Lesson 3: Types of Media | Media and Information Literacy

Summary

This lesson delves into the realm of media, exploring its three main types: print, broadcast, and new media. Print media includes text and visual forms, with typography and graphic design being key elements. Broadcast media encompasses audio and multimedia, utilizing airwaves for transmission. New media, on the other hand, integrates technologies like the internet for content distribution. The concept of media convergence, where different media forms merge, is also discussed, highlighting its impact across various fields such as communication, education, advertising, news, and entertainment.

Takeaways

• 📰 Media is defined as the channels or ways in which messages are transmitted or communicated, essentially serving as communication tools.
• 📚 Print media is categorized into two types: text media, which includes books, letters, and newspapers, and visual media, encompassing pictures, photos, images, and graphics.
• 🎨 Typography is a key feature of print media, referring to the art and technique of arranging the visual components of written words to enhance readability and convey meaning.
• 🖼️ Graphic design is crucial for printed visual media, as it is the process of visually communicating information creatively for a specific purpose, such as to inform, persuade, or entertain.
• 📻 Broadcast media reaches audiences through airwaves, including audio media like radio that appeals to the auditory sense, and multimedia that integrates different media types digitally.
• 🌐 New media refers to the integration of various technologies on a digital platform for content organization and distribution, such as podcasts, websites, augmented reality, and the metaverse.
• 🔗 Media convergence is the merging of different equipment and tools for producing and distributing information through digitization and computer networking, allowing content to be accessed on multiple devices.
• 📱 The smartphone is a prime example of media convergence, as it combines the functions of typewriters, televisions, telephones, radios, and music players into one device.
• 👥 Media convergence is evident in various fields, including communication through social networking sites, education with learning management systems, advertising through digitized print ads, and news reporting by agencies with online presence.
• 🎭 Celebrities and multimedia personalities demonstrate media convergence by leveraging their talents across different platforms and activities, such as Oprah being a TV host, producer, and author, and Kanye West being a singer, producer, and designer.
• 🔍 The dynamic nature of communication and continuous technological advancements inevitably lead to the merging of different media forms, creating new ways to communicate and consume information.

Q & A

What are the three major types of media discussed in the script?

The three major types of media discussed are print media, broadcast media, and new media.

What is the primary component of print media?

Print media primarily consists of paper and ink and is often reproduced through a mechanical printing process.

What are the two major kinds of print media mentioned in the script?

The two major kinds of print media are text media and visual media.

What is the key feature of print media that sets it apart from other types of media?

The key feature of print media is typography, which is the art and technique of arranging the visual component of the written word.

What is the main purpose of graphic design in printed visual media?

The main purpose of graphic design in printed visual media is to organize and present information creatively for a particular purpose, which can include entertaining, informing, persuading, or inspiring.

How does broadcast media differ from print media in terms of transmission medium?

Broadcast media uses airwaves as the transmission medium, reaching target audiences through radio and television, as opposed to print media which uses paper and ink.

What is the definition of new media as discussed in the script?

New media is defined as the integration of different technologies on one digital platform to organize and distribute content, utilizing computers, the internet, and other emerging technologies.

What is media convergence and how does it relate to the development of technology?

Media convergence is the merging of different equipment and tools for producing and distributing information through digitization and computer networking, allowing media to be produced and distributed on multiple devices due to technological advancements.

What are some examples of new media mentioned in the script?

Examples of new media mentioned include podcasts, websites, augmented reality, multiplayer online games, and the concept of the metaverse introduced by Mark Zuckerberg for Facebook.

How has the concept of media convergence affected the functionality of devices like smartphones?

Media convergence has led to the integration of multiple functionalities into single devices like smartphones, allowing them to perform tasks such as playing games, watching shows, browsing the internet, sending messages, making calls, and using as a camera or audio device.

What are some fields where media convergence has had a significant impact according to the script?

Fields where media convergence has had a significant impact include communication, education, advertising, news reporting, and entertainment, with examples such as social networking sites, learning management systems, digitized advertisements, news agencies with online presence, and multimedia personalities.