Post On LinkedIn: Here's My Exact Strategy If You Want To Make Money 😎🏆💸💻

Summary

In this insightful script, Alicia Collins shares her success story of generating significant revenue through LinkedIn without spending on ads. She emphasizes the importance of authenticity, consistency, and building a personal brand on the platform. Alicia provides actionable tips on content creation, scheduling, and setting clear goals for LinkedIn engagement. Her advice challenges the focus on vanity metrics, urging instead to prioritize meaningful connections and value-driven posts for long-term business growth.

Takeaways

• 🚀 Consistent LinkedIn posting without ads has led to significant revenue and lead generation for the speaker's agency.
• 🔑 Building a personal brand on LinkedIn is crucial and can provide a competitive edge in both personal and professional settings.
• 🤔 Overcoming the fear of posting on LinkedIn is essential, as it can be a powerful tool for networking and positioning in the market.
• 📝 Authenticity in posts is key; it's important to express personal opinions and not be afraid of polarizing content.
• ⏰ Setting aside time for writing and maintaining consistency is vital for success on LinkedIn.
• 📈 The speaker emphasizes the importance of having a clear goal and understanding what topics you want to be known for in the industry.
• 📅 Scheduling posts in advance reduces friction and helps maintain consistency in posting.
• 📝 Taking notes and repurposing content from other platforms can be an effective strategy for content creation.
• 🔄 Creating a system for content creation and categorization helps streamline the process and ensures quality.
• 💡 Posting a variety of content, including behind-the-scenes, thought leadership, and random thoughts, can engage a wider audience.
• 💰 Focus on actions that drive results rather than vanity metrics like likes and impressions.

Q & A

What has been the impact of LinkedIn on the speaker's business?

The speaker's business has seen significant growth, with 50 to 80k in revenue per month without spending on ads, largely attributed to LinkedIn posts, which have generated over 400 thousand dollars in revenue.

Why did the speaker start using LinkedIn for their business?

The speaker started using LinkedIn to build their personal brand and generate leads and sales, wishing they had started earlier in their career to be further ahead.

What challenges does the speaker mention about posting on LinkedIn?

The speaker mentions that many people are scared to post on LinkedIn due to its professional nature and the fear of being judged or disagreed with.

What advice does the speaker give for being successful on LinkedIn?

The speaker advises to be authentic, have an opinion, and not be scared to be polarizing. They also emphasize the importance of consistency and setting aside time to write.

What is the speaker's approach to creating LinkedIn posts?

The speaker uses voice to text on their phone to create a monologue, which is then turned into draft posts, making the editing process easier and more authentic.

How does the speaker maintain consistency in posting on LinkedIn?

The speaker sets aside time to write and uses scheduling tools like Buffer and Hype Theory to ensure posts are published consistently without creating friction.

What is the speaker's strategy for choosing topics to post about on LinkedIn?

The speaker focuses on a few key areas they want to be known for, such as sales, business building, and women's issues, and ensures their posts align with these topics.

What role does personal branding play in the speaker's LinkedIn strategy?

Personal branding is crucial in the speaker's strategy as it helps differentiate them in the market, positions them as an authority, and assists in achieving long-term goals such as speaking at conferences.

How does the speaker categorize their LinkedIn content?

The speaker categorizes their content into 'behind the scenes' posts, thought leader posts on specific topics, and random thoughts to provide a mix of personal and professional insights.

What is the speaker's view on vanity metrics like likes and impressions on LinkedIn?

The speaker advises that likes and impressions are not as important as they do not directly contribute to revenue or business growth, emphasizing the need to focus on actionable outcomes.

What is the speaker's final tip for those looking to start posting on LinkedIn?

The speaker's final tip is to take action and post on LinkedIn, emphasizing that knowledge without action is useless and encouraging others to share their first post and engage with them.

Outlines

00:00

🚀 Leveraging LinkedIn for Business Growth

The speaker shares their experience of using LinkedIn to generate leads and sales without spending on ads, achieving significant revenue growth. They emphasize the importance of building a personal brand and the benefits of being authentic and polarizing in posts to engage a wider audience. The speaker also discusses the challenges of getting started with content creation and the need for consistency. They provide tips on using voice-to-text for drafting posts and the importance of setting aside time for content creation.

05:00

📅 Scheduling and Goal Setting for LinkedIn Success

This paragraph focuses on the importance of scheduling posts on LinkedIn to maintain consistency and reduce friction in the posting process. The speaker mentions using tools like Buffer and Hype Theory for scheduling. They also stress the need for having clear goals and identifying topics one wants to be known for, which helps in creating a focused content strategy. The speaker shares their personal content categories and the strategy of not directly selling but building a following and providing value to the audience.

10:02

💡 Embracing Authenticity and the Power of Systems

The speaker discusses the importance of being vulnerable and sharing personal thoughts and opinions on LinkedIn to connect with the audience on a deeper level. They acknowledge the initial struggle with content creation and encourage persistence despite the challenges. The speaker also introduces the concept of creating systems to streamline the content creation process, emphasizing the evolution of their own system over time and the need to find what works best for the individual. They highlight the importance of action over knowledge and invite viewers to start their LinkedIn posting journey.

Keywords

💡LinkedIn

LinkedIn is a professional networking platform that is used for business and career development. In the video, it is highlighted as a channel for generating leads, sales, and building personal brand without spending on ads, which is central to the video's theme of leveraging social media for business growth.

💡Personal Brand

A personal brand refers to the image and reputation an individual projects in their professional sphere. The video emphasizes the importance of building a personal brand on LinkedIn to stand out in the market and establish oneself as an authority, which is exemplified by the speaker's wish to have started building their brand earlier in their career.

💡Authenticity

Authenticity in the context of the video means being genuine and true to oneself when posting on social media. The speaker advises being authentic by expressing personal opinions and not being generic, which is crucial for engaging content that resonates with the audience and stands out on LinkedIn.

💡Consistency

Consistency refers to the regular and persistent action of posting content. The video underscores the importance of being consistent in posting on LinkedIn to maintain visibility and engagement, which is key to building a following and generating leads over time.

💡Engagement

Engagement, in the video, pertains to the interactions that content receives, such as likes, comments, and shares. While the speaker mentions the importance of engagement, they also caution against focusing solely on vanity metrics like likes and impressions, emphasizing the need for quality interactions that can lead to sales.

💡Lead Generation

Lead generation is the process of identifying and cultivating potential customers for a product or service. The video discusses how the speaker's agency has generated significant revenue through LinkedIn, primarily through effective lead generation strategies that trace back to impactful posts.

💡Content Repurposing

Content repurposing involves using existing content in different formats or platforms to reach a wider audience. The video mentions repurposing content across different platforms like YouTube and Instagram, which is a strategy to maximize the reach and impact of the content created.

💡Polarizing

To be polarizing means to express opinions that may not be universally agreed upon, potentially dividing the audience. The speaker encourages being polarizing in posts to spark discussions and stand out, as it can attract a following of like-minded individuals who appreciate the authenticity.

💡Vanity Metrics

Vanity metrics are metrics that may look impressive but do not necessarily reflect the true value or effectiveness of a strategy, such as likes and impressions. The video warns against focusing on these metrics, instead advocating for a focus on actionable metrics that contribute to business outcomes.

💡Systemization

Systemization is the process of creating systems or processes to streamline tasks and ensure consistency. The speaker discusses creating a system for content creation and posting on LinkedIn, which helps in maintaining a consistent message and reducing the cognitive load involved in content creation.

💡Networking

Networking refers to the development of professional relationships. The video highlights the importance of networking through LinkedIn, which has led to significant business opportunities and sales for the speaker's agency, challenging the common perception of networking as merely a corporate activity.

Highlights

Achieving 50 to 80k months in revenue without spending on ads through LinkedIn.

Generating over $400,000 in revenue, largely attributed to one LinkedIn post.

The importance of building a personal brand on LinkedIn for career advancement.

Overcoming the fear of posting on LinkedIn due to its professional yet diverse nature.

The benefits of being authentic and polarizing in LinkedIn posts to stand out.

Creating a consistent posting schedule to maintain engagement on LinkedIn.

Using voice-to-text for drafting LinkedIn posts to ensure natural tonality.

The necessity of setting aside time for writing to ensure consistency.

Repurposing content from other platforms like YouTube or Instagram for LinkedIn.

Having a clear goal for what you want to be known for on LinkedIn.

The significance of being consistent with your message and topics on LinkedIn.

Creating a system to streamline the content creation process on LinkedIn.

Categorizing content into specific themes for strategic posting.

The strategy of not directly posting about sales but focusing on value and engagement.

Networking on LinkedIn leading to significant business opportunities.

The importance of posting content that showcases vulnerability and personal thoughts.

The realization that likes and impressions are vanity metrics and do not equate to sales.

LinkedIn's unique reach due to low user activity, providing an opportunity for increased visibility.

Encouraging action over knowledge by challenging listeners to post on LinkedIn.

Transcripts

scared to share my content and worried

about what people will think and i want

to share with you what we've learned

because from linkedin and with our

agency we've been hitting 50 to 80k

months without spending a cent on ads

and we've nearly generated or we have

generated over 400 thousand dollars in

revenue and most of that can be traced

back to one linkedin post and i want to

share with you what i've learned from

posting on linkedin pretty much every

single day for the last eight months

let's get started

so we've been in business for about

eight months now and for a big chunk of

that we've been exploring linkedin as a

channel to generate network but to also

generate leads and sales and

interestingly a lot of our sales and a

lot of our leads can actually be traced

back to one or two different linkedin

posts that we did so why do we do

linkedin why did we start it we wanted

to build our own personal brand and

honestly i wish i started using linkedin

before i started the business and i wish

when i was in my career working for

other people that i was actually on

linkedin building my name and building

my reputation for funnels and legion and

sales etc before i started the business

i'd be so much further ahead but i think

a lot of us get scared to post on

linkedin because it's kind of a weird

platform where

people post some weird stuff on there

and it doesn't it's like is it

professional what should we be posting

and there's all of these different

things and most of us are just scared

about putting ourselves out there get i

get it i totally know and then it's like

okay if i do start posting on linkedin

what do i even post how can i even go

about this and how can i be consistent

it just seems a bit annoying but trust

me the payoff is immense and especially

if you just have your own like you have

your career and you need to build your

own personal brand it'll be huge for you

because it'll put you ahead of other

candidates who don't do this it helps

you to stand out and if you're in

business the linkedin has helped us with

pricing and positioning in the market as

well because people see that you know

your stuff and it brings you in and it

starts a conversation

and a lot of the leads that i talk to

are like oh i saw this on your youtube i

saw this on your linkedin and i'm

actually persuading them and educating

them for a high quality lead and

positioning myself as the authority by

providing a lot of value i'm gonna go

through the top things i've learned so

you can fast track your success on

linkedin as a platform okay

the first one is be authentic and it

sounds a little bit cliche you know be

authentic what does that even mean but

it's you on a platform it's still a

social media platform and you want to

talk in your own voice and you want to

talk about the things that you care

about don't be generic have an opinion

and don't be scared to be polarizing and

to say things maybe people won't agree

with and i think that's one of the

things that holds us back from pushing

ourselves to post on these platforms is

we're scared what somebody's going to

think or what somebody's going to say or

somebody's going to disagree or troll us

that's good who cares be polarizing

because the people that disagree with

your opinion there's a lot more that do

agree so it's important to try and find

your own voice and to talk well to write

like you would talk and so to do that

often i will just create my posts with

voice to text on my phone i will

literally just sit there

talk monologue and then it will turn

into my draft posts and then when i'm

editing it comes across much easier to

read so you don't want these big slabs

of text in what you're doing you want to

come across really authentic that's one

of the top things i've learned when i've

analyzed the data is that the more

authentic my posts are the more natural

the tonality and the more conversational

it is the better it does perform the

next one is setting aside time to write

because otherwise life gets in the way

and you won't remain consistent when i

first started i was doing it weekly and

writing weekly content and it was hard i

actually find it pretty hard to get my

thoughts onto paper in a coherent

manner that people enjoy reading i can

talk for days not a problem but i

actually find it really hard to get

those thoughts into something engaging

and it just takes time and you will get

better and better at it and this is the

thing there's no glory in starting and

so no one does it no one starts because

there's no glory it's uncomfortable you

know what you're writing is crap you

know it's not going to be awesome but

you have to push through that and then

eventually your brain the lens of your

brain starts to think in content and

you'll start to have content ideas so i

just have a notes in my phone it's all

connected to my imac and my laptop so

that whenever i have an idea i'll put it

in and then if you do make other content

like youtube videos or instagram you can

start to repurpose this content and you

don't want it to be generic you want it

to match the platform and the tone of

the platform but a lot of the ideas can

be cross used i think that's a word

cross used across other different

platforms so the third one and one of

the biggest things that i learned was to

schedule your posts so originally we

were using buffer which was i think free

super easy schedule your posts they go

out and you don't have to think about it

because what happens is when you start

to create friction or you make it hard

for yourself to perform this habit then

you don't do it so now i use hype fury

because i'm starting to learn twitter

lol

it's interesting to be such a noob at

something in digital marketing but

now i'm using hype theory so those are

the two different tools that i found

work to schedule the posts next one and

i probably should have said this at the

start but it's to have a goal what is

the goal and what do you actually want

to be known for and what are you going

to talk about so it took me a while to

kind of find this to figure out what

will be my topics we're just starting

our business and i was trying to figure

it out and so now i know that my posts

will be on legion funnels sales business

building and

a lot of like women issues as well

because that's something that i'm

passionate about and i'll get into my

system and the system that i found that

actually works the best for me but you

need to have a goal in mind like why are

you doing this and that's the same for

anything because if you don't have a

strong why

then you'll never keep doing it so you

do have to be bought in to doing this

and why you're doing it and that you're

not just ticking a box for me it's

because in the long term i do want to

build my personal brand one of the goals

that i had this year was to get onto two

stages in conference or whatever but do

two stage talks two stage gigs whatever

during this year and i knew a big part

of that was gonna be building my

personal brand building my personal

brand also helps the business but it's

gonna help me in the long term to

differentiate myself in what i'm doing

and in the market so really it's all

about being consistent and having a

clear message so you'll just write down

the top three to five things that you

want to be known for in the industry and

you'll post about that and you might be

thinking oh hope my followers see all of

this and they'll get bored of it not

many people will see your post at the

start you'll start getting more

followers you'll start getting more

connections and then you just want to

keep consistently saying the same ideas

you have the curse of knowledge you know

what you've been posting and you care

about it remember other people don't

really care as much yeah so you want to

be saying somewhat the same things your

ideas on things and reframing them but

always providing value something

valuable and i'll get into my system

shortly creating the system because you

want to eliminate as much thinking or

human error as humanly possible and i'm

very big on processes and systems no

matter what i'm doing so if i ever have

to do anything more than once i will

always turn it into at least a minimum

viable system and this system has been

evolving over time while i've been doing

my linkedin it hasn't just always been i

knew what i was doing i want to be very

clear on that i didn't and i fumbled my

way through it a lot before i figured

out what works for me because what works

for me is not going to necessarily work

for you but what you shouldn't be doing

is you shouldn't be trying to copy me

and what i do you should be trying to

understand how i think about it so that

you can use the same strategic thinking

in what you want to achieve so every

week

i will well actually i schedule my

content every month now but every week

at the start i was putting them under

one of these categories are behind the

scenes because in the first couple of

months when i was testing content i did

a lot of testing and get into that i

found that behind the scenes stuff of

what i was up to went really really well

so i'll do one behind the scenes i'll do

three thought leader posts so those tap

into those categories that i want to

talk about offers legion funnels etc

what i want to be known for and then

what i was doing is a random

thought like hey

for example i did one the other day

about being nice

doesn't equal being kind and you

shouldn't be nice because it allows

people to step all over you but you

should always be kind because it's about

respect for yourself and for others yeah

so that's like more of like a random

thought one behind the scenes i might

post a selfie of myself creating a

webinar and then see if anybody wants

access to the webinar there's a goal in

mind i'm not constantly just trying to

get leads from it though actually i

pretty much never post about getting a

lead or getting a sale on linkedin at

the moment i'm trying to build my

following and my connections and

providing value and we're still creating

a lot of those lead magnets and things

that we can provide in the business

anyway so right now it's very

foundational but as i said at the start

of this we can trace back a lot of our

sales from the networking we did in one

or two early posts where that led to

opportunities where that led to

opportunities for us to meet new people

and to expand our network i always

thought networking was a bit boring or a

bit corporate or just something that

people say that you should do but no

like pretty much when we've gone to an

event i've spoken at a stage event when

i've gone on a podcast our agency we

don't run any ads and we are hitting

pretty consistently 80k plus a month no

ads and it's just my co-founder and i

that's it it makes it easier for me to

categorize and systemize what i am doing

and you want to be putting posts out

there where you're vulnerable and people

can get to know you and you want to give

your thoughts and your opinions and not

just be pushing out garbled robotic

boring stuff like when you have an idea

write it down and see if you can create

something awesome and at the start it

will not be awesome it will be crap that

is part of the process it will take you

quite a lot of posts to get good at it

and finally my number one tip remember

this

likes and impressions do not pay the

bills damn vanity metrics they aren't

going to get you anything unless that's

your goal if you just want to be

boosting those validity metrics and

that's it and that's why you're doing it

and you're doing it for fun you're not

driving towards any other goal

go for it but my most successful post

has over 800 likes

30 000 ish views and i really couldn't

care less some of my posts might get 20

or 30

interactions and they're the ones that

have people dropping into my dms asking

me about talking about funnels or having

a sales call only one percent of

linkedin users are even active and so

that's why we chose linkedin as our

first channel

to get active on because linkedin is

promoting people and giving you a lot of

reach that you cannot get on really any

other channels anywhere else because

none of the users are actually posting

things on the channel and that's why we

started here to start getting known on

linkedin first so remember team

knowledge is useless without action who

of you are going to start posting on

linkedin or just put a challenge out

there for you get your first linkedin

post out there this week let me know

comment the link in the comments on

youtube and i'll come and engage with

you and i'll come and say hello i'll be

really excited to see that otherwise as

the kids say please like subscribe do

all of those things ring the bells etc

etc i'm sure our wonderful editor will

put them up on screen and until next

video this was alicia collin heard from

persuasion experience chat to you soon

you