2024 :PERSAINGAN YOUTUBE MAKIN KETAT | YUDIST ARDHANA BONGKAR ALGORITMA TERBARU

Summary

In this insightful conversation, Yudist Ardhana, a successful YouTuber with 17 million subscribers, shares his entrepreneurial journey, including lessons learned from failed ventures like media, a barbershop, and a trading course. He discusses the evolving role of AI in content creation and how it can aid YouTubers while emphasizing the importance of human creativity. Yudist also touches on the shifting landscape of YouTube algorithms and the need for high-quality content. Additionally, he highlights the significance of personal branding and staying focused on core skills for aspiring content creators.

Takeaways

• 😀 Focus on one business venture at a time instead of overextending yourself, as spreading too thin can lead to failure.
• 😀 Talent alone might not guarantee success; proper investment in top-tier talent can significantly improve the chances of success in content creation.
• 😀 AI tools like Google's Bart and GPT can assist in content creation, from generating scripts to creating music or itineraries, making processes faster and more efficient.
• 😀 While AI can aid in productivity, it can't replace human creativity, and staying innovative is key to standing out in an increasingly AI-driven space.
• 😀 The competition in the content creation world will continue to intensify with advancements in AI, and creators must adapt to stay relevant.
• 😀 Diversifying revenue streams through AdSense, endorsements, and other business models (like talent management or production houses) is crucial for sustainable growth for YouTubers.
• 😀 Personal branding is essential for YouTubers; showcasing your unique skills and talents helps build a dedicated audience and recognition.
• 😀 Understanding the YouTube algorithm is challenging because it is constantly evolving, but creating high-quality, engaging content is a proven way to succeed.
• 😀 It's important to focus on creating content that resonates with viewers, rather than trying to conform to trends or copy others.
• 😀 Businesses that can adapt quickly to external changes, such as the pandemic, can survive and even thrive—such as the story of a tutoring business pivoting to spice sales.

Q & A

What were some of the business ventures Yudist tried, and what were the results?

Yudist tried several ventures, including creating content for a YouTube channel, opening a barbershop in Bali, offering stock trading courses, and merchandising products like hats, socks, and t-shirts. However, most of these ventures did not succeed. The YouTube content did not attract significant views, the barbershop failed to gain enough customers, and the merchandising also struggled, leading to financial losses, especially in the media venture which lost almost 1 billion IDR.

Why did Yudist's YouTube channel not gain traction despite producing 300 videos?

Yudist believes the YouTube channel failed because the talents featured in the videos were not well-known, resulting in low viewer engagement. For example, food review videos featuring unknown personalities only garnered a few thousand views, which was insufficient to cover production costs.

What is Yudist's perspective on the rise of AI in content creation?

Yudist acknowledges that AI, such as Google's Bart, can significantly aid content creators by generating ideas and scripts quickly. However, he believes that AI will never surpass human creativity, as it lacks the ability to innovate and produce truly original content. Instead, AI can be used as a tool to assist creators, allowing them to focus on refining their ideas.

What advice does Yudist give to aspiring YouTubers?

Yudist advises aspiring YouTubers to focus on showcasing their core skills and expertise. He emphasizes the importance of personal branding, encouraging creators to create content based on what they are good at, whether it's dancing, languages, or automotive knowledge. This helps build a strong identity that viewers can relate to.

How does Yudist view the future of content creation with the integration of AI?

Yudist sees the integration of AI as making content creation more competitive. AI tools like Bart can help generate scripts and ideas, but ultimately, human creativity will remain key. He believes that AI can assist with brainstorming and idea generation, but it won't replace the unique creativity that human creators bring to the table.

What role does personal branding play in becoming a successful YouTuber according to Yudist?

Personal branding is crucial for success on YouTube. Yudist suggests that YouTubers should highlight their unique skills or knowledge, which will help them build a brand around their expertise. This could be anything from dance skills to language proficiency or even knowledge in niche areas like automotive technology.

What is Yudist's take on understanding YouTube's algorithm?

Yudist believes that no one fully understands YouTube's algorithm, as it is constantly changing. He emphasizes that while it's important to pay attention to trends and viewer behavior, the most effective strategy is to focus on creating high-quality, engaging content that people actually want to watch. The algorithm will work automatically if the content resonates with viewers.

What is Yudist's perspective on AI-generated influencers?

Yudist is aware of the rise of AI-generated influencers, such as Lentari, an AI character that has garnered attention on social media. He is fascinated by the idea of AI influencers but remains cautious, understanding the potential for AI to become a dominant force in digital media. However, he still believes that human interaction and creativity are irreplaceable.

What is the key takeaway from Yudist's book, *Menolak Mati Lawan Pandemi*?

Yudist's book, *Menolak Mati Lawan Pandemi*, captures the stories of people who survived the pandemic. It highlights how individuals and businesses adapted during the pandemic, with interviews from 30 people, including one Bali-based tutor who successfully shifted from education to selling spice mixes during the crisis. The book serves as a historical record and a tribute to resilience.

How does Yudist view the importance of uniqueness in content creation?

Yudist stresses the importance of creating unique content that stands out. He points to examples like a child making shoes out of Indomie noodle wrappers, which became viral due to its uniqueness. He believes that audiences are drawn to creative and unconventional content, and that simply following trends without adding originality will result in low engagement.