CH- 2| PART - 2| DEVELOPING MARKETING STRATEGIES AND PLANS || HPSC PGT COMMERCE 2023, IBPS SO , NET

Summary

This video script from 'Disha Classes' offers an in-depth exploration of strategic planning and marketing strategies in e-commerce and traditional retail. It covers topics from value delivery to customer behavior, and discusses the importance of understanding market needs and adapting business strategies accordingly. The script delves into the planning process at various corporate levels, including the development of marketing strategies and the allocation of resources. It also highlights the success stories of companies like Amazon and emphasizes the significance of a well-researched and customer-focused approach in business operations.

Takeaways

• 📚 The script introduces 'Disha Classes', a platform providing video chapters on various subjects related to e-commerce and straight page e-commerce.
• 🔍 The first chapter, already uploaded, covers marketing problems from 1531, emphasizing the importance of understanding and adapting to customer needs.
• 🛠️ The second chapter, 'Developing Marketing Strategies and Plans', discusses how to create marketing strategies for a class, including the process and activities involved.
• 💡 It highlights the importance of delivering value to customers and the need for a team to manage the process of value delivery, including any changes in activities.
• 📈 The script talks about the role of strategic planning in business, explaining how successful companies like Amazon have understood and adapted to customer needs.
• 🏢 The concept of 'Corporate Labels' is introduced, which includes four levels: Corporate, Division, Business Unit, and Product, each with its planning role.
• 📝 Strategic planning tips are shared, explaining how plans are made at different levels and the importance of aligning marketing departments with these plans.
• 📉 The script mentions that companies that have not been successful in the current time are those that have not adapted to changing customer needs.
• 📈 It emphasizes the role of a well-developed marketing department in researching and planning according to customer demands and market trends.
• 📊 The importance of understanding the strategic business unit and its profitability is discussed, along with the decision-making process for resource allocation.
• 🌐 The script concludes by encouraging viewers to share and subscribe to the 'Disha Channel' for more subject-wise and chapter-wise videos on e-commerce operations.

Q & A

What is the primary focus of the 'Disha Classes' channel?

The primary focus of the 'Disha Classes' channel is to provide video chapters on various subjects related to net commerce and street page commerce.

What is the starting point of the discussion on marketing operations in the script?

The discussion on marketing operations starts from the year 1531, covering the marketing problems of that era.

What is the significance of understanding customer needs in the context of the script?

Understanding customer needs is significant as it is the basis for successful companies adapting to market changes and designing their marketing and production strategies accordingly.

Can you explain the concept of 'Strategic Planning' as discussed in the script?

Strategic Planning, as discussed in the script, involves the process of defining the company's mission, establishing strategic business units, allocating resources, and planning for the growth and profitability of business units.

What is the role of marketing strategy in the context of the script?

In the script, the role of marketing strategy is to develop plans that focus on delivering value to customers, understanding their behavior, and creating processes that enhance customer experience and value.

What are the four levels of planning discussed in the script?

The four levels of planning discussed in the script are Corporate Planning, Division Planning, Business Unit Planning, and Product Planning.

How does the script describe the evolution of Amazon's mission?

The script describes the evolution of Amazon's mission from being an online bookstore to becoming the world's largest online store, adapting to changing customer needs and market demands.

What is the importance of the '10 Strategic Planning Implementation and Control Process' mentioned in the script?

The '10 Strategic Planning Implementation and Control Process' is important as it outlines the steps for planning, implementing, and controlling strategic plans to ensure the organization meets its goals and objectives.

How does the script relate to the planning process of large companies?

The script relates to the planning process of large companies by discussing how they use strategic planning at different levels, such as corporate, division, business unit, and product, to allocate resources and make decisions for growth and profitability.

What is the significance of understanding the market and customer needs for a company's strategic planning, according to the script?

According to the script, understanding the market and customer needs is crucial for a company's strategic planning as it helps in designing products and services that meet customer expectations and ensures the company's success in a competitive market.