How To Optimize Your Google My Business Listing in 2022 | 15+ Tips To Rank Higher In Google Maps

Chevie Publicover
18 Oct 202019:36

Summary

TLDRThis video script offers a comprehensive guide on optimizing a Google My Business listing to enhance visibility and generate leads. It emphasizes the importance of complete and accurate data entry, including proper business naming, category selection, address details, and consistent NAP information. The script also covers the significance of business hours, customer reviews, photo updates, and Google Posts to improve local search rankings. Additionally, it touches on SEO best practices and the impact of a business's online presence and reviews on its Google My Business ranking.

Takeaways

  • πŸ“Œ Optimizing a Google My Business (GMB) listing is crucial for increasing visibility and generating leads.
  • πŸ” The goal is to qualify for the map pack and top three in Google search for business-related queries.
  • πŸ“ Google emphasizes the importance of completing all aspects of the GMB profile, starting with accurate and complete data entry.
  • 🏷️ Choosing the correct business name and categories, including primary and secondary ones, is essential for proper listing.
  • πŸ“ The address input should reflect the business type, with service area businesses entering service areas instead of physical addresses.
  • ⏰ Accurate business hours, including special hours for holidays, are vital for customer experience and SEO.
  • πŸ”— Including a profile short name and appointment links can enhance the GMB profile and user engagement.
  • πŸ›οΈ Adding products and services with detailed descriptions and images helps in showcasing offerings and improving search rankings.
  • πŸ—£οΈ Reviews are a significant factor; responding to them in a timely manner can improve customer trust and GMB ranking.
  • πŸ“· Regularly updating high-quality photos and utilizing all photo categories can boost the visual appeal and search presence of a business.
  • πŸ“’ Utilizing Google Posts for updates, offers, and events can keep the business fresh in users' minds and improve engagement.
  • 🏒 The business description should be concise, telling the business's story and value proposition to attract customers.

Q & A

  • What is the main goal of optimizing a Google My Business listing?

    -The main goal is to increase visibility and generate more leads for the business by qualifying for the map pack and the top three in Google search results when someone searches for the business's services.

  • What are some proven ranking factors for Google My Business that were discussed in the video?

    -The video discusses several ranking factors, including completing all the information Google provides, choosing the right primary and secondary categories, proper address input, accurate business hours, and responding to reviews.

  • Why is it important to choose the proper name for a business on Google My Business?

    -Choosing the proper name is important because it should be the full business name without keyword stuffing, which is against Google's guidelines and can lead to penalties.

  • What is the significance of choosing the right primary and secondary categories on Google My Business?

    -Choosing the right categories helps Google understand what the business is about and ensures it appears in relevant search results, which is crucial for ranking and visibility.

  • How does the physical address impact the visibility of a business on Google My Business?

    -The physical address impacts visibility because Google tends to favor businesses that are closer to the searcher's location, and the address is a key factor in determining this proximity.

  • Why is it recommended to keep business hours accurate on Google My Business?

    -Accurate business hours are important for customer experience and for showing Google that the business profile is being actively managed and updated.

  • What is the role of reviews in the Google My Business ranking?

    -Reviews are crucial for the ranking as they not only influence the trust of potential customers but also show Google that the business is active and responsive to customer feedback.

  • How often should a business update its photos on Google My Business?

    -A business should regularly update its photos to keep the profile fresh and engaging, showcasing the goods, services, and story of the business.

  • What is the purpose of Google Posts in the context of Google My Business?

    -Google Posts are used to share updates, offers, and events related to the business, which can help drive engagement and visibility in search results.

  • What is the importance of having a business description on Google My Business?

    -A business description provides an opportunity to tell the business's story, highlight its value proposition, and may also include relevant keywords for search optimization.

  • How does the prominence of a business's website affect its Google My Business ranking?

    -Prominence, which is determined by factors like website links, articles, directories, and review scores, can influence the business's ranking in local search results.

Outlines

00:00

πŸ“ˆ Optimizing Google My Business for Visibility and Leads

The video aims to guide viewers on how to enhance their Google My Business listing to increase visibility and generate more leads. The focus is on achieving a spot in the map pack and top three search results on Google. The speaker references Google's own ranking factors and a 2018 case study by Moz.com, emphasizing the importance of completing all data provided by Google, including business name, categories, and address. The video promises to provide actionable tips based on these factors, with timestamps in the description for easy navigation.

05:00

🏒 Addressing Business Details in Google My Business

This paragraph delves into the specifics of entering business details in Google My Business, such as the proper name, primary and secondary categories, and address. It advises against keyword stuffing in the business name, as it violates Google's guidelines. The speaker discusses the importance of choosing the right categories and the impact of the business's physical location or service area on search rankings. Consistency in the name, address, and phone number (NAP) across all online listings is highlighted as crucial for SEO.

10:02

πŸ•’ Setting Accurate Business Hours and Utilizing Profile Features

The speaker emphasizes the importance of setting accurate business hours in Google My Business to enhance customer experience and improve search rankings. It advises against claiming 24/7 availability unless truly operational at all times. The paragraph also introduces additional features like special hours for holidays and the profile short name, which can help in sharing links and asking for reviews. The speaker recommends filling out all available categories and keeping information up-to-date.

15:04

πŸ“Έ Maximizing Google My Business with Products, Services, and Reviews

This section covers how to add products and services to the Google My Business profile, advising on the use of keywords and detailed descriptions. It also stresses the significance of managing and responding to reviews, as they are a key factor in Google's ranking algorithm. The speaker suggests responding to reviews promptly and professionally, and using Google Posts to regularly update content, offers, and events. The paragraph concludes with a reminder of the importance of high-quality photos and the benefits of embedding the Google My Business profile on the business's website.

πŸ“š Understanding and Applying SEO Best Practices for Google My Business

The final paragraph discusses the role of SEO in optimizing a Google My Business listing. It mentions the importance of having a well-known business (prominence) and the impact of a business's online presence, including links, articles, and directories. The speaker references a survey by Moz that outlines various ranking factors, suggesting viewers educate themselves on these factors. The paragraph concludes with a call to action for viewers to engage with the content, ask questions, and subscribe for future videos.

Mindmap

Keywords

πŸ’‘Google My Business Listing

Google My Business Listing is a free tool provided by Google that helps businesses manage their online presence across Google, including Search and Maps. In the video, it is the central topic around which the entire discussion revolves, focusing on how to optimize this listing to increase visibility and generate leads. The script mentions various strategies such as entering complete data, choosing the right categories, and responding to reviews to enhance the listing's effectiveness.

πŸ’‘Map Pack

The Map Pack refers to the top three local business listings that appear on Google Maps when a user searches for a specific service or business type. The video aims to help businesses qualify for this prime visibility spot, as it can significantly increase foot traffic and customer engagement. The script discusses the importance of proximity to the searcher as a factor in appearing in the Map Pack.

πŸ’‘Ranking Factors

Ranking Factors are the elements that influence a business's position in Google's local search results. The video builds on proven ranking factors from Google and a case study by Moz.com to outline steps for optimizing a Google My Business Listing. Examples from the script include the business's name, categories, address, and customer reviews, all of which are critical for improving search ranking.

πŸ’‘Complete Data

Complete Data is emphasized in the script as a fundamental aspect of optimizing a Google My Business Listing. It refers to filling out all the information fields provided by Google, such as business name, categories, address, hours, and more. The script suggests that leaving no section unfilled not only adheres to Google's guidelines but also improves the listing's visibility and credibility.

πŸ’‘Primary Category

The Primary Category is the main service or business type that best describes a company's core offerings. The video script stresses the importance of selecting the right primary category for a Google My Business Listing, as it helps Google understand and categorize the business correctly, which in turn affects its search ranking and visibility.

πŸ’‘Service Area

A Service Area in the context of the video refers to the geographic regions where a business provides its services. For businesses without a physical location, the script explains the importance of defining service areas in their Google My Business Listing. This helps potential customers understand the areas served and can influence the business's appearance in local search results.

πŸ’‘SEO (Search Engine Optimization)

SEO is the practice of optimizing websites and content to rank higher in search engine results, thereby increasing visibility and traffic. The video mentions SEO in relation to the consistency of a business's Name, Address, and Phone Number (NAP) across various online platforms, which is a fundamental SEO practice. It also touches on how a website's prominence and SEO can impact a business's ranking in Google My Business.

πŸ’‘Customer Experience

Customer Experience encompasses all interactions a customer has with a business, which can significantly influence their perception and loyalty. The video script highlights the importance of accurate business hours and responding to reviews as part of providing a positive customer experience. It suggests that businesses should consider customer needs and expectations when optimizing their Google My Business Listing.

πŸ’‘Reviews

Reviews are customer testimonials that can significantly impact a business's reputation and search ranking. The video emphasizes the importance of not only requesting reviews but also responding to them in a timely and genuine manner. Reviews are portrayed as a critical component of a Google My Business Listing, with the potential to boost visibility and trustworthiness.

πŸ’‘Photos

Photos are visual content that can enhance a business's online presence and attract customer attention. The video script underscores the significance of regularly updating high-quality photos in a Google My Business Listing. It suggests that photos can showcase products, services, and the business environment, thereby providing a more engaging and informative experience for potential customers.

πŸ’‘Google Posts

Google Posts is a feature within Google My Business that allows businesses to create and share updates, offers, and events directly on their listing. The video script mentions Google Posts as a way to keep content fresh and engage with customers. It advises businesses to use this feature regularly, as posts expire every seven days, to maintain visibility and highlight current promotions or news.

Highlights

Optimizing Google My Business listing is crucial for increasing visibility and generating leads.

The goal is to qualify for the map pack and top three in Google search for business services.

Ranking factors from Google and a 2018 case study by Moz.com will be referenced for optimization strategies.

Complete all Google My Business profile sections as thoroughly as possible for better ranking.

Choosing the proper business name without keyword stuffing is important to avoid penalties.

Selecting the right primary and secondary categories can significantly impact search ranking.

Entering the correct address is essential, especially for service area businesses and physical locations.

Maintaining consistent Name, Address, Phone (NAP) information across all online listings improves SEO.

Choosing the right business hours and special holiday hours can affect customer experience and search ranking.

Setting a profile short name for Google My Business helps in creating a unique handle for the business.

Appointment links can drive direct traffic to booking pages, increasing customer engagement.

Adding products and services with detailed descriptions and keywords can enhance visibility in search results.

Managing and responding to reviews in a timely manner is key for customer trust and Google ranking.

Regular photo updates and high-quality images showcase the business and improve customer perception.

Google Posts can be used to share updates, offers, and events to engage with customers and improve visibility.

Business description should be concise, telling the story and value proposition of the business.

SEO best practices and website prominence can indirectly affect Google My Business ranking.

Moz's 2018 survey provides a comprehensive list of ranking factors for further optimization.

Transcripts

play00:00

today we're going to be talking about

play00:01

how to optimize your google my business

play00:03

listing

play00:04

to get more visibility and ultimately

play00:06

generate more leads for your business

play00:09

our goal today is to get your business

play00:10

to qualify for that map pack and the top

play00:13

three in google search

play00:14

when someone is searching for your

play00:15

business's services we're going to be

play00:17

building off of some proven ranking

play00:19

factors from google themselves

play00:21

as well as a case study that was done

play00:22

back in 2018.

play00:24

these are also the things that i have

play00:25

done to generate thousands of calls a

play00:27

year

play00:28

for our google my business listing so

play00:30

let's get started

play00:33

[Music]

play00:39

because we like the facts we're actually

play00:41

going to be referencing google a lot in

play00:43

this video

play00:44

i'll also provide the link straight to

play00:45

the google support page in the

play00:47

description below

play00:48

i'll also be referencing moz.com which

play00:50

did a case study back in 2018

play00:52

that kind of starts to give a little bit

play00:54

of weight to different

play00:55

uh search ranking factors and gives us

play00:58

an idea of kind of the importance of

play01:00

each one

play01:00

and which one we should focus on first

play01:03

and i'll provide a little bit more

play01:04

information on that as we go what you'll

play01:07

notice is that the rolling theme of this

play01:09

whole video here is going to be all

play01:11

about

play01:12

completing everything that google gives

play01:15

us

play01:15

although every year google's offering

play01:17

more and more within the google my

play01:18

business profile

play01:20

this is a really great rule of thumb to

play01:22

follow

play01:23

and if you take a look directly in the

play01:25

google support page

play01:26

it's actually the very first thing that

play01:28

they show and that's entering in

play01:30

complete data so keep that in mind as we

play01:32

move forward here

play01:33

and you'll also notice that i put time

play01:36

stamps down on the description

play01:38

so you can skip ahead anything that you

play01:39

have already done

play01:41

so let's go into it let's start by

play01:43

signing right into our google my

play01:44

business dashboard

play01:46

i've actually signed into two different

play01:47

locations that i manage here

play01:49

one is a a marketing agency and the

play01:52

other one is a home service business

play01:54

and you'll see a bit of the differences

play01:56

between the two so the very first thing

play01:58

that we want to do

play01:59

is we want to start off by choosing the

play02:01

proper name

play02:02

for our business as you can see here we

play02:05

want to enter in the full

play02:06

business name we don't want to stuff

play02:08

keywords into the title

play02:09

it's actually against google's

play02:10

guidelines and can get you penalized

play02:13

although it might seem enticing to kind

play02:15

of try to stuff as many keywords in here

play02:17

as possible

play02:18

you definitely don't want to do that

play02:20

however keywords here

play02:22

are definitely important and what you'll

play02:24

notice is that

play02:25

if your business already has the

play02:27

keywords in its title

play02:28

such as you know abc plumbing services

play02:31

or let's say abc plumbing

play02:33

company toronto you'll notice that when

play02:36

people are searching for plumbing

play02:38

company toronto that you might actually

play02:39

get a little bit of a boost

play02:41

at least this is kind of what i have

play02:43

seen from some of my experience

play02:45

now don't let this discourage you if

play02:47

your company doesn't mention your

play02:49

keywords at all

play02:50

there's still plenty of other ways to

play02:51

boost your google my business rankings

play02:54

number two is choosing the right primary

play02:56

category

play02:57

as well as the right secondary

play02:59

categories or additional categories as

play03:01

they are called

play03:02

so what you'll notice here is that

play03:03

google actually gives you a primary

play03:05

category to choose

play03:07

and depending on what your service is

play03:10

you're going to have a different primary

play03:11

category

play03:12

so for me my primary category of course

play03:15

is marketing consultant

play03:16

and then the other two categories that

play03:18

they give me is marketing agency

play03:20

and internet marketing service as you

play03:22

can tell there isn't really much

play03:24

other options here that fall into my

play03:27

field

play03:28

if you also look at another business

play03:30

listing we have here for our home

play03:32

service company

play03:33

you're actually going to notice that

play03:34

there are quite a bit more

play03:36

options to choose from so we have

play03:38

furnace repair as our

play03:39

primary service and you have all of

play03:42

these other options that

play03:43

are all related so it's all going to

play03:46

depend on what your

play03:47

business's primary category is and what

play03:50

your business

play03:51

offers that gives you kind of the idea

play03:53

of which categories to choose

play03:55

what i recommend for your primary

play03:57

category is either the category that

play03:59

makes you the most money

play04:00

or simply choosing your primary uh

play04:03

service that you do the most of

play04:05

once you go through i recommend choosing

play04:07

additional categories

play04:08

and filling out every single option that

play04:11

they give you

play04:11

if you see more categories that are

play04:14

offered that you think are related to

play04:15

your business

play04:16

please do not hesitate to fill those in

play04:18

here in additional categories

play04:20

this is super important to your rankings

play04:23

you'll also notice back on the google my

play04:24

business support page

play04:26

that under entering complete data

play04:28

category is actually listed right there

play04:31

so use that as an indicator that it is

play04:33

very very important

play04:34

all right number three is choosing your

play04:36

address properly

play04:38

now there's a few different ways that

play04:39

you can put your address in here for

play04:41

google

play04:42

my business depending on what your

play04:44

business type

play04:45

is if you have a service business

play04:49

meaning you offer services to a certain

play04:51

area

play04:52

but you don't have a physical location

play04:54

such as my company

play04:56

you'll actually you won't enter in an

play04:58

address at all

play05:00

you're going to be putting in

play05:01

essentially a service area

play05:03

so as you can see here i don't have any

play05:06

locations

play05:07

it says home services only and if you

play05:09

take a look in my service areas

play05:12

i simply have calgary listed for right

play05:14

now because that's where i'm situated

play05:16

meanwhile if your business offers a

play05:18

physical location

play05:20

this would be such as a restaurant or

play05:23

any kind of physical store that someone

play05:25

may

play05:26

visit even like a coffee shop you're

play05:28

going to have your physical address

play05:30

in here as well one really important

play05:32

thing and this kind of goes along with

play05:34

more seo

play05:35

but there's kind of an important

play05:36

standard to seo called nap

play05:39

which is your name address and phone

play05:40

number and it's very important to keep

play05:42

these things consistent

play05:44

everywhere so whatever you choose is

play05:47

your address on your google my business

play05:49

listing

play05:49

make sure that's the identical address

play05:52

uh on every other listing online that's

play05:54

including

play05:55

better business bureau facebook and any

play05:57

other things where you have a business

play05:59

profile page

play06:00

if for instance you have suite number

play06:02

followed by address

play06:03

make sure you keep that consistent with

play06:05

every listing it'll give you a little

play06:07

boost

play06:08

now if your business has a physical

play06:10

location as well as a service area

play06:12

that is more than okay you can enter

play06:15

both of those things

play06:16

in now keep in mind a really important

play06:18

ranking factor that we don't actually

play06:20

have control over

play06:21

is proximity to the searcher so if our

play06:24

business is closer to the person

play06:25

searching

play06:26

there's a better chance that we're going

play06:27

to show up in that map three pack

play06:29

versus if you're further away so what

play06:32

you're going to notice is that if you're

play06:33

a service area business

play06:35

or let's say you're operating in one big

play06:37

city and it's surrounded by small cities

play06:40

it's going to be a lot harder for you to

play06:42

show up in that three pack in those

play06:43

small towns nearby

play06:45

versus the local city that you're

play06:47

operating in you'll also notice that in

play06:49

the moz

play06:50

survey done that the second most

play06:53

important thing here is actually the

play06:54

physical address in the city of search

play06:57

so that means if you're in town a but

play06:59

you also service town b

play07:01

if someone's searching in town b they're

play07:04

going to get more preference so those

play07:05

local companies might actually get a

play07:07

little bit more preference to get into

play07:08

that local map pack

play07:10

the only way you can really solve this

play07:11

is by having an office in that area

play07:13

and quite frankly sometimes it's just

play07:15

not worth it

play07:17

also if you are liking this content so

play07:19

far

play07:20

please feel free to like and subscribe

play07:22

below i try to make as many videos as i

play07:24

can

play07:25

on marketing website stuff google ads

play07:28

facebook ads

play07:29

so subscribe below for future content

play07:31

and give this video a like if you've

play07:33

enjoyed it so far

play07:34

number four is choosing the right hours

play07:37

for your business

play07:38

so most people make the mistake of

play07:40

essentially just putting 24 hours a day

play07:42

hoping that their business is going to

play07:44

show up more often

play07:45

and i mean you could do this but you

play07:47

also want to think about the customer

play07:49

experience here

play07:50

if you're saying that your business is

play07:51

open 24 hours a day

play07:53

and at 6 o'clock p.m someone's trying to

play07:55

call you and they can't get through

play07:57

it's just a poor customer experience and

play07:59

you really don't want that to happen

play08:01

you want people to be able to see when

play08:03

to call you so that they know and can

play08:05

actually get a hold of somebody

play08:06

you'll also notice on the google my

play08:08

business support page as well

play08:09

that one of the key important parts here

play08:11

is keeping your hours

play08:13

accurate so you definitely want to do

play08:14

that what you'll notice here is there's

play08:17

actually two more sections to add hours

play08:19

to

play08:19

so in the current dashboard you have a

play08:21

section for adding more hours

play08:23

this would be for instance if you have

play08:25

special hours for your services if

play08:27

you're a restaurant you can see here

play08:28

there's like brunch

play08:30

or takeout or some certain time frames

play08:32

you want to set extra hours for

play08:34

definitely go ahead and fill that out if

play08:35

that's relevant for you

play08:37

and the other section here is called

play08:39

special hours so this is typically for

play08:41

holiday hours

play08:42

this is really really important to fill

play08:44

out

play08:45

what you'll notice is that if you've

play08:47

ever done a search for a business on a

play08:48

holiday monday and you get that little

play08:50

notice that says

play08:52

business hours may vary that basically

play08:54

just means that that company didn't fill

play08:56

out this

play08:57

special hours section so by filling this

play09:00

out and giving the right

play09:02

information and you know there's a

play09:03

chance or there's a likelihood that

play09:05

google is going to prefer

play09:06

your business because you have already

play09:08

proven that you are given accurate hours

play09:10

and based on their landing page here

play09:13

they say to keep your hours

play09:14

accurate so if you're doing that that's

play09:16

a really good sign

play09:18

now what i recommend doing is simply

play09:19

just doing all of your holidays in

play09:21

advance

play09:22

it saves you from having to remember to

play09:24

do them a couple days ahead of time

play09:26

you can just schedule a few months out

play09:28

or whatever it allows you to do so

play09:29

that's a really easy way to stay on top

play09:31

of this

play09:32

number five here is a relatively easy

play09:34

thing to do and it's called your profile

play09:36

short name it's been introduced just

play09:38

recently and it's basically just

play09:40

google giving you kind of an app or a

play09:42

handle similar to twitter or instagram

play09:45

basically set it to your google business

play09:47

name

play09:48

it'll also help you when you go to share

play09:50

your link for asking for reviews

play09:53

which i'll talk about in a few minutes

play09:54

here but yeah simply set your business

play09:57

name here

play09:58

once again what we're doing is entering

play10:00

incomplete data we don't want to miss

play10:02

any part of our google my business

play10:03

profile number six is pretty easy as

play10:06

well it is your appointment links

play10:07

essentially it's just a spot that if you

play10:09

have a url for someone to book an

play10:12

appointment at such as

play10:13

a massage or a service you can just

play10:16

provide a simple link to go right to

play10:17

there what i like to do is essentially

play10:19

just put it to your contact page if you

play10:21

don't have

play10:22

a booking service page i might find that

play10:24

works quite well

play10:25

basically just a page that has a form on

play10:27

it that someone can fill out quite

play10:28

easily

play10:29

number seven so we're getting into the

play10:31

products now

play10:33

so google has now kind of offered this

play10:35

section in your google my business page

play10:37

similar to kind of a google shopping and

play10:39

it's essentially products so when you

play10:41

click on products

play10:43

basically it's self-explanatory it

play10:45

allows you to add every product that you

play10:47

offer this allows you to put different

play10:49

keywords here for the products that you

play10:51

offer

play10:52

think about these as standalone products

play10:54

something that you could sell by itself

play10:56

if you offer a service there's actually

play10:58

a separate category that we're going to

play11:00

jump into right after that for that

play11:03

so when adding a product simply just

play11:05

click add a product

play11:06

add the photo you can see the product

play11:08

name you can have a category

play11:10

you can create those categories as well

play11:13

so if you have

play11:14

you know different products within

play11:16

categories it's just an easy way to keep

play11:17

everything organized

play11:19

you can also set your price and of

play11:21

course

play11:22

the description now like everything with

play11:24

google what we want to do is we want to

play11:26

fill this out to the max

play11:27

so for each product that you have make

play11:29

sure you try to fill this out to the max

play11:30

character count if you can

play11:32

but just don't try to keyword stuff or

play11:34

just be too repetitive here number eight

play11:36

here is filling

play11:37

out your services now this is going to

play11:39

vary slightly from products what you'll

play11:42

notice

play11:42

is these services are tailored to the

play11:45

categories that you've chosen

play11:47

so basically you're adding services

play11:49

under every product category

play11:51

some of them may be recommended i

play11:52

definitely recommend using those ones

play11:55

but any services that you provide under

play11:57

each of those categories

play11:58

definitely fill out and try to fill the

play12:00

character count if you can

play12:01

once again don't keyword stuff or try to

play12:03

make it too redundant

play12:04

super important here to fill out all of

play12:06

your services that you offer

play12:08

okay we're gonna jump ahead here into

play12:10

number nine

play12:11

number nine is all about reviews now

play12:14

personally i think reviews are the

play12:16

most important part of your business if

play12:19

you take a look here at the google my

play12:20

business support page

play12:22

you'll actually notice that it shows

play12:23

managing and responding to reviews

play12:26

is super important this is a really key

play12:28

area that many people miss

play12:31

it's not only asking for reviews but

play12:33

when you get those you want to respond

play12:35

to those reviews it says right away here

play12:38

in the very first sentence

play12:40

responding to reviews that users leave

play12:42

about your business

play12:43

you want to be able to reply to those

play12:45

reviews as soon as they come in

play12:47

in a very timely manner this shows your

play12:50

customers that one you're responding to

play12:52

them it's showing google that you are

play12:54

continually updating your google my

play12:56

business profile

play12:57

and also when you get those negative

play12:59

reviews it shows customers that you know

play13:01

how to deal with negative feedback and

play13:03

you know how to

play13:04

support customers when they have issues

play13:06

because

play13:07

believe it or not we all get bad reviews

play13:10

and how you deal with those are just as

play13:12

important if not

play13:13

more important than how you deal with

play13:14

good reviews another really helpful tip

play13:16

here with the reviews

play13:18

is that google actually tends to pull

play13:20

some keywords from the reviews if your

play13:22

customers are leaving you

play13:23

reviews with your keywords in it it

play13:25

might actually give you a slight boost

play13:27

now what i like to do is essentially try

play13:29

to respond to those services by

play13:31

including the service or product that

play13:32

they had done

play13:34

so for instance somebody's coming to me

play13:36

for google ad services

play13:37

i might say something along the lines of

play13:40

thank you very much i'm glad that

play13:42

you've had a positive experience with

play13:43

our google ads management

play13:45

or something along those lines i know

play13:46

that's kind of rough but

play13:48

you kind of get the gist of how it

play13:50

should work try not to keyword stuff

play13:52

here

play13:52

make it genuine but don't be afraid to

play13:54

throw in a couple little keywords where

play13:56

you can

play13:56

just remember that the more reviews you

play13:58

get the better your rating stays

play14:00

the more your customers are going to

play14:02

trust you and the more they're going to

play14:03

call you for their next

play14:05

service or to come to you for whatever

play14:07

product or service that you offer

play14:08

number 10 is photos now this is one that

play14:11

most people actually don't

play14:12

update very often and it's super

play14:14

important no matter

play14:16

what your business does keeping regular

play14:18

photo updates is so important that

play14:19

google's even listed here as a main

play14:21

category

play14:22

adding photos they said to showcase your

play14:24

goods and services and to tell the story

play14:26

of your business

play14:27

add photos to your business profile now

play14:30

when you're adding photos to your

play14:32

business

play14:32

you'll notice that there's different

play14:34

categories you can add them to

play14:35

i recommend trying to get as many photos

play14:37

as possible on here and at least

play14:39

include five in every category uh the

play14:42

more photos you add and the more regular

play14:44

you add photos um the better off you

play14:46

will be

play14:47

if you're a business like a restaurant

play14:50

you'll even notice that there's a

play14:51

category for

play14:52

your menu so taking some photos of your

play14:54

menu or uploading that will help you

play14:55

there as well

play14:57

also make sure you upload professional

play14:58

photos and you want to upload high

play15:00

quality photos here

play15:01

if you upload low quality photos or just

play15:04

not great looking photos

play15:05

it might actually look poorly on your

play15:07

business so be sure that you

play15:09

are looking your best when you upload

play15:10

your photos number 11 is actually the

play15:12

google posts

play15:13

so within google posts there's a few

play15:15

categories that you can choose from

play15:16

there's google posts there's events you

play15:19

can add offers

play15:20

there's even a little covet 19 update

play15:22

right now

play15:23

make sure you're using this as often as

play15:25

possible and keep in mind that when

play15:26

you're making posts

play15:27

they expire every seven days so i

play15:30

typically recommend getting three posts

play15:32

out

play15:32

and kind of setting a calendar reminder

play15:35

so that you can remember to

play15:36

set that post again in seven days at the

play15:38

current moment i don't believe that

play15:40

there is a way to schedule these

play15:42

unfortunately

play15:42

so you have to do them manually but it's

play15:45

also a really quick and easy way to set

play15:47

you apart from your competitors who

play15:48

aren't posting regularly

play15:50

if your business has any offers or any

play15:52

sales this is a really great way to

play15:53

promote those

play15:55

and it's a really quick and easy way to

play15:56

get some extra clicks to your google my

play15:58

business profile

play15:59

for number 12 we're going to jump back

play16:01

into the info about your business

play16:03

and this is just the highlights

play16:05

essentially there's just a few little

play16:06

check marks that you can add depending

play16:08

on what your business offers

play16:10

if you're a hotel or if you're a service

play16:12

business they're going to be slightly

play16:13

different from each other

play16:14

so make sure you check this section and

play16:16

check off anything that applies to your

play16:18

business number 13 is basically just

play16:20

writing a business description

play16:22

now i don't believe that keywords are

play16:23

super relevant or important here but

play16:25

it's always a good place to kind of plop

play16:27

them in just in case

play16:28

i also find it's a really great place to

play16:29

tell your story uh make it brief and

play16:32

also you know just your value

play16:33

proposition of what you offer to your

play16:35

customers

play16:36

now of course some ranking factors we

play16:38

simply don't have control over

play16:39

we mentioned one before with the

play16:41

proximity to the searcher

play16:42

but here's one that we kind of do but

play16:44

kind of don't have control over

play16:46

and this is all about your website and

play16:49

google basically classifies this as

play16:51

what's called

play16:51

prominence so when you take a quick read

play16:53

here prominence is referred to

play16:55

how well known a business is so google

play16:58

is going to pull

play16:59

in other factors from other areas to

play17:01

determine whether or not your business

play17:03

is relevant in that area

play17:05

so it says right here prominence is also

play17:07

based on information that google has

play17:09

about a business from across the web

play17:11

like links articles and directories

play17:14

google review count and review

play17:15

score factor into local search

play17:19

rankings more reviews and positive

play17:21

ratings can improve

play17:22

your business local rating or ranking

play17:24

which we spoke about before

play17:26

and your position in web results is also

play17:28

a factor

play17:29

so search engine optimization best

play17:32

practices apply

play17:33

basically what they're saying is that if

play17:35

your business and your website is

play17:37

already ranking on the first page of

play17:39

google you might get a little boost in

play17:41

the google my business

play17:43

map pack so keep that in mind when

play17:45

you're looking here and if you're

play17:46

struggling to get up into that three

play17:48

pack

play17:48

that this actually might play a factor

play17:50

here what's really important is

play17:52

basically following best practices for

play17:54

seo

play17:54

uh that's a whole nother video but for

play17:57

now it's just something to keep in mind

play17:58

for your google my business

play17:59

ranking now because we don't want this

play18:01

video to go on for too long

play18:03

number 15 is basically going to be

play18:05

categorized as miscellaneous or

play18:07

everything else what i recommend is

play18:09

actually taking a look at the link down

play18:11

below

play18:11

it's a survey done back in 2018 by a

play18:14

company called

play18:15

moz they're well known in the marketing

play18:17

industry

play18:18

and if you take a look they give you a

play18:20

little pie chart here

play18:22

based on what their survey is showing as

play18:24

prominent or important

play18:26

ranking factors so just going through

play18:29

here you know you'll see a lot of the

play18:30

things that we have already discussed

play18:33

this is such as categories keyword

play18:35

business and title

play18:36

link signals this is inbound anchor text

play18:39

linking domain authority so that's kind

play18:41

of the

play18:41

seo of your website but as you scroll

play18:44

down a little further here

play18:46

you're going to see top 50 local pack

play18:48

finder factors

play18:50

i recommend just going through each

play18:51

individual one and just educating

play18:53

yourself a little bit with

play18:55

all the ranking factors and where their

play18:57

importance is you'll even see some

play18:59

things that we didn't mention

play19:00

like embedding your google my business

play19:02

profile the map

play19:03

basically onto your website i recommend

play19:06

doing that somewhere into the contact

play19:07

page

play19:08

and you're just gonna see a bunch of

play19:09

other factors here that are really good

play19:11

to go through and to take a look at

play19:13

that's all i have and we've officially

play19:16

gone into 15 plus things that you can do

play19:18

to optimize your google my business

play19:20

listing

play19:21

please feel free to leave a comment

play19:23

below if you have any questions

play19:24

if you want to see any future videos

play19:26

that are specific to anything i can make

play19:28

those up for you as well

play19:30

and i look forward to hearing from you

play19:31

and also don't forget to follow and

play19:33

subscribe

play19:34

thank you so much for all of your time

Rate This
β˜…
β˜…
β˜…
β˜…
β˜…

5.0 / 5 (0 votes)

Related Tags
Google My BusinessSEO OptimizationVisibility BoostLead GenerationBusiness ListingsRanking FactorsCustomer ReviewsBusiness ProfileGoogle SearchMarketing Strategy