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Summary

Purnomo Hadi Prasetyo, the owner of Ingkar Janji coffee shop, shares his journey from financial struggle to business success in Kulon Progo. Through perseverance and hard work, he built a thriving culinary business, despite early challenges. His story emphasizes family values, particularly honoring his mother, and the importance of honesty in business. The coffee shop, named after the principle of keeping promises, represents his commitment to relationships and integrity. Despite obstacles, including the pandemic, Purnomo’s focus on community support and sincerity has helped him achieve both personal and professional growth.

Takeaways

• 😀 Family commitment is the foundation of success, with a strong emphasis on not hurting one's parents' feelings, especially as they age.
• 😀 Resilience in the face of adversity is key, as the speaker experienced repeated failures but kept trying until he found success.
• 😀 Business success comes from hard work, even when starting from zero. Purnomo worked long hours with little to no profit in the early stages.
• 😀 The importance of supporting your family, especially when you're struggling, is a central theme in the speaker's journey.
• 😀 Never give up on finding a way to provide for your family, even when the situation feels impossible.
• 😀 Purnomo’s business philosophy revolves around honesty, customer service, and creating a family-like atmosphere in the workplace.
• 😀 The coffee shop 'Ingkar Janji' was built on the principle of not breaking promises, a philosophy that resonates deeply in the local community.
• 😀 The speaker highlights the importance of working for your own income and not relying on others to provide, especially in a country without pension systems.
• 😀 During the pandemic, the speaker pivoted to a small culinary business, leveraging a simple, local concept that became a success despite the challenges.
• 😀 Treating employees and customers with respect and honesty, even when facing difficulties, is fundamental to maintaining a sustainable business.
• 😀 The coffee shop has become a community hub, welcoming everyone from local residents to ministers, embodying a sense of unity and togetherness.

Q & A

What is the core philosophy behind the name 'Kopi Ingkar Janji'?

The name 'Kopi Ingkar Janji' translates to 'Broken Promises.' It reflects the philosophy of maintaining strong relationships and never breaking promises, whether they are between friends, family, or business partners.

How did Purnomo Hadi Prasetyo's early life shape his business approach?

Purnomo’s early struggles with finding stable work deeply influenced his approach to business. His commitment to hard work, humility, and always prioritizing family values are central to his business philosophy.

Why does Purnomo emphasize the importance of family in his journey?

Purnomo values family deeply, especially his mother, whom he prioritizes above all else. His devotion to her, especially as she ages, is a guiding force in his personal and professional life.

What challenges did Purnomo face before finding success in his business?

Before starting his coffee shop, Purnomo struggled with financial instability. He tried various businesses, including coconut supplying and woodworking, but often faced failures and setbacks, including financial hardships during the early years.

What motivated Purnomo to open his coffee shop during the pandemic?

During the COVID-19 pandemic, Purnomo saw an opportunity to create a small culinary business. With the city’s restrictions, he took advantage of the relaxed rules in rural areas to open his coffee shop, which became successful even during difficult times.

How does Purnomo integrate community involvement into his business?

Purnomo is dedicated to providing employment opportunities for local residents. He also invested in building a mosque in his village, reinforcing his commitment to giving back to the community and supporting local growth.

What values does Purnomo instill in his employees and business operations?

Purnomo emphasizes honesty, hard work, and a relaxed, family-like atmosphere. He believes in treating customers with respect, never getting angry, and providing exceptional service. His approach is centered around ethical business practices and valuing the community.

How did Purnomo’s personal experiences with hardship influence his business management style?

His past struggles, including financial insecurity and job instability, shaped his focus on perseverance and ethical work. His management style is flexible, prioritizing honesty and a strong connection to the community over strict rules and regulations.

What role does Purnomo's mother play in his business philosophy?

Purnomo’s mother is a central figure in his life and business philosophy. He credits her with shaping his values of respect, devotion, and integrity. He constantly strives to make her proud and ensures that her well-being is a priority in his decisions.

What advice does Purnomo give to others starting their own businesses?

Purnomo advises aspiring entrepreneurs to stay honest in their dealings, never lie to others, and to work hard. He stresses that success comes through dedication and sincerity, and that one should always stay true to their roots and values.