more buyers to make a purchase, increasing your conversion rates.
• 😀 Trust is a major factor: the purple 'Official Store' logo on your page helps build customer confidence and improve sales.
• 😀 Traffic and conversion rates tend to be higher for Official Stores due to the added trust and visibility from Tokopedia's algorithms.
• 😀 While being an Official Store boosts your chances of making sales, factors like product quality, pricing, and customer service still play a major role.
• 😀 Your store's credibility increases when it’s marked as an Official Store, leading to more organic traffic from buyers who trust these stores.
• 😀 Becoming an Official Store doesn’t guarantee automatic sales but significantly improves the potential for more transactions and better customer engagement.

Q & A

What are the two main factors influencing sales in a marketplace like Tokopedia?

The two main factors influencing sales are traffic and conversion. These factors are interconnected, with higher traffic leading to more conversion opportunities.

How does becoming an Official Store on Tokopedia affect traffic?

Becoming an Official Store increases visibility on Tokopedia by placing the store in dedicated sections like the 'Official Store' page and providing extra exposure through features like banners and special icons. This drives more traffic compared to non-official stores.

What benefits do Official Stores have over non-Official Stores in terms of visibility?

Official Stores are featured on Tokopedia's homepage and have dedicated sections that highlight them. They also benefit from the 'Official Store' icon, which adds credibility and encourages more traffic from users specifically seeking these stores.

Does becoming an Official Store guarantee increased sales on Tokopedia?

No, becoming an Official Store does not guarantee increased sales. While it enhances visibility and offers additional benefits like free shipping, other factors like customer service, shipping speed, and product quality also play a significant role in driving sales.

How does the 'Official Store' discount feature work on Tokopedia?

As an Official Store, sellers can offer discounts, which are promoted on Tokopedia's main pages. This makes products more attractive to buyers, increasing the chances of generating sales by providing a perceived better deal.

What impact does free shipping have on conversion rates for Official Stores?

Free shipping is a significant factor in increasing conversion rates. When buyers see that shipping is free, they are more likely to purchase, as it removes an additional cost factor, making the overall deal more attractive.

What role does the purple 'Official Store' logo play in a seller's success on Tokopedia?

The purple 'Official Store' logo enhances credibility and trust with consumers. Buyers are more likely to purchase from stores with this logo because it signals that the store is officially recognized by Tokopedia, leading to higher sales opportunities.

What is the connection between being an Official Store and the likelihood of higher transactions?

Becoming an Official Store increases the likelihood of higher transactions due to increased visibility, better credibility, and the ability to offer free shipping. While it doesn't guarantee higher sales, it certainly improves the chances of making more sales.

Can a non-Official Store compete with an Official Store on Tokopedia in terms of sales?

While non-Official Stores can still make sales, they may struggle to compete with Official Stores in terms of visibility and the benefits associated with being an Official Store, such as free shipping and higher placement on Tokopedia’s pages.

What factors, besides becoming an Official Store, should sellers consider to increase their sales on Tokopedia?

Sellers should focus on factors like providing excellent customer service, ensuring fast response times to queries, optimizing product listings, and improving shipping efficiency. These elements, alongside becoming an Official Store, can significantly enhance sales performance.