Lesson 4 - Types of Media

Summary

This lesson explores various media types, including print, outdoor, broadcast, and new media, each with distinct characteristics and examples. Print media relies on physical mediums like newspapers and books, while outdoor media uses billboards and public spaces for advertising. Broadcast media transmits information through signals, with television and radio as prime examples. New media, driven by digital technology and the internet, encompasses blogs, social media, and online videos. The lesson also delves into media convergence, where traditional and new media merge, exemplified by online news portals and streaming services. The instructor encourages effective use of these media tools for communication and information dissemination.

Takeaways

• 📚 The lesson covers different types of media, including print, outdoor, broadcast, and new media.
• 📰 Print media involves the use of physical mediums like paper and includes newspapers, magazines, and books.
• 🛑 Outdoor media is focused on advertisements and public information seen outside homes, such as billboards and bus stop ads.
• 📡 Broadcast media transmits information through signals, like TV, radio, and telephones, reaching a wide audience instantly.
• 🌐 New media uses digital technology and the internet as its main communication tool, allowing global connectivity.
• 📱 Examples of new media include blogs, online articles, social media, and video-sharing platforms like YouTube.
• 🤝 Media convergence is the merging of print, broadcast, and new media to create more integrated forms of communication.
• 🖥️ Examples of media convergence include online books (print + new media) and YouTube (broadcast + new media).
• 🎧 New media also includes streaming services like Spotify and video conferencing tools like Google Meet.
• 🎓 The lesson concludes by emphasizing the importance of using various media types effectively for different tasks and purposes.

Q & A

What are the main objectives of the fourth lesson in media and information literacy?

The main objectives are to identify different types of media and provide examples for each, and to define media convergence in various contexts.

What is the definition of media as discussed in the lesson?

Media is defined as the main means of mass communication, used collectively as forms or tools to transfer information to an audience for mass informing or to inform a particular group of people.

What are the two main divisions of print media mentioned in the script?

The two main divisions of print media are reporting or writing and editing.

What are some examples of print media provided in the lesson?

Examples of print media include newspapers, magazines, books, pamphlets, and research papers.

What is the purpose of outdoor media?

The purpose of outdoor media is to reach the public that are outside their homes and offices through outdoor advertisement, public information, and advisory.

Can you list some examples of outdoor media discussed in the script?

Examples of outdoor media include billboards, bulletin boards, wall paintings, street lamp postings, and advertisements on bus stops and public transportation.

How does broadcast media differ from print media in terms of information transmission?

Broadcast media transmits information immediately to the widest possible audience through signals or electromagnetic waves, unlike print media which requires publication and distribution.

What are some examples of broadcast media mentioned in the lesson?

Examples of broadcast media include television, radio, telephone, and speakers.

What is new media and how does it use the internet?

New media is the newest type of media that uses the newest means of communication and digital technology, with the internet serving as the main gateway for accessing information and connecting people across the globe.

What are some examples of new media provided in the script?

Examples of new media include blogs, online articles, online videos, social media platforms like Facebook, Twitter, Instagram, YouTube, and other social media networking sites.

What is media convergence and how does it relate to the different types of media?

Media convergence is the merging of different types of media, such as print, broadcast, and new media, to produce a new type of media that combines their features.

Can you provide examples of media convergence as discussed in the lesson?

Examples of media convergence include blogs or online articles (print and new media), online videos and streaming services like YouTube and Spotify (broadcast and new media), and video conferencing and online messaging platforms like Google Meet and Facebook Messenger (new media).