Lesson 3: Types of Media | Media and Information Literacy

Summary

This lesson delves into the realm of media, exploring its three main types: print, broadcast, and new media. Print media includes text and visual forms, with typography and graphic design being key elements. Broadcast media encompasses audio and multimedia, utilizing airwaves for transmission. New media, on the other hand, integrates technologies like the internet for content distribution. The concept of media convergence, where different media forms merge, is also discussed, highlighting its impact across various fields such as communication, education, advertising, news, and entertainment.

Takeaways

• 📰 Media is defined as the channels or ways in which messages are transmitted or communicated, essentially serving as communication tools.
• 📚 Print media is categorized into two types: text media, which includes books, letters, and newspapers, and visual media, encompassing pictures, photos, images, and graphics.
• 🎨 Typography is a key feature of print media, referring to the art and technique of arranging the visual components of written words to enhance readability and convey meaning.
• 🖼️ Graphic design is crucial for printed visual media, as it is the process of visually communicating information creatively for a specific purpose, such as to inform, persuade, or entertain.
• 📻 Broadcast media reaches audiences through airwaves, including audio media like radio that appeals to the auditory sense, and multimedia that integrates different media types digitally.
• 🌐 New media refers to the integration of various technologies on a digital platform for content organization and distribution, such as podcasts, websites, augmented reality, and the metaverse.
• 🔗 Media convergence is the merging of different equipment and tools for producing and distributing information through digitization and computer networking, allowing content to be accessed on multiple devices.
• 📱 The smartphone is a prime example of media convergence, as it combines the functions of typewriters, televisions, telephones, radios, and music players into one device.
• 👥 Media convergence is evident in various fields, including communication through social networking sites, education with learning management systems, advertising through digitized print ads, and news reporting by agencies with online presence.
• 🎭 Celebrities and multimedia personalities demonstrate media convergence by leveraging their talents across different platforms and activities, such as Oprah being a TV host, producer, and author, and Kanye West being a singer, producer, and designer.
• 🔍 The dynamic nature of communication and continuous technological advancements inevitably lead to the merging of different media forms, creating new ways to communicate and consume information.

Q & A

What are the three major types of media discussed in the script?

The three major types of media discussed are print media, broadcast media, and new media.

What is the primary component of print media?

Print media primarily consists of paper and ink and is often reproduced through a mechanical printing process.

What are the two major kinds of print media mentioned in the script?

The two major kinds of print media are text media and visual media.

What is the key feature of print media that sets it apart from other types of media?

The key feature of print media is typography, which is the art and technique of arranging the visual component of the written word.

What is the main purpose of graphic design in printed visual media?

The main purpose of graphic design in printed visual media is to organize and present information creatively for a particular purpose, which can include entertaining, informing, persuading, or inspiring.

How does broadcast media differ from print media in terms of transmission medium?

Broadcast media uses airwaves as the transmission medium, reaching target audiences through radio and television, as opposed to print media which uses paper and ink.

What is the definition of new media as discussed in the script?

New media is defined as the integration of different technologies on one digital platform to organize and distribute content, utilizing computers, the internet, and other emerging technologies.

What is media convergence and how does it relate to the development of technology?

Media convergence is the merging of different equipment and tools for producing and distributing information through digitization and computer networking, allowing media to be produced and distributed on multiple devices due to technological advancements.

What are some examples of new media mentioned in the script?

Examples of new media mentioned include podcasts, websites, augmented reality, multiplayer online games, and the concept of the metaverse introduced by Mark Zuckerberg for Facebook.

How has the concept of media convergence affected the functionality of devices like smartphones?

Media convergence has led to the integration of multiple functionalities into single devices like smartphones, allowing them to perform tasks such as playing games, watching shows, browsing the internet, sending messages, making calls, and using as a camera or audio device.

What are some fields where media convergence has had a significant impact according to the script?

Fields where media convergence has had a significant impact include communication, education, advertising, news reporting, and entertainment, with examples such as social networking sites, learning management systems, digitized advertisements, news agencies with online presence, and multimedia personalities.

Outlines

00:00

📰 Introduction to Media Types and Convergence

The script begins with an introduction to the lesson on media and information literacy, focusing on the various types of media. It defines media as channels for message transmission and categorizes them into three main types: print media, broadcast media, and new media. The lesson also touches on the concept of media convergence towards the end. Print media is further divided into text and visual media, with typography being a key feature for printed text. Examples of print media include books, letters, and newspapers. The script also explains the role of graphic design in visual media.

05:00

📻 Broadcast Media and Its Evolution

This paragraph delves into the specifics of broadcast media, which uses airwaves for transmission and includes radio and television. It distinguishes between audio media, relying on voice recordings, and multimedia, which integrates various media types digitally. Examples of broadcast media are provided, such as radio, television, and the concept of new media, which encompasses digital platforms and technologies like the internet. The paragraph also introduces the idea of media convergence, where different media forms merge due to technological advancements, allowing content to be produced and distributed across multiple devices.

10:03

🌐 Examples and Impact of Media Convergence

The final paragraph provides examples of media convergence in various fields, illustrating how technology has integrated multiple functions into single devices like smartphones. It mentions social networking sites, learning management systems, digitized advertisements, and news agencies as products of media convergence. The paragraph highlights the versatility of individuals like Oprah and Kanye West, who have leveraged media convergence to engage in multiple creative endeavors. The lesson concludes with an overview of the sources used for the script.

Keywords

💡Media Literacy

Media literacy refers to the ability to access, analyze, evaluate, and create media in various forms. In the video's context, it is the overarching theme that guides the discussion about different types of media and their roles in communication. The script mentions media literacy in the opening, setting the stage for the educational content that follows.

💡Print Media

Print media is a traditional form of media that includes any material printed on paper, such as books, newspapers, and magazines. Defined in the script as consisting of paper and ink and often reproduced through mechanical printing processes, it is divided into text media and visual media, with examples provided like books, newspapers, and typography.

💡Broadcast Media

Broadcast media refers to the electronic transmission of information to a wide audience, primarily through radio and television. The script explains that this type of media uses airwaves for transmission and is categorized into audio media and multimedia, which includes computer-controlled integration of different media types.

💡New Media

New media encompasses digital technologies and platforms used to produce and distribute content. The script describes new media as integrating various technologies on a digital platform, with examples such as podcasts, websites, augmented reality, and the concept of the metaverse, illustrating the evolving landscape of media communication.

💡Typography

Typography is the art and technique of arranging type to make written language legible and visually appealing. The script highlights typography as a key feature of print media, differentiating it from other forms. It is described as having an impact on readability and the conveyance of meaning in printed text.

💡Graphic Design

Graphic design is the process of visual communication and problem-solving using images, typography, and spatial arrangements. The script explains that graphic design is crucial for printed visual media, responsible for organizing and presenting information creatively and should align with the intended message.

💡Media Convergence

Media convergence is the merging of different media forms into a single platform or device, allowing for the creation and distribution of content across multiple channels. The script discusses media convergence as a phenomenon where media types overlap, leading to the development of new forms of media, such as smartphones, which can perform various functions previously exclusive to different devices.

💡Multimedia

Multimedia refers to the use of different media types, such as text, audio, images, and video, combined in computer-controlled environments. The script describes broadcast multimedia as an integration of various media types that can be stored, communicated, and handled digitally, creating a rich and interactive media experience.

💡Social Networking Sites

Social networking sites are platforms that allow users to interact, share information, and build connections. The script mentions Facebook and Instagram as examples of media convergence in the field of communication, where multiple functionalities like messaging, sharing, and updating are combined.

💡Learning Management Systems (LMS)

Learning Management Systems are software applications for the administration, documentation, tracking, reporting, and delivery of educational courses, training programs, or learning and development programs. The script cites LMS like Moodle and Google Classroom as examples of media convergence in education, facilitating online learning and resource sharing.

💡Augmented Reality (AR)

Augmented reality is a technology that overlays digital information or images onto the real world, enhancing the user's perception of reality. The script presents AR as an example of new media, demonstrating how technology can create interactive experiences that blend the virtual and physical worlds.

Highlights

Introduction to the third lesson on media and information literacy.

Definition of media as channels or ways to transmit or communicate messages.

Classification of media into three major types: print, broadcast, and new media.

Description of print media as consisting of paper and ink, often reproduced mechanically.

Differentiation between text media and visual media within print media.

Explaining text media as a flexible format for conveying ideas through words.

Visual media defined by the use of pictures, photos, images, and graphics.

Importance of typography in distinguishing print media and its role in readability.

Examples of printed text media including books, letters, and newspapers.

Graphic design as a key aspect of printed visual media, responsible for organizing and presenting information.

Broadcast media reaching audiences through airwaves, including radio and television.

Audio media defined as broadcast media using voice recordings to appeal to the auditory sense.

Multimedia as an integration of different media types controlled by computers.

New media as the integration of technologies on a digital platform for content distribution.

Examples of new media including podcasts, websites, augmented reality, and multiplayer online games.

Introduction of the metaverse as a future form of communication and an example of emerging new media.

Media convergence defined as the merging of different media production and distribution tools through digitization.

Technological convergence as the combination of technologies enabling media to be produced on multiple devices.

Examples of media convergence in various fields such as communication, education, advertising, news, and entertainment.

Smartphones as a prime example of media convergence, combining multiple functions into one device.

Conclusion of the lesson with a summary of the discussed topics and sources.

Transcripts

[Music]

good day everyone welcome back to media

and information literacy for our third

lesson we will be talking about the

different types of media so for today's

discussion we will cover the three

different categories or types of media

print media broadcast media and what we

call the new media you will also be

talking about media convergence towards

the end of this lesson let's try to

recall first again what is media how did

we describe or define media in the

previous lessons media is simply

described as the channels or ways in

which we transmit or communicate

messages so basically these are what we

refer to as communication tools as i

have mentioned there are three major

kinds or types or categories of media

there is print media the second one is

broadcast media and the third one is

what we refer to as new media let us

first discuss what print media is it is

described as simply a kind of media or a

category of media that is consisting of

paper and ink more often than not this

type of media is reproduced in a

printing process that is traditionally

mechanical in nature there are two major

kinds of print media the first one is

what we refer to as text media the

second one is what we call visual media

text media is simply described or

defined as a very simple and flexible

format for conveying ideas whether it's

handwritten or printed simply put these

are words phrases and sentences that are

transformed into handwritten or printed

format on the other hand visual media is

described as pictures photos images and

graphics that are used to channel

communication using the sense of sight

so it is a kind of print media that

appeals to our sense of sight or to our

vision examples of printed text media

include the books that you read for

school books that you read for leisure

handwritten imprinted letters or

correspondence and of course we have the

newspapers one key feature of print

media is typography it is what sets it

apart from the other kind of print media

so what is stereography basically this

term refers to the art and technique of

arranging the visual component of the

written word now you are probably

wondering what is the visual component

of the written word basically you would

notice that whenever you write words are

composed of letters and those letters

are simply composed of lines so those

lines are the visual component now these

lines forming letters forming words and

forming sentences even could be

illustrated differently typography also

features textual designs with optical

illusions that helps improve the

readability of the text and also aids in

conveying the meaning of the printed

text media moving on here are some

examples of printed visual media so take

for example the illustrations web

illustrations that you could see or

editorial cartoons that you can see from

the newspaper or in magazines or online

and online platforms another example of

printed visual media are billboard

magazine covers and photographs could

also be considered as printed visual

media similarly infographics are also

considered as an example of a printed

visual media the most important feature

or key aspect of a printed visual media

is its graphic design what is graphic

design exactly it is a term that we use

to refer to the process of visual

communication communicating via vision

or via the sense of sign now this

process is the one responsible for

organizing and presenting information

creatively for a particular purpose

graphic design could titillate the mind

could entertain people

could inform persuade argue a particular

issue inspire others and so on and so on

but perhaps the most important thing

that you have to remember when using

graphic design is that it should be

aligned with intention or with your

intended message

another type of media is broadcast media

broadcast media is simply the kind of

media that reaches target audiences

using airwaves as the transmission

medium so basically when we say

broadcast media we often attribute it to

radio and television and that is

actually correct here are some kinds of

broadcast media we have the audio media

and multi multi-media audio media is

simply described as a kind of broadcast

media that uses audio or voice recording

as a medium in the delivery of

information to appeal to the auditory

sense if a while ago printed visual

media appeals to the sense of sight

broadcast audio media on the other hand

appeals to your sense of hearing simply

put it is something that you hear or

listen to broadcasted multimedia on the

other hand is more concerned with

computer-controlled integration of

different media types where every

information can be stored communicated

and handled digitally so in multimedia

that's why it's called multimedia in the

first place because there are multiple

kinds or multiple types of media being

used so it could be visual it could be

printed it could be audio and the others

that could be combined to create one

media product here are some examples of

broadcast media of course you have the

radio a voice or audio recorder and then

the television the third and last type

of media is what we refer to as new

media this is the term that we use to

integrate the different technologies

emerging on one digital platform to

organize and distribute content new

media entail the use of different

technologies particularly computers the

internet and so on and so forth in order

to communicate messages to listeners or

to viewers or to media consumers you

probably have already encountered

several examples of new media for one

there is already a growing number of

podcasts available so basically these

are audio recordings of different people

talking about different subjects or a

variety of subjects giving out different

kinds of information to whoever wants to

listen to them another example of new

media are websites that serve as a

repository for huge and vast amounts of

information so for example we have wikis

or even blog sites we also have

augmented reality as another example and

multiplayer online games if you would

remember as well just a few months ago

mark zuckerberg also introduced us to

the concept of metaverse or basically

the virtual reality program or virtual

reality plan for facebook this virtual

reality environment could be the new

norm in the future in terms of

communicating and is also a good example

of an emerging new media because of the

continuous and constant developments and

technology and advancements in our

society coupled of course with the

dynamic nature of communication it is

inevitable that the different kinds of

media may merge

or converge and produce one new form of

media this is now what we call media

convergence media convergence is simply

defined or described as the merging of

different equipment and tools for

producing and distributing use or

information through digitization and

computer networking this phenomenon

allows media to be produced and

distributed on multiple devices as well

this is also what we call technological

convergence combination the merging of

technology it is important to note

however that media convergence only

occurs when communication content and

computing merges into one when these

three processes overlap one another

then definitely media convergence will

occur take this one for example you

would remember that back in the day when

you want to do something in particular

you only could do it using one specific

device so take for example if you want

to write you could use the typewriter if

you particularly want to watch movies or

shows enjoy shows then you could watch

on the television you could do it only

with the television when you want to

call someone you could only do it

through the telephone when you want to

listen to music you could only do it

using the radio or using a music player

however as time went by as we went

through several progressions in terms of

technology the functions of these

different devices have been put into

just one single device so right now we

have the smartphone we have tablets we

have laptops that could perform all of

these activities already one great

example of media conversions is of

course your smartphone before when you

have a cell phone or a cellular phone

you could only do texting or calling but

right now with your smartphones you can

play games you could watch shows you

could browse the internet you could

still send messages and call someone but

you could also still use it as your map

as a camera or even as an audio or

listening device here are some other

examples of media conversions in

different fields if we're going to look

at it for one in the field of

communication social networking sites

such as facebook instagram etc are

already considered a product of media

convergence because in facebook and

instagram you could do several other

things you could message other people

you could connect with other people you

could share information you could share

pictures you could share videos you

could share updates etc in the field of

education one example of media

conversions is is the rise of learning

management systems some specific

examples of lms or learning management

systems are moodle google classroom and

model etc and especially right now we

are engaged in online distance learning

learning management systems prove to be

very useful and relevant in the field of

advertising digitized print ads or

advertisements across different

platforms are examples of media

conversion so these print ads don't just

run on a single kind of media they could

be shown in different platforms already

in the field of news and reporting news

agencies such as cnn inquirer are

already forms of media convergence you

would probably remember that back then

cnn is only available through the

television and only if you have a cable

subscription however right now with

advent of the internet and availability

of social media cnn and other news

channels have also already created their

own websites even facebook accounts

wherein they could also regularly update

people without the need for these media

consumers to subscribe to a cable tv

subscription or to even own a tv same

with the local counterpart of cnn which

is inquirer last but not the least in

the field of entertainment multimedia

personalities such as oprah kanye west

and locally we have vice ganda could be

considered as people who have maximized

the potential of media convergence why

if you would notice these personalities

have not only stuck with one kind of

half with one kind of platform to reach

to their audience but they have also but

they have also channeled their talents

into different activities so take for

example right now oprah is not just

simply known as a television host she is

also a known television producer and

author of a book kanye west is not just

known right now as a rapper or a singer

he is also a music producer he's even

into fashion designing right now same

with vice ganda who does not only

perform on tv as a comedian but she is

also an entrepreneur a singer and also a

movie producer that ends our discussion

for today's lesson here are my sources