Using LinkedIn for Lead Generation [2024 Updated Guide]

Summary

In this video, Ravi Abuvala, Founder of Scaling with Systems, reveals a refined LinkedIn lead generation strategy that has generated millions for his company. He emphasizes quality over quantity, targeting high-ticket B2B services and focusing on a well-qualified audience. Abuvala outlines steps including using LinkedIn Sales Navigator for precise audience targeting, crafting personalized connection messages, and direct response messaging. He also discusses scaling strategies, troubleshooting tips, and offers a guaranteed lead generation process for business owners.

Takeaways

• 😀 LinkedIn has evolved, and the focus should now be on quality over quantity in lead generation.
• 👤 Ravi Abuvala, the founder of Scaling with Systems, is a qualified speaker on LinkedIn lead generation with extensive experience.
• 📈 LinkedIn is an effective platform for B2B businesses, especially those with high-ticket items or services with a lifetime value in the thousands of dollars.
• 🔍 The qualification funnel emphasizes the importance of targeting the right audience to maximize the effectiveness of limited daily connection attempts.
• 💼 Using LinkedIn Sales Navigator can help in identifying and connecting with a highly qualified audience for lead generation.
• 📝 Personalization in connection messages is crucial for higher response rates, rather than sending generic copy-pasted messages.
• 📑 Direct response marketing is recommended for B2B, where the offer is made clear and to the point, avoiding unnecessary small talk.
• 🔑 The script outlines a step-by-step process for reaching out to potential leads, including researching and personalizing messages.
• 🔄 Scaling LinkedIn lead generation involves testing and refining messages on one profile before expanding to multiple profiles.
• 🛠 Troubleshooting lead generation issues involves checking for product-market fit and identifying gaps in the campaign process.
• 🔗 Abuvala offers a guaranteed process for generating appointments and sales, with a link provided in the video description for interested businesses.

Q & A

What is the main focus of the video presented by Ravi Abuvala?

The video focuses on sharing an updated LinkedIn lead generation strategy that has been responsible for generating millions of dollars for Ravi Abuvala's company, emphasizing quality over quantity in messaging.

What is the name of Ravi Abuvala's company and what does it specialize in?

Ravi Abuvala is the Founder of Scaling with Systems, a company that specializes in building profitable client acquisition systems for clients and guarantees their success.

Why does the video mention that previous LinkedIn strategies relying on volume are outdated?

The video mentions that LinkedIn has caught on to the volume-based strategies, making it necessary to focus on the quality of messages rather than just the quantity to achieve better results.

What is the qualification funnel and why is it important in LinkedIn lead generation?

The qualification funnel is a concept that emphasizes the importance of sending effective messages to a highly qualified audience on LinkedIn due to the platform's limitations on the number of connections that can be sent daily and weekly.

What are the two main statistics mentioned in the video that highlight the significance of LinkedIn for business?

The two main statistics are that over 50 percent of internet users have a LinkedIn profile, and of those with profiles, 75 percent drive business decisions for their company.

Who should be using LinkedIn according to the video?

The video suggests that business-to-business (B2B) products or services, specifically higher ticket B2B products or services, should be using LinkedIn for lead generation.

How does Ravi Abuvala use LinkedIn Sales Navigator to find a qualified audience?

Ravi Abuvala uses LinkedIn Sales Navigator to filter second-degree connections in the United States within the marketing and advertising industry, with a company headcount of at least 11 people, ensuring a qualified audience for his messaging.

What is the recommended approach for personalizing connection messages on LinkedIn?

The recommended approach is to spend a few seconds to a few minutes researching the recipient's profile and tailoring the connection message to show that the sender has taken an interest in the recipient's work or business.

What is the main difference between Ravi Abuvala's approach to direct response marketing and traditional lead generation?

Ravi Abuvala's approach to direct response marketing is to be direct and to the point, offering a clear solution to a problem with a guarantee, rather than starting with generic small talk or vague introductions.

How does Ravi Abuvala suggest scaling LinkedIn lead generation campaigns?

He suggests scaling by using multiple LinkedIn profiles, ideally from employees, to increase the number of personalized messages that can be sent, ensuring that the messaging is effective before scaling up.

What are some common issues to troubleshoot when LinkedIn lead generation is not yielding results?

Common issues to troubleshoot include ensuring there is product-market fit, identifying gaps in the lead generation campaign such as ineffective connection messages or direct messages, and pinpointing where in the process the drop-off occurs.

Outlines

00:00

😀 Introduction to Advanced LinkedIn Lead Generation

Ravi Abuvala introduces his LinkedIn lead generation strategy that has been instrumental in generating millions of dollars for his company. He emphasizes the shift from quantity to quality in LinkedIn messaging, highlighting the importance of adjusting to the platform's changes. Ravi establishes his credibility through his experience and success with Scaling with Systems, a company that guarantees client success in building profitable client acquisition systems. He outlines the structure of the video, which includes discussing LinkedIn's power, common issues with current strategies, the importance of audience selection, a step-by-step guide, a high-converting template, scaling techniques, and troubleshooting tips. He also presents statistics on LinkedIn's user base and their role in business decisions.

05:01

🔎 Targeting the Right Audience on LinkedIn

The speaker discusses the importance of targeting a qualified audience on LinkedIn, especially for business-to-business services with a high ticket price. He introduces the qualification funnel, explaining how LinkedIn's limitation on connection requests necessitates more effective messaging. Ravi demonstrates using LinkedIn Sales Navigator to find a specific audience, such as owners of marketing and advertising agencies in the United States with a certain company size. He also emphasizes the need for personalization in connection messages to increase response rates, using an example to illustrate how to tailor a message to a specific individual based on their profile information.

10:02

📝 Crafting Personalized Direct Messages for Higher Conversion

Ravi explains his approach to direct response messaging, which involves sending personalized and direct messages to potential clients after establishing a connection. He criticizes generic messages and advocates for taking the time to understand the recipient's business and interests before crafting a message. An example is provided where he uses information from a prospect's website and social media to create a personalized and engaging message that highlights his services and offers a clear call to action for booking a call.

15:03

🚀 Scaling LinkedIn Lead Generation Effectively

The speaker covers strategies for scaling LinkedIn lead generation, starting with perfecting the messaging on a single profile to ensure a high booking rate before expanding. He suggests using multiple LinkedIn profiles, ideally from employees, to increase the number of messages that can be sent. Ravi also discusses the use of LinkedIn automation software and its limitations, particularly the lack of personalization. He concludes with troubleshooting advice, emphasizing the importance of product-market fit and identifying the weak points in the lead generation process, offering a link for further information on his company's guaranteed lead generation process.

🛠 LinkedIn Lead Generation Troubleshooting and Next Steps

In the final paragraph, Ravi focuses on troubleshooting LinkedIn lead generation campaigns, advising viewers to ensure they have a product-market fit and identifying any gaps in their campaigns. He suggests that a disconnect could occur at various stages, from audience sourcing to the initial connection message, direct messaging, sales calls, and post-sale customer relationships. Ravi offers his company's services with a guarantee, inviting interested viewers to learn more through a link provided in the video description. He also recommends a video on how to use LinkedIn Sales Navigator effectively for those seeking additional training.

Keywords

💡LinkedIn

LinkedIn is a professional networking platform that allows users to connect with others in their industry, share content, and seek job opportunities. In the context of this video, it is the primary tool discussed for lead generation and business networking. The video emphasizes the shift from a quantity-based approach to a quality-focused strategy on LinkedIn to generate more effective leads and close deals.

💡Lead Generation

Lead generation refers to the process of identifying and cultivating potential customer interest in a product or service. In the video, the presenter shares a strategy for generating leads on LinkedIn, which has been instrumental in generating millions of dollars for their company. The emphasis is on moving away from a high-volume, low-quality approach to one that prioritizes quality interactions and messages.

💡Quality over Quantity

The concept of 'quality over quantity' suggests that it is more effective to focus on the depth and relevance of interactions rather than the sheer number of interactions. In the video, this principle is applied to LinkedIn messaging, where the speaker argues that sending fewer, more personalized and targeted messages can yield better results than sending a high volume of generic ones.

💡Direct Response Marketing

Direct response marketing is a promotional strategy that elicits an immediate response from the target audience, often through direct mail, email, or online ads. In the script, the presenter mentions using this approach on LinkedIn by sending direct and personalized messages to potential clients, aiming for a clear call to action and a prompt response.

💡Personalization

Personalization in marketing refers to tailoring messages to the specific needs, preferences, or characteristics of the recipient to increase engagement and response rates. The video script highlights the importance of personalization in LinkedIn messages, suggesting that taking the time to research and reference the recipient's background or interests can significantly improve the effectiveness of outreach.

💡Scaling with Systems

Scaling with Systems is the company founded by the speaker, Ravi Abuvala. It specializes in building profitable client acquisition systems for clients and guarantees their success. The video discusses the strategies and systems that Scaling with Systems has implemented to generate leads and revenue through LinkedIn.

💡Sales Navigator

LinkedIn Sales Navigator is a tool that provides advanced search filters and insights to help users find and connect with potential clients. In the video, the presenter uses Sales Navigator to demonstrate how to find and qualify a targeted audience for lead generation, emphasizing the importance of using detailed filters to ensure messages are sent to the most relevant prospects.

💡Product Market Fit

Product market fit is a term used to describe a situation where a product or service is well-matched to the needs and desires of its target market. In the video, the presenter advises checking for product market fit before investing time in lead generation strategies, as a mismatch can result in low engagement and sales, regardless of the outreach method used.

💡Outbound Prospecting

Outbound prospecting is the process of actively searching for and reaching out to potential clients or customers, as opposed to waiting for them to come to you. The video discusses using LinkedIn for outbound prospecting by sending personalized connection requests and messages to targeted individuals in an effort to generate leads.

💡Qualification Funnel

A qualification funnel is a concept used to describe the process of narrowing down a large pool of potential leads to a smaller group of qualified prospects. In the video, the presenter introduces the qualification funnel to illustrate the importance of sending messages to a well-qualified audience, as this increases the likelihood of converting leads into customers.

💡Troubleshooting

Troubleshooting refers to the process of identifying and resolving issues or problems. In the context of the video, troubleshooting in LinkedIn lead generation involves identifying where in the sales process the disconnect is happening and addressing that specific issue to improve the overall effectiveness of the lead generation strategy.

Highlights

LinkedIn has evolved, requiring a shift from volume to quality in lead generation strategies.

Ravi Abuvala, Founder of Scaling with Systems, shares his expertise in building profitable client acquisition systems.

LinkedIn's platform has been leveraged to generate millions of dollars, emphasizing the importance of staying updated with its changes.

Ravi's videos dominate top search results for 'LinkedIn lead generation', showcasing his extensive knowledge and experience.

LinkedIn's power is highlighted by the fact that over 50% of internet users have a profile, with 75% involved in business decisions.

B2B products or services, especially high-ticket items, are most suitable for LinkedIn lead generation.

The qualification funnel concept is introduced to emphasize the importance of targeting the right audience on LinkedIn.

LinkedIn Sales Navigator is used to find a highly qualified audience, focusing on factors like industry, company size, and job titles.

Personalization in connection messages is crucial for higher response rates on LinkedIn.

Direct response marketing is recommended for B2B, offering a clear value proposition and a strong call to action.

Scaling LinkedIn lead generation involves using multiple profiles to increase the number of personalized messages sent.

Product-market fit is essential for successful lead generation, ensuring there's a demand for the product or service offered.

Identifying the gap in the lead generation process is key to troubleshooting and improving the strategy.

Ravi offers a guaranteed process for generating new appointments and sales, with a focus on results.

The importance of audience qualification is reiterated, as it streamlines the sales process and improves customer quality.

Using LinkedIn for lead generation is most effective when combined with a deep understanding of the platform's capabilities and limitations.

Ravi's approach to LinkedIn lead generation combines strategy, personalization, and scaling for maximum impact.

Transcripts

In this video, I'm going to share

with you the exact LinkedIn

lead generation strategy responsible

for generating millions of

dollars for our company over the

past few years.

You see my beautiful friends.

LinkedIn has changed

and the previous videos

that are on YouTube are

a little outdated because most of

them rely on the volume

gain. The numbers gain.

Hey, just send a hundred messages

out every single day and you'll

eventually get booked appointments

and close deals. Yet LinkedIn

has caught on to it, and now

you must focus on a quality

of over a quantity game.

And we have made those adjustments

for our company and are actually

making more money now from the

platform than we were before.

Now I know what question must be

going through that pretty little

head of yours right now.

What makes me qualified

to talk about LinkedIn?

Well, let me introduce myself.

My name is Ravi Abuvala

Founder of Scaling with Systems,

which is where we build profitable

client acquisition systems for our

clients and we actually guarantee

their success. So because of that,

I need to make sure that we are

always up to date on the most

cutting edge lead generation

and client acquisition strategies

around. I work with thousands of

clients over the past few years,

with over 90 percent of them being

in the business, the business world,

and we have collectively generated

tens of millions of dollars from

the LinkedIn platform alone.

So I could say that I possibly

slightly a little bit may be

qualified to talk about this.

Also, if you just did a quick search

on YouTube with the words LinkedIn

and lead generation in it, you'll

notice that my videos take up

80 to 90 percent of the top videos

on your screen because I have been

putting out LinkedIn content for

over two years now.

So with all of that out of the way,

let's dive into how I'm going to

break down this video.

First, we're going to talk about the

power of LinkedIn and who should be

using it. The second thing we're

going to talk about is why you're

likely not currently seeing results

on LinkedIn.

The third thing I'm going to cover

is what is now the most important

aspect of LinkedIn lead generation

and has nothing to do with your

messaging. The fourth thing I'm

going to do is actually share my

screen and walk you through the step

by step process that we use, and

we've trained thousands of our

clients to use as well to generate

leads. The fifth thing I do is actually

share with you one of the best

converting LinkedIn lead generation

templates that we've ever used.

The sixth thing. I'm going to show you

how to actually scale your LinkedIn

lead generation if you're stuck

capped at the number of connection

messages you can make every week.

And finally, number seven, I'm going

to walk through some common LinkedIn

lead generation troubleshooting so

you know how to handle problems as

they arise. If you're watching this

video right now, you're probably

already sold on the platform, but

there's two main stats that I want

to run by you.

Number one is that over 50 percent

of internet users report that they

have a LinkedIn profile, and

of the people that have LinkedIn

profile, 75 percent of

them drive business decisions

for their company.

So if you combine those two stats

together, it means that LinkedIn is

the best place in order to find

decision makers that are actually

earning enough money to afford your

services.

Now, in regards to who should be

using LinkedIn, it's quite obviously

going to be business to business

products or services.

But more specifically than that,

it's going to be a higher ticket

business of business products or

services if you are selling

something for $30 or

$50 or $80.

It may not be worth the amount

of energy required to turn a

LinkedIn connection into a paying

customers, so you should either

look to sell higher ticket items

on LinkedIn or your lifetime

value for the product or service

you're selling should be in the

thousands of dollars in order to

make it worth it for you.

Now, for this next part of the

video, I'm actually going to dove in

my computer here and show you

a graph and an asset.

We give our clients inside of

scaling the system. So I call this

the qualification funnel.

And essentially the idea behind it

is that as LinkedIn has lowered

the amount of connections that

you're able to send out on a daily

and weekly basis, they've

essentially throttled it back

then. It becomes even more important

that the messages that you're

sending out are as effective

as possible.

And what this graph here shows us is

that if you are doing

qualification later on in

your sales process, such as you're

using your messaging in order to do

the qualification or you're using

maybe a sales letter to do the

qualification or discovery call, or

heaven forbid, on the actual sales

call you're seeing. If these

prospects are qualified, then you

have to do a significant more

amount of work than if you started

with the audience as far as

qualification is concerned.

So in layman's terms, what that

means is that because you're only

able to send a few messages a day

on LinkedIn instead of just shotgun

spraying, which is what most people

teach and what maybe did work

even a year or two ago?

What's the most important thing to

do now is focus on the audience.

Who are you sending that original

connection message to?

Because the more qualified they are,

the more likely.

Not only are they going to respond

to your sales message that you send

them, but the more likely they're

going to be able to get on the phone

and actually sell or be

sold to on your product

or service. Now, if you know

anything about me, I'm not going to

stop there. As far as this example

is concerned, I'm going to pull up.

LinkedIn sales navigator here now, I

do have another video that covers

LinkedIn Sales Navigator in depth

like an incredible depth of how to

set up and how to use it

effectively. I'm not going to use

that for this video here because you

can go check that one out and the

link in the description down below.

Once you're done watching this

video, but on LinkedIn Sales

Navigator, I'm going to use this

in order to go back and find that

really qualified audience

of people that I need to be sending

this message out to. Because

remember, if I'm just sending it to

everybody and I'm starting over,

you're on the messaging, then a lot

of my messages are going to go to

deaf ears are going to fall to

people that either aren't qualified

or that don't actually want what I'm

selling. So, for example, we

work with a lot of marketing and

advertising agencies here at scaling

with systems. So I actually set

up a connection or a sales navigator

search here where I said people that

are second degree connections mean

that I am not already connected with

them. They're in the United States,

their industry is marketing and

advertising, and then I may

come in here and say I want their

company headcount to be at least

11 people because if

they are maybe just one person in

marketing advertising agency, unless

they're really highly profitable and

already successful, they may not be

a client that we'd be able to work

with. But that's not all, ladies and

gentlemen. If we come down to see

all filters, we can add things such

as job title or seniority level.

So I only want to speak to owners.

I only want to speak to people that

have been inside the company

for six to 10 years.

So as you can see, we're taking a

list that was in likely the hundreds

of thousands, and now I have less

than one point out of 5000

results. And even if just,

you know, I get a 10 to 20 percent

response rate from these people that

I'm sending these messages to all

of these people or founders of

marketing and advertising agencies

that have been around for six to 10

years and have 11 plus employees,

which means they're likely making a

good bit of money. And so they can

be able to be able to be qualified

and afford the services that we

offer at scaling with systems.

So now that we've talked about the

most important aspect of LinkedIn

lead generation, which is getting

that audience right, let's walk

through a step by step process of

what I would do if I was to reach

out to these people. So obviously

I'd come in here and click these

little three buttons.

I click Connect and then I could

actually type it in a personalized

message to Christopher on

LinkedIn. Now it goes right back

to what I talked about earlier,

which was We don't just want to be

saying the same copy and paste

message to everybody because our

messages need to matter more as

we are able to send less and less.

So what before you might say Hi,

Christopher would love to connect

thanks. Instead, I might take two

more seconds to go to Christopher's

profile over here.

I actually see a little bit about

his website, you know, which is fit.

Time.com love entrepreneurship

and helping others transform lives.

You know, I might go over to his his

website here ready to start your

health journey,

become a preferred customer.

Look at opportunities here.

So I might be like, Let's see if I

can learn anything from this year.

Oh, let's so he has a social media

here. So, oh,

come on, Christopher, I can't even

click on your social media.

Maybe if I click out of that, I'll

be able to. There we go.

Let's see here.

Last post was four hours ago, Nice

saw today is stronger tomorrow, so

then I might even come back here, so

that took maybe 45 seconds

and connect and say, Hey

Christopher, love the

sword today.

Strong tomorrow

post on your Instagram.

Would love to connect, right?

So I'm adding that line of

personalization for Christopher

here, so that he knows that I'm not

just doing the same.

You know what that every single

person teaches on YouTube, which is

copy and paste, copy and paste, copy

and paste. And I just took thirty

five seconds out of my day in order

to make sure that this person's

going to have a much higher response

rate when they are looking at this

connection message.

Now, if I click on Send Invitation

right here, obviously I just sent

Christopher that invitation and then

I'm going to wait for him to either

respond back or accept that

LinkedIn connection message really

quickly. Guys, if you are getting

value out of this video, please be

sure to smash the like button and

hit subscribe.

It means an incredible amount to

myself, my team, and we're able to

continue to grow the channel and get

these videos to more people.

OK, so now that we have the

connection message out of the way,

let's assume that Christopher has

accepted our connection message.

What we want to do is now send him

our direct message in the message

following that. Now this is where

there are multiple schools of

thought. I will tell you that I have

generated over $10 million online,

personally doing what is known as

direct response marketing, where

I am telling somebody straight off

the bat, I'm going straight for the

jugular and I'm saying, Hey,

Christopher, I know that you can

potentially have this problem.

I can help you solve this problem in

the next 90 days, guaranteed or

your money back.

I just like to do it that way

because it's direct and to the

point. And for me in the business,

to business world, I don't want to

waste any time and most other

business owners don't like to do the

same. If I get messages in my inbox

on LinkedIn or on on Instagram

and they say, Hey, how are you doing

today? There is a zero percent

chance that I'm responding back to

that message, not because I don't

like that person.

I simply don't have time to respond

back and start a conversation of how

you're doing today.

Plus, it adds the complexity

of this process by like a hundred

fold because you're having like

eight or nine conversations every

single day with different people

that are at different stages, which

makes it very, very difficult to

keep track of what you're doing.

So I like to do what is direct

response messaging, and this is what

we help set up for our clients where

I would come in after Christopher

sent me the original message and I

might go back to his website here.

And let's see, I have a few

extensions like so Facebook Pixel

helper. So he does have a pixel

on Facebook here.

So I might even go over to

Ads Library on Facebook

and I might actually pull up his

advertising platform.

So if I just type in his page right

here, fit team, you can see I can

probably come down here and find it

looks like health and wellness

website right here.

So 15 Team Global This looks

a lot like what their website says.

Here they are running no ads,

which is just always so funny to me

because most advertising agencies

aren't even running ads themselves

require clients, and that's what we

help people with.

So I might take this information

I now have and come back over to an

outbound message that I will send

Christopher. And I might say

something like parts First Line's

always personalized. So hey,

Christopher, thanks so much for the

connection.

Love the Instagram or love what

you're doing over at fit team.

The reason I'm reaching out is

because I noticed that you're an

advertising agency that is decently

successful, but that you don't have

any ads running right now to

acquire new customers.

I actually help advertising agencies

build client acquisition machines

that give them a 300 percent return

on investment and eight point five

days or their money back.

We've worked with over two thousand

businesses in the past three years,

and we have one of the best track

records in the industry.

And then boom straight for the

jugular people.

If you're interested in learning a

little bit more about this, I'd love

to potentially hop on a call.

You can either respond back and let

me know your best phone number, or

you can click the link down below

and book a time to speak with us.

And then you can go into additional

things like, Hey, check out some of

these case studies or assets or

video sales letter.

But even just that enough, because

I've taken the time to add the

personalization taking one or two

minutes just to get a little bit

more information on Christopher's

company here, I can actually

have a much higher chance of getting

a response from Christopher

because he sees that I actually give

a you know what? And if you're able

to send 10 to 20 personalized

connection messages and personalized

direct messages every single day,

it is almost guaranteed that your

LinkedIn lead generation strategy

will work. And most of the time when

people don't have their LinkedIn

lead generation strategy working, it

is because they are not.

If we come back over to this

qualification funnel, they are not

spending any time on the audience

and they are just sending the

message to everybody and they are

sending a generic copy and paste

message that they send to every

single person. So taking two

seconds or realistically three to

five minutes per lead on LinkedIn

to do these things can make it

so much easier on the rest of your

sales process here on your sales

calls on.

Once they become customers, they

become better customers if you just

take that few minutes upfront in

order to make sure they're qualified,

OK? And so now let's talk about how

to scale up LinkedIn lead generation

campaigns.

So we don't to do this too quickly,

because if you scale up something

that you don't know is working or

something you know is not working,

then you're just going to get more

of that. Not going to solve any of

your problems.

So one of the things that we work

with our clients is to nail a

messaging down just on one LinkedIn

profile.

So we're getting a 10 to 20 percent

booking rate, meaning if we send 10

messages a day, we're going to get

two bookings every single day from

those messages of qualified people

that know that you're trying to sell

them stuff, not like some kind of

bait and switch thing.

Then once we have that down, we're

going to scale and LinkedIn

messaging, typically by

using additional LinkedIn profiles.

Now this is a great way to do it

because what we used to be able to

do is just use LinkedIn automation

software, and that is still a

viability.

I'm not going to say don't use

LinkedIn automation software, but

even if you use LinkedIn automation

software, your quality of the

messages would go down because

you're not going to add that personalization

and you can still really only send

one hundred a week.

So in order to actually scale on

LinkedIn, what we'd like to do is

get multiple LinkedIn profiles, and

the best ways that I like to do it

is from my employees.

So every single one of my employees

inside my company actually has to

lend their LinkedIn over to our

sales team so that they can use it

in order to do outbound prospecting

and generate appointments for our

calendar. At one point, we had over

36 outbound sales reps

for our company, generating leads

through LinkedIn profiles.

Now, we no longer have that to be

transparent because I spend around

half a million dollars a month in

ads because ads are much more

effective at scaling than LinkedIn.

But I know at any time I could spin

that up again if I needed to.

And then finally, ladies and

gentlemen, let's talk about LinkedIn

lead generation troubleshooting.

So what if you do all of these

things and you're still not getting

booked appointments, you're still

not getting close deals?

There are a few things you should

look out for.

Number one, do you even have

product market fit in the first

place, meaning that you might be

coming out here and you bought some

gurus course for ninety seven and

they're telling you send LinkedIn

messages, but you don't even know if

people are trying to buy what you're

trying to sell, so you're upset at

him or her and you're upset at the

world. But in reality, you didn't

actually take a few moments out

front and identify, is this thing

that I'm reaching out to people on

direct messages?

Is this something large enough

of a pain point?

And do they have a strong enough

desire that they're willing to

respond back and get this thing

fixed? For example, direct response

marketing won't work if it's like,

Hey, I can paint your toenails like

I don't have.

Although I could probably use a

pedicure right now, that's not

absolute like dying desire

that I need solved.

And it's not a pain point that I'm

so worried about.

I'll just wear socks around when I'm

with my girlfriend and with other

people. So you have to make sure

that you have product market fit,

and that's a strong enough desire

and a strong enough pain point to

make a difference.

The other thing that you need to

identify is where is the gap

in the lead generation campaigns?

So I love it when my clients come to

me and they go, Oh, I've tried

LinkedIn before, it doesn't work and

I go, great, what didn't work?

Because it's multiple facets of

it, right? There is the finding

the audience or the source of

audience. There is the initial

connection message you're sending.

Then there's the direct message

you're sending after that, then

there's the sales call.

Then after that, it's once they

become customers.

So at what point was there the drop

off every single thing was wrong.

Or usually what I've noticed is this

typically one out of those three or

four things. So maybe they had

a great audience, but their

connection message was garbage, so

they were sending to the right

people. But their next message was

bad, and they had a connection

message rate of like five percent or

10 percent. So then if we come in

there and just tweak the connection

message, boom, everything else falls

in place and it starts scaling.

So the other main troubleshooting

thing you need to be aware of is

where in the lead generation

campaign is the thing going wrong

and then solving that one thing may

unleash everything else.

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