Teknologi dalam Bisnis Ritel | Pengelolaan Bisnis Ritel | XII SMK/MAK

Summary

This video script discusses the impact of technology on retail businesses, tracing its evolution from the Industrial Revolution to the current era of digital transformation. It explores how marketing strategies and consumer behavior have shifted in response to technological advancements. The script highlights innovations such as augmented reality, e-commerce, and security systems that enhance customer experiences and operational efficiency. Additionally, it touches on the importance of online retail, mobile commerce, and the integration of social media in business strategies, all crucial in adapting to the fast-evolving retail landscape.

Takeaways

• 😀 Technology has drastically transformed the retail business, shifting the way people shop and interact with products.
• 😀 The development of technology in retail business has gone through several stages: from the Industrial Revolution to the rise of the Internet and now the era of the Internet of Things (IoT).
• 😀 The evolution of marketing strategies is crucial in business, from product-centric approaches (Marketing 1.0) to customer-centric (Marketing 2.0) and now human-centric (Marketing 4.0).
• 😀 Consumer behavior is shifting towards online shopping due to convenience, innovation, and mobile commerce, driven by the rise of smartphones and internet usage.
• 😀 Sharing economy models, such as those used by companies like Grab and Gojek, have revolutionized how businesses interact with consumers and other businesses.
• 😀 Online retail innovations like e-commerce, mobile apps, and social media marketing have made shopping more convenient and accessible, offering customers a 24/7 shopping experience.
• 😀 Technology like augmented reality (AR) and virtual reality (VR) enhances consumer shopping experiences by adding interactive and immersive elements to the process.
• 😀 Barcode technology and Point of Sale (POS) systems have streamlined transactions in retail, offering quicker and more efficient service for both businesses and customers.
• 😀 Retail businesses are increasingly adopting websites and social media platforms to increase their market reach, enhance customer engagement, and provide better customer service.
• 😀 Security measures, such as CCTV cameras and electronic article surveillance systems, play a critical role in preventing theft and ensuring the safety of both consumers and store assets.

Q & A

What is the role of technology in the retail business?

Technology plays a crucial role in the retail business by improving efficiency, customer experience, and expanding market reach. It also helps streamline operations and enhances the shopping experience through innovations like e-commerce, augmented reality, and automated systems.

What are the key stages of industrial technological development mentioned in the script?

The script mentions four stages of industrial technological development: Industry 1.0 with the steam engine, Industry 2.0 with mass production using electricity, Industry 3.0 with digital technology and the internet, and Industry 4.0 with integrated systems like the Internet of Things (IoT).

How has marketing evolved according to the script?

Marketing has evolved from being product-centric in Marketing 1.0 to customer-centric in Marketing 2.0, then to values-based marketing in Marketing 3.0. In Marketing 4.0, it focuses on human-to-human interactions with a mix of online and offline methods.

What impact does online shopping have on consumer behavior?

Online shopping has changed consumer behavior by providing more convenience, accessibility, and innovative shopping experiences. This shift is driven by the widespread use of the internet and smartphones, leading to the growth of mobile commerce and a decline in visits to physical stores.

What are some innovations in retail business that have emerged with technology?

Innovations in retail include e-commerce platforms, mobile apps, augmented reality for virtual shopping experiences, barcode systems for inventory management, and point of sale (POS) systems that speed up transactions and provide business insights.

What is 'sharing economy' and how is it applied in the retail sector?

The 'sharing economy' involves businesses sharing resources within a network, allowing individuals to access goods or services without ownership. Companies like Grab, Gojek, and Bukalapak have adopted this concept to offer innovative services that connect users directly with providers.

How has mobile commerce changed the retail industry?

Mobile commerce has revolutionized the retail industry by enabling consumers to shop from anywhere and at any time using their smartphones. This has expanded the reach of businesses and made shopping more convenient for consumers.

What benefits does e-commerce bring to businesses and consumers?

For businesses, e-commerce opens up wider markets, reduces distribution costs, and allows for more efficient promotion. For consumers, it provides convenience, access to detailed product information, fast delivery, and diverse product choices.

How does the use of augmented and virtual reality enhance the shopping experience?

Augmented and virtual reality improve the shopping experience by offering immersive and interactive experiences. Virtual reality allows customers to explore virtual stores, while augmented reality adds digital elements to the real world, enhancing product visualization and engagement.

What are some key security technologies used in retail stores?

Retail stores use several security technologies such as electronic article surveillance (EAS) systems, security alarms, RFID tags, and CCTV cameras to prevent theft, monitor activities, and ensure the safety of both products and customers.