Sejarah EIGER #BerawalDariSini

Summary

Ronny Lukito, founder of PT gerindo multimedia, shares his inspiring journey from humble beginnings to establishing Eiger, a leading outdoor brand in Indonesia. Starting with a small sewing business initiated by his parents, Ronny's involvement grew from childhood, leading to the creation of Eiger in 1989. With a vision to positively impact future generations and the environment, Eiger has expanded to over 300 outlets across Indonesia. Ronny's future plans include international expansion, starting with a flagship store in Switzerland, inspired by the Swiss mountains, aiming to showcase Indonesian craftsmanship on a global stage.

Takeaways

• 💼 Ronny Lukito is the founder of PT Gerindo Multimedia and Eiger.
• 👨‍👩‍👧‍👦 Eiger's story begins with Ronny's parents, Lukman Lukito and his wife, who migrated from Jakarta to Bandung to start a bag retail business.
• 👜 The family began producing bags with two sewing machines, labeling the bags 'Butterfly,' inspired by the sewing machine brand.
• 🏫 Ronny helped his parents during school breaks and worked to support the family, including selling milk before school.
• 💪 Despite wanting to become a mechanic, Ronny took over the family business after high school with a starting capital of 300,000 Rupiah.
• 🏷️ The first brand Ronny created was 'Exxon,' which eventually had to be rebranded to 'Export' due to legal issues.
• 🏬 After multiple rejections, Ronny successfully got his products into Matahari Department Store, where the 'Export' brand became a top seller within three years.
• 🎒 Inspired by his love for the outdoors, Ronny created the 'Eiger' brand in 1989, focusing on outdoor products like backpacks.
• 🏗️ Eiger expanded rapidly, leading to larger production facilities and a dedicated showroom on Jalan Cihampelas, Bandung.
• 🌍 Eiger has grown significantly with 300 outlets across Indonesia, and the company plans to go international, opening a flagship store in Switzerland.

Q & A

Who is Ronny Lukito and what company is he associated with?

Ronny Lukito is the founder of PT Gerindo Multimedia, the company behind the outdoor brand Eiger.

What role did Ronny Lukito’s parents play in his entrepreneurial journey?

Ronny Lukito’s parents were instrumental in his journey. His father, Lukman Lukito, moved to Bandung and started a retail business selling bags. They eventually started producing bags with two sewing machines, involving Ronny in the business during his school holidays.

How did Ronny Lukito help his family during his childhood?

During his childhood, Ronny Lukito helped ease the financial burden on his family by selling milk before school and working at a motorcycle shop after school.

What was Ronny Lukito’s initial career aspiration?

Ronny Lukito initially aspired to become a mechanic and even considered studying at ITENAS (Institut Teknologi Nasional), but eventually, he followed the path of entrepreneurship.

How did the brand 'Exsport' come into existence?

The brand 'Exsport' was born after Ronny started producing bags with the help of tailors like Mang Karman. However, after a legal dispute with Exxon, the brand was renamed to Exsport in 1983.

What challenges did Ronny Lukito face in getting his brand into retail stores?

Ronny Lukito faced numerous rejections while trying to get his brand into Matahari Department Store. It took him 13 attempts before he was finally accepted.

When did Ronny Lukito establish the Eiger brand, and what inspired its creation?

The Eiger brand was established in 1987 and officially launched in 1989. It was inspired by Ronny's love for hiking and the outdoors, as well as advice from people knowledgeable about outdoor gear.

How did the business expand from its initial stages?

The business initially started in Ronny’s house, which eventually became too small due to growth. They moved to a larger production facility and later built a factory in Cilampeni covering over two and a half hectares.

What are Ronny Lukito’s future plans for the Eiger brand?

Ronny Lukito plans to take Eiger global, with a flagship store set to open in Switzerland, inspired by the Swiss mountain, Eiger. The international expansion is expected to begin either in late 2023 or early 2024.

What vision does Ronny Lukito have for the future of Eiger and its impact?

Ronny Lukito envisions Eiger having a positive impact on people, the environment, and future generations. He hopes the brand will inspire others and that Indonesian products will gain global recognition.