Google My Business SEO 2023 - ULTIMATE CHEAT SHEET To Rank N#1 on Google Maps

Summary

Achieving the top spot on Google Maps and inclusion in the Google Map Pack is crucial for local businesses. This video introduces a comprehensive Google My Business SEO cheat sheet, based on the annual Local Search Ranking Factor report, designed to help both beginners and professionals optimize their rankings. The cheat sheet includes detailed, actionable steps with links to instructional videos and is available for free in Excel and Google Sheet formats. While it won't guarantee a number one ranking, it provides a strong foundation for improving your Google Business Profile's visibility. Feedback for improvement is encouraged.

Takeaways

• 📍 Getting your Google Business Profile to rank number one on Google Maps is highly sought after by local business owners.
• 📊 Competition for top spots on Google Maps is fierce and can be overwhelming to navigate.
• 📚 The video creator has published many videos focused on optimizing Google Business Profiles.
• 📑 A Google My Business SEO Cheat Sheet has been created to serve as a central resource for optimization steps.
• 📋 The cheat sheet is based on the annual Local Search Ranking Factor Report, a key industry resource.
• 📝 The cheat sheet breaks down important ranking factors into actionable sections with descriptions, explanations, and video links.
• ✅ Users can mark tasks as completed, which updates a progress bar towards full optimization.
• ⚖️ Ranking factors are weighted by importance, with the highest-scoring ones prioritized.
• 🔧 The sheet includes a section with recommended tools used by the video creator for their clients.
• 📂 The cheat sheet is available in both Excel and Google Sheets formats and can be downloaded for free without any requirements.
• 📈 While the sheet is designed to help improve rankings, reaching 100% does not guarantee the number one spot due to unique business challenges.
• 💬 Feedback is encouraged to improve future versions of the cheat sheet.

Q & A

What is the main goal of getting a Google Business Profile to rank number one on Google Maps?

The main goal is to be included in the Google Map Pack, which is highly coveted by local business owners as it can significantly increase visibility and attract more customers.

Why is ranking number one on Google Maps considered challenging?

Ranking number one on Google Maps is challenging due to fierce competition and the complexity of understanding the various factors that influence the ranking.

What resource did the speaker create to help business owners improve their Google Business Profile ranking?

The speaker created a Google My Business SEO Cheat Sheet to help business owners and SEO professionals improve their Google Business Profile ranking.

What is the basis of the Google My Business SEO Cheat Sheet?

The cheat sheet is based on the annual Local Search Ranking Factors report, which is a key resource for understanding how to rank in Google's local search results.

What does the SEO Cheat Sheet include to assist users?

The cheat sheet breaks down important ranking factors into actionable sections, provides descriptions and explanations of each factor, and includes links to helpful videos.

How can users track their progress using the SEO Cheat Sheet?

Users can tick checkboxes to mark tasks as done, which will cross out the tasks and update the completion rate progress bar automatically.

Are all ranking factors in the cheat sheet equally important?

No, not all ranking factors are equal. Each factor is weighted according to its importance, and users are advised to start with the highest-scoring factors.

What format options are available for the SEO Cheat Sheet?

The cheat sheet is available in both Excel and Google Sheets formats, making it accessible for users with or without Microsoft Office.

Is there any cost associated with downloading the SEO Cheat Sheet?

No, the cheat sheet is completely free to download without requiring a credit card or even an email address.

What does the speaker encourage users to do after using the SEO Cheat Sheet?

The speaker encourages users to provide feedback in the comments, like the video, and share how they are getting on with the cheat sheet to help improve future versions.

Outlines

00:00

🚀 Getting to Number One on Google Maps

Achieving the top ranking on Google Maps and being part of the Google Map Pack is highly desirable for local business owners. Competition is intense, and understanding the necessary steps can be overwhelming. To address this, numerous videos have been published on the channel, focusing on optimizing Google Business Profiles.

📈 Creating a Central Resource

Despite the availability of many videos, a central resource outlining the steps to rank on Google Maps was missing. To fill this gap, a comprehensive Google My Business SEO cheat sheet has been developed, aimed at both business owners new to SEO and seasoned professionals.

📊 Based on Local Search Ranking Factor Report

The cheat sheet is based on the annual Local Search Ranking Factor Report, a crucial resource for understanding how to rank in Google's local search results. This report compiles insights from top local search experts across hundreds of Google Business listings.

📝 Breakdown of Ranking Factors

The SEO cheat sheet breaks down the most important ranking factors from the report into actionable, bite-sized sections. Each section includes a short description of the ranking factor, a brief explanation on how to work on it, and a link to a relevant video tutorial.

✅ Task Completion and Progress Tracking

Users can mark tasks as completed by ticking checkboxes, which will cross out the tasks and update the completion rate progress bar. Ranking factors are weighted by importance, so users should start with the highest-scoring ones to improve their Google Business Profile ranking.

🔧 Tools and Accessibility

The cheat sheet includes a section listing useful tools personally recommended for clients. It is available in both Excel and Google Sheet formats, ensuring accessibility for users without Microsoft Office. The cheat sheet is free to download without requiring any personal information.

📈 Personalized Guide and Feedback

While the sheet serves as a helpful guide, each business has unique challenges, and hitting the 100% completion mark does not guarantee a number one ranking. Feedback is encouraged to improve future versions, and users are invited to share their experiences and suggestions in the comments.

👍 Support and Engagement

Viewers are encouraged to like the video to support the creation of more content for the local business community. The video concludes with a positive note, wishing viewers success in their marketing efforts.

Keywords

💡Google Business Profile

A Google Business Profile is a free tool that allows businesses to manage their online presence across Google, including Search and Maps. In the video, it is emphasized as a critical component for local businesses aiming to rank higher on Google Maps, and optimizing this profile is the central theme of the video.

💡Google Map Pack

The Google Map Pack, also known as the Local Pack, is a feature that displays the top local business listings related to a user's search query on Google Maps. Ranking in the Google Map Pack is highlighted in the video as a coveted goal for local businesses to increase visibility and attract more customers.

💡Local Search Ranking Factor Report

The Local Search Ranking Factor Report is an annual report that details the key factors influencing local search rankings on Google. This report, created by industry experts, serves as the foundation for the SEO cheat sheet mentioned in the video, guiding business owners on how to improve their Google Maps ranking.

💡SEO Cheat Sheet

An SEO Cheat Sheet is a resource that outlines essential SEO tasks and strategies in a concise, easy-to-follow format. The video introduces a Google Business Profile SEO Cheat Sheet, designed to help both beginners and professionals systematically improve their local search rankings by following prioritized tasks.

💡Ranking Factors

Ranking factors are the criteria used by search engines like Google to determine the relevance and order of search results. The video discusses various ranking factors, such as business information accuracy and customer reviews, and how addressing these can improve a business's position on Google Maps.

💡Completion Rate Progress Bar

A Completion Rate Progress Bar is a visual tool that tracks the progress of tasks completed towards a goal. In the video, the SEO cheat sheet includes a progress bar that updates as users complete SEO tasks, helping them visualize their advancement towards improving their Google Maps ranking.

💡Actionable Byte-sized Sections

Actionable Byte-sized Sections refer to the breakdown of complex tasks into manageable, easy-to-understand pieces. The SEO cheat sheet mentioned in the video is divided into such sections, each providing clear instructions and resources for improving specific aspects of a Google Business Profile.

💡Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the practice of enhancing a website or online profile to increase its visibility in search engine results. The video's primary focus is on local SEO, specifically optimizing Google Business Profiles to rank higher on Google Maps and attract more local customers.

💡Tools for SEO

Tools for SEO are software or online services that assist in optimizing a website or profile for search engines. The video mentions various tools that the creator uses with clients, which are included in the SEO cheat sheet to help users perform SEO tasks more effectively.

💡Local Business Community

The Local Business Community consists of small and medium-sized businesses operating in a specific geographic area. The video is addressed to this community, providing them with strategies and resources to improve their online visibility and compete more effectively in local search results.

Highlights

Getting your Google Business Profile to rank number one on Google Maps is the holy grail for most local business owners.

Competition is fierce, and understanding what needs to be done to claim the top spot on Google Maps can be overwhelming.

Over the past few years, many videos have been published focusing on the many moving parts of Google Business Profile to help achieve the best possible results.

A central resource has been created to remind you of the steps needed to rank on Google Maps.

The 'Google My Business SEO Cheat Sheet' is designed to help both business owners new to SEO and SEO professionals.

The cheat sheet is based on the annual Local Search Ranking Factor Report, the go-to resource for understanding how to rank in Google's local search results.

The report is based on the findings of top local search experts across hundreds of Google Business listings.

The cheat sheet breaks down the most important ranking factors from the report into actionable, bite-sized sections.

Each section includes a description of the ranking factor, a brief explanation on how to address it, and a link to a related video.

Once a task is completed, you can tick the checkbox to mark it as done, and the completion rate progress bar will update.

Not all ranking factors are equal; each has been weighed according to its importance.

Starting with the highest-scoring factors increases the likelihood of your Google Business Profile ranking on Google Maps.

A section of recommended tools personally used with clients is included.

The cheat sheet is available in both Excel and Google Sheet formats, free of charge, with no credit card or email address required.

The sheet is designed for flexible use, allowing you to work at your own pace.

Hitting the 100% completion mark does not guarantee a number one ranking but should significantly improve your chances.

Feedback is encouraged to improve the resource in future versions.

The resource aims to help local businesses climb rankings with minimum effort and achieve better results.

The cheat sheet should be used as a guide, recognizing that each business is unique with its own challenges.

Users are encouraged to like the video to support continued content creation for the local business community.

Transcripts

getting your google business profile to

rank number one on google maps and be

included in the google map pack is the

holy grail for most local business

owners sadly while many are called only

if you are chosen competition is fierce

and understanding what needs to be done

to claim the top spot on google maps can

be overwhelming that's why over the past

few years i have published a lot of

videos on my channel focusing on the

many moving google business profile

parts to help you get the best possible

results but i realized i never really

created a central resource you could go

to that reminds you of the steps you

need to take so to solve this issue i

spent the last few weeks putting

together what i call a google my

business seo cheat sheet designed to

help business owners who are new to

search engine optimization and seo

professionals alike it is based on the

annual local search ranking factor

report

this report is the industry go-to

resource for understanding how to rank

in google's local search results it is

based on the findings of the top experts

in local search across hundreds of

google business listings and can be

considered as the bible for anyone

wanting to rank number one on google

maps this seo cheat sheet breaks down

the most important ranking factors from

this report into actionable byte-side

sections

each section includes a short

description of the ranking factor you

need to work on a brief explanation on

how to do it and a link to a video made

by yours truly which should help you

complete the task

once you believe a task has been

completed just tick the check box to

mark it as done

the task will then be crossed out and

the completion rate progress bar will

automatically update

not all ranking factors are equal and

each ranking factor has been weighed up

according to its importance so start

with the one with the highest score

the idea is the nearest you get to 100

completion rate the more likely your

google business profile is going to rank

on google maps i've also included a

small section where you can find some of

the tools i personally use with all my

clients this sheet has been designed so

you can work at your own pace and dip in

and out as and when you need to it is

available in an excel format and for

those of you who don't have microsoft

office a google sheet option is also

available it is completely free and can

be downloaded at a click of a button no

credit card required not even as much as

an email address to download your own

copy just click on the link in the

description below

this sheet should be used as a guide

only each business is unique and has its

own set of challenges hitting the 100

mark will not guarantee your listing

will rank number one but you should be

well on your way although i tried to

create the best possible resource to

help all of you climb rankings with

minimum effort and achieve better

results there is always room for

improvement so please let me know in the

comments below how you are getting on

with the sheet and what i can do to

improve it so i can include it in the

next version as always i would be

grateful if you could like the video so

i can continue creating content for you

and the local business community until

next time happy marketing

[Music]

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