How I Gained 1.8M Followers (and Make $930,000/Month)
Summary
TLDRThis video script outlines a three-part system for growing an audience from zero to 100,000 followers on social media platforms, starting with no audience, budget, or experience. It emphasizes choosing one channel, finding a niche topic, and learning to create engaging content without spending money. The speaker shares personal strategies, including posting schedules and leveraging an email list, to organically increase followers and build a personal brand that attracts opportunities and revenue.
Takeaways
- π Growing an audience: The speaker has built significant followings on LinkedIn, Instagram, and other platforms, emphasizing the importance of audience growth for business success.
- π Start with one channel: Focus on a single platform that is easy to start and offers strong organic reach, like LinkedIn or X (formerly Twitter).
- π‘ Pick a niche: Choose a specific topic that you are passionate about and knowledgeable in. This helps in creating focused and engaging content.
- βοΈ Develop copywriting skills: Written text is powerful on platforms like LinkedIn and X. Mastering copywriting can significantly boost your contentβs effectiveness.
- π Consistency is key: Post regularly to build and maintain your audience. For LinkedIn, post daily at a specific time, and for X, post multiple times a day.
- π Learn from role models: Imitate successful content creators to understand what works, and then innovate your own style.
- π¬ Engage with your audience: Respond to comments, interact with followers, and build a community to foster growth and loyalty.
- π Optimize your profile: Ensure your social media profiles are fully optimized with clear taglines, attractive photos, and strategic CTAs to convert visitors into followers.
- π οΈ Use tools and build a team: Utilize tools like Hypefury and Figma, and consider hiring a team to help manage content creation and posting as you scale.
- πΌ Monetize your audience: Once you have a substantial following, start monetizing through workshops, services, or products, and reinvest earnings to grow further.
Q & A
How long did it take to grow the LinkedIn and Instagram audiences as mentioned in the script?
-The LinkedIn audience grew to 272,000 in 14 months, while the Instagram audience reached 710,000 in 11 months.
What is the three-part system mentioned for growing an audience from zero to 100,000 followers?
-The three-part system involves starting from Level One (zero to 1,000 followers), progressing to Level Two (1,000 to 10,000 followers), and finally reaching Level Three (10,000 to 100,000 followers), with each level focusing on specific strategies and tactics for audience growth.
Why is it recommended to pick one channel to grow on initially?
-Focusing on one channel is recommended to avoid spreading efforts too thin and to allow for faster improvement and growth. It also reduces the need for extensive resources like expensive gear or a large team.
What are the top two recommended channels for growing an audience to 100,000 according to the script?
-The top two recommended channels are LinkedIn and Twitter (referred to as 'X' in the script), as they have strong organic reach and are easy to start with using written text.
What is the 'icky guy' exercise and how does it help in choosing a content topic?
-The 'icky guy' exercise involves making four lists to find the intersection between what you're good at, what you love, what the world needs, and what you can be paid for. This intersection is your calling and helps in identifying content categories that are true to who you are and serve your audience well.
Why is consistency important when growing an audience from zero to 1,000 followers?
-Consistency is crucial for developing skills and understanding the platform's language. It helps in bridging the knowledge gap and improving the chances of creating content that resonates with the audience.
What is the recommended posting schedule for LinkedIn and Twitter (X) according to the script?
-For LinkedIn, the recommended schedule is posting every day at 8:07 a.m. EST. For Twitter (X), the posts should be twice a day at 8:11 a.m. EST and 8:07 p.m. EST.
How can one develop a profitable profile to increase the visit-to-follower ratio?
-A profitable profile can be developed by optimizing elements such as the tagline, cover photo, featured section on LinkedIn, and pinning the best-performing post to the top of the feed on Twitter (X) and Instagram. It also involves having a clear call to action and a professional headshot.
What is the significance of establishing an email list in the journey from 1,000 to 10,000 followers?
-Establishing an email list is important as it helps in converting the rented audience on social media platforms to an owned audience. This owned audience can be directly communicated with and offered value, which can lead to higher engagement and monetization opportunities.
What strategies can be used to increase leverage and avoid burnout when growing an audience from 10,000 to 100,000 followers?
-Strategies to increase leverage include monetizing the audience through workshops or exclusive offers, investing in a team (like a social manager, video editor, and designer), and using tools to streamline content creation and scheduling. This helps in maintaining quality and frequency of posts without the creator getting burnt out.
Outlines
π Building an Audience from Scratch
The speaker shares their journey of growing a massive online audience in just two years, which has led to the establishment of two successful companies and a network of all-stars. They offer to teach a three-part system for growing an audience from zero to 100,000 followers on any platform, starting with no audience, budget, or experience. The first step is to choose one channel to focus on, with a low barrier to entry and strong organic reach. The speaker recommends LinkedIn or Twitter due to their ease of use and effectiveness. The second step is to pick one topic to become known for, using the 'icky guy' exercise to find the intersection of skills, passion, and market need. Lastly, the speaker emphasizes the importance of learning to succeed without a budget, which involves developing an intuition for what good content looks like and establishing a consistent posting schedule.
π Overcoming Limitations and Growing Consistently
The speaker discusses strategies for overcoming the challenges of not knowing what good content looks like and the lack of budget when trying to grow an audience. They suggest finding role models to imitate before innovating and establishing a posting cadence for consistency. The speaker provides specific posting schedules for LinkedIn, Twitter, and Instagram, emphasizing the importance of volume and consistency. They also address the issue of limiting beliefs and share a success story of a founder named Steve, who overcame his hesitations and grew his business significantly. The speaker then outlines steps for growing to 10,000 followers, including developing content templates, optimizing the profile for conversions, and making social media truly social by engaging with the community and responding to replies.
π Leveraging Social Media for Business Growth
The speaker focuses on the transition from 1,000 to 10,000 followers, highlighting the importance of creating content templates that are proven to perform well and understanding the nuances of each platform. They provide examples of effective hooks and emphasize the need to master these to attract attention. The speaker also discusses optimizing the social media profile to increase the visit-to-follower ratio and the importance of making social media 'social' by building a community of creators. They suggest using tools like ConvertKit to establish an email list and incorporate it into the social media profiles to convert followers into an owned audience. The speaker also touches on the importance of establishing an email list early to grow alongside the social media following.
πΌ Scaling Your Audience and Monetizing Your Influence
The speaker outlines the process of scaling from 10,000 to 100,000 followers, emphasizing the need to increase leverage to avoid burnout. They suggest monetizing the audience through one-time workshops or exclusive offers and investing the earnings back into the business to increase leverage. The speaker recommends building a team of specialists, such as a social manager, video editor, and designer, to help with content creation and posting. They also mention using tools to track analytics, discover content ideas, and schedule posts efficiently. The speaker shares their personal experience of growing their LinkedIn presence and the importance of consistency, optimization, and finding one's passion to create epic content.
π Achieving Social Media Excellence and Beyond
In the final paragraph, the speaker reflects on the benefits of having a large audience and the opportunities it brings, such as attracting top talent and closing deals with ease. They attribute their success to daily consistency, profile optimization, finding their passion (referred to as the 'icky'), and dedication to the platforms they chose to grow on. The speaker encourages viewers to watch the next video in the series for a detailed breakdown of their LinkedIn growth process and the strategies they used to add significant annual revenue to their business.
Mindmap
Keywords
π‘Audience Growth
π‘Organic Reach
π‘Copywriting
π‘Consistency
π‘Ikigai
π‘Content Templates
π‘Profitable Profile
π‘Engagement
π‘Leverage
π‘Monetization
Highlights
Built a massive audience on LinkedIn and Instagram in just 2 years with zero budget and experience.
Teaches a three-part system to grow an audience from 0 to 100,000 followers on any platform.
73.9% of respondents reported having fewer than a thousand followers.
Emphasizes picking one channel to focus on for audience growth.
Recommends LinkedIn or X as the initial channel due to low barrier to entry and strong organic reach.
Advises picking one topic to become known for and dominate in that niche.
Introduces the 'icky guy' exercise to find the intersection of skills, passion, needs, and payment.
Stresses the importance of consistency and developing an intuition for good content.
Provides a detailed guide to the top 10 performing posts on each platform.
Suggests establishing a posting cadence for consistency and growth.
Discusses overcoming limiting beliefs and the importance of authenticity in social media growth.
Details the process of developing content templates and mastering platform-specific nuances.
Explains the importance of optimizing the social media profile for higher conversion rates.
Advocates for making social media 'social' by building a community of creators.
Recommends establishing an email list to convert social media followers into an owned audience.
Describes the transition from 1,000 to 10,000 followers and the increased opportunities it brings.
Provides strategies for increasing leverage and avoiding burnout when growing to 100,000 followers.
Shares personal experience and success in growing a personal brand to 1.8 million followers in 18 months.
Highlights the importance of monetizing the audience and investing back into the business for growth.
Recommends tools and strategies for content creation and analytics to scale efficiently.
Transcripts
LinkedIn channel to 272,000 14 months X
to
170,000 10 months Instagram to 710,000
11 months and here's today this is the
audience I've built in only 2 years an
audience powering two massive companies
a network of Allstars and the freedom to
work when where and how I
want I'm going to teach you my three
part system to grow an audience from Z
to 100,000 followers on any platform
starting from zero audience zero budget
and zero experience so you can have a
business in life you love starting with
level one going from zero to 1,000
followers when I asked you guys how big
your audience was
73.9% of you said you had fewer than a
thousand followers total so with that in
mind let's start and assume you have
zero audience you haven't built an
organic following before and you have
minimal or no cash to grow an existing
business to speed things up if so
congratulations because hey that's
exactly where I started you're like
basically everyone when they start out
the first a th000 followers suck to get
I know because that's exactly how I
started out with no clue how to do any
of this zero ad span just an internet
connection and a keyboard this is what
we call level one of building your
audience and there are three key moves
you must make when you're starting out
from nothing first you need to pick one
one channel to grow on the biggest
mistake I see people make is trying to
get going on too many platforms all at
once instead pick just one channel that
fits the following two criteria it's
fast to start creating and it's fast to
start improving first let's pick a
channel with a low barrier to entry we
don't have to go and buy a camera
expensive gear grow some massive team or
get all these extra tools to get started
instead pick a channel where you can get
writing immediately a channel where
organic reach is strong a channel where
you can determine how well your content
is going to go right away this criteria
will immediately throw at about half of
the options available to us which is a
good thing so here's what we have left
my top two recommendations for your
first channel to grow to 100,000 are
LinkedIn or X these are the Grand Slam
platforms they use written texts which
means you can practice your copywriting
immediately and once you get good at
writing copy you can take that skill
anywhere to any platform form and
already have a huge Advantage Instagram
and YouTube are examples of platforms
that are great but they're a little
trickier to get started on you need to
spend either money or time and energy to
stand out and they sometimes require
more video image based designs and a bit
more of a team so start with either X or
LinkedIn if you force me to pick I'd
choose LinkedIn because the organic
reach is amazing right now so it's a lot
easier to stand out X is a lot more
competitive and it requires you to
already be great at copyrighting so
avoid that if you're just getting
started next after you pick your first
channel pick one topic when you're on
your way to your first a th000 followers
you want to become known for one thing
it's important to pick a topic that's
narrow enough that you can dominate it
but you also want to pick a topic that
is true to who you are and the people
that you want to serve one exercise that
has helped me is the icky guy exercise
this exercise helps you find the meeting
point between what you're good at what
you love what the world needs and what
you can be paid for so make four lists
and start to populate your icky guy with
topics the few topics that meet all at
the center point are your icky guy your
calling and these will make up your
content categories these will be your
North Star on your road to 100,000
followers when I completed my iy guy I
discovered my topics were systems
audience growth community building and
Entrepreneurship so I create content
focused on helping a 100 million
Founders achieve their dreams through
proven systems and every morning I jump
out of bed excited to talk about these
topics because they're truly in my
calling in life everything I create
helps people understand these topics so
they can get where they want to be
faster the worst thing you can do is
pick a topic that you don't feel
passionate about you just end up writing
about stuff that you hate make sure it's
a topic you love and you're an expert on
at a minimum from there you want to
explore it at a deep level sharing your
discoveries and above all else don't
pick too many topics to go after all at
once your content category should
revolve around one core idea ideally you
want to end up owning one word in the
mind of your audience for me that's
systems for James Clear that's habits
for Ryan holiday it's stoicism for all
abdall it's productivity if you spread
your topic too thin you're Pace towards
your first a th000 followers will be
much slower once you have a channel and
your topic step three is learning to
succeed without a budget the final
barrier between you and a th000
followers on any platform is this you
don't know what good content looks like
yet it's not a lack of money it's not a
bad topic it's knowing what's good and
then making a little bit of that
consistently to improve you must develop
your intuition for what good looks like
specifically for your topic on your one
channel and there are only a few things
that can help you discover that first
find Role Models imitate before you
innovate you need someone who already
has figured out what works on your
platform and then learn from them if
you're starting out on LinkedIn X or
Instagram please use my social channels
as your role model I have spent hundreds
of hours studying these platforms and
reverse engineering what works on each
one of them meticulously and I'll be
sharing the game tape of everything I
know about each each of these in my
upcoming videos the easiest way to jump
ahead on these platforms would be to
model my top 10 performing posts on each
platform I've created a detailed
breakdown guide on my best post from
each platform which you can use to make
sure that you stand out you can find
that Below in the description if I had
this one guide it would have saved me
hundreds of hours when I was just
getting started all that testing and
experimentation I've done is all Below
in the description in that guide so go
down to the description of this video
right below the like button and download
the guide and while you're down there
like And subscribe to this video to help
me reach more Founders just like you
step two to blow up with zero budget is
to establish a posting Cadence
consistency is key put in the Reps and
if you are consistent good things happen
the only way to Excellence is through
repetition Excellence is a daily habit
when going from Zer to 1,000 you're
learning the skills and the language of
that given platform you don't know much
yet you know you're just getting started
but the more reps you put in the faster
you're going to bridge that ignorance
Gap here's my exact recommended schedule
for consistency on X and Linkedin I post
a LinkedIn 7 days a week at exactly 8:07
a.m. estd and I post a x 7 days a week
twice a day at both 811 a.m. EST and
20:07 p.m. EST volume is everything you
should post on LinkedIn directly without
scheduling and use hype Fury to schedule
content for x
above everything else be consistent
third when you're growing to a th000
followers without a budget you have to
overcome your limiting beliefs at this
stage people trip on their own
preconceptions to getting started you
know they're Their Own Worst Enemy Steve
GNA is one founder who came to me
through founder OS but when we initially
started working together he hesitated to
get going and growing on social media
why well he'd say I don't want to be
famous or I'm not even sure if I can add
any value you he didn't want the
exposure and he didn't want to come
across as inauthentic to grow an
audience but after Steve joined found
roest that all changed he realized he
could find an authentic route forward he
started at level one with no Channel no
topic and no budget but once he built an
audience on LinkedIn he started quickly
seeing massive growth the podcast that
he started grew to over 2 million
downloads in just 3 months not only that
but Steve's new SAS business went from
zero to $7 million of annual recurring
Revenue which is insane whether you like
it or not you have a personal brand the
question is whether you're intentionally
growing it the only choice you have is
whether to take control of your brand or
let others decide for you if you're
consistent you focus on one platform
with one topic your first thousand
followers will happen almost
automatically which brings us to level
two growing to 10,000 followers once you
get to 1,000 followers you've expanded
your surface area for luck Community
connections and cash flows significantly
you're ready to now take off your
training wheels a thousand followers
might have taken you a month three
months or maybe even longer but getting
your first a thousand is often 10 times
more difficult and painful than getting
your next 9,000 so that's the good news
but it's also exhilarating because your
rate of growth and learning is going to
start speeding up considerably and once
you SAR past a thousand you can start to
increase your speed by by using the
following tactics first develop your
content templates if getting to level
one is all about picking a topic and
posting consistently level two is about
how you post this is when you get
skilled at the art of content creation
your goal at this stage is to refine
your topics into templates then when you
post you know it will perform because
the format itself drives engagement no
matter the topic to craft amazing
templates learn your chosen platform's
format Essentials each platform has its
own nuances on how things perform for
example on LinkedIn use carousels images
and long form texts and avoid things
like polls and videos for X create two
tweets per day at 8: a.m. EST and at 2
p.m. EST and create four long form
thread posts per week for Instagram
treat your page like a variety show have
a mix of talking head reels animated
reels raw carousels to kind of give it
that variety feel and keep people
entertained post carousels and raw
behind the-scenes photos from your life
and post five stories a day keep in mind
that these are just the bare minimum of
what's working on these platforms I'll
go into far greater detail in my
upcoming videos the key is to master
each platform's specific nuances then
once you understand the platform itself
you can focus on the infinite game right
the universal game of constantly
improving and getting 1% better every
day on each platform I've discovered
that there are three un ival principles
to Great content scroll stopping hooks
value packed posts and engagement from
other creators these three skills are
Universal no matter the platform they
are essential once you master them on
your first platform you can bring them
to any future platforms you decide to
take over and dominate then you can
build templates to hijack the algorithms
on those new platforms too here are
three great examples of showstopping
hooks on each platform that I've
mentioned so far and I've used these
time and time again to grow massive
audiences now notice how each template
and example makes a short quick promise
gives value and leaves you wanting more
that's the scroll stopping hook
mastering hooks is vital to getting to
your first 10,000 followers it is
essential 80% of the success of your
content comes from the hook so make sure
your hook is captivating your big goal
is to settle on 10 to 15 formats that
consistently perform for your audience
again I share my top post per platform
and break down the secret structure of
each of those posts that I share get
that guide in the description below this
video and it's going to save you
hundreds of hours on your content
creation after you develop your
templates the next step on the road to
10,000 followers is to optimize your
profitable profile while your posts are
the welcome mat of your social media
presence your profile page is the front
door that your audience needs to walk
through a good profile has an incredible
visit to follower ratio your starting
goal is to have 5% of everyone who
visits your profile click follow but
once you build up a true profitable
profile you can get those numbers even
higher than 20% for example for every
thousand people who visit my profile
around 190 people will follow me that's
about a 19% visit to- follower ratio so
a lot higher than the average person
that's just 2% every percentage you can
increase your metrics will grow your
surface area for luck which means more
opportunities sales and top talent
coming to you here are some things you
can do immediately to optimize your
social profiles on LinkedIn update your
tagline cover photo and featured section
add a call to action button to your
profile to sell people on what you're
about and promote your most important
next step on X optimize your description
cover photo and website link pin your
best performing post to the top of your
feed this is key and make sure that your
PIN post is a thread that drives people
to an important lead magnet on Instagram
pin your top post to the top of your
profile optimize your bio and add a CTA
link to your newsletter link your
threads account if you have one and on
every platform get a great head shot not
this garbage it's pretty underrated but
it's worth it your profitable profile is
the front door to the rest of your
business welcome your audience in show
your future customers what you've
custombuilt for them na your profile
it's your first impression step three to
get 10,000 followers is making your
social media truly social your goal is
to develop a community of creators who
are also Allin on your platform of
choice find people who are at a similar
or just a little bit ahead of you on
that platform and you want to encourage
them to go and comment on your posts
respond to people who post on your posts
and reach out through direct messages
once you connect share what you're
learning off platform in a dedicated
WhatsApp group you'll grow a 100 times
faster having a group of peers with your
back that are also helping you grow on
the platform here's a script that you
can follow to build your group of peers
in a platform like WhatsApp additionally
schedule time to respond to replies on
social media I'd recommend 30 minutes
every single morning to go and respond
to the community and get involved and
show them that you're active and
listening to them some of the questions
they have can also become great content
topics finally one thing you don't want
to forget from a th000 to 10,000
followers is to establish your your
convertkit email list go to convertkit
it's the best platform for growing your
email list create a simple landing page
with a value proposition you know it
could be a lead magnet that you already
have or something that's going to come
out in the future that you're promising
your community so you can go and convert
them to your owned audience then
incorporate that landing page into key
spots on your profitable profile as you
grow your audience you want to convert
followers from your rented audience to
your owned audience in your newsletter
get the audience past the front door and
into your home which is your business
this is the place where you can offer
the greatest value to them your email
list is amazing because this is the
community that you actually own and it
will eventually become the highest
paying part of your entire content
funnel don't focus on sending emails yet
set up an automatic email that tells
your subscribers your future plans you
don't want to start sending to that list
until you get your main first channel
cranking once your email list is set up
throughout all your profiles it will
grow while your social media following
grows as well that's how start turning
that rented attention into owned
attention which leads us to level three
growing to a 100,000 followers now
you're in the big leagues this is when
your account starts attracting
opportunities almost magnetically you
will start to connect to people that
you've never had access to in your life
when you publish a post it's going to
get massive attention instantly other
people start using your channel as their
example of social media Excellence
you'll see people copying your content
after you post it and as you go go to
10,000 and Beyond you will continue to
tweak your systems your standard for
what good enough looks like will
increase in increase over time and this
can end up being exhausting and if you
get burnt out you lose valuable momentum
we want to avoid that that's why from
10,000 to 100,000 my one goal for you is
to increase your leverage so you can get
off the content hamster wheel here's how
first we need to monetize your audience
remember that email list we established
once your followers approach 50,000 or
more you can confidently begin to
monetize your audience step by step to
start you can offer a one-time one-day
Workshop to your email list
alternatively offer a discounted offer
on one month of services exclusive to
the list the goal is to start
experimenting with generating revenue
from the attention that you've created
this allows you to start to create some
cash flow to then increase your leverage
then you can use what you earn and
invest it back into your team and into
your tools the biggest risk from 10K to
100K is that you stop that you give up
and then you lose all your momentum I
know because I've been there I grew my
personal brand to 1.8 million people in
18 months but then it became too
much luckily I had the foresight to
start surrounding myself with a core
team of a players my social Avengers
social manager to grow my profitable
media Empire a video editor to create
inspiring videos a designer to help
create value packed images and a tech
lead to be the mechanic to my Formula 1
content engine if you're on LinkedIn or
X I'd start with a social manager to
post content for you at scheduled times
throughout the day so you don't always
need to be on the schedule on Instagram
a designer is a good hire to be able to
increase the visual value of your post
beyond what you can do by yourself and a
video editor is going to help you make
some incredible reels but you know we
know making videos is a lot of work so
getting some help is going to be useful
you likely won't need a tech lead until
you're close to crossing a 100,000
followers and are scaling your email
list but there are a few High leverage
tools to help you scale even if you're
doing everything on your own on LinkedIn
I use tap Leo X's Chrome extension to
track my analytics and discover new
content ideas on X I use hype Fury to
schedule my content and I use twex to
discover the best content for my
favorite creators on Instagram I use
figma to design stories after effects to
create animated reels in Premier Pro as
my all-in-one video editor you can use
these tools to discover inspiration and
you can highlight the best performing
content from other creators you can
schedule your content and generate
original assets at a low cost having a
team in tools means you can post more
often while maintaining quality and
avoiding burnout and at the end of the
day the more you create the better
maintain your schedule while increasing
the quality 1% each time do this and
you'll Skyrocket to 100,000 followers in
just a matter of time using this team
and set of tools I've achieved 115%
growth on LinkedIn with 166% increase in
engagement at the same time on my
slowest weeks on X I grow at 4,000 plus
followers and 10 million impressions
weekly and according to Tapo I'm the
fastest growing Creator on LinkedIn
that's cool and all but what does it
mean it means I pushed myself every day
to be consistent I optimized my
profitable profile I found my icky and
crafted content that I love and I
dedicated myself to each platform I
could grow on so I could create the most
epic content possible for My Chosen
topics and now opportunities just come
to me my surface area for lock is so
large right now that when I go to the
negotiation room people just want to
make a deal with me and it's practically
closed I don't have to convince them top
talent and legends Come to Me based on
the brand and audience I've built and
when I have something to sell there's a
line of people outside the door who want
to buy it because I offer value day in
day out for just free to millions of
followers if you're watching this
wondering what to do next the best
platform for most people to go from zero
to 100K right now is LinkedIn it's Tech
space business focused and it's the best
way to explode an audience into
existence fast that's why I created the
ultimate breakdown of my entire process
for LinkedIn growth in the next video in
this series I don't hold anything back
including how I use LinkedIn to add 2.9
million of annual revenue to my business
click here to keep watching thanks for
watching I look forward to seeing you
grow to 100,000 followers and Beyond
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