Ngobrol Bisnis Tapi Nagih x Podcast Ancur: Dari Jualan Sepatu Sampai ke Sambal Eps 4.1
Summary
TLDRThe video features a lively conversation about business ventures, specifically focusing on Bu Rudi's sambal and Tio's coffee shop, Toko Tugu. Bu Rudi shares how her spontaneous idea of making sambal evolved into a successful business, while Tio discusses his passion for promoting Indonesian coffee and supporting local farmers. The discussion highlights their entrepreneurial journeys, challenges, and the unique aspects of their products. The interaction is filled with humor, camaraderie, and practical insights, making it engaging and informative.
Takeaways
- 😀 The name 'Bu Rudi' for the sambal brand was inspired by the owner's husband, Rudy.
- 🌧️ The conversation includes humorous remarks about hunger and rainy weather.
- 🚗 The driver is referred to as an 'ojol' (online motorcycle taxi), highlighting the delivery service.
- 🍛 There is a discussion about the challenge of sharing food costs and inviting others to join.
- 🎉 Tio from Tugu Coffee and the owner of Bu Rudi's Sambal discuss their businesses.
- 🔥 Bu Rudi's sambal business started spontaneously and became successful due to high demand.
- ☕ Tugu Coffee aims to support Indonesian coffee farmers by increasing local coffee consumption.
- 💡 The businesses aim to maintain sustainability and contribute positively to their respective industries.
- 🏢 Bu Rudi's business evolved from selling sambal to running a restaurant in Surabaya offering various Javanese dishes.
- 🌍 Both businesses emphasize their connection to Indonesian culture and aim to promote local products.
Q & A
Why is the sambal named 'Bu Rudi'?
-The sambal is named 'Bu Rudi' because 'Rudi' is the name of the creator's husband. Additionally, it is called sambal because it is spicy.
What is the initial reason for starting the sambal business?
-The sambal business started spontaneously, without planning, as an attempt to create something that could generate income. It was initially just an experiment that turned out to be successful.
How did the sambal business evolve over time?
-The sambal business evolved from experimenting with leftover fish and shrimp after fishing trips. Friends suggested selling it, and it eventually became a business around the year 2000, about 15 years before the transcript's present time.
What were Bu Rudi's initial business ventures before sambal?
-Before the sambal business, Bu Rudi was involved in the shoe business.
What is the concept behind 'Toko Kopi Tugu'?
-The concept behind 'Toko Kopi Tugu' is to contribute to the Indonesian coffee industry by increasing the demand for local coffee and supporting local farmers. The name 'Tugu' was chosen because it means 'buy' in Javanese, reflecting the goal of encouraging daily coffee purchases.
How does Tio, from 'Toko Kopi Tugu', view the coffee industry?
-Tio sees the coffee industry as an opportunity to support Indonesian coffee farmers and increase the consumption of local coffee. He aims to promote the diversity of Indonesian coffee flavors and ensure a sustainable ecosystem.
How did 'Toko Kopi Tugu' start?
-'Toko Kopi Tugu' started around 2008 with a small place, aiming to learn about the coffee business and contribute more to the coffee industry.
What challenges do the businesses face in terms of competition?
-Both 'Sambal Bu Rudi' and 'Toko Kopi Tugu' face competition in their respective markets. They must continuously innovate and adapt to maintain their customer base and stand out against competitors.
What products does 'Sambal Bu Rudi' offer besides sambal?
-'Sambal Bu Rudi' offers a variety of Javanese dishes, with about 20 different types of food available at their place in Surabaya.
How does Tio from 'Toko Kopi Tugu' ensure the uniqueness of their coffee?
-Tio ensures the uniqueness of their coffee by offering different grades and varieties, including specialty and regular grades. They also emphasize the distinct flavors of Indonesian coffee.
Outlines
🌶️ Sambal Story and Conversations
The conversation starts with a discussion about the origins of the name 'sambal', which is known for its spiciness. The speaker mentions personal anecdotes about hunger and casual banter about a rainy day. There's humor involving a skinny monkey and a focus on the taste and aroma of food. The narrative shifts to a humorous interaction with an online driver and ends with a joke about the cost of socializing and sharing food.
🛠️ Business Origins and Developments
The second paragraph introduces Tio from Tugu Coffee Shop and the business owner of Bu Rudi’s Sambal. The conversation delves into the beginnings of their businesses, revealing that Bu Rudi's Sambal started as a spontaneous venture which later became successful. The narrative includes the transition from selling sambal to managing a coffee business and how experimenting with different food products led to the creation of their unique sambal. There's also a focus on the community and family contributions to their business success.
☕ Coffee Shop Aspirations
This paragraph discusses the goals of Tugu Coffee Shop, aiming to increase the demand for Indonesian coffee to benefit local farmers. The speaker talks about the importance of creating a daily buying habit and making coffee consumption more sustainable. The paragraph includes anecdotes about exploring different flavors and the inspiration drawn from traditional cendol sellers. The overall aim is to create a unique and recognizable taste for their coffee, promoting it as a part of Indonesian culture.
🌟 Culinary and Business Expansion
The final paragraph wraps up with discussions on the various culinary offerings at Bu Rudi’s place in Surabaya, highlighting the diverse range of dishes. It also touches on the integration of modern payment methods like BTN cards and the importance of accommodating customer preferences. The conversation includes reflections on maintaining product quality and diversity, the challenges of competition, and humorous anecdotes about fishing and business strategies.
Mindmap
Keywords
💡Sambel Bu Rudi
💡Business Origin
💡Indonesian Coffee
💡Tugu Coffee Shop
💡Business Strategy
💡Jakarta Selatan (Jaksel)
💡Local Ingredients
💡Consumer Demand
💡Traditional Cuisine
💡Entrepreneurship
Highlights
Introduction to the origins of Bu Rudi's sambal business, starting spontaneously and turning into a successful venture over time.
Bu Rudi's business began with experimenting with leftover ingredients from fishing, leading to the creation of their famous sambal.
The importance of continuous creativity in business, as highlighted by Bu Rudi's approach to constantly trying new recipes and ideas.
Discussion on the transition from a shoe business to a sambal business, emphasizing adaptability and seizing opportunities in different industries.
Tio from Toko Kopi Tugu shares his experience entering the coffee industry in 2008, and the motivation to contribute positively to the coffee ecosystem.
The significance of using local language and culture in branding, as seen with Toko Kopi Tugu's name rooted in Javanese.
Challenges and strategies in sustaining a coffee business, including maintaining product quality and customer engagement.
Bu Rudi's approach to managing her sambal business by balancing between creativity and customer demand.
The role of community support and word-of-mouth in Bu Rudi's business growth.
Highlight of the diverse menu offered at Bu Rudi's restaurant in Surabaya, featuring a wide range of Javanese dishes.
Tio's insights on creating a welcoming and positive atmosphere in his coffee shop, especially in the mornings.
Discussion on the importance of innovation and unique flavors in the food and beverage industry to stand out from competitors.
The journey of establishing a coffee shop in a competitive market and adapting to consumer preferences.
Bu Rudi's and Tio's reflections on the role of local ingredients and traditional recipes in their business success.
Closing thoughts on the importance of perseverance, community support, and continuous learning in achieving business success.
Transcripts
Kalau Bu Rudi Kenapa namanya
Kenapa namanya sambel karena pedes
katanya kalau memangnya gula kan Suamiku
namanya Rudy
[Musik]
Hujan lagi nih laper banget
nih
aduh Mama enggak peduli sama kayak
monyet
sama nasinya Lu lihat badan gua udah
kurus gini nahan lapar ya lapar banget
gua ya
[Tertawa]
Aduh lu anaknya terlalu jadul nih
Buka sendiri noh wow
[Musik]
hujan apa ya
Aduh kalau Mas Dika kehujanan kasihan es
kopinya Aduh kasihan dingin
itu kan enggak kehujanan
kemasukan air hujan jadi rasa es Hujan
dong
makanya makan dulu aja entar sambil
nungguin mastikan nih kalau enggak ada
minum nih
[Musik]
harumnya aja udah enak banget eh
enggak enggak
[Tertawa]
Mas
ini Abang driver ojolnya ya
seragam baru kami
Terima kasih
[Musik]
orang dia tugas
nya
buat buat lu aja deh
Ini kan sudah tahu kita nongkrong
berempat aja kadang patungan kurang ya
lu ngajak orang lagi buat nongkrong sama
kita udah gitu enggak mau apa-apa lagi
ini yang bawain yang ngasih dia orang di
ownernya
[Tertawa]
[Tertawa]
[Musik]
[Musik]
[Tertawa]
bersama kita sudah ada Tio dari toko
kopi Tugu dan juga bunuh diri
pemilik bisnis sambal Bu Rudi Terima
kasih sudah menyambut saya
[Tepuk tangan]
[Tertawa]
ini kue
[Musik]
enak
aja
[Tertawa]
[Tertawa]
Aku mau sebelumnya karena kita sendiri
selama ini kan cuma beli produk itu
makan sambel baru ketemu pemilik-pemilik
bosnya langsung tuh sekarang dan kalian
ngobrol mau ngobrol bisnis Nah kita
harus ngobrolin paling lama ini mau
dijalanin bisnis nih jadi kita minta
kita akan coba Memulai pola bisnis dari
2 generasi yang berbeda jadi bisa
diterapkan ke yang mana nih
[Tertawa]
[Tepuk tangan]
pembuatan sambal Bu Rudy
bisnisnya gimana awalnya itu memang
iseng-iseng ya spontan ajalah
jadi nggak direncanakan cuma iseng
ternyata kok
berkelanjutan gitu aja
kan tujuannya cari uang jadi
menciptakan sesuatu Bagaimana bisa
mendapatkan uang jadi otak ini kan mesti
berputar terus apalagi banyak penggemar
terus
coba-coba buat coba-coba buat ternyata
laku
[Tertawa]
Pak Rudi suka mancing
terus sisa udang dapat ikan kita goreng
Kita buatkan sambel itu awalnya memang
dari situ
dari air
[Musik]
jadi dibuka buat sambel ini kok enak
Terus akhirnya teman-teman bilang ah
kamu jual ini pasti laku coba Tahun
berapa tuh
2000 lebih ya sambel itu pokoknya
kurang lebih 15 tahunan sebelumnya bukan
bisnis sambel lah
bisnis sepatu jadi melancongnya banyak
ya tinggi dari sepatu Kesambi
[Tertawa]
[Musik]
gara-gara
apa awalnya suka nanam kopi apa
gara-gara Pak Rudi mancing
itu
kaget dong
kalau Budi tadi kan bisnisnya yang
hot-hot gitu ya
kalau kita kan tinggalnya di Cipete
Cipete gini Jaksel ya Jaksel sebetulnya
yang dingin segar
[Tertawa]
juga loh di
2008 masuk industri kopi Belajar bikin
cafe jadi setelah kasus pertama dibuka
si itu juga singkat cerita dapet setelah
kesempatan ada tempat kecil baru terus
juga pengen kali ya berkontribusi lebih
sama industri kopi gitu biar lebih
bermanfaat gitu hidupnya gitu anak muda
sekarang kan jadi coba kita ngangkat
kopi lebih pengen ikan konsumsi kopi
Indonesia makanya namanya Toko yang
artinya beli dalam bahasa Jawa
bahasa Jawa terus gimana caranya orang
bisa beli setiap hari supaya petani kopi
di Indonesia terasa konsumsinya
meningkat jadi tugas aku sebagai anak
muda harus bisa ningkatin demand
tersebut secara ekosistem jadinya
berkelanjutan ya sampai Cepetan ya betul
bapak bilang tadi masalah cendol
cendolan kan
Alhamdulillah Pulang salat Jumat dari
masjid tersebut lewatlah kita tersebut
Oh dulu ada masa kan gua kayak ibu pas
masak-masakan harusnya Aduh yang enak
diapain lagi ya biar suami senang biar
laku gitu ya aku juga cari cara biar
kopinya enak
[Musik]
[Tertawa]
kalau kita lihat-lihat dari toko-toko
sebelah adalah salah-sangat itu yang
pakai Caramel
softlen manis Nah kita cari yang manis
yang rasanya khas gitu meninggal di
perasaan EXO di lidah seseorang itu yang
kayak apa yang khas kita Nah gua pas
lewat tuh si tukang cendol ditarik lagi
bisa mengembangkan bisnis mungkin nanti
kan ini tuku nanti mungkin nextnya
adalah topik kita
[Musik]
[Tertawa]
Jadi sebelum kata tuku mungkin ada
kata-kata lain dulu pikiran gitu
namanya pagi karena itu pagi karena itu
mood yang paling gua senang pada saat
gua sebagai yang bikin kopi Gua paling
senang ketemu orang pagi ngobrol
bertekad energi positif gitu ya Nah itu
momen yang sangat menyenangkan nah cuma
karena secara nama susah untuk
dipatenkan kita cari nama lain yang ada
manfaat lebihnya makanya doa tersebut
Tugu dalam Bahasa Jawa plus gua pribadi
juga orang Jawa rasanya Ya udah
yuk kita angkat bareng-bareng Indonesia
Kalau Bu Rudi Kenapa namanya sambel Bu
Rudi
sambal karena pedes
kan Suamiku namanya Rudi
[Tertawa]
udah sambelnya memang aku ngomong udah
enggak usah cari-cari istilahnya cari
nama-nama
[Tertawa]
[Musik]
[Tepuk tangan]
[Tertawa]
[Musik]
sebenarnya kan kalau secara produk Ibu
memang produk sambelnya tuh Bu ya tapi
banyak yang belum tahu juga Ibu di
Surabaya tuh ada tempat makannya kan ya
memang benar Kebetulan saya orang dari
desa jadi masakan saya masakan jawa
semua roda itu ada 20 macam loh deh
sayur
nggak nggak usah diomong satu-satu lah
cape
k Ini macem kalau nggak percaya datang
ke Surabaya
[Tertawa]
[Tepuk tangan]
berapa
kartu aja kartu BTS
kan di tempatku aku sudah ikut BTN lama
udah lama jadi nggak bawa uang nggak
apa-apa Pak Bapak kartu aja BTN
bayarnya nanti toh
hutang dulu karena udah BTS
kita kenal sama kamu tapi aku kan
mengenal Oh ini punya BTN ya ayo kita
berapa Nah ibu ya
[Tertawa]
mengeluarkan diskon
Pirami depotku
di tempat ibu ya
semua bawa BTN BTN Bu Bawa kartu BTN
semua ngeluarin BTN
[Tertawa]
[Musik]
pasti aku inget-inget dulu
gua lu tapi
bukan Cafe bukan coffee aja
sebenarnya kalau secara kopinya kita
sudah kita punya beberapa varian pun
kita punya yang dari grade yang
specialty-nya sama ada grade yang eee
tetangga reguler tetangganya itu itu aja
itu kita udah punya varian rasanya kalau
tentang Tugu nyobain tuh rasanya cukup
beda deh tuh Makanya satu kayak gula
aren yang satu enggak pakai gula itu
dari yang kopi karena
prinsipnya si tukunya sendiri juga
pengen menghangat keberagaman kopi
Indonesia soalnya jadi kita pengen
nunjukin cita rasanya tapi cara
konsumsinya kan tetangga-tetangga itu
pada bayar nih Mau pakai BTN atau tidak
tapi mereka sudah bayar kita harus kasih
cita rasain cocok dipaksa oke
[Tertawa]
[Musik]
33
Jakarta Timur Surabaya
[Tertawa]
[Musik]
[Tertawa]
[Tertawa]
[Musik]
negara sudah mengenal sambil Bu Rudi lah
kompetitor bisnis eh sambel kopi Apalagi
kita ngomongin Jakarta
masing-masing strategi bisnis dengan
kompetitor dari toko dulu mungkin
bertahan hidup
iya
mancing Pulang Bapak ikan boleh tapi
jangan ikan duyung
[Musik]
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