How to Create An Amazing Newsletter For Your Business (1000x Leads)

Matthew Larsen

30 Jan 202415:45

Summary

TLDRThe video provides a step-by-step framework for creating an effective email newsletter for an agency. It starts with an introduction grabbing attention and promoting an offer, followed by sections like Quote of the Week, Top Links, a Promotional spot, Original Deep Dive Content, a Feedback Poll, and a Work With Me section. It suggests best practices like linking to your own content, using images/graphics, writing conversationally, getting feedback, offering helpful resources, and having a referral program. The goal is to provide value, build trust and push viewers further down the sales funnel to become customers.

Takeaways

😀 Start newsletter with a summary section introducing yourself and main CTA
👉🏻 Include a 'quote/idea of the week' section for quick engagement
🔗 Add a 'Top links of the week' section to promote diverse, valuable content
✨ Include a promotional section to push readers further down the sales funnel
📝 Provide original, helpful content in a deep dive section written conversationally
🤔 Use polls to get real-time reader feedback on content quality
💡 Offer helpful resources and calls-to-action in a 'How I can help' section
👥 Consider referral program to incentivize readers to share and grow reach
🔧 Use consistent templates/frameworks to streamline future newsletters
🚀 Aim to incrementally improve newsletter week-over-week by 10%

Q & A

What is the purpose of having a call to action as the second line of the newsletter?
-Having a clear call to action right at the beginning captures people's attention and directs them to take a desired action, like signing up for a webinar. This increases engagement.
Why is it better to link to your own content in the top links section?
-Linking to your own content builds authority and trust. It also gives you an opportunity to promote your content on other platforms and captures subscriber email addresses when they click through.
What are some examples of items you could include in the Top Links section?
-Examples include links to high-performing landing pages, Twitter threads with tips, your own YouTube videos and blog posts, top-performing ads you've seen, and content from partners.
What are the three things to consider when writing the Deep Dive original content section?
-1) It should actually help readers 2) Readers should be able to implement the advice within 24 hours 3) It should be in your own conversational writing style.
What is the purpose of including a poll in the newsletter?
-A poll allows you to get real-time feedback on whether readers find the content helpful. It helps you iterate and improve the newsletter over time.
What are some examples of items you could include in the Work With Me section?
-You could include links to free training videos, info about an upcoming webinar, a course or other offers if people want more help, or services if people want to hire you to create landing pages for them.
Why is video content more effective for conversions than written content?
-Video content holds attention better and builds trust and authority. It's also easier for people to consume rather than reading long articles.
What is the benefit of having a referral program?
-A referral program incentivizes existing subscribers to share your newsletter with others. This helps grow your list faster through word-of-mouth.
What is the purpose of having a consistent framework and format each week?
-Having a consistent framework every week sets subscriber expectations, makes the content easy to navigate, and builds familiarity over time even as the specific content changes.
Why is it important to incorporate feedback and make incremental changes over time?
-Getting feedback through polls and comments allows you to continually refine the newsletter to be more helpful and engaging to subscribers. Small tweaks add up.