How I Use Ai for email marketing

Summary

This tutorial showcases how to automate email campaigns for beauty salons using a custom GPT model on Chat GBT. It guides through crafting a five-email sequence promoting a SaaS with features like missed call text back, auto SMS replies, and an AI chatbot. The script details creating engaging subject lines, snippets, and body content, enhancing salon marketing with automation. It also highlights using Dolly 3 for image generation, emphasizing the efficiency and cost-effectiveness of AI in replacing traditional email marketers.

Takeaways

• 😀 The video is a tutorial on automating email campaigns using a custom GPT model for both cold outreach and existing clients.
• 🔍 It showcases a process that takes less than a few minutes and involves using a platform called 'open.com' and a feature named 'chat gbt'.
• 📚 The script introduces 'custom GPT' models that can be trained on specific datasets and used for various purposes including marketing, advertising, and copywriting.
• 💡 The example provided is a cold outreach campaign targeting beauty salons, focusing on services like missed call text back, auto SMS replies, and an AI chatbot.
• 📝 The video walks through crafting an email sequence, starting with an introduction to Marketing Titan and highlighting its key features.
• 🎯 The target audience is beauty salon owners and managers who are likely overwhelmed with their current marketing efforts.
• 📈 The tone of the email sequence is professional yet approachable, aiming to solve problems and make the recipients' lives easier.
• 📧 The script details the structure of an effective email, including a compelling subject line, preview snippet, and body copy that emphasizes the value proposition.
• 🖼️ The GPT model suggests using Dolly 3, an image generator, to create visuals that accompany the email, enhancing the appeal to the recipient.
• 📈 The script emphasizes the efficiency and cost-effectiveness of using a GPT model over hiring a full-time email marketer, potentially saving significant expenses.
• 🚀 The final takeaway is the potential for businesses to revolutionize their marketing strategies and client interactions by leveraging AI and automation tools like the ones described in the video.

Q & A

What is the main topic of the video?

The video is about automating email campaigns for cold outreach or existing clients using a custom GPT model.

What is the purpose of using a custom GPT model for email campaigns?

The purpose is to automate the creation of email campaigns, making the process more efficient and less time-consuming for those who struggle with crafting emails.

Which platform is used to access the custom GPT model mentioned in the video?

The platform used is Open.com, where one can access and utilize custom GPT models for various purposes.

What is the specific custom GPT model used in the video for email copy?

The specific custom GPT model used is called 'Killer Email Copy', which is popular and has been used extensively as indicated by the number of comments.

What is the target audience for the email campaign demonstrated in the video?

The target audience is owners and managers of beauty salons who are likely overwhelmed with their current marketing efforts and could benefit from automation and streamlined communication.

What are the key features of the 'Marketing Titan' software being promoted in the email sequence?

The key features of 'Marketing Titan' include missed call text back, auto SMS replies, and an AI chatbot.

How does the video suggest crafting the first email in the sequence?

The video suggests starting with a compelling subject line and preview snippet, followed by an introduction to the software, highlighting its key features, and ending with a clear call to action.

What is the role of Dolly 3 in the context of the video?

Dolly 3 is an image generator built into Chat GPT that can create visual content to accompany the email campaigns, enhancing their appeal.

What is the suggested approach for the subsequent emails in the sequence?

The approach is to build on the momentum created by the first email, focusing on different aspects of 'Marketing Titan' in each subsequent email to showcase its full value and guide prospects closer to conversion.

How does the video address the importance of urgency in the email sequence?

The video suggests adding phrases like 'today' in the call to action to create a sense of urgency, prompting the reader to take action immediately.

What is the final call to action in the email sequence presented in the video?

The final call to action invites the reader to join 'Marketing Titan' and propel their salon into the future with the custom software, emphasizing the benefits and potential impact.