LinkedIn Growth Hacks: 4 Steps to Go Viral, Get Leads

Summary

This video unlocks the secrets to achieving consistent engagement and leads on LinkedIn for B2B and lead generation sectors. It emphasizes LinkedIn's significance due to its business-focused nature, highlighting the platform's organic reach and comprehensive marketing ecosystem. The presenter shares a private four-part training on explosive LinkedIn success, covering niche targeting, profile optimization, content creation, and lead conversion. Techniques include leveraging the algorithm, crafting engaging copy, and utilizing warm outbound strategies. The video also offers insights into maximizing content reach and converting engagement into tangible leads, promising viewers access to in-depth training and resources for mastering LinkedIn.

Takeaways

• 📊 LinkedIn is vital for B2B and lead generation due to its business-focused environment and organic reach.
• 💻 Creating engaging content on LinkedIn doesn't require payment due to the platform's organic algorithm favorability.
• 📈 Leveraging LinkedIn's full marketing ecosystem, including posts, videos, and ads, can significantly enhance visibility.
• 🗓️ Identifying and targeting a specific niche or Ideal Customer Profile (ICP) is critical for effective LinkedIn marketing.
• 📸 A professional, clear profile picture and a banner that communicates your offer can greatly improve your profile's effectiveness.
• 📢 Focusing on creating content that addresses the problems and interests of your target audience is key to engagement.
• 💬 Utilizing posts to drive engagement and leads involves offering value and solving problems relevant to your audience.
• 📝 Employing a content strategy that multiplies a single idea into multiple posts can maintain engagement without content fatigue.
• ✏️ Effective copywriting, especially using the Problem-Agitate-Solution (PAS) framework, is crucial for creating compelling LinkedIn posts.
• 📞 Warm outbound strategies, where engagement through valuable content leads to conversations, are more effective and less intrusive than cold messaging.

Q & A

Why is LinkedIn considered an essential platform for B2B and lead generation?

LinkedIn is built specifically for business networking and marketing, unlike other social media platforms like Instagram or Facebook that are primarily for entertainment. The algorithm on LinkedIn favors creators, allowing organic reach and content visibility without necessarily paying for ads.

What is the importance of having a niche or target audience on LinkedIn?

Identifying a specific niche or target audience is crucial for success on LinkedIn. Creating content about your services alone will likely only attract peers and competitors, rather than potential clients. By focusing on the problems and interests of your target audience, you can create more relevant and engaging content.

How can you optimize your LinkedIn profile for better engagement and lead generation?

Optimize your LinkedIn profile by using a clear and professional profile picture, creating a banner with your main messaging and call-to-action, crafting an engaging 'About' section that highlights your offer and value proposition, and adding links to your website or lead magnets in the featured section.

What is the recommended approach for ideating content topics on LinkedIn?

Start by listing out common problems or pain points faced by your target audience, even if they are not directly related to your services. Use tools like SEMRush, YouTube, and LinkedIn search to research these topics further and understand the existing content landscape. Build your content strategy around addressing these problems and providing solutions.

How can you repurpose a single content topic into multiple posts on LinkedIn?

Take a single content topic and break it down into various formats, such as a long-form value post, a video promotion, subtopic posts focusing on specific aspects, and comment posts offering additional resources or templates. This approach allows you to create a week's worth of content from a single idea.

What is the 'Problem-Agitate-Solution' copywriting framework, and how can it be applied to LinkedIn content?

The 'Problem-Agitate-Solution' framework involves: 1) Stating a problem your audience faces, 2) Agitating or amplifying the problem with supporting information, and 3) Offering a solution. This framework helps grab attention, build engagement, and position you as a valuable resource for your audience.

What are some effective techniques for creating engaging hooks or opening lines on LinkedIn posts?

Effective hooks can include asking questions related to their problems, stating controversial or contrarian points of view, presenting data or statistics, using relatable stories, and making bold or unexpected statements. The hook should capture the reader's attention and encourage them to read further.

How can you use giveaway posts on LinkedIn to generate leads and potential customers?

Giveaway posts, where you offer valuable resources or templates in exchange for comments, can be an effective way to generate leads on LinkedIn. By asking interested individuals to comment, you can then follow up with them directly, qualify their interest, and potentially convert them into leads or customers.

What is the concept of 'warm outbound' in the context of LinkedIn lead generation?

Warm outbound refers to using content and giveaways to identify and qualify individuals who have raised their hands and shown interest, rather than randomly sending cold outreach messages. This approach allows for more targeted and conversational selling, improving the likelihood of generating quality leads.

What are some key takeaways or recommendations for success on LinkedIn, as emphasized in the script?

Key recommendations include consistently creating valuable content, staying focused on your niche and target audience, optimizing your profile for engagement and lead generation, repurposing content across multiple formats, using effective copywriting frameworks, leveraging giveaways and warm outbound tactics, and being patient as authority and engagement compound over time.

Outlines

00:00

🚀 Leveraging LinkedIn for B2B Engagement and Leads

The video opens with the presenter explaining the effectiveness of LinkedIn for B2B engagement and lead generation, highlighting its business-centric community, organic reach, and comprehensive marketing tools. It introduces a four-part training series extracted from a private vault aimed at teaching explosive LinkedIn strategies, including content creation, engagement boosting, and lead generation techniques. Additionally, it mentions the availability of an extended version of this training in the blueprint training program.

05:01

🛠 Setting Up for Success on LinkedIn

This section delves into the foundational elements of LinkedIn, emphasizing the importance of having a focused niche or ideal customer profile (ICP) for targeted content creation. It covers the ecosystem of LinkedIn, from posts and media to events and job postings, and the significance of building a complete and engaging profile. Key aspects include the need for a professional profile picture, a compelling banner, and strategic use of the about section and featured links to drive clear calls to action and lead funneling.

10:02

📝 Content Ideation and Expansion Strategies

The presenter discusses strategies for generating content ideas that resonate with the target audience, emphasizing the necessity of a niche for tailored content. They suggest listing out potential problems of the target audience and using tools like SEMrush, Google, and YouTube for research. The section also introduces a method to expand a single content idea into a week's worth of posts, underlining the importance of campaign planning and thematic content creation to prevent content fatigue.

15:02

✍️ Crafting Engaging LinkedIn Content

This part focuses on the art of creating compelling content on LinkedIn through effective copywriting. It introduces the problem-agitate-solution framework and the significance of hooks in grabbing attention. The presenter provides examples of successful hooks and underlines the importance of engagement-driven content, including the use of personal stories and data points. They also introduce the concept of giveaway posts as a powerful tool to convert engagement into leads.

20:03

🔗 Turning Engagement into Leads

The final section covers strategies for converting LinkedIn engagement into tangible leads and sales. It criticizes cold outreach methods and introduces 'warm outbound' as a more effective, permission-based approach. The presenter shares a personal success story of generating significant engagement and leads through a giveaway post, emphasizing the role of conversation in social selling. The section concludes with a call to action for the full training program, offering further insights and tools for maximizing LinkedIn for business growth.

Keywords

💡LinkedIn Engagement

LinkedIn Engagement refers to the interactions and responses a user receives on their content on LinkedIn, such as likes, comments, and shares. In the context of the video, consistent engagement on LinkedIn is portrayed as a key factor in generating leads and business opportunities, especially for B2B and lead generation efforts. The speaker emphasizes the importance of leveraging LinkedIn's organic reach and the platform's features to boost engagement and reach potential clients.

💡Organic Reach

Organic Reach is the number of people who see content without paid distribution. The video highlights LinkedIn's advantage in providing significant organic reach to creators, making it a valuable platform for reaching a larger audience without the need for paid advertising. This is particularly relevant for businesses looking to maximize exposure and engagement with their target audience.

💡Content Creation

Content Creation in the context of the video refers to the process of generating ideas, creating, and sharing valuable information on LinkedIn to engage and attract a targeted audience. The speaker provides strategies for creating compelling content, including using a four-part training approach to generate explosive results on LinkedIn. This includes getting a week's worth of content from a single idea and enhancing engagement through strategic copywriting.

💡Niche Targeting

Niche Targeting is the practice of focusing marketing efforts on a specific market segment or audience. The video stresses the importance of having a clear niche or Ideal Customer Profile (ICP) on LinkedIn to create more targeted and relevant content. By focusing on a specific niche, such as law firms in the speaker's example, content creators can tailor their messages to address the unique interests and needs of that audience, leading to higher engagement and potential leads.

💡Profile Optimization

Profile Optimization refers to the process of improving one's LinkedIn profile to increase visibility and attract the right audience. The video describes essential elements of an effective LinkedIn profile, including a professional headshot, a compelling banner, and a clear value proposition in the profile summary. These elements are critical for making a strong first impression and clearly communicating what one does and what value they offer to potential clients or employers.

💡Copywriting Frameworks

Copywriting Frameworks are structured approaches to writing content that engages and persuades readers. The video introduces the Problem-Agitate-Solution (PAS) framework as a powerful method for crafting LinkedIn posts. By identifying a problem, agitating it to highlight its importance, and then presenting a solution, content creators can effectively engage their audience and demonstrate their expertise, thereby attracting potential leads and clients.

💡Lead Generation

Lead Generation refers to the process of attracting and converting strangers into someone who has indicated interest in your company's product or service. The video focuses on using LinkedIn as a tool for generating leads by creating engaging content, optimizing profiles, and actively participating in the platform's ecosystem. It emphasizes the importance of moving beyond mere engagement to actually generating business opportunities.

💡Engagement to Leads Conversion

Engagement to Leads Conversion is the process of turning interactions on social media into potential business leads. The video outlines strategies to convert engagement on LinkedIn, such as comments and likes, into tangible leads. This involves creating compelling calls-to-action within content, leveraging the 'warm outbound' approach to initiate conversations with interested users, and providing value through free resources or consultations.

💡Call to Action (CTA)

A Call to Action (CTA) is a prompt on a website or social media post that encourages readers to take some specific action, such as signing up for a newsletter or contacting the business. In the video, effective CTAs are highlighted as crucial elements of LinkedIn content and profiles, guiding the audience towards taking a desired action, such as engaging with content, visiting a website, or joining a program.

💡Content Ideation

Content Ideation refers to the process of generating topics and ideas for creating content. The video details methods for coming up with content ideas relevant to one's niche on LinkedIn, including listing out problems faced by the target audience and researching existing content for inspiration. This is essential for maintaining a consistent and engaging presence on the platform, thereby increasing the likelihood of generating leads and business opportunities.

Highlights

Introduction to achieving consistent engagement and leads on LinkedIn.

LinkedIn's importance in B2B and lead generation space.

The advantage of LinkedIn's algorithm for organic reach.

LinkedIn as a marketing platform with various tools.

Introduction to a private four-part training for explosive results on LinkedIn.

Understanding the fundamentals of LinkedIn and its ecosystem.

The critical importance of having a niche or specific target audience.

Profile setup and optimization strategies.

Content ideation and creation strategies.

Utilizing various research tools for content inspiration.

A strategy to convert a single content idea into a week's worth of content.

Copywriting frameworks and strategies for engaging content.

Generating leads and not just engagement on LinkedIn.

Introduction to 'warm outbound' technique for converting engagement into leads.

Summary and recap of the four-part training highlights.

Transcripts

in this video I'm going to show you how

I get consistent engagement and leads

off of LinkedIn just like this from a

few simple posts let's get into it if

you're in the B2B or lead generation

space LinkedIn is by far in way the most

social network that you need to be

focused on first and foremost it's built

for business not entertainment people

are literally signing up there to find

jobs to network and to business so it's

not weird to get clients off of there

unlike Instagram or Facebook where

people are scrolling to look at C and

pictures of well other stuff on on top

of that the algorithm gives a ton of

organic reach to creators it's still a

platform where there's more people on

the platform than creators so the

organic algorithm in LinkedIn gives you

favorability you can actually get your

content in front of people without

having to pay for it and finally it's an

entire platform made for marketing

there's newsletters there's lives

there's videos there's status updates

there's groups there's advertising

there's a whole ecosystem up there that

you can take advantage of so in this

video I'm going into the private Vault

and I'm pulling out a private four-part

training that I'm going to give to you

that is going to going to teach you how

to get explosive results on LinkedIn and

generate clients I'm going to show you

how to get a week's worth of content

with a single idea I'm going to show you

how to 10x your engagement with a single

line of copy and I'm going to show you

how you can actually generate leads not

just Impressions FYI if you want the

full version of this it is inside of the

blueprint training you'll get access to

the step-by-step training videos plus

templates that we use to grow on

LinkedIn if interested at any time hit

the link below it's only $199 so part

one of four is helping you to understand

the fundamentals of LinkedIn so as I

said LinkedIn is an entire ecosystem

there are a number of things here at

your disposal we have the ability to

start a post add media to this video

images you can get people to sign up for

events on here you can hire people you

can share polls there's a whole bunch of

stuff that you can do within just the

traditional social network portion of

this on top of that you can obviously

post jobs and hire people there's groups

that you can create to they're actually

very effective you can run apps ads on

LinkedIn you can set up a business page

here but what we're going to focus on

here is really just creating content as

a post because this is where 90% of your

time will be spent and this is also

where you're going to have the best

opportunity to get your content in front

of people so the first thing and this is

critically important if you want to have

success on LinkedIn you have to have a

niche or a singular ICP or Avatar dialed

into because think about it this way

let's say you do SEO that's you're an

SEO agency you sell SEO you sell it to

anyone who can pay your retainer that in

itself is a problem I got tons of the

videos you can check that out but

specifically on LinkedIn in any type of

marketing how you going to create

content who are you going to talk to

you're just going to get on there and

start talking about SEO and Link

building and queued research who do you

think is going to see that other seos

other seos are not in Market to hire you

they're probably just going to go on

there and talk about how dumb you are

and how SEO is either dead or you're

just stupid when it comes to SEO in

general you know how the seos are so

creating content about the service that

you provide is only going to bring in

other peers and potentially competitors

you need to focus on the person behind

the client that you want to sell so my

agency Webers we focus on law firms I

actually have a separate LinkedIn

profile that only creates content for

law firms and when we do that we don't

just talk about SEO we're able to drill

into everything that law firms care

about on a daily basis intake sales

Rising costs hiring changing laws all

these things give us a much bigger base

of content to work with so we're not

just sputtering our Wheels creating the

same thing over and over again that also

gives linkedin's algorithm an

understanding of who to deliver your

content to because if it's targeted to a

certain type of person LinkedIn

understand stand the type of people that

should be seeing that content and the

more engagement that you get the more it

will be served to those people but

you're not going to get engagement if

you're not talking to the right people

so starting there is incredibly

incredibly important and like I said

I've got a ton of training on this

channel right here that will teach you

how to find a niche for your business so

now let's talk about how to set up your

profile to finish the foundational

elements here this one here Lura cost is

crushing it here on LinkedIn she's got

over 122,000 followers she's got the

ideal profile here you can also check

out mine but let's use her because she's

absolutely crushing it so so first and

foremost profile picture that is zoomed

in on her face and her head and a nice

background behind it that helps her

stand out in the feed for example if she

had a dark background here it would mesh

with her hair you wouldn't really be

able to see her you want to be able to

clearly see your face professional head

shots are the best don't be using

something that's hypers zoomed in and

pixelated we're all adults here you can

afford to get $20 head shot done she's

also got a banner here done you can get

this done on Fiverr it should have the

main messaging that you want here that

ties into your offer and your audience

she's also got some nice little as seen

on here stuff to build some credibility

also a nice little call the action up

here just want to quickly show you mine

here as well you see again zoomed in

professional head shot and back here

I've got the call the action that I want

which is to push our book so underneath

your name you got the ability to add a

little about you section here I like to

go very direct and tell them exactly

what I do and what my offer is you can

see here Lara has actually got a call to

action for her personal branding cohort

which I like as well all this is driving

we talk about generating leads not just

engagement and generating sales it's

driving towards a call the action so

people are extremely clear when they see

her content they go to her profile they

know what they do and there's a very

clear path for them to contact her or

them for them to get inside of her

program so you can see her call to

action here is for her 8we program

everything here is drilling specifically

towards that so the more tension she

gets on her profile the more people come

and visit the more clicks she's going to

get on her links here so we scroll down

my profile here you can see the services

that I provide you're able to put these

in here she actually doesn't have

anything on here because maybe she

doesn't provide services she's just

driving all the attention into her

program here so we scroll down here now

to the featured part this is an

opportunity I like to only put two links

here it's an opportunity to feature

either a link externally to your website

She's got one here to her cly she's also

got one here to her personal branding

cohort some people will put links to

their top post here to drive engagement

to it or a video on my profile I have a

link to our book to get op opt into our

book and then also to join our Pro slack

community so this is an offer a paid

offer this is a free offer to get people

into our funnel but again you can see

here this takes up a lot of action

customs design Graphics again you can

get this done on Fiverr it takes

literally five bucks to get something

designed just make it whatever your call

to action should be because this is very

important real estate here again we talk

about the difference between just

getting engagement and getting clicks

and sales we want to drive people to

where we want them to go to and this is

a great place to do that you scroll down

this is just the activity from your past

post you can put in a nice about section

here for yourself she's a great

copywriter so she told her story here

mine is very simple again telling my

story here and then you just go into

your experience with whatever you have I

have all my comp's listed out here her

experience is just pushing into her

singular job experience here now too now

if You' got a ton of past experience you

can put it on there if it's relevant to

what you want to push I actually like

that she's only got one thing here

because again it's about attention

fracture if she's got 20 things listed

here people are going to click on those

go there she just wants people to go

directly to her company here because

it's more opportunities for her to get

people into her funnel and into her

sales funnel so just to recap part one

here one we're focused mainly on status

updates AK just creating content for the

Fe feed two make sure that you have a

niche three make sure that your profile

is built out completely and it is given

call to actions specifically ones that

are targeting towards your Niche and

your avatar as well now let's move into

part two which is ideating content to

create on LinkedIn this is where a lot

of you struggle so I'm just going to

keep this as simple as possible first

and foremost again I know a lot of you

probably like well I'm not going to

select the niche this guy doesn't know

what he's talking about that's fine but

this is going to drill home even more

why you need a niche or and Avatar

because what are you going to create

about again you can't just talk about

your service because that's you talking

about yourself people don't want to hear

about you they want to hear about

themselves and they want to hear about

the problems and how you can help them

solve their own problems so the content

that you need to create needs to

basically just be a a big value road map

of all the problems that they have and

also helping them out with Solutions so

all you really need to do is map out a

big list of problems that your avatar

has so if you go back to the example of

law firms and I also have another

company that specialize in working with

agencies all I literally do is in a

notion document I just list out all the

potential problems that they have

doesn't just have to be in relation to

what you do you want to start there

because then there's a direct

correlation between the content that

you're creating and then drawing a line

back to you but you have to create a lot

of content here at least three posts a

week on LinkedIn if you're going to have

success in order to create that much

content over the course of the year you

can't just be talking about your service

and problems specifically related to

your service and that's why you have to

go deep into the who of who you're

talking to so again we go back to the

law firms we do SEO for law firms

there's not an exhaustive list of

problems that are related to that it's

really just all about customer

acquisition after I've got a list of

those problems laid out we want to do a

little bit of research here so I like to

use tools like semrush Google YouTube

even LinkedIn itself to just try and

learn a little bit more about those and

understand what type of content is out

there maybe that we can learn from and

build on top of stick with the idea of

law firms here we do like Law Firm

intake and we come over here what we can

do is we can just see a bunch of

keywords now we don't want to create

content based on keywords this is not

SEO this is really just more for

understanding of what they might be

struggling with to help us flush these

out and understand much more topic based

stuff not just problems we want to take

these problems and turn them into actual

topics that we can create content around

so Su Rush is a great tool to do that I

also really like

YouTube what we look up like Law Firm

intake here we can see a bunch of videos

and a bunch of content that is around

this as well and we can look for the

ones that have the most views we can

dive into these videos watch a little

bit more and really get an understanding

of how we might be able to come in here

and create some topics around it best

thing to do is also just look on

LinkedIn so just search for you want

filter by post and you can come here and

you can see if there's anything on here

that is generating a lot of attachment

and engagement that we can then build

around now again a bonus if you sign up

for the blueprint training I'll give you

the exact template that we use inside of

a sa to manage all of this content

really across platforms this is how we

manage all of our content from video to

written content for LinkedIn with tons

of contractors tons of things flying

around I'll give you this exact

framework in template inside of the

blueprint training plus all the

additional trainings for LinkedIn and

everything you need to run an agency in

2024 all for

$199 so a big little bonus that I want

to give you here is how to take one

content topic and turn it into entire

week's worth of content because again

you're going to get exhausted

consistency is key here you're going to

burn out and I don't want you to have to

constantly turn through stuff in order

to stay ahead because then sometimes you

start creating content that's just

really not that impactful so this this

right here is a little very simple crude

map of how I take one topic and turn

into a whole week's worth of content so

let's say the topic is how to pick a

niche for your business I literally just

posted about this on my YouTube channel

two weeks ago and what I did is this is

the overall topic I started with a long

video about this that I posted on

YouTube now this could be a blog post or

this could just be a topic that you're

going to write about on LinkedIn this is

an example for my company the blueprint

where we work with agencies so one of

the problems that they have is the

inability to find and pick a niche that

makes sense so that's topic that we want

to create around

now I could just take this and post it

once on LinkedIn and then be done with

it or what we can do is we can take it

and we can turn it into multiple posts

so on Monday we make this a value post

just a standard organic update on

LinkedIn long form post we'll talk about

that more coming up in part three then

on Tuesday I can actually promote the

video so I take that video and I write

it with similar copy maybe chop down a

little bit and I promote the video on my

YouTube or my podcast so now I'm using

my LinkedIn attention to drive this to

get more video views and more podcast

downloads then you can take subtopics

off of this right so let's say the post

that you write about is like five things

to do when picking a niche or like five

things to look for when picking a niche

right you can literally take one of

those and talk about how this is the

most important thing so this could be

the most important thing when picking a

niche in this when you thought start

thinking about subt talks off of this I

mean this could be a whole month this

could turn into a whole campaign if you

think about it about picking a niche and

then we can do a comment post which

we'll talk about in a second if you've

got any sort of called action or

template or additional resource you can

make a comment post saying hey I've got

this great template on how to help you

pick a niche drop it below and I'll send

you a DM and then another subtopic post

here is organic right so again you can

see here and what we're actually doing

cuz I'm doing this not just for my

personal business but for my three

companies that I own and what we do is

we're very strategic now every two

months we come up with the new campaign

that's broad enough for us to create a

ton of content in it for LinkedIn for uh

YouTube for live events for all these

different things because we burn through

content too and content fatigue is

something that's really real and when

you burn through your content you end up

creating stuff that's crap so instead

we'll pick one campaign topic that we

can go very deep into and there's so

many different Spokes and subtopics that

we can create off of it then every

couple of months once we exhaust that we

move that to the next thing and we're

always making sure that that campaign

topic is mapping back to what we're

selling so there's levels to this right

I don't want to overwhelm you but I just

want to let you know that first thing is

getting started setting up your profile

creating some content but then you're

going to start to see the big picture

here and that's when you're really going

to start to have really explosive

success on LinkedIn so now let's moveing

to part three and that's how to create

the content for LinkedIn that's going to

get you some good results so I'm not

going to lie here your success is going

to come down to your ability to create

good content or really just write good

copy I know a lot of you are not great

copywriters out there and that's why I'm

going to run you through a couple of

copyrighting Frameworks that we use and

that we teach inside the blueprint

training so I'm going to give you one

again there's five that we teach inside

the blueprint training if you want

access to it just s the link below I

call this the problem agitate solution

copyrighting framework you can see it's

consistent what did we talk about

already before we talked about drilling

into an avatar drilling into their

problems we just want to take those

problems because that's what they care

about and that's what we want to lead

off with so trouble selecting a niche

for your agency or even better you take

a symptom of that problem struggling to

stand out in the crowded competition

right cuz that is actually the same

problem just phrased differently and

we're just phrasing it with a question

very simp or we can use a controversial

point of view you're never going to be

able to grow your agency the way that

you are here's why right so these are

all things that are leading into the

general problem of not being able to get

clients not being able to stand out

because they don't have a nich in their

agency then we just can agitate this so

agitating just means that we're Drilling

and providing more supporting

information to support that problem

statement that we made so two out of 10

agencies are going to fail by the end of

this year or agitating the initial

problem too which is hey you can't get

clients you're unable to pill bills

you're working 70 hours a week your wife

is mad that you don't see her that's all

agitating the problem that just gives

people more and more reason to keep

scrolling and keep reading and staying

engaged on our post because engagement

here is key the thing that's going to

drive your post the farthest is getting

them to take actions on your post

clicking that little read more button

dropping a like dropping a comment and

sometimes that means pissing people off

to get them to drop a comment because

all those things are going to drive your

LinkedIn engine to drive your content to

get in front of more people it's all an

engagement based platform that's what's

key here getting engagement getting

engagement so we engage by first meeting

them where they are talking about them

their problems not you your Solutions

first so we lead with their problems we

agitate it and then we offer a solution

because that's where the value comes in

right we're not adding value by saying

hey we can do this for you we're adding

value by saying you should really pick a

niche right so we're building our case

it's almost like a lawyer arguing a case

in court you're starting with a problem

you're agitating that problem then

you're offering a solution for free just

to help and that's how you build value

you do that over and over and over again

you continuously create content around

this over and over and over again

inherently over time they're going to

see you as a solution for their problems

a lot of the times you won't even have

to make call the actions on these posts

you can just get clients by just doing

this over and over again if you do for 3

to 6 months I promise you you will get a

couple of clients I guarantee you I've

seen this happen 100 times inside the

blueprint when we teach this to people

it's all about consistency it's all

about nailing your copy and it's all

about nailing the problem statements for

your Target client so if we're getting

super surgical right I talked about the

problem agitate solution the most

important part of every piece of copy

that you write is hooks the hook is the

engaging part of the post that gets

people to stop scrolling and pay

attention to what you're talking about

so LinkedIn you only get the first first

two senten of the hook so like I said

ask a question that should be tied into

their problem struggling to get your

Facebook ads to convert stating a

controversial point of view you don't

need employees to build a successful

company let me explain uh leading off

with data points cuz data you can't

argue with them they're very black and

white and it makes people pick a side

either Pro or against and that Pro or

against is going to make them

argumentative and hopefully make them

comment on your post so 44% of people in

relationships are not happy two out of

10 agencies are going to fail whatever

that looks like this is what you really

want to work on the problem agitate

solution is a framework the hook is the

most important part to get people to

stop scrolling hook this writing tip is

weird really great way to kind of like

open a loop it's also an antithesis

point he's saying this is a tip but it's

weird so it's contrarian thinking it's

not something it's going something that

goes against the grain also you can see

here nice little call to action visit my

website and the goal here is to get this

click cuz once you click this that sends

a message back to LinkedIn saying this

is an engaging post we should show it

more I don't know who this is but he's

on my feed here's another great one from

Lara I spent $20,000 in mentorship this

year just a big bull statement here aka

the relatable story right even though

this about her which is fine it's a

relatable story because saying I only

had $500 in the bank I spend 300 saying

like hey I know you're not making a lot

of money but this is something that's

going to help you out again you see this

picture of her click read more also

showing photos yourself is a nice way to

kind of build more engagement LinkedIn

is definitely becoming more of a

platform where people want to see more

of you they want to see less corporate

jargon it's becoming more of a true

social network at all so there's a bunch

of different tactics that we teach

inside of the blueprint training not

going to get into all of them here the

one that I will focus on the most is the

giveaway post because the giveaway post

here is something that is going to drive

a ton of Engagement it's going to drive

the most comments and it's going to

drive the most leads in sales for you

now we don't want to do this all the

time you know inside of our training in

the blueprint training we'll walk you

through all the different types of

content how to build their calendar

office we literally have have a calendar

laid out saying like these are the

different types of posts this is when to

use it

Etc but the one that I will give you

here is the giveaway because this again

is going to help you turn engagement

into actual leads and sales so with that

being said let's move into the fourth

and final part which is how to generate

actual leads and not just engagement on

LinkedIn it's a common trap that a lot

of people fall into they get on LinkedIn

they start getting a lot of comments

they start getting a lot of Engagement

and they spend a lot of energy and time

and effort but they're not getting

actual lead sales customers off of the

platform and that's because you do have

to have a mechanism to take engagement

and turn it into actual clients and

customers so a lot of people will just

start blasting off random DMS on there

to cold people I hate that it doesn't

work it's annoying and it goes to spam

and it's also bad for your brand and bad

for you because people are going to

think you're an so what I like

to do is what I call out warm outbound

warm outbound is using content to

qualify get people to raise their hand

and tell us that they're in market and

give us permission to contact them and

the best way to do that is by asking

them to leave a comment in exchange for

something of value so just like you've

seen webinar campaigns book campaigns uh

vssl funnels all these different funnels

where people opt in with their email

it's old as internet marketing we can do

the same thing here on LinkedIn but

instead of them giving us their email

they're dropping a comment saying hey

I'm interested you can message me and

then we broker a message with them so I

have a whole inside sales team that does

this for me we do about two of these

posts per month and we'll generate

hundreds and hundreds of conversations

and emails that always lead into sales

or leads for our business businesses so

for example this one here has driven

over

3,600 comments it's pretty nuts if you

think about it and all we're doing is

giving away a couple of templates so six

agency sales templates battle test that

have giv away for free Linkin won't let

me drop the links here so drop me a

comment and I'll DM them to you so what

happens here people raise their hands

and say hey I'm interested what I do

after that is then I have my inside

sales team or you can do this as well

just pop them open send them a message

message and inside of that message we

are sending them the information and

then we'll have a little conversation

with them after that saying hey um you

know do you offer seos of service to

clients uh we'll just kind of have a

conversation to see if we can then get

them interested in our program they're

telling us that they're in market and

they're raising their hand saying yeah

I'm interested in you reaching out and

we can have a conversation so it's much

more social selling it's much more

conversational selling and it's much

easier than blasting out a bunch of

random DMS so all this works together in

your ecosystem because the more you do

this the more Authority you're going to

build the more followers you're going to

build the more engagement you're going

to build the more people are going to

see you as an authority so they'll want

to hear from you so all this snowballs

over time the most important thing is

getting started and staying consistent

so just to recap what we talked about

here we talked about the fundamentals

how to set up your profile how to pick a

niche we talked about how to come up

with content ideas we talked about the

type of content to create in some

copywriting Frameworks that you can use

and finally we talked about how to take

engagement and turn into the leads if

you want the full training on this we've

got literally step-by-step videos we've

got templates we've got other teachers

in there Brendan Hufford he's generated

over a million dollars alone Revenue off

of LinkedIn hit the link below it'll

take you to the blueprint training for

$199 you get access to all that plus a

ton of other stuff private SL Community

weekly Live Events and a ton of other

training for your agency as well hit the

link below and if not like And subscribe

and I'll see you in the next video