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Summary

Aris Nugroho, the founder of PT Cendana Karya Printama, shares his inspiring entrepreneurial journey in the printing industry. From humble beginnings as a graphic designer, Aris faced several setbacks, including bankruptcy and health crises. However, his resilience led to the successful growth of his business, which now offers a range of services from digital printing to packaging. Aris emphasizes the importance of data-driven decisions, customer service, and quality. He advises the younger generation to embrace change and seize the opportunities available in today’s business landscape.

Takeaways

• 😀 The success of PT Cendana Karya Printama's recent tender project, which involved producing 200,000-300,000 roll banners within a 7-day deadline, highlights the company's ability to deliver under pressure.
• 😀 Aris Nugroho, the founder of PT Cendana Karya Printama, has a background as a graphic designer, which informed his decision to enter the printing industry and has helped him identify business opportunities.
• 😀 The company's strategy for success involves not just meeting customers' needs but also fulfilling their desires, ensuring that products meet both functional and aesthetic expectations.
• 😀 Quality is considered a mandatory standard at Cendana, not a competitive advantage, with a strong focus on providing exceptional service, meeting deadlines, and ensuring customer satisfaction.
• 😀 Despite several business failures, including the bankruptcy of an Al-Qur'an factory, Aris emphasizes the importance of resilience, learning from mistakes, and maintaining a strong work ethic.
• 😀 Cendana’s growth is rooted in the data-driven approach used to predict market trends, such as early recognition of the rise of pouch packaging in the UMKM sector.
• 😀 The company invested in high-cost machinery through bank loans, which was a significant risk but ultimately paid off when business opportunities required large-scale production.
• 😀 Aris highlights the importance of learning from diverse workshops, seminars, and reading to develop expertise, especially in navigating business challenges.
• 😀 Cendana expanded its operations into multiple industries, including F&B, packaging, and even cosmetics packaging, capitalizing on emerging trends and diversifying business risks.
• 😀 Aris encourages new entrepreneurs to embrace change, learn from past experiences, and be open to exploring new opportunities to stay relevant in an ever-evolving business landscape.

Q & A

What was the significance of the tender project received by Cendana Karya Printama?

The tender project was notable due to its size and tight deadline. Cendana Karya Printama had to produce 200,000 to 300,000 roll banners for the Ministry of Tourism, completing the task within 7 days and requiring an additional 70 employees to work 24/7. This was a significant achievement due to its scale and the speed of execution.

How did Aris Nugroho start his printing business?

Aris Nugroho started his printing business, Cendana Karya Printama, based on his background in graphic design. He recognized an opportunity in the printing industry that aligned with his skills and passion, leading to the establishment of the company in Solo in 2008.

What challenges did Aris Nugroho face in his business journey?

Aris faced several challenges, including a major business failure in 2012 when a Qur'an factory he invested in went bankrupt. He also experienced serious health issues, including a near-death experience, and financial struggles such as multiple failed payments to banks and suppliers.

How did Aris Nugroho manage to recover from the business failures?

Aris Nugroho managed to recover by learning from his failures, making adjustments in his business approach, and focusing on the core business. He also sought medical treatment and reflected on the importance of maintaining balance between business and personal well-being.

What is Cendana Karya Printama’s approach to customer service?

Cendana Karya Printama prioritizes customer service by ensuring quality, timely delivery, and meeting both the needs and desires of clients. They focus on providing not just basic necessities but also fulfilling clients' higher expectations and desires.

What is the company's strategy for success in the printing industry?

The strategy focuses on three main pillars: excellent customer service, top-quality production, and precise delivery. Cendana Karya Printama ensures that deadlines are met and the quality of products is guaranteed, which they consider a mandatory aspect rather than an advantage.

What role does data play in Cendana Karya Printama’s decision-making?

Data plays a critical role in the company's decision-making process. For instance, trends in packaging, like the rise of pouches in the UMKM sector, were anticipated by Cendana Karya Printama based on thorough market research and data analysis.

What industries does Cendana Karya Printama serve?

Cendana Karya Printama serves various industries, including packaging, label printing, textile printing, and creative printing. The company also recently expanded into F&B, cosmetics, and beauty clinics, with plans for further diversification.

What advice does Aris Nugroho have for entrepreneurs today?

Aris Nugroho advises entrepreneurs to embrace change and adapt to evolving trends. He emphasizes the importance of being open to new opportunities and being willing to learn and evolve, especially in a rapidly changing business landscape.

How does Aris Nugroho view the role of spirituality in business?

Aris Nugroho believes that business should be approached as an act of worship. He stresses the importance of sincerity, doing work with a good heart, and ensuring that business practices align with positive spiritual and ethical values.