How to Create An Amazing Newsletter For Your Business (1000x Leads)

Summary

The video provides a step-by-step framework for creating an effective email newsletter for an agency. It starts with an introduction grabbing attention and promoting an offer, followed by sections like Quote of the Week, Top Links, a Promotional spot, Original Deep Dive Content, a Feedback Poll, and a Work With Me section. It suggests best practices like linking to your own content, using images/graphics, writing conversationally, getting feedback, offering helpful resources, and having a referral program. The goal is to provide value, build trust and push viewers further down the sales funnel to become customers.

Takeaways

• 😀 Start newsletter with a summary section introducing yourself and main CTA
• 👉🏻 Include a 'quote/idea of the week' section for quick engagement
• 🔗 Add a 'Top links of the week' section to promote diverse, valuable content
• ✨ Include a promotional section to push readers further down the sales funnel
• 📝 Provide original, helpful content in a deep dive section written conversationally
• 🤔 Use polls to get real-time reader feedback on content quality
• 💡 Offer helpful resources and calls-to-action in a 'How I can help' section
• 👥 Consider referral program to incentivize readers to share and grow reach
• 🔧 Use consistent templates/frameworks to streamline future newsletters
• 🚀 Aim to incrementally improve newsletter week-over-week by 10%

Q & A

What is the purpose of having a call to action as the second line of the newsletter?

Having a clear call to action right at the beginning captures people's attention and directs them to take a desired action, like signing up for a webinar. This increases engagement.

Why is it better to link to your own content in the top links section?

Linking to your own content builds authority and trust. It also gives you an opportunity to promote your content on other platforms and captures subscriber email addresses when they click through.

What are some examples of items you could include in the Top Links section?

Examples include links to high-performing landing pages, Twitter threads with tips, your own YouTube videos and blog posts, top-performing ads you've seen, and content from partners.

What are the three things to consider when writing the Deep Dive original content section?

1) It should actually help readers 2) Readers should be able to implement the advice within 24 hours 3) It should be in your own conversational writing style.

What is the purpose of including a poll in the newsletter?

A poll allows you to get real-time feedback on whether readers find the content helpful. It helps you iterate and improve the newsletter over time.

What are some examples of items you could include in the Work With Me section?

You could include links to free training videos, info about an upcoming webinar, a course or other offers if people want more help, or services if people want to hire you to create landing pages for them.

Why is video content more effective for conversions than written content?

Video content holds attention better and builds trust and authority. It's also easier for people to consume rather than reading long articles.

What is the benefit of having a referral program?

A referral program incentivizes existing subscribers to share your newsletter with others. This helps grow your list faster through word-of-mouth.

What is the purpose of having a consistent framework and format each week?

Having a consistent framework every week sets subscriber expectations, makes the content easy to navigate, and builds familiarity over time even as the specific content changes.

Why is it important to incorporate feedback and make incremental changes over time?

Getting feedback through polls and comments allows you to continually refine the newsletter to be more helpful and engaging to subscribers. Small tweaks add up.

Outlines

00:00

😊 Introducing the newsletter and key details

The first paragraph introduces the newsletter, its purpose, and key details. It mentions the example niche of ecommerce landing pages based on the author's experience. It then introduces the call to action for readers to sign up for a live workshop, emphasizing the importance of having a strong CTA near the start.

05:03

😃 Providing a newsletter framework and content ideas

The second paragraph provides a framework and content ideas for the newsletter, such as a Quote of the Week section. It emphasizes the importance of linking to your own content on other platforms. It then suggests a Top Links section with examples of types of links to include.

10:04

💡 Explaining the Deep Dive original content section

The third paragraph explains the Deep Dive section which contains original content written specifically for the newsletter. It provides tips on making this content helpful, actionable, and written in an approachable style.

15:06

👍 Wrapping up with additional sections and tips

The fourth paragraph suggests additional sections like a poll for feedback and a Work With Me section. It then provides tips on sending out the newsletter weekly, reviewing feedback, and having a referral program to grow subscriptions.

Keywords

💡framework

A framework refers to the structure, outline, or template that the presenter recommends using when creating a newsletter. He provides a specific framework with sections like an introduction, call to action, links, promotional section, original content, polls, and working with me section. Using this framework allows creating an effective newsletter format that delivers value to readers.

💡call to action

A call to action (CTA) is an instruction to the reader/viewer to take some desired action. The presenter recommends having a strong CTA as the second line of the newsletter, prompting the reader to sign up for a webinar, course, or other offer. This moves them down the sales funnel.

💡links

The links section contains 4-8 links to landing pages, tweets, or other content that would interest the target audience. This provides value to readers and increases click-through rates. The presenter recommends linking to your own content when possible.

💡promotional

The promotional section advertises an upcoming webinar, course, or other offer to move newsletter subscribers further down the sales funnel. Getting them to sign up for more things increases conversion rates.

💡deep dive

The deep dive section contains original long-form written content, only available in the newsletter. This content educates readers and establishes the creator as an expert. It should be actionable within 24 hours.

💡poll

Polls allow creators to get real-time feedback about what content newsletter subscribers find valuable. Aiming for 80% 5-star ratings allows optimizing content.

💡YouTube

YouTube videos allow creators to provide value through visual content. The presenter recommends linking to YouTube videos in multiple sections as they have higher conversion rates than written content.

💡referral

A referral program incentivizes existing subscribers to recruit friends/colleagues by offering a lead magnet (e.g. templates) as a reward. This grows the subscriber base exponentially.

💡niche

Targeting a specific niche with the newsletter allows tailoring content to that audience's needs and interests, rather than a general business audience.

💡conversion rate

Conversion rate is the percentage of newsletter subscribers that become customers. Several techniques in the framework like polls and YouTube aim to increase this rate.

Highlights

Include a call to action as the second line to get readers to take the next step

Link to your own content in the newsletter to promote yourself and build trust

Use images and graphics to make your newsletter visually engaging

Push readers further down the sales funnel by having them sign up for workshops or trainings

Enrich your email list by collecting additional data like phone numbers in workshop sign up forms

Educate readers at scale through video content and link to it in your newsletter

Include original, helpful content readers can implement within 24 hours

Write your deep dive section as if talking to one person for best results

Use polls to get real-time reader feedback and aim for 80% 5-star ratings

Include a 'Work With Me' section with links to free training content

Offer referral incentives like lead magnets to grow your list exponentially

Start with a framework then iterate and improve your newsletter over time

Sign up forms should avoid asking readers to immediately book a call

YouTube videos build trust and credibility even without high view counts

Duplicate and fill out your newsletter framework weekly for efficiency

Transcripts

hello it's Matt here and this is a video

on how you would set up your newsletter

for your agency Legion this is a good

way to set it up no matter what type of

agency you're in no matter what your

services and what you do it's just how

you want to do it so this isn't going to

be script or anything I'm just going to

go like with screen share step by step

on how I would do it and how I would set

it up so for the example because we have

to have some sort of example I'm going

to create this newsletter template and

format as if I had a e-commerce landing

page agency which I have quite a bit of

experience with so let's get

started I'm in beehive here and I have a

blank template or blank email I just

clicked you know let's get started so

the first section that I'm going to do

is what's going to be kind of an

introduction slash summary of the

newsletter so I'm going to put something

like welcome to the landing

page

newsletter it is Matt from a000x

leads before you read be sure to sign up

for my live web live Ling P or let's go

live Workshop where I go over the top

nine things that make a great landing

page link so this is and then I would

just link this to whatever

the I don't have a page here but let's

just go a THX leads live Workshop just

to have the example here so this is very

important we always want to have like

our main call to action the second line

of our

newsletter in today's newsletter we will

go over the top landing pages of the

week what I think is the most important

part of a landing

page a bunch of good Twitter posts and

threads about landing

pages and much much

more so this would be what I would refer

to as the introduction slash summary

something like that of the newsletter so

you'd have your introduction your name

you'd have your call to action or the

next step that you want them to take it

could be a webinar it could be an

application it could be a schedule of

call it could be what else could it be

it could be a course that you're selling

it could be a community that you run

whatever you are trying to funnel people

into that's what you should do and I'm I

would try to avoid booking a call as

your call to action there from your

newsletter to book a call they might not

be ready but if you put them to a news

newsletter or something where you can

have another form where you can get

their name their email their phone

number their company URL and their

average revenue for

example like that is a great form to

have it's not quite as big of a

commitment as booking a call but you can

enrich your data you can enrich your

list you can get a better idea of who's

qualified to reach out to from your

appointment center or whoever the next

thing is I would do some something that

is just a quick hitter like for example

you might have um something like a quote

of the week this could be replaced with

absolutely anything it doesn't have to

be a quote of the week and of of course

I would put it as a

headline so let's go quote of the week

and then just we'll just go you know

filler text filler text filler text or

we'll go laurum ipsum we'll just get the

laurum ipsum up here just so we can

generate that a little

bit so let's go let's just put our Lum

ipsum stuff here because I want to do it

as like this is really how we do a

newsletter so there we'll just go laurum

ipsum some other examples here that

wouldn't be a quote could be like idea

of the week that would be good let's

just change it to that you know landing

page idea of the week I think that could

actually be even better quote would be

good if you have like a self-help

newsletter or a local newsletter or

something that's not like very specific

B2B service like a landing page I think

that is actually very nice so the next

thing we want to do here is we want to

get another

heading and we want to do oops I put a

heading one by accident when I want a

heading two so top Links of the

week so what we want to do here here is

we want to have like four or five or six

or seven or eight links who knows

there's no hard and fast rules but links

that we can include here that would be

interesting to our target audience right

so for example this is one of the best

landing pages I've seen in a while and

then have a link to the landing page

that would be a very nice um very nice

thing to do for this because that's just

like content here

are five things that you should consider

for your next landing page and a very

good hack or a very good trick here is

to link to your own content so if I had

a Twitter post I don't in this example

but if I had a Twitter post that

actually did that right it showed you

the like it was a thread or it was

something like that that showed you like

five tips for your next landing page I

would link to my own content there and

that's just like an awesome way to kind

of promote your own self get them to

trust you even more get them to follow

you Etc they can easily message you on

Twitter for example so they could take

the next

step what would the next one be I

spent 12 hours making this free landing

page master class and then a link you

could link to your own

YouTube video that's however long with a

landing page master class you know

YouTube when people see your YouTube

videos even if they even if they don't

get a ton of views it almost doesn't

matter it's more of a conversion tool

than it is actually you know getting top

of funnel traffic so it's something it's

a great thing to do you know here are

the top five ads that I've seen this

week

or something like that links you can

link to a partner you can link to just

some other good content you know it

doesn't really matter but this is the

kind of the idea of this section and I

think it's just a very a very effective

section that should not be overlooked

whatsoever for the reason that it's

going to get your click-through rate

high it's going to you know make them

excited to open your newsletter because

you're having such good stuff in there

it's going to give you an opportunity to

promote your other content on other

platforms and you know all of the above

it's just a great section to have it's

very easy

to put a lot of content in there in the

sense that you know writing something

from scratch might take you an hour or

two but you can really fill that up in

just a few minutes instead it's just a

very a very valuable section that's time

efficient and will make people excited

to open your

newsletter the next thing I would do is

we have this kind of

section like this sentence up here but I

would have a I guess you call it a

promot oops a promotional section oops

oh my God I'm just blowing it here so

horizontal heading number two we just

have like sign up for my free live

workshop on let's just say Thursday for

the sake of argument and then you'd have

you know maybe a an image here to

promote it let's see if I have any

appropriate images I don't really have

any appropriate images for this but

you'd have your

image here and then you'd have your

lauram ipom text you know click here

click the link to sign up and then you'd

have the link here so that's what I

would do there for sure if you don't

have something like this you could have

a sponsor who's paying you money you

could be have an affiliate link to to a

software or a SAS or something like that

but I am a big believer in so let's

think of the flow here we have our ad or

our content they sign up for our

newsletter but we only have their email

address usually if you have something

like this Workshop or Community or

further training or something like that

that they have to sign up for it's kind

of like you're pushing them down the

funnel more stuff they sign up for you

the better chance they're going to

become your customer if you on this form

for the live Workshop here I might also

have their name their phone number their

URL and their revenue so that gives me

more information and enriches my list

like I said before and it pushes them

further down the funnel and just I think

it's just such a good way to do it and

it's more efficient than going back and

forth in the DMS or getting on a sales

call type thing in your Workshop you can

you know educate 10 20 50 100 200 people

however many sign up right so the next

section we want to do is gonna be called

oops wrong one here this is going to be

our deep dive so this will be your

original content like only like it's not

g chat GPT it's not something you found

on the internet it's your original

content with photos with graphics with

whatever that you have written you're

the only person that can provide this

kind of stuff and they're coming to your

newsletter by and large to read this

section and you should think of it in

three ways number one it's going to

actually help them you know that would

be nice number two they can implement it

within 24 hours and number three it's

your own style of writing type thing you

don't use chat gbt you don't you know

you're not a professional academic here

you're trying to explain it to them as

if you were talking to them right if it

you write the section as if you were

talking to one person that's the best

way in my opinion to think about it so

the next one I would do right here is I

would do a piece of content

or um something that has a poll so in a

lot of these platforms you can select a

poll that will give you feedback and

this is important because you want your

poll you want it's good for you

know getting real time feedback instead

of just hoping it's good or being too

nervous to ask we need that real time

feedback about what we like if the use

if the readers are liking it you know

how would you rate this I loved it it

was okay it was terrible you know one

star three stars five stars and in my

opinion we want to aim for at least 80%

five stars for obvious reasons but it

gives you a good Target so you don't you

know we have Clarity

here and the last section that I would

say we want to have by default is a work

with me

section so either let's go let's go how

I can help instead that just sounds a

bit better so in this one I have over

200 hours of free video training on my

YouTube channel let's go link because we

want them to consume as much of our

YouTube especially or video content as

we can because the video content is

almost

like five or 10 20 times as effective as

at converting them to a customer as our

our written content I am putting on a

free live Workshop like we said before

on Thursday you can sign up here link

let's put

something if you

are looking to improve your landing page

skills but don't want to hire

anyone I have a course that teaches you

everything you need to know link or if

you are looking to get a high converting

landing page we have worked with over

seven let's go 800 Brands and helped X Y

and Z get 20% higher conversion rate

apply here link so this is the framework

that I would always

have by default I'm saying I know a lot

of people think in Frameworks or they

don't think at all in terms of like how

I'm going to do this so I just wanted to

make this video as to give you a

baseline you do you take this framework

here and you do whatever you want with

it right this is going to give you the

95% of the results but everyone's

different everyone has a different style

everyone has different content everyone

has different offers like down here but

you should really in my opinion start

with this framework and then see where

it takes you you can send one email per

week look at the poll results there's

also comments that they can leave when

they do the poll and then you can kind

of see you know what you want to do and

then if you get good good feedback from

people you can do that if you get bad

feedback from people you know you have

to change something Etc and a bonus

thing here is you can do a referral

program so basically that's like to get

people to sign up for your newsletter

get their friends to do it their family

their colleagues and what you can do is

you can promise them a lead magnet so

you could do like get three people to

sign up for this newsletter and I will

give you a swipe file of 2 200 landing

page templates that's a great way to

incentivize people and grow your

newsletter for free and grow it kind of

exponentially if you can get the right

lead magnet that people want it's just a

great way to do it if someone signs up

for your newsletter they're going to be

friends or at least in contact with

other people who are in the same niche

as them and they're going to want the

lead magnet reward so they're going to

share it and you're going to kind of

grow through Word of Mouth at a much

faster Pace than you would have

otherwise so this is a great framework

to do your

newsletter see where it takes you I'm

going to wrap this video up right now

but just design your newsletter get a

template get a format get a framework

and then duplicate it and fill it out

each week and try to make it 10% better

than the next week and that's a great

way to start