RUGI 1,3M!! Robohkan Bangunan Demi DESAIN VISIONER?! Arsitektur Coffee Shop Putih Kontemporer!!

Summary

The transcript follows Rosyid, the owner of Haque Coffee in Tulungagung, as he shares his journey from medical school to opening a coffee shop business. He highlights the challenges faced, including structural issues during construction and adapting to the local market. Rosyid emphasizes the importance of building a brand identity, his unique vision for Haque Coffee, and his plans to expand into larger cities. Despite facing obstacles like the COVID-19 pandemic and financial struggles, his persistence in sustaining the business and his focus on local talent are central themes. Rosyid's ultimate goal is to establish a lasting legacy for Tulungagung.

Takeaways

• 😀 The speaker discusses the unique architectural concept of their coffee shop, focusing on contemporary, non-asymmetric designs that stand out in the market.
• 😀 The coffee shop features multiple zones such as an outdoor area, indoor meeting points, and private backspaces for more peaceful environments.
• 😀 Emphasis is placed on customer experience, with ergonomic furniture and easily accessible power outlets for laptop users.
• 😀 The large company logo is prominently displayed as part of branding, symbolizing the identity of the business and its connection to the local culture.
• 😀 The coffee shop's interior includes a bar and service area, as well as a showcase for products such as t-shirts, mugs, and other branded merchandise.
• 😀 The outdoor space in the back of the coffee shop is designed to provide a quiet and private atmosphere, even though it lacks a rooftop.
• 😀 The founder, Muhammad Rosyid, shares his background in medicine and how his passion for coffee grew during his studies, which eventually led to starting the coffee business.
• 😀 The initial coffee shop opened in 2018 in Tulungagung, expanding to multiple cities such as Solo, Surabaya, and Magelang.
• 😀 During the pandemic, the speaker faced difficult choices between continuing his medical career or focusing on his coffee shop, ultimately deciding to prioritize his business.
• 😀 The coffee business went through ups and downs, including a challenging period during the PPKM restrictions in 2021, where strategies were adjusted to survive and grow the business.
• 😀 The speaker emphasizes the importance of maintaining a strong brand and identity, choosing a modern, futuristic concept to stand out in an increasingly competitive coffee market.

Q & A

What inspired Rosyid to start his coffee shop business?

Rosyid's inspiration to start his coffee shop business came from his personal connection with coffee during his medical school years in Magelang. Due to the demands of his studies and work, he found that coffee became an essential part of his daily routine to stay focused, which eventually grew into a passion.

What were some of the key challenges Rosyid faced when starting his coffee shop?

Some of the key challenges included the initial difficulty in finding suitable construction workers in Tulungagung, as well as issues with building structure, such as cracks in the columns. These problems required renovations and adjustments to the design. Additionally, during the pandemic, Rosyid faced the challenge of keeping his business afloat while also managing his responsibilities as a doctor.

Why did Rosyid decide to prioritize his business over continuing his medical career?

Rosyid decided to prioritize his business over continuing his medical career because balancing both was not feasible. He realized that he could not fully commit to both, and after careful consideration, he chose to focus on his growing coffee shop business.

What design philosophy did Rosyid follow for the architecture of his coffee shop?

Rosyid followed a contemporary design philosophy for his coffee shop, opting for a monumental and modern building concept. He wanted a space that would stand the test of time and remain relevant even as trends changed. This vision was influenced by his desire to create a unique and lasting brand identity for his business.

How did Rosyid manage the financial difficulties faced during the pandemic?

During the pandemic, Rosyid faced challenges like limited access to customers due to government restrictions, but he responded by expanding the business outside of Tulungagung to other cities. He also explored securing investments and focused on keeping his team employed, even if their salaries were not optimal, ensuring business survival.

What is the significance of the large logo displayed in the coffee shop?

The large logo displayed in the coffee shop represents the brand identity of the business. It serves as a symbol of the company, much like how a national flag represents a country. Rosyid chose to display it prominently to make the brand iconic and easily recognizable.

What distinguishes the indoor and outdoor areas of the coffee shop?

The outdoor area at the front is designed as a meeting point with a comfortable, ergonomic setup, ideal for people who enjoy working or socializing outdoors. The indoor space is quieter, designed for customers who need a peaceful environment to focus or work. The back outdoor area is more private and tranquil, offering a serene setting for those seeking privacy.

How does Rosyid view the role of branding and character in his business?

Rosyid believes that branding and maintaining a strong, unique character are crucial to the success of his business. He focuses on creating an experience for customers that is memorable, which helps the business stand out in a competitive market. He also emphasizes the importance of consistency in branding and staying true to the company’s identity.

What was Rosyid’s approach to expanding his business to other cities?

Rosyid strategically expanded his business to larger cities like Solo, Surabaya, and Magelang to reach a broader market. He saw this as an opportunity to grow beyond the local market of Tulungagung, which had become saturated with coffee shops. His expansion plans also included finding investors to support the growth of the business.

What is the meaning behind the name 'Hakui' and how does it relate to Rosyid's personal story?

The name 'Hakui' is a Japanese word that refers to a white doctor's coat, symbolizing Rosyid's background in medicine. It also ties into his personal identity, combining his medical education with his coffee business. The name represents both his journey as a doctor and his new path as a business owner.