The Best LinkedIn Growth Strategy in 2025

Summary

In this video, the speaker shares their updated LinkedIn strategy, highlighting recent changes to the platform and how they've adapted to these shifts. They discuss the rise of short-form video, influencer deals, and updates to LinkedIn's algorithm, while providing actionable strategies for leveraging these changes. The speaker focuses on content creation, LinkedIn ads, thought leadership, and virtual events as key tactics for building a personal brand, scaling a business, and generating leads. They also share their approach to using LinkedIn ads effectively, including running organic content as ads, and offer a free resource from HubSpot for running LinkedIn ads.

Takeaways

• 😀 Short-form video content is currently seeing explosive reach on LinkedIn, making it a valuable strategy to explore.
• 😀 LinkedIn's algorithm has changed, making influencer deals and new ad strategies essential for success.
• 😀 Rather than focusing on basic profile tips, the focus should be on implementing actionable strategies for brand growth.
• 😀 LinkedIn is becoming a crucial platform for building a personal brand, scaling a business, or finding a job.
• 😀 Posting strategy should include a mix of 30% business-related content, 50% thought leadership, 10% company storytelling, and 10% personal stories.
• 😀 Leveraging organic posts as ads, specifically thought leadership ads, can expand your brand's reach without looking like traditional ads.
• 😀 Ads should look like regular posts with minimal text and focus on educating your audience, not hard selling.
• 😀 LinkedIn ads can be run on a budget, with a recent campaign generating over 1 million impressions and qualified leads for just €3,000.
• 😀 Virtual events (such as AMAs) can significantly boost brand visibility, providing content for both live engagement and post-event clips.
• 😀 Partnering with others in your niche for joint events helps grow your audience and build relationships while creating engaging content.

Q & A

What are the major changes happening on LinkedIn that are affecting content strategies?

LinkedIn has recently shifted towards prioritizing short-form video content, updated its algorithm, and introduced influencer deals. The approach to running ads has also changed, requiring new strategies to ensure success.

Why is LinkedIn becoming more important compared to platforms like TikTok and Instagram?

LinkedIn is becoming the most important platform to master because it is focusing on more professional, business-related content, unlike TikTok and Instagram which are more entertainment-focused. LinkedIn provides greater opportunities for business growth, job hunting, and personal branding.

What content approach does the speaker recommend for LinkedIn posts?

The speaker suggests focusing 30% of LinkedIn posts on services and solving client pain points, 50% on thought leadership and positioning oneself as an authority, 10% on company storytelling to attract employees, and 10% on personal storytelling to attract a broader audience.

How is short-form video content performing on LinkedIn?

Short-form videos have been performing very well on LinkedIn. For instance, one video on changes to SaaS landing pages generated over 40,000 impressions with minimal effort.

What is the new strategy for leveraging LinkedIn ads discussed in the video?

The strategy involves running thought leadership ads by promoting organic content as paid ads. This content blends seamlessly with other LinkedIn posts, making it look like an organic post while reaching a targeted audience with paid spend behind it.

How can businesses benefit from LinkedIn text ads?

Text ads, often overlooked, are a highly effective format for driving results. One campaign using LinkedIn text ads generated over 1 million impressions and eight qualified sales conversations for just €3,000 in spending.

What role does HubSpot play in this strategy?

HubSpot sponsors the video and provides a valuable resource: a step-by-step guide on running successful LinkedIn ads. This guide includes strategies for setting up campaigns, advanced targeting, and performance measurement to help businesses improve their LinkedIn ad efforts.

What is the importance of virtual events in growing a LinkedIn presence?

Virtual events, such as Ask Me Anything (AMA) sessions, are an excellent way to collaborate with influencers, create engaging content, and expand one’s audience on LinkedIn. These events also provide valuable content that can be repurposed into short-form videos for further engagement.

How does the speaker recommend using outbound email for LinkedIn leads?

The speaker uses tools like Apollo and Clay to track company activity on their website and then sends targeted outbound emails based on what these companies have viewed or interacted with, leveraging insights gathered from LinkedIn engagements.

What is the general advice for those looking to grow their brand on LinkedIn?

The key advice is to focus on building a strong personal brand, utilize LinkedIn ads (especially thought leadership ads), engage in virtual events, and maintain a consistent, strategic posting approach that balances organic content with paid promotion.