How we use a door to door strategy on social media

Summary

This video explains how roofing companies can overcome the challenge of acquiring customers without spending heavily on ads or agencies. It introduces a 'digital door knocking' system that mimics traditional door-to-door outreach but leverages social media to efficiently reach more leads. By sending personalized messages and scaling with a team, businesses can secure high-quality leads and appointments consistently. With the right strategy and software in place, companies can predictably increase their customer base and boost sales without expensive ad campaigns.

Takeaways

• 💼 Roofing companies often struggle to get customers without door-to-door sales, ads, or expensive agencies.
• 💸 Trinity Roofing used to spend $3-4K per month on Facebook ads with little success.
• 📈 After three months, Trinity Roofing is now securing six-figure deals for multifamily apartment complexes.
• 🚪 The solution is 'digital door knocking,' a system that finds leads and converts them into deals without spending on ads.
• 🌐 This approach involves using social media instead of physical door-to-door sales, saving time and reaching more people.
• 📊 Reaching out to 25 people a day on social media can lead to 125 contacts per week and up to 5 qualified leads.
• 👥 With a team of 10 profiles working on platforms like Facebook and LinkedIn, the results can multiply quickly.
• 🔧 Once the system is set up with the company's software and strategies, roofing businesses can generate leads predictably.
• 🚀 The system allows for scaling—more leads can be obtained by increasing the number of social media reach-outs.
• 🏠 Over 130 roofing companies have successfully implemented this digital door-knocking approach to grow their businesses.

Q & A

Why do roofing companies often struggle to get customers without door-to-door marketing or expensive ads?

Roofing companies struggle because traditional methods like door-to-door marketing and expensive ads are time-consuming, costly, and often not effective in bringing in a large number of leads.

What did Trinity Roofing experience with Facebook campaigns before switching strategies?

Trinity Roofing used to spend 3 to 4K per month on Facebook campaigns, but they barely brought in any business, leading to a poor return on investment.

How did Trinity Roofing's business improve after using the digital door knocking system?

Three months after implementing the digital door knocking system, Trinity Roofing secured six-figure deals for multi-family apartment complexes, showing significant improvement in business results.

What is 'digital door knocking' and how does it work?

Digital door knocking is a system that allows companies to find and engage the best leads through social media, enabling quick conversion without spending money on ads. It mimics the approach of traditional door-to-door marketing but is more efficient and far-reaching.

How does the social media outreach process work in this system?

The process involves sending out 25 reach-outs through social media per day, which results in 125 reach-outs per week. Even with a 20% response rate, this creates 25 conversations, leading to 2 to 5 highly qualified leads per week.

What is the potential result if a roofing company scales up this digital door knocking system?

If the system is scaled up with a team of 10 profiles actively engaging on platforms like Facebook and LinkedIn, the company can potentially multiply their leads significantly and get more qualified prospects quickly.

What makes this digital door knocking system more efficient than traditional advertising methods?

The system is more efficient because it requires less time and money than traditional advertising, reaches more people faster, and provides a predictable way of acquiring high-quality customers through social media engagement.

How can a roofing company increase their leads using this system?

A roofing company can increase their leads by simply increasing the number of social media reach-outs, scaling the system across multiple profiles, and using software tools to streamline and automate the process.

What is the primary benefit of using the strategies and software mentioned in the script?

The primary benefit is that roofing companies can have a predictable, scalable method for acquiring high-quality leads without the need for expensive ad campaigns, giving them control over lead generation and business growth.

Why do over 130 roofing companies trust this system with their business?

Over 130 roofing companies trust the system because it consistently delivers results, helping them secure more meetings, book more sales, and ultimately grow their businesses through a reliable lead generation process.