Top 10 Digital Trends: January 2024

Summary

Simon Kemp from Keios presents 10 key insights from the 2024 Global Digital Overview report. The report highlights TikTok’s dominance, with videos tagged 'fyp' hitting 55 trillion views and users spending 34 hours per month on the platform. Snapchat, LinkedIn, and other platforms show significant user growth, with global ad spending shifting more to digital, particularly social media. Instagram now leads in user preference, surpassing WhatsApp. Additionally, internet usage has increased, and there are now over 5 billion social media users globally. For more details, the full 560-page report is available for free.

Takeaways

• 📈 TikTok's 'fyp' hashtag videos have reached a staggering 55 trillion views, equating to 1.7 million years of watch time.
• 📱 TikTok leads social media apps in average time spent per user, with users averaging 34 hours per month on the Android app.
• 🌟 Snapchat reached 400 million daily active users, while China's WeChat surpassed 600 million monthly active users.
• 🔗 LinkedIn now boasts over 1 billion registered members, with a year-on-year growth of nearly 14%.
• 💹 Digital ad spend accounts for 70% of global ad spend, with social media ads increasing by more than 9% globally.
• 🌍 Instagram has become the world's favorite social platform, overtaking WhatsApp and ranking first in global affinity.
• 📺 Global internet users are spending less time watching TV, with an 8% drop in average daily viewing.
• 🎯 TikTok's ad audience is nearly on par with Instagram's, with both platforms reporting audiences in the billions.
• ⏫ Internet usage has increased by 1% globally, with users now spending an average of 6 hours and 40 minutes online daily.
• 🌐 There are now over 5 billion social media users worldwide, with user identities growing by 266 million in the past year.

Q & A

What is the total number of views for videos tagged with the 'fyp' hashtag on TikTok?

Videos tagged with the 'fyp' hashtag on TikTok have amassed a combined 55 trillion views.

How much time do TikTok users spend on the platform's Android app per month?

TikTok users spend an average of 34 hours per month using the platform's Android app.

Which social media app has the second highest average time spent per user?

YouTube has the second highest average time spent per user, with slightly over 28 hours per month.

What is the number of monthly active users for Snapchat?

Snapchat has more than 750 million monthly active users.

How many registered members does LinkedIn have?

LinkedIn has more than 1 billion registered members.

What percentage of global ad spend is now digital?

Digital now accounts for 70% of global ad spend across all channels.

Which social platform is now the world's favorite according to GWI's research?

Instagram is now the world's favorite social platform, having overtaken WhatsApp.

How much has the average daily television viewing fallen by over the past year?

The average daily television viewing has fallen by 8% over the past year.

What is the size of TikTok's global ad audience compared to Instagram's?

TikTok's global ad audience is 1.56 billion, which is just a few million behind Instagram's 1.65 billion.

How much time has the average daily internet use increased by over the past year?

The average daily internet use has increased by 1% over the past year, with users now spending 6 hours and 40 minutes per day online.

How many new social media users were added in the past year, and what is the total number now?

Social media user identities grew by 266 million over the past year, taking the global total to 5.04 billion.