TYPES OF MEDIA | Media and Information Literacy
Summary
TLDRThis video script introduces various types of media, including print, broadcast, and new media. It explains the characteristics of print media like books and newspapers, broadcast media such as radio and television, and new media platforms like the internet and social networks. The script also discusses media classifications and ratings, emphasizing the dynamic nature of new media and its constant evolution with technology.
Takeaways
- π Print media includes physical publications like books, newspapers, magazines, journals, newsletters, and brochures, which often have digital versions available online.
- ποΈ Newspapers are daily or weekly publications with various sections such as news, business, lifestyle, sports, and entertainment, and they feature editorial pages for editorial opinions on current issues.
- π° Magazines are periodical publications that cover a range of topics and are released weekly, monthly, or quarterly, appealing to specific audiences depending on their subject matter.
- π Journals provide informative articles and accurate reports on specialized topics, such as medicine, targeting a particular audience like students or practitioners in that field.
- π§ Newsletters are published by organizations or companies for specific purposes, often to inform readers about updates and happenings within the institution or community.
- π₯ Broadcast media includes radio and television, which air audio and video materials for public information, interest, or entertainment, with different classifications for content suitable for various audiences.
- π» Radio, invented by Guglielmo Marconi, delivers news or music through airwaves and can be accessed in AM or FM modes, which stand for amplitude modulation and frequency modulation, respectively.
- πΊ Television is a common household appliance that sends images and sound electronically, and it has various classification ratings for content, such as G for general patronage and R for restricted to certain ages.
- π¬ Film, similar to television shows, offers a variety of themes and genres, and is also known as movies or motion pictures.
- π New media, as defined by the New Media Institute, encompasses all that is related to the internet and the interplay between technology, images, and sound, contrasting with old media like radio, TV, and printed materials.
- π New media is constantly changing with technological advancements, making it a dynamic and challenging field for professionals who need to stay updated with the latest trends and technologies.
Q & A
What are the three questions posed by the speaker at the beginning of the script?
-The three questions are: 1) How to distinguish print media from broadcast media and new media, 2) What makes a particular media platform appealing and useful, and 3) Why do young people prefer to use the internet and other forms of new media over traditional media.
What does the term 'print media' refer to?
-Print media refers to paper publications such as books, newspapers, magazines, journals, newsletters, and other materials that are physically printed on paper.
How are digital versions of print media typically accessed today?
-Digital versions of print media are available for download through applications or websites.
What are the two types of newspapers mentioned in the script?
-The two types of newspapers mentioned are broadsheet and tabloid.
What is a journal and who is its typical audience?
-A journal is a periodical publication similar to newspapers and magazines, containing informative articles and accurate reports on specific topics, targeting a particular type of audience, such as medicine students or practitioners.
What is the purpose of a newsletter according to the script?
-A newsletter is published by organizations or companies for specific purposes, informing readers about updates and happenings within the institution or community, and may also contain special features on topics of interest to its targeted readers.
What is the difference between a brochure and a flyer or leaflet?
-A brochure is a small book or magazine containing pictures and information about products or services offered by a company or organization, while a flyer or leaflet is a printed sheet of paper containing information about a product for advertising purposes, distributed free to targeted customers.
What is broadcast media and what are its main components?
-Broadcast media consists of programs produced by television networks and radio stations, airing audio and video materials for public information, interest, or entertainment.
Who is credited with the invention of the first radio and what was it called?
-The Italian inventor Guglielmo Marconi is credited with the invention of the first radio, which was called the wireless telegraph.
What are the different classifications of TV and movie ratings mentioned in the script?
-The classifications mentioned are G, PG, R13, R16, R18 for movie ratings, and G, P, PG, and SPG for television ratings.
What does the term 'new media' encompass according to the New Media Institute?
-New media is a catch-all term used to define all that is related to the internet and the interplay between technology, images, and sound, in contrast to old media which includes communication forms that came before digital technology like radio, TV, and printed materials.
What are some examples of new media mentioned in the script?
-Examples of new media include websites, blogs, emails, social media networks, music and television streaming services, and virtual and augmented reality.
Why is new media considered a challenging and dynamic field?
-New media is considered challenging and dynamic because it constantly changes with the development and adoption of new technologies, requiring professionals to stay aware of the constant changes in trends and technologies.
Outlines
π Introduction to Media Types and Literacy
The video script begins with an introduction to the topic of media and information literacy. It poses three questions to the audience regarding the differentiation between print, broadcast, and new media, the appeal of media platforms, and the preference of young people for new media over traditional forms. The script then delves into the various types of media, starting with print media, which includes books, newspapers, magazines, journals, newsletters, brochures, flyers, and leaflets. It explains the current existence of digital versions of print media and provides examples of each type, discussing their uses and target audiences.
π» Exploring Broadcast Media and Classification Ratings
The second paragraph focuses on broadcast media, which encompasses television and radio programs. It provides a brief history of radio, mentioning its invention by Guglielmo Marconi and the use of AM and FM modes. Television is described as a common household appliance capable of transmitting images and sound. The script also touches on film, which offers a variety of themes and genres. It then discusses the classification ratings for TV and movies, including the MTRCB ratings such as G, PG, R13, R16, R18 for movies, and G, P, PG, and SPG for television. The meanings of these ratings are explained, highlighting their significance in guiding viewership suitability.
Mindmap
Keywords
π‘Media Literacy
π‘Print Media
π‘Broadcast Media
π‘New Media
π‘Internet
π‘Media Platforms
π‘Classification Ratings
π‘Newspapers
π‘Magazines
π‘Journals
π‘New Media Institute
Highlights
Introduction to media and information literacy subject and posing three questions to the audience about distinguishing media types, media platform appeal, and youth preference for new media.
Definition and examples of print media, including books, newspapers, magazines, journals, newsletters, and brochures, with a mention of digital versions.
Explanation of the two types of newspapers: broadsheet and tabloid.
Description of magazines as periodicals with articles on various topics and their frequency of publication.
Introduction to journals as informative publications targeting specific audiences like medicine students or practitioners.
Discussion on newsletters as communication tools for organizations to inform readers about updates and happenings.
Explanation of brochures as small publications containing information and pictures about products or services.
Description of flyers and leaflets as printed sheets for advertising purposes, distributed to targeted customers.
Introduction to broadcast media, including radio and television, with a focus on audio and video materials for public information and entertainment.
Historical note on the invention of radio by Guglielmo Marconi and its function as a news and music delivery medium.
Television as a visible appliance in homes, capable of sending images and sound through electronic systems.
Discussion on film as a form of entertainment with various themes and genres, also known as movies or motion pictures.
Explanation of TV and movie classification ratings by the MTRCB, including G, PG, R13, R16, R18 for movies, and G, P, PG, SPG for television.
Clarification of the meanings of classification ratings like G for general patronage, PG for parental guidance, and SPG for strict parental guidance.
Introduction to new media, emphasizing its dynamic nature and constant evolution due to technological advancements.
Definition of new media according to the New Media Institute, highlighting its contrast with old media and its interplay between technology, images, and sound.
Examples of new media, including websites, blogs, emails, social media networks, music and television streaming services, and virtual and augmented reality.
Emphasis on the importance of professionals staying aware of the constant changes in trends and technologies in the new media field.
Transcripts
[Music]
hello guys how are you welcome to our
media and information literacy subject
and today we will be talking about the
different types of
media before we begin let me ask you
three questions
first is how will you distinguish print
media
from broadcast media and new media
second is what makes a particular media
platform appealing and useful
and lastly why do young people prefer to
use the internet
in other forms of new media over
traditional media
[Music]
so here are some types of media that we
use to complete
our daily activities first
is we have the print media when we say
print media this refers to
paper publications such as books
newspapers
magazines journals newsletters and other
materials that are physically printed on
paper
at present some form of print media have
digital versions
and are already available for download
through
applications or websites an example of
imprint media is
book this is a reading material that can
either be fictional or non-fictional
students use books in school as
reference materials
another type of print media is newspaper
so these are printed on a daily or
weekly basis
it contains a wide range of articles
which
appear on the different sections such as
news
business lifestyle sports and
entertainment
sections also newspaper has
editorial page where editors of the
newspapers
share their views and opinions on
relevant and current issues
take note that newspapers has
take note that newspaper has two types
we have the broad shape
and the tabloid next we have
magazine when we say magazine this is a
periodical publication released
weekly monthly or sometimes quite early
so this contains this contains articles
on various topics depending on the
subject or
area that the magazine or the area
the magazine covers next we have journal
this is similar to both newspaper and
magazines
and it contains information
or informative articles and provides
accurate reports on specific topics such
as
medicine this journal targets a
particular type of audience
such as medicine students or
practitioners
another we have newsletter organizations
or companies release
newsletters for specific purposes a
newsletter
is published either weekly or monthly
so this newsletter can be a bullet scene
where a company or an organization
informs
readers about the updates and happenings
in the institution or
community and also it contains special
features on topics
which might be of interest or value to
its
target to its targeted readers
brochure this is a small book or
magazine that contains pictures and
information about the products or
services
offered by a company or organization
next we have flyers and leaflet
so this refers to a printed sheet of
paper which contains
information about a product for
advertising
purposes so these are being distributed
and given free to
targeted customers to promote a product
the second type of media is broadcast
media
and broadcast media consists of programs
produced by
television network and radio stations
contrary to print media broadcast media
airs audio
and video materials for public's
information
interest or relation my first example is
we have radio
the first snow radio is attributed to
the italian inventor
gaglialmo marconi when he made the
wireless telegraph
in 1895 radio announcers or djs deliver
the news
or play music through airwaves this can
be set
in an am or fm mode so am
means amplitude modulation and
fm means frequency modulation
another is television one of the most
visible appliances
at home is television it is equipped
with
electronic system capable of sending
images
and sound by a wire through space
third is film and this is similar to a
television show
as it offers a variety of themes and
genres
it can be about drama comedy horror
action animation or documentary
it is also called movies or motion
pictures
now let's talk about the tv and movie
classification ratings so we have the
mtrcb
movie classification we have the
following ratings
g pg r13 r16
and r18 and r18 for television
classification ratings we have g
p pg and spg next we have the tv and
movie classification ratings
i know that you are all familiar with
the mtrcb
we have different classifications
for movie classification ratings we have
g
pg r13 r16
and r18 for television classification
ratings we have g
pg and spg now what are those let's go
and check their meanings
so g stands for general patronage
meaning
the movie or the show can be watched by
anyone
pg means that the show requires parental
guidance
spg means that strict parental guidance
is required as the show may have themes
that involve
violence horror and inappropriate
language that are not suitable for very
young audiences
and for r it means a show is restricted
to a particular age
example r13 r16
or r18 and the last type of media is new
media
and under new media we have internet it
is an electronic communications network
that connects people through various
networks and also
organizational computer facilities
around the world
now let's talk about what is new media
so
new media according to new media
institute
it is defined as a catchful term used to
define
all that is related to the internet and
the interplay between technology
images and sound that is in contrast to
old media which
is a form of communication that came
before digital technology including
radio
and tv and also printed materials such
as books
and magazine it also constantly changes
so as
technology is developed and widely
adopted
what is considered new continues to
morph are you familiar with dvds and cds
these were the latest way to watch movie
and listen to music
so now streaming services such as
netflix and spotify
are more popular just a few examples of
new media it includes
websites blogs emails
social media networks i mean music and
television streaming services
and also virtual and augmented reality
so i think the most important thing to
know about
new media is that it is always changing
so through this this make it a
challenging field because professionals
have to be aware
of the constant changes in trends
technologies
and it also makes it a very exciting and
dynamic field to enter
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