3 Simple Steps To Become A LinkedIn Lead Machine

Summary

This video script outlines a strategy for generating leads and growing followers on LinkedIn without spending on ads or cold outreach. The presenter shares three key steps: identifying a burning problem for your target audience to create a compelling lead magnet, building that magnet using a user-friendly tool like Notion, and marketing it effectively by leveraging cognitive biases to create desire and curiosity. The script emphasizes the value of providing free, high-quality content to attract and convert leads.

Takeaways

• 📈 **Generate Leads on LinkedIn**: The speaker shares their success in generating leads and followers on LinkedIn without spending on ads or cold outreach.
• 🔑 **Identify Burning Problems**: The first step to lead generation is identifying a specific problem your prospects have to create a compelling lead magnet.
• 🎯 **Create a Lead Magnet**: Develop a valuable resource that addresses the identified problem to attract leads and build trust.
• 📚 **Free Value Strategy**: Successful entrepreneurs use free value to attract leads; this strategy has been effective for decades.
• 💡 **Solve One Problem**: By solving one problem, you introduce prospects to a new set of problems, increasing the likelihood of them purchasing your full offer.
• 📈 **Use Notion for Lead Magnets**: The speaker recommends using Notion to create lead magnets due to its ease of use and customization options.
• 🌐 **Build a Website with Notion**: Notion Websites allows you to create a personalized, interactive resource that can be shared and accessed easily.
• 📊 **Market Like a Pro**: To effectively market your lead magnet, create curiosity and desire by using psychological biases like scarcity and anchoring.
• 📈 **Consistent Content**: Consistently providing valuable content alongside your lead magnet helps in building your personal brand and attracting more leads.
• 🔗 **Conversion Hack**: The speaker hints at a LinkedIn hack that helps in converting leads automatically, suggesting the importance of effective lead conversion strategies.

Q & A

What is the main problem that entrepreneurs and business owners face according to the video?

The main problem is getting leads, spending too much time on cold outreach, being stressed about follower growth, and over complicating their content strategy.

What are the three key steps to turn a business into a lead generation machine mentioned in the video?

The three key steps are: 1) Identifying a burning problem and building a lead magnet to solve it, 2) Building the lead magnet using a tool like Notion, and 3) Marketing the lead magnet like a pro to drive curiosity and desire.

What is a lead magnet and how does it help in lead generation?

A lead magnet is a valuable piece of content offered for free in exchange for a user's contact information, such as an email address. It helps in lead generation by attracting potential customers and building trust by solving a specific problem for them.

Why is it important to give free value daily as mentioned in the script?

Giving free value daily is important because it establishes the entrepreneur or business as a trusted source of information, which can lead to more leads and followers over time.

How does the speaker use the concept of a lead magnet to attract leads?

The speaker uses the concept of a lead magnet by offering a solution to a problem that the audience wants to solve, in exchange for their contact information, thus attracting leads.

What is the purpose of creating a sense of scarcity when promoting a lead magnet?

Creating a sense of scarcity is meant to encourage potential leads to act quickly, increasing the likelihood that they will provide their contact information to access the lead magnet.

How does anchoring bias play a role in the marketing of lead magnets?

Anchoring bias is used by stating the value or cost of similar information in the past, setting an expectation of value for the free lead magnet, making it more appealing to potential leads.

What is the halo effect as it relates to the promotion of lead magnets?

The halo effect in the context of lead magnet promotion refers to the positive association created when the speaker shares their success story, implying that the lead magnet can help others achieve similar results.

Why is it beneficial to use a tool like Notion to build lead magnets?

Using a tool like Notion to build lead magnets is beneficial because it allows for easy creation, customization, and sharing of the content, making it more professional and engaging for potential leads.

How does the speaker suggest using LinkedIn to convert leads automatically?

The speaker suggests using LinkedIn to convert leads automatically by consistently providing valuable content and leveraging lead magnets to attract and engage potential customers.

What is the importance of solving a specific problem fully with a lead magnet?

Solving a specific problem fully with a lead magnet is important because it demonstrates the value of the product or service, builds trust with the audience, and can lead to higher conversion rates for the actual offer.

Outlines

00:00

🚀 Lead Generation on LinkedIn

The speaker shares their success in generating leads and followers on LinkedIn without spending on ads or cold outreach. They address a common issue among entrepreneurs: ineffective lead generation. The video promises to teach three key steps to turn one's business into a lead generation machine within 12 months. The speaker emphasizes the importance of providing free value daily, which successful entrepreneurs and businesses have done for decades. They offer a free solution to the problem of getting more leads, which is to click and watch the video. The speaker explains that lead magnets are a way to attract leads by promising to solve a specific problem. They suggest identifying a burning problem for the target audience and creating a lead magnet to solve that problem, such as a free workout program for an online fitness coach. The speaker also mentions that by solving one problem, you introduce new ones, which can lead to sales of related products or services.

05:01

📈 Building a Lead Magnet with Notion

The speaker outlines the process of building a lead magnet using Notion, highlighting the importance of answering potential customers' questions in great detail. They share their personal experience of using lead magnets to convert a portion of their audience into paying customers and the rest into followers or email subscribers. The speaker introduces Notion Websites as a tool for creating interactive and personalized lead magnets. They demonstrate how to build a lead magnet in Notion, focusing on solving a specific barrier to entry for LinkedIn users. The speaker emphasizes the value of creating a lead magnet that looks professional and offers real value to the audience. They also discuss the importance of marketing the lead magnet effectively to create desire and curiosity.

10:01

🌐 Marketing Strategies for Lead Magnets

The speaker discusses the third step in becoming a lead generation machine: marketing like a pro. They explain how to drive curiosity and desire for the lead magnet using psychological biases such as scarcity, anchoring, and the halo effect. The speaker provides examples of how they promoted a lead magnet on LinkedIn, including adding a time limit for its availability, mentioning the value of the information, and showcasing its effectiveness. They also mention the importance of adding visual elements to increase the perceived value of the lead magnet. The speaker concludes by encouraging viewers to consistently create valuable content and lead magnets to stand out and build their personal brand, suggesting that free content should be as good as paid content and paid content should be significantly better than the competition's.

Keywords

💡Lead Generation

Lead generation refers to the process of attracting and converting strangers into potential customers for a business. In the video's context, the speaker focuses on generating leads through LinkedIn without spending money on ads or cold outreach. The speaker's strategy involves providing valuable free content to attract leads and grow a following.

💡LinkedIn

LinkedIn is a professional networking platform used by the speaker to generate leads and followers. The video discusses various strategies to leverage LinkedIn for business growth, such as sharing valuable content and creating lead magnets to attract potential customers.

💡Lead Magnet

A lead magnet is a marketing tool that offers valuable content in exchange for a user's contact information. In the video, the speaker emphasizes creating lead magnets to attract leads, such as a free workout program or a detailed guide, which solves a specific problem for the target audience.

💡Cold Outreach

Cold outreach refers to the practice of contacting potential customers or clients who have not previously expressed interest in a product or service. The video mentions that the speaker's strategy avoids cold outreach by focusing on organic lead generation through valuable content.

💡Content Strategy

Content strategy involves planning, creating, and managing content to achieve specific business goals. The video discusses the importance of a clear content strategy to avoid overcomplicating the process and to effectively attract leads and followers.

💡Social Media Followers

Social media followers are individuals who choose to receive updates from a business or individual's social media account. The video script talks about strategies to grow followers on LinkedIn, which is crucial for increasing brand visibility and lead generation.

💡Free Value

Free value refers to offering something of worth at no cost to the recipient, often used as a marketing strategy to attract potential customers. The speaker in the video advocates for providing free value daily to attract leads and grow a business.

💡Scarcity Bias

Scarcity bias is a psychological principle where people tend to place a higher value on items perceived as scarce. In the video, the speaker uses scarcity by adding a time limit to the availability of a lead magnet to create urgency and drive more leads.

💡Anchoring Bias

Anchoring bias is a cognitive bias where individuals rely too heavily on the first piece of information they receive when making decisions. The video mentions using anchoring by stating the high value of the information previously paid for, to make the free offer seem more valuable.

💡Halo Effect

The halo effect is a cognitive bias where the presence of one positive trait influences the perception of other traits. The speaker in the video uses the halo effect by sharing success stories of how the lead magnet helped others achieve their goals, implying it could work for the audience as well.

💡Notion

Notion is an all-in-one productivity tool used by the speaker to create lead magnets. The video showcases how to use Notion to build professional-looking lead magnets quickly and easily, which can then be shared with potential leads.

Highlights

Achieved significant lead generation and follower growth on LinkedIn without spending on ads or cold outreach.

Identified a common problem among entrepreneurs: difficulty in getting leads and growing followers.

Highlighted the effectiveness of providing free value daily to attract leads.

Revealed a strategy used by successful entrepreneurs for decades: offering free value to gain leads.

Offered a free solution to a problem as a lead magnet to attract viewers and potential leads.

Emphasized the importance of solving one specific problem fully to build trust and likeability.

Explained how fixing one problem introduces prospects to a new set of problems, potentially leading to sales.

Described the long-term value of free resources in building engagement, brand awareness, and loyalty.

Provided a step-by-step guide to identifying problems and crafting solutions for lead magnets.

Introduced the use of Notion as a tool for building lead magnets and its benefits.

Shared a framework for building effective lead magnets that answer questions in detail.

Discussed the concept of scarcity bias in marketing and its impact on lead generation.

Highlighted the use of anchoring bias to establish value and create desire for lead magnets.

Explained the halo effect and how it can be used to promote lead magnets and build trust.

Suggested adding visual elements to lead magnets to increase perceived value and吸引力.

Encouraged consistency in creating valuable content alongside lead magnets for better lead generation.

Advocated making free content as valuable as paid offerings to stand out in a competitive market.

Shared a LinkedIn strategy for converting leads automatically without a website.

Transcripts

I get hundreds of inbound leads get

thousands of new followers and generate

multiple sex figures all using LinkedIn

and over the last few years I've spoken

to hundreds of entrepreneurs business

owners and professionals who all shared

a single common problem getting leads

spending way too much time doing cold

Outreach getting stressed about follower

growth and over complicating their

content strategy they couldn't get one

lead let alone hundreds of them every

single month so in this video I'm going

to teach you the three key steps that

turned my business and personal brand

into a lead generation machine in just

under 12 months without spending a

single penny on ads or sending cold

Outreach DMS and if you stick till the

end of this video you understand exactly

how to get leads and even grow your

followers faster now the first thing to

mention is that every single day people

are Googling ways to get more leads or

gain social media followers the common

answer they find give free value daily

the truth is this advice is basic but

it's also true the most successful

entrepreneurs and businesses have been

doing this for decades just think about

the last few pieces of content you've

intentionally watched or read in order

to support your business all these

entrepreneurs and businesses are using

free value as a way to get rich and

here's exactly how you can do it too

even if you're starting from scratch now

I normally charge clients for this

information but I'm going to give it to

you for free I've spent way too many

hours researching the best social Media

Group gurus the hottest newsletters and

the best strategies from the top 1% of

entrepreneurs and what I found blew my

mind now listen this is not the sexiest

tactic but it most certainly Works see

the single reason you're watching this

video is because I'm giving you a

solution to a problem you want more

leads and I can teach you how but in

order for you to get the free

information you want you need to click

and watch my video there is a promise to

solve one single thing out of the many

social media and business questions you

have and this is technically what a lead

magnet does I know that over time or

even in the next 24 hours I will get

leads from the free value I'm providing

right now every single time I post

anything on social media I get at least

one high value inquiry on my services so

step number one to become a lead

generation machine is to identify one

burning problem you know your prospect

has so you can build your lead magnet

for example if you're an online fitness

coach your target audiences struggles

with understanding how to eat what types

of exercise to do how long they should

work etc now you can provide your

audience with a free 8we workout program

they can download as a PDF or like as a

document even a notion website a high

percentage of people will be interested

in it because one it's free and two it

solves a burning problem here's a catch

if your lead magnet is extraordinary and

only then they will trust and like you

and your product and by fixing that one

problem you're introducing them into a

new set of problems now they have to fix

their diet understand the macros track

their sleep Progressive overload Etc but

since you fix that one single problem a

good percentage of these people are more

inclined to buy your actual offer that

contains the solutions to all these new

problems you just introduce them to so

that one piece of free value results in

2 3 5 and 100x returns and the best spot

is that the percentage that didn't buy

at least gave you their email followed

you or gave you some sort of Exchange in

order for you to give them the lead

magnet so now they can see your future

updates and office when you get them to

update into your lead magnet you most

likely gain their trust and if they see

the benefit from your free resource then

you've earned their support this in the

long term is actually equally or even

more valuable than the instant leads

themselves because their support

compounds and may increase your value in

terms of Engagement brand awareness and

loyalty so to make this work for you

list 10 different problems your ideal

client has and how you solve each and

every single one of them find the

problem write the solution find the

problem write the solution find the

problem write the solution you get the

Gest for example for me and my personal

branding Agency on LinkedIn the problems

were how to write content how to get

more leads how to grow a following how

to optimize my profile how to set up a

system how to stand out how to get more

engagement what pictures should I use

and so on so every piece of my content

lead magnets or even live stream would

be solving one of those in extensive

detail you need to do the same don't

have solve a problem just solve a very

specific problem fully now step number

two to become a lead generation machine

is to actually build a lead magnet over

the last year I've actually built my

lead magnets with my favorite app notion

who I also partnered with in this video

to show you how easy it is to build them

on their platform and here's the exact

framework I used to build them every

single time the first step is finding

all the questions your potential and

ideal audience may have about your

services or products the second thing is

getting those questions and answering

them to a ridiculous detail so they feel

like you read their mind I did this for

me and 5% of people who downloaded my

lead magnets convert to my higher ticket

programs and the other 95% is now on my

email list or are at least following me

and those who didn't buy at least give

me case studies and good testimonials

about the lead magnet working for them

which then adds to my marketing flywheel

because they promote me and my systems

and my Frameworks now notion just

introduced notion websites which is a

game changer for this exact strategy let

me show you exactly how I built several

of my lead magnets to get more leads and

followers on notion here you can see my

notion already built out I built it in

under 10 minutes and it's easier than

ever to share it you add your headline

resources and whatever other tools you

want the usual problem with lead magnets

in my opinion is that they look like you

just put them together rushed and there

is no actual value value or Clarity with

notion there is a more personalized feel

as people can actually interact with the

resource so for this particular resource

I had one main goal solving the barrier

to entry to LinkedIn breaking down the

main problems people encounter and

solving them step by step now notion is

very very simple to use when you get the

hang of it and if you still aren't sure

about what to do or right about you can

use notion AI andrac them ideas proof

read and summarize now with notion

websit which is the of the show you can

publish this straight into web and even

connect it to your own domain customize

the site from light to dark mode and

change your fabricon which makes it so

customizable and also a complete new

website for you these are all the tools

that elevate the quality of your lead

magnet and for long-term branding this

is gold usually after creating this i'

get my audience's email or get them to

follow me so they can receive the full

website with access to the insane

resources and I'll also link the website

I just made below so you can take

inspiration or even create your own with

notion okay now that you've seen exactly

how to build your free lead magnet and

even use notion as a tool in literally

no time I'm going to show you my

favorite part creating the desire and

curiosity for it so a bunch of people

want it and give you their email or

follow you or whatever the trade between

you and the free lead Market is but

before I tell you the secret Source

between average and pro promotion if

you're if you're enjoying this video

please drop a like And subscribe to my

channel so I can feel good about

scripting these 5 minute videos for 10

hours okay nine listen I'm a slow

learner okay I also get distracted

sometimes now the third step to become a

lead generation machine is to Market

like a pro and this begins with

understanding how to drive curiosity and

desire let me show you a few examples

for this specific lead magnet we just

built I posted this post on LinkedIn

providing insight as to what they would

be receiving from downloaded this

resource I also gave incomplete

information so people want to get the

full thing and most importantly I added

scarcity I rarely do this in normal post

lead magnets and office are my only

exception now I won't get into too much

detail about psychology or marketing and

cognitive bias but if you do want to

learn more about it start by reading

influence by Robert Kini it may or may

not be one of my favorite books but I

rarely talk about it though but what I'm

going to do is I'm going to give you a

brief Overlook of the three powerful

biases I used to promote this the first

one is scarcity bias I added a time

frame in which the free resource was

available the second one was anchoring

bias I stated how much money people have

paid me for this type of information the

third one was the halo effect I stated

how one thing helped me get their ideal

result so it could work for them too and

as a bonus I added a visual element to

it which provides more context increases

the proceed value and it adds a better

feel without me needing to mention

anything else it almost makes it look

luxurious or like an actual tangible

product which is what you want and as a

reward for opting in into my newsletter

following me messaging me whatever the

trade-off was again they received the

lead magnet for free if you do this

three steps consistently alongside

building your personal brand through

consistent and valuable content

alongside your lead magnet you'll stop

being one of the many and stop becoming

the only make your free stuff as good as

people's pay stuff and make your paid

stuff two to 10 times better than

anyone's paid stuff get more leads get

more followers and build your personal

brand as a result lead magnets are

honestly my favorite notion makes them

so easy to make and understanding Basic

Marketing and cognitive biases makes

them so easy to distribute and keep in

mind that information has become a

commodity so if you're afraid of giving

something away for free just know that

your competition probably is clients buy

the implementation not just a solution

that said aside from offering free

content and become a trusted voice in

your community there is one thing that

is going to make it much easier to

convert leads once you've attracted them

so check out this video where I break

down my LinkedIn hack that helped me

convert leads on automatic without even

having a website see you then