LinkedIn COLD OUTREACH Strategy To Book 15 Calls a month (2024)

Summary

In this video, the speaker outlines an effective LinkedIn cold outreach strategy to book 15 highly qualified meetings per month. The process includes finding your ideal client profile (ICP), crafting an irresistible offer, and using outreach tools to maximize results. The speaker shares insights on segmenting prospects, writing attention-grabbing copy, and setting up automated outreach campaigns. Key tools and techniques are discussed, including Apollo for lead sourcing and various LinkedIn automation tools. The goal is to equip agencies with the knowledge to generate consistent meetings and convert prospects, backed by a guarantee of results or no charge.

Takeaways

• 😀 Build a LinkedIn cold outreach strategy to book 15+ highly qualified meetings per month for your agency or clients.
• 😀 Identify your Ideal Customer Profile (ICP) using tools like Apollo to filter for the most relevant leads based on criteria such as location, company size, and industry.
• 😀 Create an irresistible offer that solves a 'hair on fire' problem, guarantees measurable results, and includes a clear promise backed by proof (e.g., client case studies).
• 😀 Use the right LinkedIn outreach tools (e.g., Expandi, Linked Helper, Drify) to automate and streamline the campaign process for optimal results.
• 😀 Personalize your outreach by customizing messages with first names, referencing specific pain points, and offering valuable solutions.
• 😀 Craft persuasive and curiosity-driven message sequences that offer free consultations or guaranteed results, avoiding hard sales tactics.
• 😀 Use soft call-to-action (CTA) techniques such as 'Is that worth exploring?' to open conversations without being overly pushy.
• 😀 Implement follow-up sequences in outreach campaigns to ensure continuous engagement, with timed reminders and response-based next steps.
• 😀 Be prepared for manual response handling for positive replies, where you can further qualify leads and schedule meetings.
• 😀 Understand the costs involved in running an outreach campaign, including tools, domain purchases, email account verification, and time investment.
• 😀 If running outreach campaigns yourself, expect a trial-and-error phase, but with the right tools and guidance, you can improve results and minimize failures.

Q & A

What is the main goal of the LinkedIn cold outreach strategy discussed in the video?

The main goal of the LinkedIn cold outreach strategy is to book 15+ highly qualified meetings per month, both for the speaker and for their clients, using LinkedIn without relying on paid ads.

How did the speaker achieve success with LinkedIn outreach in the example given?

In May, the speaker booked 20 meetings through LinkedIn outreach and converted several clients using this strategy.

What are the key components to creating an effective LinkedIn cold outreach campaign?

Key components include finding your Ideal Customer Profile (ICP), building an irresistible offer, selecting the right sending tools, writing attention-grabbing copy, and establishing a successful conversation flow.

What tool does the speaker recommend for finding and building a lead list?

The speaker recommends using Apollo for finding leads, as it offers various filters to narrow down the ideal customer list based on location, industry, company size, and more.

What is an 'irresistible offer' and why is it important?

An irresistible offer clearly states the outcome that clients will achieve, backed by proof and guarantees. It’s important because it helps capture the attention of your ideal prospects and motivates them to engage with your outreach.

What kind of guarantee is suggested to back up the irresistible offer?

The guarantee can include offering to work for free until results are achieved, or refunding the difference if the agreed-upon number of meetings isn't booked, to provide clients with assurance.

What is the significance of having 'social proof' in your outreach?

Social proof, such as testimonials and case studies, builds credibility and trust with potential clients. It demonstrates your ability to deliver results, which is crucial for converting leads into meetings.

Which LinkedIn tools are recommended for outreach, and what makes them effective?

Tools like Expandi, Linked Helper, and Drify are recommended. These tools help automate and personalize outreach, making it easier to manage connections, send messages, and follow up efficiently.

What type of copy should be used in LinkedIn messages to capture attention?

The copy should focus on addressing a 'hair on fire' problem that the target audience faces, with a clear and quantifiable solution. It should be concise, personalized, and include a soft call to action (CTA) like 'Is that worth exploring?'

What are the typical costs involved in setting up the LinkedIn outreach system?

The setup costs include tools for sending emails and LinkedIn messages, verification services for leads, AI tools for email personalization, and personalized video tools. The total cost is estimated at around €2K to run the outreach system for a month, excluding time investment.