How To Use Google Trends To Find Products, Keywords, Content Ideas & More

Summary

This video tutorial introduces Google Trends as a powerful, free tool for market research, helping users discover trending topics, product ideas, and keywords. It guides viewers through features such as exploring global and local trends, comparing various search terms like vegan diet, carnivore diet, and keto diet, and utilizing related topics and queries for content creation. The tutorial emphasizes the value of Google Trends in understanding audience interest, finding niche opportunities, and optimizing content for future relevance. It also demonstrates how to interpret graphs, making it an essential resource for marketers and creators aiming to stay ahead of trends.

Takeaways

• 😀 Google Trends is a free tool to explore what people are searching for globally, providing insights into trending topics, keywords, and content ideas.
• 😀 By entering a keyword or topic, you can examine search trends over various time periods, offering valuable market research data.
• 😀 You can compare search terms (e.g., 'vegan diet' vs. 'carnivore diet') to see which is trending more, helping marketers focus on current and future trends.
• 😀 Google Trends allows you to break down trends by country or region, helping you tailor content or products to specific locations.
• 😀 The related topics and queries section provides ideas for niche products, blog posts, videos, and more, based on what people are searching.
• 😀 Long-term trends can be identified, showing whether topics are rising or declining in popularity, which is useful for planning future content or products.
• 😀 You can use Google Trends to assess market sentiment by comparing popular topics like diet trends (e.g., vegan, keto, carnivore) over time.
• 😀 Google Trends helps identify breakout search queries, which are emerging topics that could indicate a new niche or business opportunity.
• 😀 The ability to zoom in on specific time frames and compare different markets (e.g., Bitcoin vs. Ethereum) helps in evaluating market opportunities and investment decisions.
• 😀 Google Trends allows you to track the search volume for various topics like cryptocurrency, providing insights into shifts in public interest and demand.

Q & A

What is Google Trends and how can it be used for market research?

Google Trends is a free tool that helps you understand what the world is searching for at any given moment. It provides insights into search trends, popular keywords, and topics, making it an excellent resource for generating product ideas, keyword ideas, content topics, and more. It is especially useful for niche marketers and content creators.

What is the difference between 'search term' and 'topic' in Google Trends?

In Google Trends, a 'search term' refers to a specific phrase or word that people are searching for, while a 'topic' encompasses a broader context, including various search terms related to the subject. As a search engine marketer, focusing on the 'search term' gives you more precise data for your keyword research.

Why should you change the default location to worldwide when using Google Trends?

The default location in Google Trends is often set to the United States, which might not be representative of global trends. Changing it to 'worldwide' allows you to see search trends across different countries and regions, providing a broader and more global perspective on the data.

How can Google Trends help marketers find product ideas?

Google Trends allows marketers to explore related topics and queries that are gaining interest. For example, if you're researching veganism, Google Trends may reveal 'raw veganism' as a breakout topic, which could inspire the creation of new products such as cookbooks, courses, or eBooks targeting this niche.

What are related queries in Google Trends and how can they be used for content creation?

Related queries in Google Trends are specific keyword phrases people are searching for in relation to your topic. These can be used to generate content ideas for blog posts, videos, or social media posts. For example, 'why is Diet Pepsi not vegan?' could spark a blog post or video that attracts attention and shares valuable information.

How can comparing different trends on Google Trends be beneficial for marketers?

By comparing multiple trends, marketers can identify which topics are gaining traction and which are declining. For example, comparing the vegan diet with the carnivore diet reveals that while veganism is declining, the carnivore diet is trending up, helping marketers choose which diet trends to align their content with for maximum relevance and engagement.

What does the 5-year graph in Google Trends show?

The 5-year graph in Google Trends shows the interest in a specific search term or topic over the past five years. It displays search volume trends, allowing you to spot periods of high interest or decline. This helps marketers make data-driven decisions about which topics are likely to remain relevant in the long term.

How can Google Trends be used to analyze fitness and workout trends?

By comparing workout-related search terms, such as 'hit workout' and 'body weight workout,' you can see which types of fitness trends are more popular. Google Trends can also reveal related subtopics, such as specific workout types (e.g., 'dumbbell hit workout'), which can be used to create niche content or find potential affiliate marketing partners.

How can Google Trends assist in understanding market sentiment for cryptocurrencies?

Google Trends can show the relative search interest for cryptocurrencies like Bitcoin, Ethereum, and Solana. For example, comparing Bitcoin with other cryptocurrencies reveals that Bitcoin has consistently been the most searched, but it also helps you track changes in interest, which can inform investment strategies or market insights.

What can the search volume data in Google Trends reveal about the timing of trends?

The search volume data in Google Trends reveals when certain topics or products are most in demand. For instance, you may see spikes in search interest around New Year's resolutions for diet-related topics, or specific periods of the year when certain products or services are more relevant to the audience.