The Best Lead Generation Strategy For 2024 (Tutorial)

Summary

This script offers a comprehensive guide on generating B2B leads efficiently. It introduces three methods: manual lead generation using Google Maps, utilizing Apollo.io for automated lead discovery, and outsourcing to services like Fiverr for lead qualification. The speaker emphasizes the importance of targeting decision-makers and stresses that lead generation should not be a business bottleneck, advocating for outsourcing as a scalable solution.

Takeaways

• 😀 Lead generation is about creating a list of potential customers for your business to sell products or services to.
• 🔍 The speaker generated a lead list of 200 leads in under half an hour for a marketing agency, showcasing the efficiency of the method.
• 📝 Three different lead generation methods are discussed: manual, using tools like Apollo.io, and outsourcing to services on platforms like Fiverr.
• 🌍 Google Maps is highlighted as a manual tool to find businesses by niche and gather their contact information.
• 📞 The importance of finding decision makers and their contact details, such as phone numbers and emails, is emphasized for effective lead generation.
• 🛠️ Apollo.io is introduced as a tool that uses LinkedIn and other websites to find decision makers for B2B lead generation.
• 💰 The cost of using Apollo.io is mentioned, with a starting price point and the ability to pay more for additional features like bulk selection and export.
• 📈 The speaker suggests outsourcing lead generation to overcome budget constraints and to scale the process, especially when starting a business.
• 📝 It's recommended to qualify leads by ensuring they are the right fit for the business before reaching out, to avoid wasting time on unqualified prospects.
• 📱 Finding mobile numbers for leads is crucial for cold calling, and if done manually, it's suggested to outsource this task to save time.
• 🌐 The script mentions using databases and websites like 'check a trade' to scrape leads and emphasizes the importance of controlling the quality of leads generated.
• 📈 Outsourcing lead generation is framed as a mindset shift that can remove lead generation as a bottleneck, allowing businesses to focus on outreach and conversions.

Q & A

What is the primary goal of lead generation?

The primary goal of lead generation is to identify and compile a list of potential customers, known as leads, for a business to engage with and potentially sell products or services to.

How long did it take the speaker to generate a recent lead list of 200 leads?

It took the speaker less than half an hour to generate a lead list of 200 leads.

What is one of the tools mentioned in the script for generating leads manually?

One of the tools mentioned for generating leads manually is Google Maps, which can be used to find businesses and gather information about them.

What information should be included in a lead list according to the script?

A lead list should include the decision maker's title, first and last name, company name, email, and phone number.

How does the speaker suggest finding the decision maker of a company?

The speaker suggests looking at the 'About Us' page of a company's website or searching for the business name along with the word 'owner' on Google to potentially find them on LinkedIn or elsewhere.

What is Apollo.io and how does it help in lead generation?

Apollo.io is a tool that scrapes websites like LinkedIn to find decision makers for businesses to reach out to, making the lead generation process more efficient.

What is the recommended approach for using Apollo.io to generate leads?

The recommended approach is to use search filters such as job titles, location, employee size, and industry keywords to find a targeted list of leads, and then export and verify the list for qualification.

Why is it important to verify the leads after using a tool like Apollo.io?

It's important to verify the leads to ensure they are qualified and meet the specific criteria for the business, preventing wasted effort on unqualified or irrelevant leads.

What alternative method does the speaker suggest for finding mobile numbers of business owners?

The speaker suggests using Fiverr to hire someone to find mobile numbers for the leads, as it can be time-consuming to do this manually.

What is the speaker's view on outsourcing lead generation?

The speaker strongly advocates for outsourcing lead generation as soon as a business can afford to do so, as it should not be a bottleneck and there are cost-effective options available.

How does the speaker's agency handle lead generation?

The speaker's agency uses a combination of software to generate an initial list and then outsources the list to a lead generation team who qualify, enrich the leads, and obtain mobile numbers.

Outlines

00:00

🚀 Rapid B2B Lead Generation Techniques

The speaker introduces a method to quickly generate B2B leads, emphasizing the importance of targeting decision-makers. They showcase a personal example of generating a lead list in under 30 minutes using Google Maps for aesthetic clinics, extracting contact details like names, titles, company information, and phone numbers. The speaker also outlines three different approaches to lead generation based on experience and budget, highlighting manual methods and tools like Apollo.io for more efficient lead sourcing.

05:04

🔍 Enhancing Lead Lists with Apollo.io and Outsourcing

This paragraph delves into using Apollo.io to find decision-makers on platforms like LinkedIn, demonstrating how to filter and export leads based on specific criteria such as job titles, location, company size, and industry. The speaker advises against blindly reaching out to every lead and suggests outsourcing lead qualification to services on Fiverr to enrich the lead list with mobile numbers, which are crucial for effective cold calling. The paragraph also touches on the cost-effectiveness of outsourcing lead generation when starting with a limited budget.

10:06

📈 Outsourcing for Scaling Lead Generation and Outreach

The final paragraph focuses on the importance of outsourcing lead generation to eliminate it as a business bottleneck. The speaker shares insights from their own marketing agency's strategy of reaching out to 500 new leads daily, combining software for initial list generation and a team for qualification and enrichment. They stress the value of introducing human elements in lead generation to access a wider pool of potential clients not typically tapped by automated software. The speaker concludes by encouraging viewers to learn more about effective lead generation and outreach strategies through the provided academy link.

Keywords

💡Lead Generation

Lead generation refers to the process of identifying and cultivating potential customer interest in a product or service. In the video's context, it is the core strategy for acquiring new business prospects. The script discusses generating hundreds of B2B leads quickly and efficiently, emphasizing the importance of this process for business growth and sales.

💡B2B Leads

B2B stands for 'business-to-business,' and B2B leads are potential customers who are businesses rather than individual consumers. The script focuses on generating these leads, which are essential for companies looking to sell their products or services to other businesses, as opposed to end consumers.

💡Decision Maker

A decision maker is an individual within a business who has the authority to make purchasing decisions. The script highlights the importance of identifying decision makers when generating leads, as they are the ones who can potentially approve the purchase of products or services being offered.

💡Google Maps

Google Maps is a web mapping service that provides geographic information and directions. In the script, it is mentioned as a manual tool for lead generation, where one can search for businesses within a specific niche, such as aesthetic clinics, to find potential leads.

💡Apollo.io

Apollo.io is a B2B lead generation tool that helps find decision makers on platforms like LinkedIn. The script describes using Apollo to troll websites to find leads, emphasizing its efficiency in generating a large list of qualified leads quickly.

💡Lead Qualification

Lead qualification is the process of assessing potential leads to determine their suitability and interest in a product or service. The script mentions the importance of not just generating leads, but also ensuring they are qualified and relevant to the business's target market.

💡Fiverr

Fiverr is an online marketplace for freelance services. In the script, it is suggested as a platform to hire individuals for lead generation tasks such as finding mobile numbers for business owners, which is a cost-effective way to enrich lead lists.

💡Cold Calling

Cold calling is the act of making unsolicited phone calls to potential customers to sell a product or service. The script discusses the use of lead generation for cold calling, emphasizing the need for mobile numbers to reach business owners effectively.

💡Outsourcing

Outsourcing refers to contracting work to an external provider rather than performing it in-house. The script encourages outsourcing lead generation to either software or human resources to alleviate the bottleneck of lead creation and focus on outreach efforts.

💡Mentorship Program

A mentorship program is a structured arrangement where an experienced individual (mentor) guides and supports the development of another person (mentee). The script mentions a mentorship program called the Affluent Academy, which likely includes lead generation strategies among its offerings.

💡Affluent Agency

The Affluent Agency is the marketing agency owned by the speaker of the script. It serves as an example of a business that successfully generates and utilizes leads, signing up clients daily through consistent outreach efforts.

Highlights

Generating hundreds of qualified B2B leads in minutes is possible regardless of niche or location.

Lead generation involves creating a list of potential customers for business sales.

A recent demonstration generated 200 leads in under half an hour for a marketing agency.

Lead lists typically include decision-maker titles, names, company information, emails, and phone numbers.

Google Maps is a useful free tool for manually generating leads by searching niche-specific businesses.

Using spreadsheets to organize lead information such as names, titles, and contact details is recommended.

Identifying decision-makers like Dr. Ryan Taylor from 'About Us' pages or through direct searches is crucial for lead quality.

Manual lead generation involves visiting websites, finding decision-makers, and compiling their contact information.

For those with a budget, Apollo.io is a powerful tool for finding B2B decision-makers on platforms like LinkedIn.

Apollo.io allows for detailed search criteria including job titles, location, employee size, and industry keywords.

Exporting and uploading lead lists from Apollo.io to Google Sheets for further refinement is a practical approach.

Lead qualification is essential, ensuring that the leads are from the right kind of companies before outreach.

Fiverr can be used to outsource tasks like finding mobile numbers for lead lists, which is valuable for cold calling.

Paying for lead generation services can be cost-effective, even with small budgets, and should be considered early on.

There are various ways to generate leads manually, and using third-party services can provide a competitive edge.

The affluent Academy mentorship program offers in-depth teachings on 15 different lead generation strategies.

Lead generation should not be a bottleneck in business; it's the outreach that requires more effort and work.

Outsourcing lead generation is recommended as soon as the budget allows to focus on more critical business aspects.

The affluent agency's strategy involves a combination of software for initial lead generation and a team for qualification and enrichment.

Introducing human elements in lead generation can help tap into leads not reached by automated software alone.

Transcripts

I'm going to show you how to generate hundreds  of qualified B2B leads in minutes regardless  

of your Niche or location now if you don't know  what lead generation is pretty self-explanatory  

we're generating leads for your business these are  potential customers that you can then sell your  

products or services to so let's get into it so  this is a recent lead list that I generated around  

200 leads in here took me less than half an hour  and I did this for a live cold calling video on  

YouTube on behalf of one of the marketing agencies  that I Mentor so you can see we've got decision  

maker Title Here name last name company and email  and phone number so we can actually contact these  

guys and it didn't take me much time at all I'm  going to show you three different ways that you  

can generate leads depending on your experience  level and depending on your budget when you're  

first starting a business you might not have  much money to spend you might not want to pay  

for softwares or pay people to generate for you so  you're gonna have to do this manually and one of  

the great tools that you can use is Google Maps  funnily enough so let's say I'm doing this for  

aesthetic clinics one of the things that I would  do is I would literally just type in Aesthetics  

clinics you can do this for any Niche on on Google  and here we've got a massive list of companies  

huge list so we can work through this list we  can go on the website and we can then go look for  

information so you'd want to make sure that you  have a spreadsheet somewhere this can be on Google  

Sheets it's nice and easy with first name last  name title company name website email and so on  

and so forth any information that you want to be  gathering which is relevant for your business so  

when we actually open up that website we can go on  about us and we want to try and find out who the  

decision maker here so here we have Dr Ryan Taylor  there we go so we would go over we would copy and  

paste this website put it on our lead list we've  got Ryan Taylor we know this is the person we're  

going to try and call okay and we're going to take  a phone number from the contact details page on  

here as well or even on Google you can see we've  got the phone number then we're going to say hey  

you're going to speak to Ryan please if we're  calling them up if you want to email them and  

so on you can just follow a different strategy  cool and it really is that simple and you want  

to do this you want to smash through this list  and keep working through there on any of these  

businesses that are qualified looking at the  about page if you can't find them on the about  

page then just search business name and then  owner on Google and you might be able to find  

them on LinkedIn or somewhere else okay so that  is the manual way of generating leads it's going  

to take you on average five minutes to generate a  lead get them on your spreadsheet okay do all your  

lead generation in one bulk sitting don't lead  generate and then reach out to them okay don't  

alternate get all your leads and then reach out to  them afterwards so that's the manual way of doing  

things if you guys aren't here for that right you  want the hack so let's look at some tools a really  

good tool for B2B is apollo.io now what Apollo  does is it trolls websites like LinkedIn to find  

decision makers for you to reach out to so let  me just log into this right now so you can have  

a look how this actually works this is actually  a tool that I use to generate that massive list  

of Aesthetics clinics so I'll show you the list  first of all so we go search people we've got  

Aesthetics and I zoom in here okay so we've got a  long list of leads here all these different people  

that we can contact we've got the company name  we've got the the contact name and it's really  

important Navy generating leads you are doing  it for the decision maker right you never want  

to be reaching out to leads if you don't have a  decision maker you might as well just not reach  

out to them at all okay so we've got this long  list of leads and we've got the criteria on the  

left hand side now the things that I'm looking  for here are first of all the job titles so we've  

got owner founder director or c-suite c-suite  is simply whether they're a c-level executive  

we've got a location because I'm looking United  Kingdom we've got employees one to ten or 11 to  

20. so I don't want these to be small companies  because this is a new start marketing agency is  

going to be providing Facebook ad Services  you don't want them to be big companies and  

then we've got industry keywords so aesthetic  Botox dermal Dental excluding Dental I didn't  

want this to be Dentistry I just wanted it to be  Aesthetics clinics and we've got some Industries  

there as well and that literally is all we have  here to generate this big list of leads and if I  

want I can just click this I can hit select all  people and I know I can go and Export that list  

of leads here and then I can simply upload them  onto Google and play around with them let me do  

another list here though so you can actually see  this in action so we go search people and they do  

a new search let's say we want to reach out to gym  owners or Fitness business owners so we're going  

to do job titles again let's do the this kind of  owner I'm going to do founder Maybe Just Fitness  

brand owners in general maybe it's e-commerce see  sweet CEO managing director you know all the top  

kind of ones cool that'll do for job titles let's  do location I'm gonna do United States for this  

one you want to be starting local first of all  if any of you watching this other agency owners  

or aspiring agency only to start local with your  local area or local country at least but do your  

local area and then build outwards employees I  don't want these to be big companies let's keep  

them nice and small in fact I'm going to get  rid of 11 to 20 because there's some massive  

companies loads of companies there in just  one to ten and Industry keywords here we go

in the string keyword advanced settings okay  include keywords gym okay look at all these  

gems level myth best used gym equipment Gym  Bro tactile okay it's a born Fitness Okay so  

we've got loads of gyms here literally gym owners  CEO founder Executives cool well 2 100 leads here  

we can go and we can select all of those now I  think that Apollo has variety of different pricing  

structures I think you can pay like 30 a month is  the absolute minimum but you can manually select  

all of these so you can pay a little bit more than  that and then you can select everybody on the list  

and you have the privilege of doing so all in  one bowl and then you can just hit export and all  

you're going to want to do is want to go through  each of those websites and make sure that they  

are actually qualified okay what you don't want to  do is when using a tool like this is just go ahead  

and just take every lead and blindly reach out to  them you want to make sure when you get them on  

your list you are then qualifying if you hold the  command button if you're on Mac you can hit these  

button you can hit website website website website  it will open them all up on tabs and you can just  

make sure it's the kind of company that you want  to be reaching out to so there's literally two  

1000 leads there generated in under five minutes  what else can we do now another thing actually  

if you do generate if you do to export that list  of 2000 leads another thing that you need to be  

able to do is actually find the mobile numbers  okay so this is very important because not all  

business owners will be easy to reach pretty  much all business owners will be easier to  

reach on their mobile phone in fact I don't know  why I'm saying that everyone will be easier to  

reach on their mobile phone so if we can generate  or find mobile phones online and you can find them  

in various different places then we absolutely  should try and do that it's going to take you a  

lot of time to try and do that yourself so I would  recommend paying somebody else to do this on your  

behalf so let's say we just generated that list  we exported that list 2100 businesses we then went  

through it and we filtered and made sure they're  all qualified and they're the kind of companies  

we want to reach out to I would then recommend you  going over to Fiverr and paying someone in a lead  

generation Department to do lead qualification or  lead generation will probably be better you could  

pay any of these guys and make sure you're looking  for people with good reviews you can pay any of  

these guys to go ahead and enrich your leads so  they're going to take you that list of leads and  

you're going to send them instruction you're going  to say hey can you go and try find Mobile numbers  

for all of these business owners especially if  you're cold calling right if you're call if you're  

not emailing and dming it doesn't it's not really  relevant but if you're cold calling you really  

want to make sure you try and find some mobile  numbers but it's not the difference between you  

getting business or not it's just going to make  it a lot easier for you pay someone on here to  

go look and see if they can find Mobile numbers  they'll troll the internet they'll be out there  

and normally these guys work in kind of third  world countries so they work for a lot cheaper  

than you would have to pay someone native to your  country okay so you can pay anything from 30 cents  

to 50 cents for a qualified mobile phone number  by sending them over to these guys but on the flip  

side to this let's say you don't have the budget  for Apollo let's say you don't want to be using  

a software right now and you're just starting out  I think there is so much Merit in paying someone  

if you have a small budget to generate for you as  soon as you have the budget to do so so you could  

in theory just pay one of these guys to generate  a whole list of leads for you instead you don't  

even have to use Apollo you don't even have to use  Google Maps instead you could just say hey look  

can you get me a list of UK Aesthetics clinics  and they'll go do the rest for you or you can give  

them a helping hand you can tell about so many  different ways that you can generate leads right  

I literally teach 15 ways you can generate leads  in our mentorship program the affluent Academy if  

you're an agency owner you should check it out  I'll put a link in the description let me go  

through this looking at Aesthetics clinics let's  see if I can find a list of aesthetic clinics oh  

here we go hang on what's that what Clinic top 10  set of clinics look at this this is a database of  

aesthetic players 943 aesthetic clinics in the UK  look at that so you could take this website and  

you could send it to one of these guys on Fiverr  you could pay as little as 100 leads for 13 pounds  

right nothing and out of 100 leads I know I could  generate at least five meetings from cold calls so  

you could send this website to early generator  lead Scraper on Fiverr and they will then go  

and look at all these companies and they'll find  and even here look we've got the business owners  

faces or on most of these look at these guys these  business owners faces are here so we're going to  

find a business owners names Dr Raj and then the  lead Squad book and go and generate all of these  

leads from this website from an input and you can  do this for anything right let's just say you're  

working in I don't know Brick Layers UK okay it's  a labor check a trade great website check a trade  

is a website where you can literally find that  plumbers lecturers roofers Builders you can go on  

this website go for a category copy and paste that  send it to Elite generator and again they would  

scrape information that you've given them so you  can control the quality of the leads you're asking  

to be generated now I'm gonna go back over to this  cam now it's funny because I can't count how many  

times I've had conversations with business owners  mainly agency owners because they're the companies  

that I Mentor in our education business I can't  count how many times I've had agency owners come  

up to me and say Jordan my biggest bottleneck  right now is leads well I can't generate enough  

leads for my business but that's the easy part I  that's literally the easy part and sure it takes  

a long time if you do it manually and there are  lots of different hacks and stuff that you can  

use to generate leads manually to make it quicker  for you but if you have any kind of budget it was  

all their 13 pounds to generate 100 leads if  you have any kind of money to spend whatsoever  

lead generation should be the thing you Outsource  straight away I know agency owners are making one  

2K a month and still say to me hey Jordan lead  generation is an issue for me the message from  

YouTube there might have been some of you that  are watching this right now but you need to change  

your mindset around lead generation and realize  that it's something that you should pay out for  

very very quickly because lead generation should  not be a bottleneck in any of your businesses the  

hard work is in the Outreach when you're sending  your emails when you're sending in DMS when you're  

cold calling when you're running ads whatever  that is whatever however you then utilize those  

leads that is the time consuming part that's the  thing that takes all of the work lead generation  

should not be a bottleneck so get it in your  head that as soon as you can afford to do so  

and I believe that most of you watching this cam  you should Outsource lead generation through so  

software or through human now what we do in our  agency the affluent agency we reach out to 500  

New Leads every single day if you don't know  I own a marketing agency will generate over 50  

million in return on investment for our client  we've made a few mill ourselves and we sign up  

five clients in the first it's actually a 10 for  March recording this and the first five days of  

this month though we sign up five clients a client  every single day and we do this through consistent  

Outreach we reach up to 500 new companies New  Leads every single day and to generate that  

Monumental amount of leads we use a combination of  software to generate the initial list and then we  

send it out to our lead generation team out in  India who then go and qualify that list enrich  

it and get all the mobile numbers and so on and  so forth so we have all the contact details that  

we need now I think it's important to introduce  that human element of lead generation as well  

when you can afford to do so because if you just  use software like Apollo for example then you're  

going to be reaching out to the same leads as  absolutely everybody else and Apollo just uses  

information like LinkedIn but there's so many  other companies out there business owners that  

aren't using platforms like LinkedIn and if you  don't use manual lead scrapers and Lead generators  

to find those companies then you're never  really going to be tucking into that hot pool  

or that blue ocean pool of leads that other people  aren't reaching out to because they're only using  

software sweet guys that's more than enough for  you to get stuck into if you want to learn more  

lead generation strategies and how to actually  reach out to those companies and sign them up  

for your business click Link in description check  out the academy and we'll see you all soon cheers