The Best LinkedIn Marketing Strategy For 2024 | Step By Step
Summary
TLDRThis video offers a strategic guide to leveraging LinkedIn for B2B lead generation and business growth. It emphasizes the importance of a fully optimized LinkedIn profile, with a focus on a strong profile picture, clear headline, and relevant keywords to boost visibility. The script suggests creating engaging content, such as thought leadership articles and how-to guides, and actively participating in LinkedIn groups to enhance SEO. Networking tips are provided, including creating a 'power list' of key connections and personalizing connection requests. Additionally, the video highlights the use of LinkedIn ads and SEO tactics to further amplify reach and attract potential clients.
Takeaways
- 🔗 LinkedIn generates nearly 80% of all B2B leads on social media, making it a valuable platform for business growth.
- 📈 Optimizing your LinkedIn profile is crucial as it can lead to a 30% increase in weekly views and opportunities.
- 👤 A professional and friendly profile picture is essential as it sets the first impression for potential connections.
- 📝 A clear and compelling headline on LinkedIn can help you stand out and attract your ideal audience.
- 🔍 Incorporating relevant keywords in your profile boosts your visibility on LinkedIn, similar to how SEO works on search engines.
- 📚 Sharing valuable content such as thought leadership articles, how-to guides, infographics, and interactive posts can attract leads and clients.
- 🎉 Utilizing LinkedIn's features like posts, articles, comments, and live videos can significantly increase engagement and reach.
- 📈 LinkedIn has a high domain authority, making it an essential part of an online marketing and SEO strategy.
- 🤝 Effective networking on LinkedIn involves creating a power list of top connections and personalizing connection requests.
- 👥 Building genuine relationships on LinkedIn by showing warmth and interest can lead to successful networking and business growth.
Q & A
What percentage of B2B leads on social media are generated by LinkedIn?
-LinkedIn is responsible for generating nearly 80% of all B2B leads on social media.
Why is LinkedIn considered a high-quality lead and client generating source for businesses?
-LinkedIn can generate more leads, increase sales, and grow businesses, making it a high-quality source for lead and client generation.
What is the key to standing out on LinkedIn?
-The key is to think of your LinkedIn profile as a unique marketing opportunity to showcase your skills and accomplishments, rather than just a digital resume.
How does a completed LinkedIn profile benefit users?
-Profiles with completed information on LinkedIn see up to 30% more weekly views, which translates into more opportunities.
What is the importance of a clear and compelling headline on LinkedIn?
-A clear and compelling headline on LinkedIn is important as it should be straightforward yet powerful, avoiding clutter and using common terms that people are likely to search for.
Why is it beneficial to use relevant keywords throughout your LinkedIn profile?
-Using relevant keywords throughout your LinkedIn profile can significantly boost your visibility on the platform, as it functions like a search engine.
What type of content should be shared on LinkedIn to attract new leads and clients?
-Content that provides value to followers and the audience, such as thought leadership articles, how-to guides, tutorials, infographics, and interactive posts, can attract new leads and clients.
How can LinkedIn stories be used to engage with the audience?
-LinkedIn stories can be used to share brief anecdotes from your career or relatable experiences that illustrate points, making the message more engaging and memorable.
What are some of the benefits of using LinkedIn for SEO purposes?
-LinkedIn has a high domain authority and numerous inbound links, making it an essential part of online marketing and SEO strategy with a potential for high visibility in search engine results.
How can LinkedIn ads help in building ad campaigns that convert?
-LinkedIn ads, when used with strategies such as defining ad audiences, creating targeted editorial calendars, and using high-converting advertising tips, can help build campaigns that convert effectively.
What is the significance of joining and engaging in LinkedIn groups related to one's industry?
-Joining and engaging in LinkedIn groups related to one's industry boosts visibility within the group and enhances the profile's SEO, as active participation is indexed by search engines.
What is a 'power list' and how can it be used for networking on LinkedIn?
-A 'power list' is a list of the top 100 people you want to connect with on LinkedIn. It serves as a roadmap for engagement, showing you who to connect with and what steps to take next.
What are three tips for making effective connection requests on LinkedIn?
-Three tips for effective connection requests are: 1) Avoid generic requests and personalize messages, 2) Convey warmth and genuine interest, and 3) Foster a dialogue based on shared interests or mutual benefits rather than immediately launching into a sales pitch.
Outlines
🚀 Leveraging LinkedIn for B2B Lead Generation
This paragraph emphasizes LinkedIn's significant role in generating B2B leads, accounting for nearly 80% of all leads on social media. It suggests that optimizing a LinkedIn profile is crucial for lead generation and business growth. The speaker outlines the importance of presenting a professional image, using clear and compelling headlines, and incorporating relevant keywords to boost visibility. Additionally, the paragraph highlights the benefits of a completed LinkedIn profile, which can lead to increased views and opportunities, and introduces the topic of content marketing on the platform.
📚 Optimizing Your LinkedIn Profile and Content Strategy
The second paragraph delves into the specifics of optimizing a LinkedIn profile, including the importance of a strong profile picture and a clear headline. It discusses the use of keywords to enhance searchability and the value of storytelling in engaging the audience. The speaker also covers various types of content that can be shared on LinkedIn, such as thought leadership articles, how-to guides, infographics, and interactive posts. Furthermore, the paragraph introduces LinkedIn's potential for SEO and the importance of joining and engaging in industry-related groups to boost visibility and SEO strength.
🤝 Effective Networking and Connection Building on LinkedIn
The final paragraph focuses on effective networking strategies on LinkedIn, moving beyond simple connection requests. It suggests creating a 'power list' of top 100 people to connect with and provides tips for making personalized connection requests. The speaker advises against generic requests and emphasizes the importance of genuine interest and dialogue based on shared interests or mutual benefits. The paragraph concludes with a reference to additional resources for mastering LinkedIn strategy and encourages viewers to engage with the content for further guidance.
Mindmap
Keywords
💡B2B leads
💡Profile optimization
💡Headline
💡Keywords
💡Content marketing
💡Thought leadership
💡SEO (Search Engine Optimization)
💡Networking
💡LinkedIn ads
💡Live videos
Highlights
LinkedIn generates nearly 80% of all B2B leads on social media.
Optimizing your LinkedIn profile can significantly increase weekly views and opportunities.
Crafting a narrative in your LinkedIn profile attracts and resonates with your ideal audience.
A professional and friendly profile picture is crucial for making a good first impression.
A clear and compelling headline on LinkedIn avoids confusion and dilution of message.
Using relevant keywords in your LinkedIn profile boosts visibility.
Sharing valuable content on LinkedIn attracts new leads, clients, and opportunities.
LinkedIn functions like a search engine, and optimizing your profile is essential for discoverability.
Thought leadership articles, how-to guides, and interactive posts are effective content strategies on LinkedIn.
LinkedIn stories and live videos can significantly increase engagement and visibility.
LinkedIn has a high domain authority, making it a powerhouse for SEO.
A fully completed LinkedIn profile is fundamental for SEO on the platform.
Joining and engaging in LinkedIn groups enhances your profile's SEO.
Creating backlinks to your LinkedIn profile from other platforms contributes to its SEO strength.
Publishing articles on LinkedIn can attract direct views from search engines.
Networking on LinkedIn involves creating a power list of top connections to engage with.
Avoid generic connection requests and personalize messages for better response rates on LinkedIn.
Convey warmth and genuine interest when networking on LinkedIn to foster real relationships.
After a connection request is accepted on LinkedIn, focus on shared interests rather than immediate sales pitches.
Transcripts
did you know that LinkedIn is
responsible for generating nearly 80% of
all B2B leads on social media that's a
lot of leads which means if you want to
generate more leads make more sales and
grow your business then LinkedIn could
turn out to be one of your business's
highest quality lead and client
generating sources but like all things
there is a right way and a wrong way to
promote yourself and your business on
LinkedIn get this wrong and you risk
coming off looking as fake boring and
Bland as a stock business photo but get
this right and you unlock a treasure
chest full of Untold opportunities for
connections growth and revenue and
that's why in this video I'm going to
show you a few very simple but very
effective things to turn your LinkedIn
profile and account into a lead and
client generating machine also a big
thank you to HubSpot for sponsoring this
video but more on that later for now let
me show you how it's done starting by
helping you stand out from the
crowd in the world of social media
marketing there's one tool you have
available that often gets overlooked
despite its Powerhouse potential and
that is your LinkedIn profile the key
here is to think of it less like a
digital resume and more like what it
actually is which is an incredibly
unique marketing opportunity to
broadcast your unique skills and
showcase your accomplishments and make
connections with your colleagues and
potential clients also LinkedIn itself
has highlighted the fact that profiles
with completed information see up to 30%
more weekly views and 30% more views
translates directly into 30% more
opportunities man optimize in your
LinkedIn bios pretty simple to do you
only really need to ever do it once and
maybe check back on it every few months
just to make sure that it's still
relevant and up to date also it is
important to understand that optimizing
your LinkedIn profile is more than just
filling out all the fields though that
is a good start but the best profiles
all have one thing in common which is
that they work together to craft a
narrative that seeks to really attract
and resonate with their ideal audience
so here's how to do that right first you
want to start with a really solid
profile picture your profile picture is
your first impression so take the time
to get a new photo done or at the very
least make sure that you're choosing a
photo that doesn't make it look like you
just cropped out your
ex nice opt for a professional friendly
image that invites people to want to
learn more about you something that says
hey I'm friendly yet also professional
next let's get to work on making you a
clear and compelling headline your
headline should be straightforward yet
also powerful so avoid cluttering it
with way too many credentials which can
be confusing and also dilute your
message for instance instead of
something like this well opt for
something more like this remember
Clarity trumps creativity on LinkedIn
and content in general so it's crucial
to use common terms that people are
actually likely to search for which is
also what this next Point happens to be
all about since LinkedIn functions like
a search engine sprinkling relevant
keywords throughout your profile
especially in your headline and summary
can significantly boost your visibility
keywords could include anything related
to your industry your skills or specific
tools that you happen to use for example
mine would center around Market
marketing digital marketing and business
growth okay so that's the basics of the
profile taken care of but next we've got
to make sure that we're keeping this
thing active and worthy of continually
getting views and clicks so to do that
we're going to take a look at adding a
little bit of content
marketing if you want to attract New
Leads new clients and new opportunities
to your profile then you need to give
them a reason to stop by and say hi and
seeing us LinkedIn is a social media
platform this means creating smart and
strategic content designed to do just
that with an almost mind-blowing number
of 96% of B2B marketers using LinkedIn
to share their content the potential for
reach and engagement here is just crazy
so here's how to do it right first
despite this being your LinkedIn account
and profile your activity on LinkedIn
shouldn't just be about you but rather
should be there to provide value to your
followers and your audience and the
people that you're trying to connect
with so share articles write posts or
produce videos that address common
challenges share insights into your
industry and help your people overcome
problems that they're going through here
are a few more ideas to help get you
started thought leadership articles
these allow you to share insights
industry Trends or your predictions
how-to guides and tutorials these help
your audience solve problems or learn
new skills infographics these simplify
complex data or statistics into engaging
visual content interactive posts these
encourage participation with questions
polls or discussions also if you can use
stories because a people love stories
and B stories make your message more
engaging and more memorable I mean have
you ever been to a conference and just
couldn't wait to get home to tell
everyone about the amazing PowerPoint
presentation you saw yeah I doubt it but
if one of the speakers happen to tell a
really compelling and moving story that
stuff's going to stick with you for days
weeks maybe even years so share brief
little anecdotes from your career to
illustrate your points tell stories of
experiences you've had lessons you've
learned or anything relatable that could
help you make a point or help someone
out as for where to post all of this
cont content well you've got a couple
different options starting with the most
common the simple but powerful post
creating a LinkedIn post is pretty
straightforward all you need to do is
click Start a post and then proceed to
share your insights your updates some
news or your favorite meme gets me every
time for more in-depth content you can
use LinkedIn articles these are similar
to a blog post and the fact that
articles allow you to go deeper into
topics that are going to interest your
audience further enhancing your
credibility and your Authority if you
just want the quick and easy path though
the really is no better way to engage
than through comments comments are also
one of the quickest ways to build
connections and the secret here is that
there really is no secret just engage
with content that you find compelling by
commenting which helps to start
conversations build real relationships
if you're looking to dramatically
increase engagement though consider
going live LinkedIn reports that live
videos receive seven times more
reactions and 24 times more comments
than regular video posts this isn't just
a small boost this is a GameChanger in
terms of visibility and interaction
action and live sessions offer a unique
opportunity to engage directly with your
audience answer questions in real time
and build one of those more personable
and authentic connections of course
there are alternatives for getting
yourself out there without needing to
create an endless stream and supply of
content one way to make your existing
content go that little bit further is
applying just a few simple SEO or search
engine optimization tactics to it I'll
show you how to do this in just a minute
bit of a bit of a cliffhanger there for
you but first I want to share with you
another way to amplify your reach by
using LinkedIn ads and lucky for us
HubSpot recently came together with
LinkedIn to give you an actionable and
completely free guide on how to build
LinkedIn ad campaigns that actually
convert inside the report you'll
discover a quick how-to resource for
setting up a powerful LinkedIn page the
exact steps you can take to accurately
Define your ad audience and create a
targeted editorial calendar budgeting
and bidding strategies to make the most
of your advertising investment High
converting advertising tips to help you
optimize ad types from single image and
Carousel ads to video document and
Advent ads Plus the exact specs and
requirements for ad visuals and copy in
one location and a handy checklist of
best practices that you can refer back
to again and again basically this is a
fantastic guide and at the cost of
absolutely free there's really nothing
to lose and a whole lot to gain so make
sure to click the link down in the
descriptions below right after this
video and with that said next let's talk
about how to use content in order to get
more leads and clients than ever
before okay fun fact about LinkedIn
that's definitely going to change change
the way that you think about it and has
the potential to make you a whole lot
more money you see LinkedIn isn't just a
social media Network for professionals
to connect it's also a Powerhouse for
search engine optimization SEO with a
domain authority of 99 that's really
good over 13.4 million linking domains
that's a lot and a whopping 18.3 billion
inbound links that's a crazy high number
LinkedIn just offers a ton of SEO
potential so here's how to make it work
for you LinkedIn holds a staggering 16.4
million ranking keywords which means
that many phrases lead directly to
LinkedIn profiles pages and articles in
search engine results like Google Yahoo
and Bing this makes LinkedIn an
essential part of your online marketing
and SEO strategy now we already talked
about optimizing your profile in the
first part of this video so I don't want
to beat this point up too much more but
it is worth saying here that the
foundation of LinkedIn SEO is a fully
completed profile this means every field
filled out meticulously from your
profile picture to your headline current
position position and location we talked
about keywords before as well so I'll
keep this part short but just remember
to use keywords strategically throughout
your profile in order to enhance its
discoverability next consider joining
and engaging in LinkedIn groups that are
related to your industry this not only
boosts your visibility within the group
but it also enhances your profile's SEO
as active participation is indexed by
search engines also make sure to create
back links to your LinkedIn profile from
your website your blog or other social
media accounts these links contribute to
your profiles SE strength making it more
likely to appear in search results
lastly publishing articles directly on
LinkedIn can attract views directly from
the search engines and like everything
that we've talked about up until now
make sure to optimize your content with
keywords that are relevant to your
target audience okay so now that you've
got your bio optimized you've got
content out there and you're starting to
show up and show off as the true amazing
person that I know you are well the next
step then is getting your profile in
front of the right people so let's do
that
now effective networking on LinkedIn
goes Way Beyond just sending out simple
connection requests before diving into
any networking tactic specifics though
it's important to identify who exactly
you want to connect with for B Toc
businesses this often means creating
kind of a composite profile of the
characteristics of your ideal best
customers connecting with every single
one individually would be basically
impossible for B2B businesses though oh
you got some options hopefully that
didn't come off as too creepy because
here you want to Target and identify
specific individuals Within specific
desired companies that you're trying to
attract this could be the owner the
founder the CEO the CFO or a
well-connected manager at the company
the first place to start though is by
creating something called a power list
which is a list of the top 100 people
that you want to make a connection to
this list can then serve as kind of like
a road map for engagement on LinkedIn
for you always showing you what you need
to do next and who you need to try to
connect with as far as how to actually
make those connection requests so here's
three powerful tips that you're going to
want to keep in mind first do your best
to avoid generic request quests I would
love to connect with you take the time
to review the profiles of potential
connections read their posts mention
something specific in your connection
message I mean This Personal Touch can
significantly increase your chances of a
positive response instead of just being
ignored next despite the professional
setting of LinkedIn the most successful
networkers on LinkedIn are those who can
convey warmth and actual genuine
interest in other words those that act
like real human beings so don't be
afraid to share a little bit about
yourself but keep the focus on the
mutual benefits of connecting third
recognize that the people you want to
connect with are likely very busy so if
your initial connection request is
accepted avoid launching immediately
into a sales pitch instead Foster a
dialogue based on shared interests or
mutual benefits and if you'd like even
more tips to help you master your
LinkedIn strategy well I've linked up a
video right here that's going to give
you a step-by-step guide to marketing
your business on LinkedIn so make sure
to tap or click that now I'll see in
there in just a second
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