GOOGLE MY BUSINESS SEO 2023 - The Fastest Way to Rank N#1 on Google Maps

Summary

This video script offers a comprehensive guide to ranking high on Google Maps using Google Business Profile, formerly known as Google My Business. It emphasizes the importance of optimizing your primary business category, leveraging the power of keywords in your business name, and gathering positive reviews. The script also highlights the impact of local backlinks and the use of the GMB Everywhere extension for competitive analysis. By following these SEO tactics, viewers can boost their visibility and potentially rank first on Google Maps.

Takeaways

• 🔍 Google My Business has rebranded to Google Business Profile, but the old name is still commonly used in searches.
• 📈 The video's title uses 'Google My Business' to leverage higher search volumes and improve YouTube ranking.
• 📝 Local SEO advice varies, but the script emphasizes tactics backed by the annual Search Ranking Factor Report.
• 🛠️ The GMB Everywhere Google Chrome extension is recommended for gaining insights on competitors' Google Business listings.
• 🏆 The primary business category is the top factor influencing Google Maps ranking and should align with your page content.
• 🔑 Choosing the right primary category can affect search visibility; use GMB Everywhere to spy on competitors' categories.
• 📝 Secondary categories also influence rankings and should be considered for addition to your listing.
• 📖 Ensure your business name includes targeted keywords, but adhere to Google's guidelines to avoid penalties.
• 💬 Google reviews are crucial for reputation and ranking, influencing the overall rating, keyword inclusion, and review volume.
• ✉️ Encourage customers to leave reviews with relevant keywords and provide a direct link for ease of access.
• 🤝 Engage with the local community to acquire local backlinks, which are beneficial for Google Maps ranking.
• 📊 Regularly check your ranking progress using tools like GMB Everywhere's 'Teleport' feature or other SEO tools.

Q & A

What is the current name of Google My Business?

Google My Business has changed its name to Google Business Profile.

Why is the term 'Google My Business' still used in the video title despite the name change?

The term is used because more people search for 'Google My Business' than 'Google Business Profile,' which helps the video rank higher on YouTube.

What is the significance of the title in SEO for YouTube videos?

The title of a video is a crucial ranking factor on YouTube, influencing how well the video appears in search results.

What is the recommended Google Chrome extension for improving Google Business Profile SEO?

The recommended extension is called 'GMB Everywhere,' which provides valuable information about competitors.

How does GMB Everywhere help in improving Google Business Profile rankings?

GMB Everywhere overlays information on all the listings in Google Maps search results, helping you understand what factors contribute to their rankings.

What are the top 20 local ranking factors mentioned in the script?

The script does not detail all 20 factors but emphasizes the importance of the primary business category, business name, and reviews.

Why is the primary business category the most influential factor in Google Maps rankings?

The primary business category is crucial because it determines how Google categorizes and ranks your listing in search results.

How can you determine the best primary business category for your listing?

You can use keyword research and the GMB Everywhere extension to spy on competitors and see which categories they use, especially the primary ones.

What role does the business name play in Google Maps SEO?

The business name is a significant ranking factor, and including targeted keywords in the name can help improve rankings.

Why are customer reviews important for Google Maps rankings?

Reviews are important because they contribute to the overall reputation of a business and are a key factor in how well a business listing ranks on Google Maps.

How can you encourage customers to leave reviews with relevant keywords?

You can contact customers and ask for reviews, providing a direct link to your listing and subtly suggesting they include relevant keywords in their reviews.

What is the importance of local backlinks in Google Maps SEO?

Local backlinks from relevant local websites signal to Google that your business is an important part of the community, which can improve your listing's ranking.

How can you use the GMB Everywhere extension to check your competitors' reviews and keywords?

You can use the GMB Everywhere extension to run a review audit on a listing, which shows the keywords used by customers and the overall strategy used by competitors.

What new functionality has GMB Everywhere launched to help with SEO?

GMB Everywhere has launched a feature called 'Teleport,' which simulates a search from a nearby location to check your listing's ranking for a specific keyword.