Top 8 Social Media Marketing Tips For 2024

Summary

The speaker reflects on the evolution of marketing, from traditional paid advertising to leveraging free social media platforms for brand exposure. Emphasizing the importance of content diversification and adapting to various platforms like LinkedIn, TikTok, and Instagram, he stresses the need for self-awareness in content creation. The speaker also discusses the significance of strategic posting, understanding platform nuances, and the power of pop culture in business marketing. His advice for beginners includes educating oneself on strategic organic content and understanding the 'science behind the art' of social media to maximize reach and engagement.

Takeaways

• 📰 Traditional marketing required payment for visibility, such as newspapers, TV commercials, billboards, and direct mail.
• 🆓 Today, social media platforms like Instagram, TikTok, and social networks offer free opportunities for brand exposure and content distribution.
• 💡 The speaker emphasizes the importance of content creation on social media, especially given the free access to a large audience compared to traditional marketing methods.
• 🔎 Google AdWords is highlighted as an example of a modern marketing tool where cost is associated with clicks, not just visibility, requiring businesses to consider conversion rates.
• 📈 The speaker suggests that the top platforms for marketing can vary based on the target audience and the nature of the business, such as B2B or B2C.
• 🤔 The importance of self-awareness in marketing is stressed, understanding where your target audience is most active and tailoring content to those platforms.
• 🎨 Diversifying content across different types of media (written, audio, video) is crucial to avoid stagnation and to reach a wider audience.
• 👀 The first few seconds of video content and the thumbnail are critical in capturing attention, suggesting the need for a strong hook right from the start.
• 📝 For those who are not comfortable on camera, leveraging written content with thoughtful images can be an effective strategy.
• 🔍 The concept of 'underpriced attention' is introduced, encouraging marketers to seek out platforms or strategies that offer high engagement at a lower cost.
• 📈 LinkedIn is specifically called out as an underutilized platform with significant potential for B2B marketing, especially through organic content creation.

Q & A

What was the primary method of advertising in the past according to the speaker?

In the past, advertising primarily involved paying for space in newspapers, running TV commercials through cable companies, displaying billboards, and using direct mail services to distribute flyers.

What does the speaker consider the biggest change in marketing today?

The speaker believes that the biggest change in marketing today is that platforms like Instagram, TikTok, and social networks offer free opportunities for brands to gain attention and visibility.

What is the speaker's view on the cost of advertising on social networks?

The speaker emphasizes that the cost of showing up on social networks is free, which is a stark contrast to traditional advertising methods that required payment for every form of exposure.

What platforms does the speaker suggest for someone starting a business today?

The speaker suggests that the top platforms to be on depend on the target audience and the nature of the business, but mentions LinkedIn, YouTube, Instagram, and Facebook as some of the primary platforms.

What is the importance of self-awareness in choosing the right social media platforms for a business?

Self-awareness is crucial in understanding the target audience and the business type, which helps in selecting the most effective social media platforms for advertising and reaching the right customers.

Why does the speaker emphasize the importance of diversifying content on social media?

The speaker stresses diversifying content to prevent audiences from getting tired of the same type of content, to adapt to different platforms, and to maximize the chances of gaining attention and engagement.

What is the speaker's advice for someone in the fitness industry looking to grow their personal brand?

The speaker advises understanding the science behind posting content strategically, including the importance of thumbnails, timing, and platform-specific content, and emphasizes the need for quality over quantity in posts.

What is the speaker's view on the role of pop culture in business and marketing?

The speaker believes that pop culture is a significant currency and can be leveraged in business and marketing to create engaging content that resonates with the audience and stands out.

What is the speaker's opinion on the current state of attention on LinkedIn?

The speaker views LinkedIn as an underutilized platform for businesses, particularly B2B, where organic reach can be gained without the need for ads, and it's acting like Facebook did in 2013 and 2014.

What is the speaker's advice on the frequency of posting on social media?

The speaker advises that the frequency of posting should be strategic and not just about quantity. Understanding the best times to post, the type of content, and the platform's specific features is more important than posting multiple times a day.

How does the speaker define 'underpriced attention' and why is it important?

Underpriced attention refers to the opportunity to gain significant visibility and engagement at a lower cost or effort than usual. It's important because it allows businesses to maximize their reach and impact without overspending on advertising.

Outlines

00:00

💼 The Evolution of Marketing and the Power of Free Attention

The speaker reflects on the past when marketing required significant financial investment in print, television, and billboard ads. He contrasts this with the current digital landscape where platforms like Instagram, TikTok, and social networks offer free visibility. The speaker emphasizes the importance of content production to leverage this free attention, noting that many fail to do so. He suggests that understanding self-awareness and choosing the right platforms (like LinkedIn for B2B, TikTok for younger audiences) is crucial. He also discusses the value of diversifying content across platforms to maximize reach and engagement.

05:00

🎯 The Importance of Content Diversification and Adaptability

The speaker discusses the necessity of diversifying content to stay relevant and engaging on various social media platforms. He criticizes the repetitive posting of the same content and stresses the need for innovation. The speaker uses Madonna as an example of someone who constantly evolved her content, maintaining her popularity. He also highlights the importance of understanding the platform's nature, such as TikTok's regular posts and LinkedIn's professional networking, and tailoring content accordingly. The speaker encourages being adaptable and creative, likening it to being a good conversationalist at a cocktail party.

10:04

🚀 Capitalizing on Underpriced Attention and Content Strategy

The speaker identifies 'underpriced attention' as a key opportunity in social media marketing. He explains that understanding where attention is focused and how to leverage it can significantly boost business visibility. The speaker shares his experience with platforms like Instagram and LinkedIn, emphasizing the current underutilization of LinkedIn for B2B and B2C companies. He also discusses the importance of creating content that resonates with the platform's audience, such as using pop culture references to engage users. The speaker encourages businesses to be more creative and take advantage of the opportunities presented by social media platforms.

15:06

🌐 Leveraging Pop Culture and Contextual Content in Business

The speaker delves into the role of pop culture in business marketing, using the example of Taylor Swift and Travis Kelce to illustrate how cross-pollinating platforms can attract attention. He suggests that businesses can use pop culture moments to create engaging content that resonates with their audience. The speaker also emphasizes the importance of being contextual in content creation, tailoring the message to the platform and audience. He encourages businesses to be creative and think outside the box, using examples like a mechanic collaborating with a Thai restaurant for social media content.

20:07

🏋️‍♂️ Building a Personal Brand in the Fitness Industry

The speaker addresses the challenges and strategies for building a personal brand in the fitness industry. He advises on the importance of posting strategic content on social media, emphasizing the need for quality over quantity. The speaker shares insights on the science behind creating engaging content, such as understanding thumbnails, timing, and platform-specific strategies. He also encourages aspiring personal brand builders to educate themselves on social media best practices and to be consistent in their content creation. The speaker concludes with a call to action for businesses to take social media marketing seriously and to leverage visual content to grow their brand.

Keywords

💡Marketing

Marketing is the process of promoting, selling, and distributing a product or service. In the video's context, it refers to the speaker's early career in advertising his father's liquor store, where he had to pay for various forms of advertising such as newspapers, TV commercials, and billboards. The speaker contrasts this with the current digital age where marketing through social media platforms can be done for free, emphasizing the shift in marketing strategies.

💡Social Networks

Social networks are online platforms that allow users to interact and share content. The video discusses how social networks have revolutionized marketing by providing free opportunities for brand exposure. The speaker mentions platforms like Instagram, TikTok, and Facebook as places where businesses can gain attention without the costs associated with traditional marketing methods.

💡Content Creation

Content creation refers to the process of generating various forms of content suitable for different platforms. The speaker highlights the importance of producing enough content to capitalize on the free attention available on social media. He criticizes most people for not taking advantage of this opportunity, suggesting that they are missing out on a significant marketing tool.

💡Organic Reach

Organic reach denotes the visibility of content without paying for promotion. The video emphasizes the potential of organic reach on platforms like LinkedIn and TikTok, where content can be seen by a large audience naturally, without the need for paid advertising. The speaker encourages businesses to understand and utilize organic reach to gain visibility.

💡Paid Advertising

Paid advertising involves promoting content through paid methods, such as Google AdWords, where the advertiser pays each time their content is clicked. The speaker discusses the costs associated with paid advertising and contrasts it with the free opportunities for exposure on social media platforms.

💡Self-Awareness

Self-awareness, in the context of the video, refers to an individual or business understanding their target audience and the most effective platforms for reaching them. The speaker uses self-awareness as an example of how businesses should choose the right platforms for their marketing efforts based on their specific needs and goals.

💡Diversification

Diversification in the video refers to the strategy of using multiple types of content across various platforms to reach a wider audience. The speaker argues that businesses should not rely on a single type of content or platform but should instead diversify to remain relevant and engaging to their audience.

💡Attention Economy

The attention economy is a concept where attention is a scarce resource that businesses compete for. The speaker discusses the importance of capturing attention through various platforms and content types, emphasizing that the current place where attention is focused is social media.

💡Underpriced Attention

Underpriced attention refers to opportunities where businesses can gain visibility and engagement at a lower cost than usual. The speaker mentions that he constantly looks for such opportunities, suggesting that businesses should be alert to these chances to maximize their marketing effectiveness.

💡Pop Culture

Pop culture, or popular culture, includes the ideas, perspectives, images, and other cultural objects that are within the mainstream of a given culture. The speaker discusses the importance of pop culture in marketing, suggesting that businesses can use current pop culture references to engage with their audience and gain attention.

💡Contextual Content

Contextual content is content that is relevant to the situation or environment in which it is presented. The speaker advises that businesses should create content that is appropriate for the platform and audience they are targeting, such as using different language and themes for Facebook versus TikTok.

Highlights

In the past, marketing required paying for newspaper ads, TV commercials, billboards, and direct mail flyers.

Today, social networks offer free opportunities for brand building and gaining attention.

Google AdWords charges for clicks, not just impressions, requiring businesses to calculate conversion rates.

The Social Network Revolution allows for free brand building, but most people do not produce enough content to capitalize on this opportunity.

For B2B businesses, LinkedIn is the top platform, followed by YouTube Shorts and Facebook groups.

For B2C businesses targeting younger audiences, TikTok, Instagram, and YouTube Shorts are the top platforms.

Diversifying content is crucial for success on social media platforms.

The importance of self-awareness in content creation and understanding one's strengths in different media formats.

The significance of thumbnail design in video content and the need for a strong hook in the first few seconds.

The value of written content and the ability to convey messages through thoughtful captions and descriptions.

The concept of 'underpriced attention' and finding opportunities where organic reach is high relative to competition.

The current state of LinkedIn as an underutilized platform for B2B and B2C businesses, offering significant organic reach.

The power of pop culture in business and marketing, using current trends to create engaging content.

The importance of being authentic and adaptable in content creation, mirroring real-life interactions.

The distinction between creating content and documenting a journey, and the need for self-awareness in choosing the right approach.

The role of strategic organic content in social media success, emphasizing the need for planning and understanding platform nuances.

The potential for businesses to grow by leveraging visual content and understanding the dynamics of different social media platforms.

Transcripts

when I was a young man marketing for my

dad's liquor store and wine store if you

wanted to get people to know about you

you had to pay you had to

[Music]

pay I had to pay a newspaper to put an

advertising in the newspaper I had to

pay a cable company to run my TV

commercial I had to pay for a billboard

to show my sign I had to pay the

marketing uh Direct Mail company to make

a flyer and send it into your mailbox so

you would see it I had to pay

today the attention of the world lives

in

here the things that dominate here is

gaming and entertainment and social

networks people here complain

that they're not getting a lot of views

on their videos on Instagram or Tik Tok

or these platforms but they have

forgotten that it's

free let me say this nice and slow

today if you were to advertise on social

networks the cost of showing up not

making it but showing up is free this is

crazy Google which I used a lot Google

AdWords how many people here do Google

AdWords pretty aggressively for their

business a little higher I just want to

get a

sense a lot of you Google charges you

money when somebody

clicks not everybody converts you try to

figure out if the amount you pay do

enough people convert that it's worth

your money but it still costs you

money The Social Network Revolution is

insane it is free to build brand

most people in this room most people in

Brazil most people in South America most

people in the world do not produce

enough content for how big the

opportunity is for free

attention that is the biggest elephant

in this room

[Music]

today for you today what would be the

top three platforms to be on because

there are so many and what would you do

on each of them if if you were starting

now what would you do on Tik Tok YouTube

Instagram or Facebook yeah so I think

again back to the earlier point of

self-awareness if you're selling

B2B all of a sudden LinkedIn is number

one right if you're selling if you're a

sass if you started a SAS business if

you're listening right now and you want

to s or you you sell to lawyers you have

a service that sells to lawyers then

LinkedIn is going to be number one

globally for sure with YouTube shorts

probably being number two because

YouTube is a search engine yes and a lot

of people search there so that would

also be good if you were into SAS and

then probably in that scenario I would

then say if you're selling you know a

B2B service after those two probably

Facebook grounded in a Facebook group

with then Twitter X being probably

fourth if you're selling SAS Instagram's

probably a distant fifth Snapchat

Pinterest they're super far away in that

scenario if you're selling

t-shirts to 15 to 25 year olds all of a

sudden Tik Tok becomes number one

instagram probably becomes number two in

that scenario and YouTube shorts is

number three right so I think for a lot

of people that's that reality for

broader markets I think that if you're

really trying to sell something like to

the broad consumer call it for everybody

who's 25 to

55 well now you start getting into

Facebook still being an incredibly

powerful platform for selling MH um I do

think that organic Tik Tock for Branding

is exciting Instagram again becomes a

stronger selling platform but both of

those scenarios require ads more than

organic reach yeah um whereas Tik Tok

you can win on organic reach and kind of

capture lightning in a bottle so the you

know I hope everybody appreciates the

answer it it it is

contextual

now what's the importance of

diversifying your

content I love you for that clearly

maybe you've been you know I've been a

little bit loud about this last 60 days

I'm writing a new book next year it's

going to be called day trading attention

so I've been in it trying to teach

everybody how to win on every platform

Tik Tok YouTube cuz social media is the

current place where attention is if the

metaverse comes I'll be telling you what

to do in those [ __ ] headsets I don't

care where attention is cable TV 20

years ago I'd be writing books like

cable TV

40 years ago regular TV regular TV 80

years ago radio how to hack radio I just

want to know where the attention is

Spotify rap cabar is important today it

used to be called TRL it used to be

called The Source it used to like I

don't hot 9 I don't give a [ __ ] I'm

agnostic to what platform has the

attention I just want to figure out

where it is I want to be great at it I

don't hear social media I hear Tik Tock

and then I double click Tik Tock regular

post Tik Tock live different I don't

hear LinkedIn not just where you put

your resume no no I hear that's a social

network double click there's regular

posts there's video there's written word

there's pictures this is science it's

skill so diversifying content is the

number one reason that the person on the

other side of this video right now is

not popping off like she he wants to

people get stuck in ruts they got

something that worked for them or

they're comfortable with and they're

posting the same [ __ ] they posted 5

years ago on in stagram even though a

ton of people are now on Tik Tok and

Instagram so there's less it's different

mhm and we've already seen all that [ __ ]

from you and they get tired we all grew

up with [ __ ] that was hot as [ __ ] and

then three years later it was less hot

because we got it that's why Madonna was

a beast she was like oh I got you for

four years now I'm going to I'm A

Material Girl now let me go on a cross

and some D I'm going to do this and I'm

going to be Vogue and she just kept

mixing it the [ __ ] up we understand and

by the way we see that all the time like

there's the people that have one pitch

and they're hot for three years and we

never heard about them again right and

then there's people that are [ __ ]

icons why because they Diversified their

content that's

[Music]

major the best YouTubers in the world

starting with Mr Beast Down spend more

time and more money on their thumbnail

than you could ever imagine so number

one for everybody who's going to do

video

and again that's a whole another

conversation because for some people it

should be written word some people

should be doing audio some people should

be doing video but I think uh I think

the thumbnail on video is incredibly

important I think the first three

seconds thing that Dustin and I were

talking about on our trip this week is

do we need the hook from the from the

thumbnail to be delivered on in the

first two or three or 4 seconds and and

we we really believe we do we believe

that if if my hook says you know 30 to

40 year olds you should be thinking

about LinkedIn and if my opening line is

like before we get into that I you know

like you might in two seconds you may

lose that audience and so I think a lot

of science around the art I think a

couple of other things there's a lot of

ways to do it let me encourage some

people one thing that I've been noticing

is on Instagram you could just take a

photo of something right you were here

with your friend this weekend in New

York you could take a photo of like a

nice picture that caught your eye in New

York take a photo but if you then wrote

three paragraphs really great ones

because you're a great writer about the

concept of enjoying the weekends to

reset of the concept of busyness in

chaos in Controlled Chaos is an

effective way to be an

entrepreneur you could write the you

know curiosity I've been to New York

seven times but I've never gone down

this street right like you could take a

photo of anything a banana a car a tree

a bird your backyard it you really could

take a photo of almost anything and then

write three or four paragraphs that are

very thoughtful about a point you're

trying to make now all of a sudden you

don't need a video and editing

team you could do it all by yourself and

for a lot of people listening they're

not great on camera they're not great

with their words but they're incredible

writers and so it's around

self-awareness of the me the the style

the content and then there's strategy

around the distribution depending on

your business and so that's one main

theme to keep getting very nerdy and

deep on your question the other thing to

always look for is underpriced attention

yeah the thing that I know you know

about me over these last seven eight

years is that I have a very strong skill

set in understanding where there's more

organic reach against consumption

and and when to do it hard than most

people and that's been a big part of My

Success you were there when I was

yelling about musically and Tik Tok when

that when that seemed crazy to almost

everyone you you weren't there but

people that have been following me all

the way back to 2005 6 and 7even there

was in an incredible amount of content

and passion I had around YouTube and

Twitter and Facebook I mean I wrote

Crush in 2008 came out in 09 but I wrote

it in 2008 that's 15 years ago long time

so I I think that I constantly look for

the underpriced

attention it's always most exciting when

it comes up in a new platform but new

platforms only come around every 3 four

seven nine years yeah then when it's not

a platform it goes into the things we

just talked about the strategy within

the platforms yeah I talked about

recently it's already lost momentum in a

month but a month ago I was incredibly

excited about posting a meme and then a

video on Instagram a two poost Carousel

I saw that mhm and you know I I I see

incredible uh opportunity that again

almost talking to Dustin I'm almost

having my own meeting right now one

thing that continues to work for me is

taking headlines that are happening in

pop culture business and doing a green

screen and talking over it that model

continues to work better than if I just

looked in camera right now and talk and

even when the the green screen the Green

Screen Video is not great quality like

it doesn't look good but it it works

correct to your point my last one which

did really well I was in the car and the

light was hitting a different way and it

wasn't like my yeah I was like distorted

that's

[Music]

right

content I always said to myself do I got

content or I'm just document my journey

cuz I'm going to L this [ __ ] whereever

you recorded or not so what's the

difference between content and

documenting the journey yeah there was a

moment there was a kid in here it was a

big moment for me it exploded for me we

were just chopping and I just cuz thank

God I was filming back there and I just

said he's like I don't know what to make

I said document don't create right

people have shoot days I'm an influencer

I'm on today I'm going to make stuff

that's commercials that's TV that's fine

by the way that works for a lot of

people people like you and me and a lot

of people out there we should be

documented mhm not creating right we

because what we do is just who we are

just you know the best [ __ ] you ever

said the best [ __ ] I ever said it's lost

I said some [ __ ] to my sister the other

day I'm like [ __ ] I wish that

[ __ ] was fil you know like like it's so

the difference

is not a lot the key for everyone is to

be self-aware of who they are some

people this is what blew me away maybe

this hit you too as my life started

changing I started rubbing elbow with

different kind of people I'm like yo

some of these Comedians and actors like

suck in real

life but in the context of doing it for

film they're beasts and then then I did

enough TV and different [ __ ] I'm like oh

this shit's slow you go do a movie

you're like all right back in the

trailer for 3 hours I'm like [ __ ] this

[ __ ] you know for other people we like

it raw clean authentic no [ __ ] no

[ __ ] with it like that works for us so

for everybody on the other side there's

two groups there's the people that

should do it the actors way like they

should make the studio proper they need

their not they they need to memorize

their lines and then there's us more

improv we're more SNL than we are

feature film right improv live life on

stage you know in the kitchen around a

dinner table chopping stoop life it's

that [ __ ] and so cool like neither's

better the key is does everyone on the

other side of this know who they are and

are they trying to force

it

what is universally true for everyone in

this room regardless of where you are on

the journey within this industry is that

the far majority of individuals humans

here and companies are not taking

advantage of what's happening in

LinkedIn right now so just from a pure

practical standpoint there's so many

wants and dreams and hopes and things

that you want to happen in this room and

one of the most significant

opportunities to make that thing happen

is actually knowing how to make content

for LinkedIn and actually posting it and

actually reaping the benefits of it

LinkedIn right this second is acting

like a social network more similar to

what Facebook was in 2013 and 14 and the

land grab for B2B companies and B2B Toc

companies that I've watched over the

last two years grow and explode and

really I won't use the word exploit but

just so everybody understands no ads

just taking advantage of best practices

to create organic reach is

disproportionately the underpriced

attention the

underutilized move of this Collective

room you can literally make videos and

pictures and run $25 to 50 $100 on

LinkedIn against employees of venture

capital

firms and reach them and not have to go

to conferences and pray that you'll run

into them in the hallway to pitch them

your startup

and this is results tomorrow LinkedIn

content for your business you can

literally reach everyone everyone so

many people's agendas here today is to

do business development right you'll

listen to my talk but what you're

worried about is what's going to happen

out there and what's going to happen

tonight that's why you're here that's

the actual business the fact that I know

that scales 365 days a year if you spend

the 5 or 10 hours to do research on how

do I make good LinkedIn content by the

way there's an incredible website that

will tell you everything you should do I

know some of you are taking notes I'll

spell out the website for you g o o g

thank you for doing that that made my

[ __ ]

warning you can literally type in how do

I make LinkedIn content for an insurance

SAS company enter and get obnoxious

amount of results with best practices

this isn't about when I talk about this

stuff they're like Gary but how do I do

it that's like saying how do I get into

shape everybody here knows how to get

into shape it's called stop eating

[ __ ] and go to the

gym doing it is

hard I promise you that if every person

here leaves and does proper because

there's the right way to do push-ups

versus the wrong way does proper

LinkedIn content three times a

day that they would see miraculous

results for their business a year later

uh Taylor Swift yes Travis Kelce yes

have changed the NFL's business yes

without the NFL being a part of its plan

at all that's right like what is the

attention message from I know you're a

big NFL

fan like is there a message in that yes

of course there is it's actually one of

the biggest parts of the book which is

that everybody on Earth underestimates

pop culture what happened with Taylor

and Kelsey is they're cross-pollinating

their platforms M so if you're a

mechanic in Detroit like I said in this

post on social you're not thinking about

hitting up the Thai restaurant down the

street to do a piece of social media

content I know that's true today yet

that's the kind of left field post that

will get people's

attention and so what I see there is

what do I think about pop culture I

think it's one of the most significant

currencies on Earth what if you're lucky

enough to have an employee that works

for you that's first Nam is Travis and

another one that's first name is Taylor

like literally you're a law firm Travis

Johnson Taylor Smith maybe they're both

guys cuz Taylor is obviously a name that

can go either way you can easily use the

micro moment of the infatuation of our

society to do something clever and silly

what people don't realize is that little

clever video on Instagram that only got

90 views one of those 90 views is

someone who's actually considering to

hire an attorney and they actually like

the fact that you were a little silly

and not buttoned up and you made them

feel more comfortable to reach out to

you to work with your Law Firm or your

dentist's place or your like I people

are very linear they don't realize how

big pop culture is and how they can

factor into their boring business I had

a I had a um gentlemen reach out to me

who asks literally I used a concrete

cement business in one of my analogies

in a piece of content he literally owned

a asphalt business he literally started

to make Tik toks even though he thought

it was the wildest craziest thing he'd

ever heard and it literally has doubled

his business an

asphalt seller like guy that comes and

redo your driveway made a couple Tik

toks one went decent another one went

viral and literally if I recall properly

the email a business that was doing

$800,000 a year servicing a local area I

think he was in Wisconsin is now doing

2.5 Mill he he the tears were coming

through the

email but most people who are listening

to this podcast don't who are in a B2B

or like a different kind of business are

not thinking how Tik Tok can work for

them right and pop culture doesn't

necessarily mean that you need to have a

your celebrity endorser correct you're

you're playing off of what the

conversations that are going on it's

like being good at a cocktail party

right think of this as your social media

marketing you go out tonight and it's a

fundraiser of your local PTA or the

school or or it's the the banquet for

the high school basketball team are you

the kind of person that comes to that

event and you're enjoyable to talk to

and have a circle around you or are you

in the corner by yourself the reality is

being an introvert and not being

comfortable in that is incredibly

appropriate and awesome as a business

you'd like to think that you're trying

to Market and get business and so to me

there's so much more permission for

creativity Than People allow themselves

but you know like people continue to

like wear their suit and tie in their

LinkedIn profile and like they they they

don't understand the room is what I ALS

ultimately think I think like you take

the most stuffed up person you know

literally I want everyone to close their

eyes and just think about like the most

kind of buttoned up stuffy rigid person

you know I promise you if that person

goes to Las Vegas right now with their

best friends from college for a weekend

they're going to be a different version

of themselves than you know them and I

think businesses and brands have more

permission to be contextual to the room

they're Distributing the content in when

I make Facebook content I'm think think

about parents because I know the demo is

going to be older those are going to be

different videos that I'm putting into

Tik Tok where I know they're going to be

youngsters the words and the videos and

the slang and everything I say and do is

different yet I believe most people are

just making a video and then pushing

them out on these channels and expecting

for it to succeed they think of it as

distribution I think of it as a place

you have to be contextual to win the

[Music]

room I would just ask Maybe what would

be some advice that you have for someone

who's just starting off what are some

things maybe you've seen specific to the

fitness industry that have helped scale

and then maybe just in general

eventually I'd like to kind of grow my

own kind of personal brand be able to

down the road step away from the gym

kind of throw online amazing everything

I just heard and as you can imagine the

the there may not be a more cliche

stereotype than the fitness dude who

built a Fitness business on social and

then decided to teach everybody how to

build business to build a personal brand

you're like in my pocket the answer to

the question is you need to post 30

times a day on social media but you have

to be good at it so what you need to do

is what I just said about AI you need to

start googling and youtubing and

podcasting and educate yourself on

something I call sock strategic organic

content not just posting happy [ __ ]

Wednesday and hoping it works like why

are you posting let me just pull it up

right now watch this it like this I'm

going into my phone I'm I'm going into

my content team

WhatsApp and apologize I need to run to

a meeting so I'm going to run out pretty

quickly here so I apologize I'm going to

scroll up here it

is here we go this morning at 7:21 a.m.

McKenzie on my team said good morning I

need you to post at 5:04 p.m. and 7:07

p.m. on Instagram one needs to be a

carousel one needs to be a

real this is called the science behind

the art I'm not out here posting

randomly for ha haa and my social media

strategy is not the

following all of yours

is I need you to understand the

thumbnail the first 3 seconds what time

you post how many words which platform

what's going on in LinkedIn carousels

that's different than Facebook par

Facebook reals What are broadcast

channels do you know what the [ __ ] is

going on this is now the television and

until you understand that you are

leaving money on the

table back to scaring them this is how

it works brother right now everyone most

likely is just leaving double growth on

the table and then it becomes the thing

that puts them out of

business and so please take this serious

what you need to do how many times a day

do you post I it's nothing how many

probably once a probably once one post a

day and some days not even right yeah

some days not even even better about one

a day and flooding the stories and stuff

just Instagram think about where I am in

my career and where I want to go and

where you are you want to grow you're

your day one I shouldn't be the one in

this relationship posting 55 times a day

you understand yeah you will get

customers on LinkedIn you will get

customers on YouTube shorts you will get

customers on Snap Discovery you will get

customers on Pinterest and you're in the

best business you're in the visual

business take your shirt off and let's

go I got to go love

[Music]

you