IDE BISNIS ini Cuan Hingga 14,6 Juta Dalam Sehari, Hanya Jual Es Coklat dan Roti! ES COKLAT IMPIAN

Summary

Irham, the CEO of a culinary management company, shares his entrepreneurial journey, beginning with small ventures like selling ice and candles after graduation, to eventually establishing a successful brand, Coklat Impian, in Yogyakarta. Despite challenges like limited capital, operational issues, and supply chain disruptions, his perseverance led to expansion across multiple cities. He emphasizes the importance of staying true to one’s goals, learning from challenges, and continuously innovating to meet market demands. Irham encourages aspiring entrepreneurs to focus on their initial intent to sustain motivation, especially during tough times.

Takeaways

• 📚 Initially after graduating, Irham sold ice cream and candles, despite societal pressure questioning his career choices.
• 👨‍💼 Irham is now the CEO of 'Lebih Baik', a culinary management company with one of its key brands being 'Coklat Impian'.
• 🍫 'Coklat Impian' was launched in February 2022, offering a unique experience with chocolate-based products, including drinks and snacks.
• 💡 The idea for 'Coklat Impian' was inspired by a chocolate-dipped snack trend in Surabaya, which Irham introduced to Yogyakarta.
• 🧱 Early challenges in the business included securing a location, managing operational issues like stock shortages, and addressing financial difficulties.
• 🤝 The business operates on a partnership model, spreading across various cities in Indonesia, with over 46 locations, including those outside Java.
• 💰 Initial capital for the first outlet was only 5 million IDR, which covered equipment, product development, and marketing expenses.
• 📈 After a slow start, a TikTok influencer helped boost the business's visibility, leading to increased sales and interest.
• 📊 The business uses SWOT analysis to stay competitive and innovative, offering unique products like hot chocolate, which is rare in the market.
• 🎯 Irham emphasizes that having a clear purpose from the beginning helps entrepreneurs stay resilient, especially during challenging times.

Q & A

What challenges did Irham face when starting his business?

Irham faced several challenges, including finding a suitable location, limited capital, operational issues like supply shortages, and financial management. He overcame these by partnering with others, learning from each problem, and quickly finding solutions.

How did the idea for the 'Coklat Impian' brand originate?

The idea for 'Coklat Impian' originated from observing the rapidly changing culinary trends in Surabaya, particularly the trend of chocolate drinks with dipped bread. Irham saw an opportunity to bring this concept to Yogyakarta, offering something new and unique.

What is the primary goal of Irham's management company, 'Lebih Baik'?

The primary goal of 'Lebih Baik' is to create brands that provide significant benefits to the community. They aim to build brands that meet market demands while also being profitable and sustainable.

Why did Irham choose to focus on beverages rather than other types of culinary products?

Irham chose to focus on beverages because they are easier to manage, have a lower operational cost, and encourage repeat purchases from customers. He found that drinks, particularly chocolate-based ones, were a popular choice that aligned with consumer preferences.

What unique selling points does 'Coklat Impian' offer to its customers?

'Coklat Impian' offers unique selling points such as the availability of both hot and cold chocolate drinks, toasted or plain bread options, and the opportunity for customers to write down their dreams at the outlets, enhancing the overall experience.

How did social media influence the success of 'Coklat Impian'?

Social media, particularly a video made by an influencer, played a significant role in boosting 'Coklat Impian’s' popularity. The video led to a snowball effect, attracting other TikTokers and increasing visibility, which in turn, greatly improved sales and brand recognition.

What are Irham's thoughts on the importance of Google Maps for business success?

Irham believes that optimizing Google Maps is crucial because it often influences a customer's final decision to visit a business location. Ensuring that the business is easily discoverable and well-represented on Google Maps can significantly impact foot traffic.

What was Irham's initial capital for starting the first 'Coklat Impian' outlet, and how was it utilized?

Irham's initial capital for the first 'Coklat Impian' outlet in Lempuyangan was IDR 5 million. This was used to purchase equipment, develop the product, and cover marketing expenses, including offering free products for three days to attract customers.

What does Irham consider the biggest challenge for entrepreneurs?

Irham considers the biggest challenge for entrepreneurs to be maintaining focus and purpose, especially when the business is successful. He believes it’s essential to remember the initial intent of the business to stay grounded during both successes and difficulties.

What future plans does Irham have for 'Coklat Impian'?

Irham plans to continue expanding 'Coklat Impian' by staying relevant through product and service innovations that align with current market trends. He is also focused on sustaining the brand's success by adapting to the fast-paced changes in the culinary industry.

Outlines

00:00

🍦 Overcoming Criticism and Starting a Business from Scratch

The speaker, Irham, recounts his early days after graduating when he started selling ice pops in schools, facing criticism from others who questioned why a college graduate would sell ice pops instead of pursuing a more 'prestigious' career. Despite the negative comments, Irham was motivated by the belief that his efforts could bring greater benefits. He emphasizes the importance of entrepreneurship and creating one's opportunities, sharing his journey as the CEO of 'Coklat Impian,' a brand under his management company, 'Lebih Baik.'

05:02

🍫 The Birth and Growth of 'Coklat Impian'

Irham shares the story of how 'Coklat Impian' was founded in February 2022 as part of the 'Lebih Baik' management's strategy to create brands that align with market demands. The brand was inspired by a culinary trend from Surabaya and aimed to introduce a new culinary experience in Yogyakarta. The brand specializes in chocolate beverages, with an emphasis on ease of management and high customer repeat rates. Irham discusses the challenges of starting a business, including finding a location, managing operations, and ensuring consistent supply chains.

10:06

📈 From Humble Beginnings to Rapid Expansion

Irham details the initial financial challenges faced by 'Coklat Impian,' which began with a modest investment of 5 million IDR. The brand struggled with low sales until a viral video by an influencer significantly boosted its visibility, leading to increased sales and expansion. Irham highlights the importance of optimizing Google Maps for customer acquisition and how they leveraged SWOT analysis to position themselves in the market. The brand's unique offerings, such as hot chocolate and customizable bread, contributed to its growing popularity.

Keywords

💡Entrepreneurship

Entrepreneurship in this context refers to the process of starting and managing a new business, particularly in the culinary industry, as demonstrated by the speaker's journey from selling ice cream to founding a brand. The video emphasizes creating opportunities and managing challenges, such as limited capital and operational difficulties, which are common in entrepreneurial endeavors.

💡Chocolate Dream

‘Chocolate Dream’ is the brand created by the speaker and serves as a symbol of the company's aspirations and potential. The brand was designed to cater to changing culinary trends and aims to provide a unique experience by offering chocolate-based products, like drinks and dipped bread, that appeal to local tastes. It reflects the core mission of the company to make dreams a reality through innovative food offerings.

💡Culinary Trends

Culinary trends refer to the changing preferences and popular items in the food and beverage industry. The video highlights how ‘Chocolate Dream’ was created by adopting a trend from Surabaya and bringing it to Yogyakarta, showcasing the importance of staying updated and adapting to what consumers want in the culinary market.

💡Partnership

Partnership is a key concept in the video's narrative, where the speaker discusses collaborating with others who own space to establish outlets due to limited initial capital. This approach allowed the business to expand and sustain itself by sharing resources and profits, highlighting the importance of strategic alliances in entrepreneurship.

💡Supply Chain

The supply chain is crucial for maintaining consistent product quality and availability across multiple locations. In the video, the speaker discusses challenges such as supply shortages and the importance of establishing reliable partnerships with suppliers to ensure the smooth operation of their chocolate brand across different cities.

💡Operational Challenges

Operational challenges refer to the difficulties encountered in running the business, such as managing customer complaints, ensuring consistent product supply, and maintaining service quality. The video outlines how the speaker dealt with these challenges by quickly finding solutions, demonstrating resilience and adaptability, which are vital for business success.

💡Social Influence

Social influence plays a significant role in the brand's growth, as seen when an influencer's video led to a surge in popularity for ‘Chocolate Dream’. The speaker credits this unexpected exposure for significantly boosting sales, illustrating how social media and influencers can impact a business's visibility and success.

💡Market Analysis

Market analysis involves studying the competition and identifying opportunities, as demonstrated by the speaker's use of SWOT analysis before launching their product. This careful planning helped identify the unique selling points of ‘Chocolate Dream’, such as offering hot chocolate, which distinguished it from competitors and attracted customers.

💡Sustainability

Sustainability in this context refers to the ability to maintain and grow the business in a rapidly changing environment. The video emphasizes the importance of innovation and adapting to trends, such as introducing new products like ice cream, to keep the business relevant and sustainable over time.

💡Community Impact

Community impact is the effect the business has on the local economy and society. The video highlights how ‘Chocolate Dream’ has positively influenced the local community by providing jobs and improving the economic conditions of those involved, demonstrating the broader social benefits of successful entrepreneurship.

Highlights

Irham started his journey by selling ice cream and candles at schools despite societal pressure to find a more conventional job.

The initial challenges included finding a location and managing limited capital, which led to partnering with those who owned spaces.

Irham's company, 'Coklat Impian,' was inspired by a trend in Surabaya and aimed to bring a new culinary experience to Yogyakarta.

The company faced significant operational challenges, including customer complaints and supply chain issues, particularly with chocolate and bread supplies.

Irham emphasizes that every business endeavor is aimed at maximizing benefits, which is why they carefully select brands that meet market needs.

Coklat Impian began with a modest initial capital of 5 million IDR, with a focus on equipment, product research, and marketing.

The business saw a dramatic sales increase after a brief video by an influencer went viral, leading to further exposure through TikTok.

Optimizing Google Maps was identified as crucial, as it often influences the final decision for customers visiting their outlets.

Coklat Impian's unique selling points include offering both hot and cold chocolate, with customizable bread options and an interactive experience for customers.

The brand's expansion has reached several cities outside Java, including Makassar, Balikpapan, and Batam, now operating in 46-47 locations.

The company started by experimenting with recipes from YouTube, refining them over time with feedback from both management and customers.

Irham's biggest challenge was managing financial difficulties, which once led to the closure of outlets and selling assets to pay employees.

Despite setbacks, the company's success is measured by the growth of its outlets, the support it provides to its team, and the economic uplift it brings to local communities.

The brand now benefits from both local and imported chocolate suppliers, ensuring a steady supply chain.

Irham stresses the importance of maintaining the initial motivation for starting a business, as this will help sustain the entrepreneur during both highs and lows.

Transcripts

kemarin lulus kuliah awal itu jualan es

lilin di titik-titik di sekolah orang

tua ngomongnya orang tua support

sebenarnya Cuman karena omongan tetangga

Jadi kesannya kayak Masa sih lulus

kuliah jualan es gitu terus ke mana

ilmunya gitu omongan itu akhirnya yang

menguatkan saya gitu karena kalau saya

prinsipnya pribadi saya ya kalau kita

berusaha itu bisa bawa manfaat lebih

banyak lagi

Terima kasih Puncak media Mari

berwirausaha ciptakan peluang usahamu

sendiri

[Musik]

Assalamualaikum warahmatullahi

wabarakatuh nama saya Irham saat ini

sebagai CEO di lebih baik dengan salah

satu brand kita coklat impian yang ada

di alun-alun Kidul Yogyakarta jadi mulai

usaha kuliner itu udah dari 2010 terus

gonta-ganti brand segala macam

di

2021 kita bangun manajemen kuliner

namanya lebih baik terus melahirkan

Beberapa brand yang saat ini yang lagi

kita handle coba impian

kita bangun Februari 2022 jadi baru 1

tahun sekian lah

Karena setiap manusia punya impian ya

jadi impiannya ini harapan kita dari tim

manajemen juga menjadi salah satu brand

yang bisa membawa impian kita jauh lebih

baik lagi gitu Itu makanya dinamakan

coklat impian

jadi kita di manajemen lebih baik tujuan

utama kita itu mencari manfaat yang

sebesar-besarnya jadi supaya bisa

bermanfaat Ya kita harus membangun

brand-brand yang dibutuhkan ya memang

diinginkan sama pasar

latar belakang kita bangun coklat impian

ini kita ngelihat trend kuliner ini

berubahnya sangat-sangat cepat terus

kita adopsi dari Surabaya kemarin lagi

trend minuman coklat yang Dicelup ada

roti Dicelup kecoklat nah terus kita

bawa ke Jogja kayaknya asing nih bahwa

suasana baru kuliner di Jogja Jadi itu

yang mendasari coklat impian

dari beberapa kuliner yang udah kita

bangun ternyata memang yang paling mudah

dikelola Itu minuman app nya ini lebih

lebih gampang ditekan ya kemudian orang

itu repeatnya berkali-kali bisa itu Yang

kenapa kita pilih kategori minuman

tantangan dari merintis usaha mungkin

dibagi berfase ada fase-fase

impian sendiri di awal dibuka itu

masalah utamanya pertama tempat jadi

kita nggak punya tempat modal kita

terbatas solusinya kita cari partner

yang punya tempat kemudian setelah jalan

dan ramai masalahnya itu di

operasionalnya operasionalnya karena

banyak komplain banyak komplain yang

pelayanan alam Buatlah terus coklatnya

kehabisan rotinya kehabisan yang kita

alami terakhir itu di supply disuplai

bahan bakunya Jadi bagaimana kalau

coklat impian sendiri Kita sistemnya

kemitraan sekarang sudah tersebar di

beberapa kota jadi supaya semua kota ini

bisa merata supplynya nah ini

challenge-nya di situ terakhir di

keuangan jadi punya duit tapi enggak

bisa diatur percuma juga sejauh ini

sudah diatasi semua jadi kita belajar

setiap ada tantangan secepatnya kita

Cari solusinya

ingat lulus kuliah ini sama ibu sendiri

malah jadi kalau di Balikpapan

harapannya orang tua lulus kuliah ini

jadi PNS jadi polisi kerja di kantoran

yang pakai seragam Tapi kemarin lulus

kuliah awal itu jualan es lilin di

titik-titik di sekolah orang tua

ngomongnya orang tua support Sebenarnya

ya cuman karena omongan tetangga Jadi

kesannya kayak Masa sih lulus kuliah

jualan es gitu Wes sebanding gitu ya

terus ke mana ilmunya gitu omongan itu

akhirnya yang menguatkan saya gitu

karena kalau saya prinsipnya pribadi

saya ya kalau kita berusaha itu bisa

bawa manfaat lebih banyak lagi kalau

prospeknya sejauh ini masih bagus karena

kita lihat Udah 1 tahun lebih ternyata

peminatnya juga masih banyak kalau

kedepannya kita akan terusin ya terus

relevan inovasi inovasi dari sisi produk

dan pelayanannya juga supaya tetap

sesuai sama market yang yang ada

kalau dari bisnis dicopot impian yang

sudah dirasakan itu kita bisa buka di

luar pulau jadi kapal impian buka di

luar pulau selain di Pulau Jawa Jadi

sekarang terakhir yang pertama kita buka

di Makassar terima kasar terus

Balikpapan Banjarmasin Banjarbaru

Lampung yang paling

utara itu ada di Batam kalau saat ini

ada di

46 atau 47 lokasi tersebar di beberapa

kota termasuk di luar pulau Jawa

Iya kalau model awalnya untuk cabang

pertama kita itu yang di Lempuyangan itu

modal awal kita cuma 5 juta Karena

tempatnya kita mitrakan kita kerjasama

sama yang punya tempat Nanti sistemnya

bagi hasil Nah jadi model awal 5 juta

itu kita buat beli peralatan

cangkir-cangkirnya kemudian kita reset

produk dan biaya marketing karena di

awal pembukaan kita kita kasih gratis 3

hari untuk pelanggan Jadi cukup datang

tapi kasih Masukkan dari kita selama 3

hari itu yang model awalnya 5 juta tadi

Iya jadi di dari kita opening di

Februari sampai bulan 5 itu sebenarnya

penjualannya cenderung stabil ya tapi

rendah omsetnya juga kurang bagus di

bulan 6 tiba-tiba ada influencer ya

cuman ngeliput buat video yang sekian

detik tapi dampaknya sangat luar biasa

disitu nah dari situ mengundang

tiktokers lain datang Jadi untuk Meliput

Meliput Meliput akhirnya jadi efek Bola

Salju gitu makin besar makin besar dan

ya sampai sekarang yang mungkin jarang

di apa ya jarang di

optimasi itu di Google Maps karena

menurut saya itu keputusan terakhir

orang mau datang ke tempat kita itu di

Google Maps jadi kita optimasi Google

Maps

Kalau di awal loncengnya kita selalu

pakai

analisa SWOT analisa SWAT supaya kita

tahu kompetitor itu apa kemudian

peluangnya di mana Nah sejauh ini itu di

awal kemarin waktu launching Kita

satu-satunya yang menjual menu hangat

coklat hangatnya karena yang lainnya

cuman

coklat yang dingin gitu kita ada coklat

yang hangat Kemudian kita rotinya itu

bisa dipanggang kemudian yang bisa

kelihatan juga kita bisa menuliskan

teman-teman menuliskan impian di setiap

outlet kita itu keunikannya di situ

lebih ke experience-nya

Terus sekarang kita juga udah dapat

support dari coklat yang lokal jadi kita

ada dua supplier coklat yang impor sama

yang lokal Nah nanti kita mix gimana

biar supplynya bisa tetap terjaga dan

kita juga ada kontrak sama supplier

supaya bisa komitmen mensuplai

tiap bulannya dicopotin

jadi banyak juga teman-teman yang merasa

sangat terbantu dengan adanya coklat

impian yang lebih berkesan sebenarnya

dari warga sekitar jadi dari warga

sekitar yang tadinya ekonominya kurang

dilirik begitu ada coklat impian

ekonominya mulai dilirik selama impian

buka Alhamdulillah positif terus Cuma

kerugiannya biasanya di bahan baku gagal

produksi tiba-tiba kita udah manggang

roti tiba-tiba mati lampu jadi rotinya

nggak nggak mateng itu pernah kita alami

atau di coklat di bahan bakunya

tiba-tiba kegigit sama tikus

itu satu karung besar itu kita harus

buang jadi nggak yang digigit tikus yang

bagian sini Yang sini aja yang kita bisa

karena kita nggak bisa memastikan mana

yang terkontaminasi sama yang tidak jadi

kalau prinsip kita di toko impian atau

di perusahaan kita lebih baik yang

pertama itu kita pasti kan semua produk

kita itu halal

kalau

outletnya kalau yang di under manajemen

kita yang di Jogja ini rata-rata di 5

sampai 7 juta

per harinya per harinya tapi kalau yang

di luar

ada yang 100.000 ada yang 300.000 ada

yang satu juta jadi bervariasi

kalau resep awalnya kita cari

informasinya semua dari YouTube dari

YouTube kita kombinasikan semua

resep-resepnya terus kita Cobain ke

teman-teman Manajemen gitu ya kalau ada

yang cocok ini Kalau kurang nanti di

improve sampai kita ketemu resep yang

kita pakai sekarang ini itu butuh waktu

sekitar satu bulan

sampai ketemu resep yang cocok sebelum

Februari Terus penyempurnaannya setelah

kita opening jadi dapat Masukkan dari

konsumen kayaknya kurang ini kurang

pahit kurang kental dan lain-lain dari

situ kita sempurnakan

cuman menjual minumannya hanya coklat

bisa dingin bisa panas kemudian ada roti

rotinya bisa dipanggang atau tidak harga

untuk yang gelas small itu 6500 itu

sudah dapat roti satu kalau yang

large-nya 17.500 sudah dapat roti juga

tapi khusus hari Jumat kita harganya

cuman 3500 jadi Sudah dapat coklat Plus

Jadi waktu benar-benar kita udah nggak

ada lagi

Danau udah nggak ada tabungan udah nggak

ada akhirnya ya kita mau nggak mau

nutup tutup outletnya semua aset dijual

buat bayar karyawan Nah itu mungkin yang

ke apa ya dukanya yang paling besar

disitu yang bukan karena bisnisnya tutup

Tapi karena kita udah nggak bisa saya

terus pribadi udah nggak bisa lagi

ngasih manfaat ke orang lain jadi harus

Cut orang itu sebisa mungkin nggak

terjadilah jadi doa saya setiap hari sih

ya semoga diberikan umur panjang supaya

bisa memberikan banyak manfaat ke orang

lain

kalau sukanya ya pasti ngelihat omsetnya

besar melihat outletnya banyak ngelihat

banyak orang yang terbantu terutama

untuk anak-anak baik ya anak-anak

sebutan karyawan dia lebih baik itu anak

baik jadi ngelihat tim lebih berkembang

itu senang jadi

perusahaan ini ada itu benar-benar

bermanfaat ya

untuk kemitraan coklat impian nanti

teman-teman bisa kontak langsung di

website coklat impian.com atau di

Instagram kita coklat impian Nah kalau

tahapannya nanti Biasanya kita survei

lokasi dulu setelah survei lokasi baru

kita kasih masukan Seperti apa lokasi

yang bagus seperti apa yang tidak

kemudian sebisa mungkin mereka

teman-teman yang mau tertarik sama

coklat impian datang langsung ke

Yogyakarta lihat sendiri outlet kita

seperti apa kapasitas produksi kita

seperti apa kapasitas manajemen Seperti

apa baru putuskan setelah itu baru

diputuskan untuk bekerjasama atau tidak

biasanya kalau yang di luar pulau Jawa

nanti kita agendakan untuk Zoom atau

Google Map untuk copotin band harapannya

bisa tetap sustain bertahan di era yang

perubahannya sangat cepat ini kemudian

inovasinya mungkin kita ngikutin ini

ngikutin dari trend yang ada kayak

sekarang lagi rame

juga mengeluarkan menu es krim walaupun

bukan pilihan utamanya gitu Jadi

inovasinya nanti akan mengikuti dari

trend yang ada

Buat temen-temen yang mau mulai usaha

diniatkan dulu dari awalnya untuk apa

dulu jadi dari untuk apanya itu bisa

menguatkan kita begitu kita di posisi

yang di bawah ataupun kita di posisi

yang di atas karena

tantangan terbesar pengusaha itu

sebenarnya bukan

di saat posisi di bawah tapi saat posisi

kita di atas jadi ingat lagi niat

awalnya

[Musik]

Terima kasih future media Marine

berwirausaha ciptakan peluang usahamu

sendiri

[Musik]