Planejamento de conteúdo político: por onde começar?

Summary

The transcript discusses strategies for content creation and political communication, emphasizing the use of tools like Google Trends and Google Suggest to identify popular topics and search terms. It highlights the importance of understanding the audience, maintaining consistency in messaging, and the significance of tone and language. The speaker also advises against relying on intuition alone and stresses the need for thorough research and understanding of public sentiment before crafting a communication strategy.

Takeaways

• 📈 Utilize Google Trends to identify popular topics by searching for names and terms, and even limit searches by state for targeted content.
• 🔍 Employ Google Suggest to find related search terms and questions people are asking, such as 'Who is Renan Bolsonaro?', to tailor content to audience interests.
• 🗣️ Focus on incorporating search radicals ('why', 'where', 'how', 'when', 'who') into blog titles to attract readers who are seeking answers to these common questions.
• 🔑 Conduct thorough research and understand the global context before writing about a topic to ensure relevance and accuracy.
• 🛠️ Use web tools like Google Trends and Google Suggest to define content topics and stay current with what is being discussed in the world.
• 📅 Maintain regularity in content publication, as sporadic posting is ineffective and will not create sustained engagement.
• 🎨 Pay attention to tone, aesthetics, language, and form to align with the preferences and expectations of the target audience.
• 💡 The most important step in content strategy is information gathering, which includes understanding the audience and the topic at hand.
• 📊 Information, argument, and public are the three essential elements to have a successful content strategy.
• 🚫 Avoid relying on intuition and guesswork for content planning; instead, base strategies on data and research.
• 🦸‍♂️ Be a 'superhero' in content creation by consistently getting it right through well-researched and targeted content, rather than random success.

Q & A

What is the main topic discussed in the transcript?

The main topic discussed in the transcript is the strategy for creating content for a channel, using tools like Google Trends and Google Suggest to identify popular search terms and plan the publication schedule.

How does the speaker suggest determining the best topics for content?

The speaker suggests using Google Trends to identify search trends and popular topics by inputting various terms and even limiting the search by state. This helps in understanding which topics were more searched and thus should be prioritized in content creation.

What is the purpose of using Google Suggest according to the speaker?

Google Suggest is used to generate ideas for content based on related search terms. It provides suggestions on what people are likely to search for when they type in a particular name or topic, which can be useful in creating engaging content.

Why is it important to use 'radicals' in content creation?

Using 'radicals', which are search terms that start with questions like 'why', 'where', 'how', 'when', and 'who', is important because they reflect the natural way people search for information. Incorporating these into content titles can improve the chances of the content being discovered by users.

What are some best practices for content creation mentioned in the transcript?

Some best practices mentioned include researching good content before writing, using web tools like Google Trends and Google Suggest to define topics, maintaining regularity in publishing content, and paying attention to tone, aesthetics, language, and form.

What does the speaker emphasize about the importance of understanding the audience before creating content?

The speaker emphasizes that understanding the audience is crucial before creating content because if you don't study the public, the rest of the strategy will be incorrect. Knowing the audience helps in tailoring the content to their interests and needs.

How does the speaker describe the process of planning content based on the information gathered?

The speaker describes a process that starts with gathering information, defining arguments, and understanding the target audience. After this foundation is laid, one should consider the channels for distribution and timing of publication. The speaker also warns against relying solely on intuition and emphasizes the importance of a structured approach.

What is the speaker's view on politicians using social media platforms?

The speaker seems to criticize the approach of politicians who rely on advice from non-experts, like relatives, without proper understanding of the platform's nature. The speaker points out the mismatch between the engagement levels of different types of content (like fashion or nails) and political content, suggesting that success in one area does not guarantee success in another.

What advice does the speaker give about the tone and self-presentation in content?

The speaker advises against self-victimization and constant complaining in content, as it can be off-putting to the audience. Instead, they suggest maintaining a positive tone and avoiding the portrayal of oneself as a burdened hero.

How does the speaker structure the narrative of their own story in the transcript?

The speaker structures their narrative in a three-act format, with a clear progression from one stage to the next. This structure is meant to show character evolution and maintain audience interest, as opposed to a flat, unchanging portrayal.