Lesson 1: YouTube Search Trends

Summary

This video is the first lesson in a YouTube course by SEMrush, focusing on YouTube search trends and their role in boosting visibility. It explains how to identify trending topics and use them to create relevant content that aligns with user interests. The video highlights various tools and strategies such as the Keyword Analytics tool, YouTube’s trending page, Google Trends, and SEMrush’s Social Tracker to find trends and analyze competition. It also stresses the importance of understanding search intent and tailoring content to meet viewer needs, aiming to help creators optimize their channels and grow their audience.

Takeaways

• 😀 YouTube search trends refer to popular search topics that people are actively searching for on the platform, and using these trends can boost your content's visibility.
• 😀 By targeting trending search terms with relevant content, you can increase your chances of being rewarded by YouTube's algorithm with higher visibility.
• 😀 Using YouTube search trends can help you plan better content by aligning your videos with your audience's interests and attracting new viewers.
• 😀 The Keyword Analytics for YouTube tool by Semrush allows you to monitor the most searched keywords on YouTube and helps identify trending searches with low competition and growing search volume.
• 😀 YouTube's trending page shows popular videos across the platform, and you can use it as a guide to understand general interests but should focus on your niche and brand-specific keywords.
• 😀 Google Trends is a valuable free tool that shows search interest over time for specific keywords and allows you to identify rising or popular related terms on YouTube.
• 😀 Semrush’s Social Tracker tool enables you to track your competitors' video strategies and identify when multiple creators are posting on the same trending topic.
• 😀 Trends on other social media platforms like Instagram, TikTok, and X (formerly Twitter) can eventually make their way to YouTube, so it's beneficial to keep an eye on these platforms as well.
• 😀 Niche publications and news websites can offer early insight into emerging trends that are likely to gain traction on YouTube, helping you predict future content opportunities.
• 😀 Vid IQ’s daily ideas tool uses AI to suggest potential video ideas by analyzing trending searches and predicting which ideas will generate the most views, based on machine learning.

Q & A

What are YouTube search trends?

YouTube search trends are popular topics that people are frequently searching for on the platform. These trends can help guide content creation to align with viewer interests and boost visibility.

Why are YouTube search trends important for content creators?

YouTube search trends are crucial because they help creators align their content with what people are searching for. By targeting trending search terms, creators can increase their visibility and attract new audiences.

How can trending searches on YouTube improve a channel's visibility?

When a creator's content aligns with trending searches, YouTube's algorithm is more likely to promote that content, resulting in more views and visibility for the creator's channel.

What is the industry secret for finding rising YouTube search trends?

The industry secret is to look for keywords with a growing search volume and low competition. These keywords are likely to be emerging trends, and targeting them can help you rank more easily.

How can you use the 'Keyword Analytics for YouTube' tool?

You can use the 'Keyword Analytics for YouTube' tool to monitor the most searched keywords, assess their search volume and competition, and tailor your content strategy accordingly.

What should you consider when looking at YouTube's trending page?

While YouTube's trending page shows the most popular videos, it's essential to align those trends with your niche and target keywords. Also, pay attention to video thumbnails, titles, and audience feedback in the comments.

How can Google Trends help in identifying popular YouTube search terms?

Google Trends allows you to explore search terms related to your niche. By selecting YouTube search in the filter, you can identify rising and top search terms that are becoming popular on the platform.

Why should creators track their competitors' content using SEMrush's Social Tracker?

SEMrush's Social Tracker helps you monitor competitors' content strategies, including video types, posting frequency, and engagement. This can reveal trends that are gaining traction and help you stay competitive.

Why is it important to look beyond YouTube for trending topics?

Trending topics often emerge on other platforms like Instagram, X (formerly Twitter), and TikTok. Keeping an eye on these platforms can help you stay ahead of trends that will eventually make their way to YouTube.

How does vidIQ's daily ideas tool help with content creation?

VidIQ's daily ideas tool provides AI-generated video suggestions based on popular trends and search terms from similar channels. It helps content creators generate ideas that are likely to attract views and align with current YouTube trends.