The Secret To Running Successful Social Media Ads In 2024

Summary

This video script discusses the evolving landscape of social media advertising, emphasizing the importance of organic reach and the role of AI algorithms in validating content effectiveness. The speaker suggests a strategy of leveraging organic growth to build a remarkable online presence, then selectively investing in ads for content that performs exceptionally well. They also highlight the shift from traditional advertising to a more relationship-driven approach, using social media to host local events and build a network, which can be a cost-effective way to gain attention and potential clients.

Takeaways

• 💰 Investing $100 on Facebook or Instagram within a 10-mile radius can yield significant results in terms of audience reach.
• 🔍 Attention is the most valuable asset in video content creation, with authenticity being key to better engagement.
• 💡 Paid media is acknowledged as costly, but when combined with organic reach, it can be more cost-effective if the video content is high quality.
• 📈 The strategy of using AI algorithms to validate which organic content performs well before investing in paid promotion can save money.
• 📊 Historically, having a large follower base on platforms like Instagram did not guarantee high engagement; the content's quality is crucial.
• 📹 The current algorithm favors content that resonates with viewers, providing affirmation to invest in ads for videos that perform organically.
• 🚀 The speaker emphasizes the importance of being remarkable in organic content creation as it is free and can grow business naturally.
• 🎯 When a piece of content hits well organically, it's an opportunity to put paid promotion behind it to amplify its reach and impact.
• 🛑 The risk in advertising is often tied to the variable of creative content; if the video is not engaging, it won't convert well regardless of the audience size.
• 📈 For businesses looking to grow, focusing on organic reach first and then using paid ads for validated content is a smart strategy.
• 🍽️ The speaker suggests hosting local dinners as a way to network and build relationships, using social media ads to invite people within a certain radius for free events.

Q & A

What is the primary asset when making videos for social media according to the speaker?

The speaker emphasizes that attention is the number one asset when making videos for social media.

Why are authentic videos doing better on social media platforms?

Authentic videos are doing better because the AI algorithms have improved and can recognize content that resonates with the audience, thus promoting it more organically.

What is the speaker's view on spending money on paid media?

The speaker suggests that while some people spend a lot on paid media, focusing on organic reach is also important, especially when the content is of high quality.

What strategy does the speaker recommend for using paid media effectively?

The speaker recommends posting content organically and then putting money behind the content that performs remarkably well, as it has already been validated by the audience's response.

How does the speaker describe the change in the approach to social media advertising?

The speaker describes a shift from solely relying on paid ads to first focusing on organic reach and then using paid ads to amplify content that has proven to be successful organically.

What was the speaker's experience with Instagram followers and video views in the past?

The speaker had around 5 million followers on Instagram seven years ago and would get roughly 500,000 views on daily posts, but there was no clear way to determine which videos to promote further with paid ads.

Why is it important to become remarkable at organic reach according to the speaker?

Becoming remarkable at organic reach is important because it is free and helps grow the business. It also provides a solid foundation for when a piece of content becomes successful, allowing for a more informed decision to invest in paid promotion.

What is the speaker's advice for clients who want to spend a large budget on a video that isn't performing well?

The speaker advises against spending a large budget on a video that isn't engaging, as it will not convert well regardless of the number of views it gets from paid promotion.

What are the two options the speaker suggests for a video that has performed exceptionally well?

The speaker suggests either continuing to build the brand by running paid media against the video to a specific demographic or tweaking the video with a call to action if the goal is to sell something.

What is the speaker's suggestion for hosting local business events through social media ads?

The speaker suggests forming a relationship with a local restaurant, running ads to invite people for a free business dinner, and using this as an opportunity to network and promote one's business.

How does the speaker propose to use the success of a video to host local business events?

The speaker proposes using the success of a video to attract people to a free business dinner by running ads that ask interested individuals to submit their information through a form, thus creating a targeted local event.