Ngobrol Bisnis Tapi Nagih x Podcast Ancur: Dari Jualan Sepatu Sampai ke Sambal Eps 4.1

Summary

The video features a lively conversation about business ventures, specifically focusing on Bu Rudi's sambal and Tio's coffee shop, Toko Tugu. Bu Rudi shares how her spontaneous idea of making sambal evolved into a successful business, while Tio discusses his passion for promoting Indonesian coffee and supporting local farmers. The discussion highlights their entrepreneurial journeys, challenges, and the unique aspects of their products. The interaction is filled with humor, camaraderie, and practical insights, making it engaging and informative.

Takeaways

• 😀 The name 'Bu Rudi' for the sambal brand was inspired by the owner's husband, Rudy.
• 🌧️ The conversation includes humorous remarks about hunger and rainy weather.
• 🚗 The driver is referred to as an 'ojol' (online motorcycle taxi), highlighting the delivery service.
• 🍛 There is a discussion about the challenge of sharing food costs and inviting others to join.
• 🎉 Tio from Tugu Coffee and the owner of Bu Rudi's Sambal discuss their businesses.
• 🔥 Bu Rudi's sambal business started spontaneously and became successful due to high demand.
• ☕ Tugu Coffee aims to support Indonesian coffee farmers by increasing local coffee consumption.
• 💡 The businesses aim to maintain sustainability and contribute positively to their respective industries.
• 🏢 Bu Rudi's business evolved from selling sambal to running a restaurant in Surabaya offering various Javanese dishes.
• 🌍 Both businesses emphasize their connection to Indonesian culture and aim to promote local products.

Q & A

Why is the sambal named 'Bu Rudi'?

The sambal is named 'Bu Rudi' because 'Rudi' is the name of the creator's husband. Additionally, it is called sambal because it is spicy.

What is the initial reason for starting the sambal business?

The sambal business started spontaneously, without planning, as an attempt to create something that could generate income. It was initially just an experiment that turned out to be successful.

How did the sambal business evolve over time?

The sambal business evolved from experimenting with leftover fish and shrimp after fishing trips. Friends suggested selling it, and it eventually became a business around the year 2000, about 15 years before the transcript's present time.

What were Bu Rudi's initial business ventures before sambal?

Before the sambal business, Bu Rudi was involved in the shoe business.

What is the concept behind 'Toko Kopi Tugu'?

The concept behind 'Toko Kopi Tugu' is to contribute to the Indonesian coffee industry by increasing the demand for local coffee and supporting local farmers. The name 'Tugu' was chosen because it means 'buy' in Javanese, reflecting the goal of encouraging daily coffee purchases.

How does Tio, from 'Toko Kopi Tugu', view the coffee industry?

Tio sees the coffee industry as an opportunity to support Indonesian coffee farmers and increase the consumption of local coffee. He aims to promote the diversity of Indonesian coffee flavors and ensure a sustainable ecosystem.

How did 'Toko Kopi Tugu' start?

'Toko Kopi Tugu' started around 2008 with a small place, aiming to learn about the coffee business and contribute more to the coffee industry.

What challenges do the businesses face in terms of competition?

Both 'Sambal Bu Rudi' and 'Toko Kopi Tugu' face competition in their respective markets. They must continuously innovate and adapt to maintain their customer base and stand out against competitors.

What products does 'Sambal Bu Rudi' offer besides sambal?

'Sambal Bu Rudi' offers a variety of Javanese dishes, with about 20 different types of food available at their place in Surabaya.

How does Tio from 'Toko Kopi Tugu' ensure the uniqueness of their coffee?

Tio ensures the uniqueness of their coffee by offering different grades and varieties, including specialty and regular grades. They also emphasize the distinct flavors of Indonesian coffee.

Outlines

00:00

🌶️ Sambal Story and Conversations

The conversation starts with a discussion about the origins of the name 'sambal', which is known for its spiciness. The speaker mentions personal anecdotes about hunger and casual banter about a rainy day. There's humor involving a skinny monkey and a focus on the taste and aroma of food. The narrative shifts to a humorous interaction with an online driver and ends with a joke about the cost of socializing and sharing food.

05:23

🛠️ Business Origins and Developments

The second paragraph introduces Tio from Tugu Coffee Shop and the business owner of Bu Rudi’s Sambal. The conversation delves into the beginnings of their businesses, revealing that Bu Rudi's Sambal started as a spontaneous venture which later became successful. The narrative includes the transition from selling sambal to managing a coffee business and how experimenting with different food products led to the creation of their unique sambal. There's also a focus on the community and family contributions to their business success.

10:24

☕ Coffee Shop Aspirations

This paragraph discusses the goals of Tugu Coffee Shop, aiming to increase the demand for Indonesian coffee to benefit local farmers. The speaker talks about the importance of creating a daily buying habit and making coffee consumption more sustainable. The paragraph includes anecdotes about exploring different flavors and the inspiration drawn from traditional cendol sellers. The overall aim is to create a unique and recognizable taste for their coffee, promoting it as a part of Indonesian culture.

15:26

🌟 Culinary and Business Expansion

The final paragraph wraps up with discussions on the various culinary offerings at Bu Rudi’s place in Surabaya, highlighting the diverse range of dishes. It also touches on the integration of modern payment methods like BTN cards and the importance of accommodating customer preferences. The conversation includes reflections on maintaining product quality and diversity, the challenges of competition, and humorous anecdotes about fishing and business strategies.

Keywords

💡Sambel Bu Rudi

Sambel Bu Rudi refers to a famous Indonesian chili sauce brand founded by Bu Rudi. It is known for its spicy flavor and has a significant following. In the video, Bu Rudi talks about the origins of her sambel business, which started as a spontaneous venture that turned into a successful enterprise.

💡Business Origin

Business origin in this context refers to the initial motivations and circumstances that led to the creation of a business. For Bu Rudi, it started as a hobby and turned into a profitable business due to popular demand. The video highlights how casual endeavors can evolve into thriving businesses.

💡Indonesian Coffee

Indonesian coffee is renowned for its rich flavors and diverse varieties. The video mentions Tio from Tugu Coffee Shop, who is dedicated to promoting Indonesian coffee. This reflects the cultural significance and economic impact of coffee in Indonesia.

💡Tugu Coffee Shop

Tugu Coffee Shop is a business featured in the video, emphasizing its commitment to enhancing the consumption of Indonesian coffee. Tio discusses the shop's mission to support local coffee farmers and the journey of establishing the business in the coffee industry.

💡Business Strategy

Business strategy refers to the plans and actions a company takes to achieve its business goals. The video explores different strategies used by Bu Rudi and Tio, such as maintaining product quality and leveraging local flavors to attract customers.

💡Jakarta Selatan (Jaksel)

Jakarta Selatan, or Jaksel, is a region in South Jakarta known for its vibrant lifestyle and business opportunities. The video mentions Jaksel in the context of Tio's coffee business, highlighting the area's influence on business trends and consumer behavior.

💡Local Ingredients

Local ingredients refer to food products sourced from the local region. Both Bu Rudi's sambel and Tio's coffee business emphasize the use of local ingredients, which enhances authenticity and supports local agriculture. This concept is central to their business models.

💡Consumer Demand

Consumer demand is the desire of purchasers to buy goods and services. In the video, Tio and Bu Rudi discuss how understanding and responding to consumer demand is crucial for their business success. They adapt their products to meet customer preferences.

💡Traditional Cuisine

Traditional cuisine refers to dishes that are characteristic of a particular culture or region. Bu Rudi's sambel is an example of traditional Indonesian cuisine. The video showcases how traditional recipes can be commercialized and gain widespread popularity.

💡Entrepreneurship

Entrepreneurship is the process of starting and running a new business. Both Bu Rudi and Tio exemplify entrepreneurial spirit by creating and growing their respective businesses. The video highlights their journeys and the challenges they faced in becoming successful entrepreneurs.

Highlights

Introduction to the origins of Bu Rudi's sambal business, starting spontaneously and turning into a successful venture over time.

Bu Rudi's business began with experimenting with leftover ingredients from fishing, leading to the creation of their famous sambal.

The importance of continuous creativity in business, as highlighted by Bu Rudi's approach to constantly trying new recipes and ideas.

Discussion on the transition from a shoe business to a sambal business, emphasizing adaptability and seizing opportunities in different industries.

Tio from Toko Kopi Tugu shares his experience entering the coffee industry in 2008, and the motivation to contribute positively to the coffee ecosystem.

The significance of using local language and culture in branding, as seen with Toko Kopi Tugu's name rooted in Javanese.

Challenges and strategies in sustaining a coffee business, including maintaining product quality and customer engagement.

Bu Rudi's approach to managing her sambal business by balancing between creativity and customer demand.

The role of community support and word-of-mouth in Bu Rudi's business growth.

Highlight of the diverse menu offered at Bu Rudi's restaurant in Surabaya, featuring a wide range of Javanese dishes.

Tio's insights on creating a welcoming and positive atmosphere in his coffee shop, especially in the mornings.

Discussion on the importance of innovation and unique flavors in the food and beverage industry to stand out from competitors.

The journey of establishing a coffee shop in a competitive market and adapting to consumer preferences.

Bu Rudi's and Tio's reflections on the role of local ingredients and traditional recipes in their business success.

Closing thoughts on the importance of perseverance, community support, and continuous learning in achieving business success.

Transcripts

Kalau Bu Rudi Kenapa namanya

Kenapa namanya sambel karena pedes

katanya kalau memangnya gula kan Suamiku

namanya Rudy

[Musik]

Hujan lagi nih laper banget

nih

aduh Mama enggak peduli sama kayak

monyet

sama nasinya Lu lihat badan gua udah

kurus gini nahan lapar ya lapar banget

gua ya

[Tertawa]

Aduh lu anaknya terlalu jadul nih

Buka sendiri noh wow

[Musik]

hujan apa ya

Aduh kalau Mas Dika kehujanan kasihan es

kopinya Aduh kasihan dingin

itu kan enggak kehujanan

kemasukan air hujan jadi rasa es Hujan

dong

makanya makan dulu aja entar sambil

nungguin mastikan nih kalau enggak ada

minum nih

[Musik]

harumnya aja udah enak banget eh

enggak enggak

[Tertawa]

Mas

ini Abang driver ojolnya ya

seragam baru kami

Terima kasih

[Musik]

orang dia tugas

nya

buat buat lu aja deh

Ini kan sudah tahu kita nongkrong

berempat aja kadang patungan kurang ya

lu ngajak orang lagi buat nongkrong sama

kita udah gitu enggak mau apa-apa lagi

ini yang bawain yang ngasih dia orang di

ownernya

[Tertawa]

[Tertawa]

[Musik]

[Musik]

[Tertawa]

bersama kita sudah ada Tio dari toko

kopi Tugu dan juga bunuh diri

pemilik bisnis sambal Bu Rudi Terima

kasih sudah menyambut saya

[Tepuk tangan]

[Tertawa]

ini kue

[Musik]

enak

aja

[Tertawa]

[Tertawa]

Aku mau sebelumnya karena kita sendiri

selama ini kan cuma beli produk itu

makan sambel baru ketemu pemilik-pemilik

bosnya langsung tuh sekarang dan kalian

ngobrol mau ngobrol bisnis Nah kita

harus ngobrolin paling lama ini mau

dijalanin bisnis nih jadi kita minta

kita akan coba Memulai pola bisnis dari

2 generasi yang berbeda jadi bisa

diterapkan ke yang mana nih

[Tertawa]

[Tepuk tangan]

pembuatan sambal Bu Rudy

bisnisnya gimana awalnya itu memang

iseng-iseng ya spontan ajalah

jadi nggak direncanakan cuma iseng

ternyata kok

berkelanjutan gitu aja

kan tujuannya cari uang jadi

menciptakan sesuatu Bagaimana bisa

mendapatkan uang jadi otak ini kan mesti

berputar terus apalagi banyak penggemar

terus

coba-coba buat coba-coba buat ternyata

laku

[Tertawa]

Pak Rudi suka mancing

terus sisa udang dapat ikan kita goreng

Kita buatkan sambel itu awalnya memang

dari situ

dari air

[Musik]

jadi dibuka buat sambel ini kok enak

Terus akhirnya teman-teman bilang ah

kamu jual ini pasti laku coba Tahun

berapa tuh

2000 lebih ya sambel itu pokoknya

kurang lebih 15 tahunan sebelumnya bukan

bisnis sambel lah

bisnis sepatu jadi melancongnya banyak

ya tinggi dari sepatu Kesambi

[Tertawa]

[Musik]

gara-gara

apa awalnya suka nanam kopi apa

gara-gara Pak Rudi mancing

itu

kaget dong

kalau Budi tadi kan bisnisnya yang

hot-hot gitu ya

kalau kita kan tinggalnya di Cipete

Cipete gini Jaksel ya Jaksel sebetulnya

yang dingin segar

[Tertawa]

juga loh di

2008 masuk industri kopi Belajar bikin

cafe jadi setelah kasus pertama dibuka

si itu juga singkat cerita dapet setelah

kesempatan ada tempat kecil baru terus

juga pengen kali ya berkontribusi lebih

sama industri kopi gitu biar lebih

bermanfaat gitu hidupnya gitu anak muda

sekarang kan jadi coba kita ngangkat

kopi lebih pengen ikan konsumsi kopi

Indonesia makanya namanya Toko yang

artinya beli dalam bahasa Jawa

bahasa Jawa terus gimana caranya orang

bisa beli setiap hari supaya petani kopi

di Indonesia terasa konsumsinya

meningkat jadi tugas aku sebagai anak

muda harus bisa ningkatin demand

tersebut secara ekosistem jadinya

berkelanjutan ya sampai Cepetan ya betul

bapak bilang tadi masalah cendol

cendolan kan

Alhamdulillah Pulang salat Jumat dari

masjid tersebut lewatlah kita tersebut

Oh dulu ada masa kan gua kayak ibu pas

masak-masakan harusnya Aduh yang enak

diapain lagi ya biar suami senang biar

laku gitu ya aku juga cari cara biar

kopinya enak

[Musik]

[Tertawa]

kalau kita lihat-lihat dari toko-toko

sebelah adalah salah-sangat itu yang

pakai Caramel

softlen manis Nah kita cari yang manis

yang rasanya khas gitu meninggal di

perasaan EXO di lidah seseorang itu yang

kayak apa yang khas kita Nah gua pas

lewat tuh si tukang cendol ditarik lagi

bisa mengembangkan bisnis mungkin nanti

kan ini tuku nanti mungkin nextnya

adalah topik kita

[Musik]

[Tertawa]

Jadi sebelum kata tuku mungkin ada

kata-kata lain dulu pikiran gitu

namanya pagi karena itu pagi karena itu

mood yang paling gua senang pada saat

gua sebagai yang bikin kopi Gua paling

senang ketemu orang pagi ngobrol

bertekad energi positif gitu ya Nah itu

momen yang sangat menyenangkan nah cuma

karena secara nama susah untuk

dipatenkan kita cari nama lain yang ada

manfaat lebihnya makanya doa tersebut

Tugu dalam Bahasa Jawa plus gua pribadi

juga orang Jawa rasanya Ya udah

yuk kita angkat bareng-bareng Indonesia

Kalau Bu Rudi Kenapa namanya sambel Bu

Rudi

sambal karena pedes

kan Suamiku namanya Rudi

[Tertawa]

udah sambelnya memang aku ngomong udah

enggak usah cari-cari istilahnya cari

nama-nama

[Tertawa]

[Musik]

[Tepuk tangan]

[Tertawa]

[Musik]

sebenarnya kan kalau secara produk Ibu

memang produk sambelnya tuh Bu ya tapi

banyak yang belum tahu juga Ibu di

Surabaya tuh ada tempat makannya kan ya

memang benar Kebetulan saya orang dari

desa jadi masakan saya masakan jawa

semua roda itu ada 20 macam loh deh

sayur

nggak nggak usah diomong satu-satu lah

cape

k Ini macem kalau nggak percaya datang

ke Surabaya

[Tertawa]

[Tepuk tangan]

berapa

kartu aja kartu BTS

kan di tempatku aku sudah ikut BTN lama

udah lama jadi nggak bawa uang nggak

apa-apa Pak Bapak kartu aja BTN

bayarnya nanti toh

hutang dulu karena udah BTS

kita kenal sama kamu tapi aku kan

mengenal Oh ini punya BTN ya ayo kita

berapa Nah ibu ya

[Tertawa]

mengeluarkan diskon

Pirami depotku

di tempat ibu ya

semua bawa BTN BTN Bu Bawa kartu BTN

semua ngeluarin BTN

[Tertawa]

[Musik]

pasti aku inget-inget dulu

gua lu tapi

bukan Cafe bukan coffee aja

sebenarnya kalau secara kopinya kita

sudah kita punya beberapa varian pun

kita punya yang dari grade yang

specialty-nya sama ada grade yang eee

tetangga reguler tetangganya itu itu aja

itu kita udah punya varian rasanya kalau

tentang Tugu nyobain tuh rasanya cukup

beda deh tuh Makanya satu kayak gula

aren yang satu enggak pakai gula itu

dari yang kopi karena

prinsipnya si tukunya sendiri juga

pengen menghangat keberagaman kopi

Indonesia soalnya jadi kita pengen

nunjukin cita rasanya tapi cara

konsumsinya kan tetangga-tetangga itu

pada bayar nih Mau pakai BTN atau tidak

tapi mereka sudah bayar kita harus kasih

cita rasain cocok dipaksa oke

[Tertawa]

[Musik]

33

Jakarta Timur Surabaya

[Tertawa]

[Musik]

[Tertawa]

[Tertawa]

[Musik]

negara sudah mengenal sambil Bu Rudi lah

kompetitor bisnis eh sambel kopi Apalagi

kita ngomongin Jakarta

masing-masing strategi bisnis dengan

kompetitor dari toko dulu mungkin

bertahan hidup

iya

mancing Pulang Bapak ikan boleh tapi

jangan ikan duyung

[Musik]