Local SEO Strategy - Rank #1 From One Spreadsheet

Summary

This video tutorial offers a comprehensive guide to ranking local business websites on Google's first page using a single Google sheet. It covers everything from auditing websites with Screaming Frog to optimizing content with Surfer SEO, crafting a content strategy, securing local citations, and building backlinks. The script also includes a detailed checklist for ongoing SEO tasks such as Google business profile optimization, technical SEO, and visual website changes to enhance user experience and search rankings.

Takeaways

• 📈 The video outlines a method to rank client websites on the first page of Google, focusing on local SEO strategies for business owners and agency owners managing SEO projects.
• 📝 It emphasizes the use of a Google Sheet to organize and run an entire local SEO campaign, streamlining the process and ensuring all necessary steps are covered.
• 🔍 The script provides a step-by-step example of doing SEO for a plumbing website, starting with filling in the company's basic details and listing services offered.
• 🌐 It highlights the importance of website auditing using tools like Screaming Frog to identify issues such as missing H1 tags, which can hinder a website's ranking.
• 📝 The video stresses the significance of categorizing pages, assigning page types, and taking corrective actions like optimizing content and updating titles and descriptions for better SEO.
• 🤝 The script explains the process of conducting a competitor analysis using tools like Semrush to identify areas where the website can improve, such as increasing the number of Google reviews and improving domain authority.
• 📝 It details the process of building a content strategy, including creating pages for specific local areas and services, and using tools like Chat GPT to generate ideas for local-specific content.
• 🔗 The importance of link building is discussed, with a focus on acquiring backlinks from authoritative websites to boost credibility and search rankings.
• 📈 The video introduces a task sheet as a local SEO checklist, covering everything from optimizing the Google business profile to technical SEO and visual changes on the website.
• 💻 It recommends using Surfer SEO to optimize page content, ensuring the content score is high enough to compete with top-ranking pages for targeted keywords.
• 🗓️ The script concludes with a reminder of the importance of ongoing tasks such as posting content regularly, writing guest posts, and continuously optimizing content for SEO.

Q & A

What is the main focus of the video?

The video focuses on explaining the exact method used to rank client websites on the first page of Google and how to run a local SEO campaign from one Google sheet.

What type of audience is the video intended for?

The video is intended for business owners or agency owners who are managing multiple SEO projects.

What is the significance of the 13,000 clicks and 1.4 million impressions mentioned in the script?

The figures indicate the performance of one of the client's websites, demonstrating the effectiveness of the local SEO strategy that generated a significant amount of traffic and calls.

What tool is suggested for auditing a website in the script?

Screaming Frog is the tool suggested for auditing a website to download all the pages and gather relevant information for the initial audit.

Why is it important to categorize and assign page types in the SEO strategy?

Categorizing and assigning page types help in systematically organizing the pages for targeted optimization, understanding their purpose, and ensuring they contribute effectively to the overall SEO strategy.

What is the issue with the website's H1 tags as mentioned in the script?

The website is not using any H1 tags on its pages, which is a significant issue as H1 tags are crucial for SEO and can affect the website's ranking on search engine results.

What is the purpose of updating the URLs of all pages to include the targeted keywords?

Updating URLs with targeted keywords improves the chances of ranking higher in search results by making the URLs more relevant and understandable to search engines.

Why is competitor analysis important in the context of SEO?

Competitor analysis provides insights into factors like domain age, domain authority, targeted keywords, website speed, and backlinks, which are crucial for understanding where your website stands and what improvements are needed.

What is the recommended approach for creating content strategy based on the script?

The script suggests looking at the keywords competitors are ranking for, using tools like Chat GPT for generating page ideas, and creating content around local issues and problems to build a relevant and engaging content strategy.

What is the role of Surfer SEO in optimizing content on a website?

Surfer SEO is used to optimize content by providing suggestions for similar keywords, headings, paragraphs, and images. It also scores content, indicating how well it is optimized for search engines and suggesting improvements to achieve a higher score.

How does the script suggest building backlinks to improve SEO?

The script suggests building backlinks by submitting guest posts to relevant websites and directories, focusing on the number of backlinks needed to outperform competitors for specific keywords.

What is the significance of local citations in local SEO as per the script?

Local citations are important as they help in enhancing the online presence of a business and ensuring consistency of business information across various directories, which is a key factor in local SEO.

How does the script recommend optimizing Google Business Profile for better local SEO?

The script recommends optimizing the Google Business Profile by ensuring it is claimed and filled with correct business information, posting regularly, and aiming for a high number of reviews to instill confidence in potential customers.

What are the steps mentioned in the script for technical SEO?

The script outlines steps for technical SEO including running a site audit, checking website speed, adding local schema, adding a sitemap, integrating Google Analytics and Google Search Console, and ensuring the website passes Google Core Web Vitals.

What are the visual changes suggested for the website in the script?

The script suggests implementing sticky navigation, displaying reviews on the homepage, using relevant images on service pages, having a clear call to action, adding an FAQ section, and ensuring the website is mobile responsive.

What are the ongoing monthly tasks recommended in the script for maintaining and improving SEO?

The script recommends posting content on Google My Business, writing guest posts and blogs, and continuously optimizing content to maintain and improve SEO.