Company Profile Afa Cokelat

Summary

Farida Dia Coklat, the owner of Apa Coklat, shares the story behind her innovative chocolate-based products. Apa Coklat specializes in chocolate pralines, lollipops, and a unique creation, chocolate chips that remain crisp and easy to carry without melting. Farida explains how the business started in 2012 during challenging economic times, choosing chocolate due to its accessibility and ease of production. Apa Coklat emphasizes family values, with the company name being a combination of her and her husband's initials, symbolizing their shared journey and hope for success.

Takeaways

• 🍫 Farida Dia Coklat is the owner of a chocolate business called Apa Coklat.
• 🍬 The business focuses on innovative chocolate products such as pralines, lollipops, and chocolate-covered snacks.
• 💡 The choice of chocolate as the primary product was driven by its accessibility and affordability.
• 👩‍🍳 The process of making pralines is simple, involving melting, molding, adding toppings, freezing, and packing.
• 🥇 Their standout product is a thin, crispy chocolate chip snack that is easy to carry and doesn't melt easily.
• 🌍 The business started in 2012 during difficult economic conditions.
• 🔬 They work closely with Indonesia's only coffee and cocoa research center, located in Jember.
• 🇮🇩 Jember is known for its 5C slogan: coffee, cocoa, fresh culture, and carnival.
• ❤️ The name 'Apa Coklat' represents a combination of Farida's and her husband's initials, symbolizing their family-based business.
• 🤝 Farida hopes their joint effort will bring prosperity and establish a family-oriented company.

Q & A

Who is the speaker in the transcript and what is their role?

The speaker is Farida Dia Coklat, and she is the owner of Apa Coklat, a business specializing in chocolate products.

What are the main products of Apa Coklat?

The main products of Apa Coklat include praline chocolates, lollipops, and a signature product, chocolate chips (keripik coklat), which are thin, crispy chocolate snacks.

Why did Farida choose chocolate as the main ingredient for her business?

Farida chose chocolate because it is easy to source, the products can be produced in small quantities, and they are affordable for customers.

When was Apa Coklat established and what was the economic situation at that time?

Apa Coklat was established in 2012, during a difficult economic period, which influenced Farida’s decision to start a business with chocolate, a more accessible and affordable ingredient.

What is the process of making praline chocolates as described by Farida?

The process involves melting the chocolate, pouring it into molds, adding fillings or toppings, freezing it, and then packaging the product once it solidifies.

What makes Apa Coklat's chocolate chips unique compared to regular chocolates?

Apa Coklat's chocolate chips are designed to be crispy and do not melt easily, making them convenient to carry and consume like a snack without the hassle of melting.

What institution does Farida mention in relation to coffee and cocoa research in Indonesia?

Farida mentions the only coffee and cocoa research center in Indonesia, which is located in Jember and plays a significant role in supporting coffee and cocoa industries.

What does the brand name 'Apa Coklat' signify?

The name 'Apa Coklat' is a combination of Farida's and her husband's names, symbolizing their hope to build a family-based company.

What challenges did Farida face when starting her chocolate business?

Farida started her business during a difficult economic time, which posed challenges, but she found that chocolate, being affordable and easy to source, was a suitable product to work with.

What is the slogan of the coffee and cocoa research center in Jember, and why is Farida proud of it?

The slogan is 'Jember 5C: Coffee, Cocoa, Fresh, Culture, and Carnival,' and Farida is proud because it emphasizes the importance of local coffee and cocoa, which align with her business vision.