how i send 1,000 cold dm's per day on autopilot in SMMA

Summary

This video outlines a strategy for scaling an agency by automating the process of sending up to 1,000 cold DMs daily. The speaker addresses common agency growth barriers, emphasizes the importance of leveraging technology and outsourcing to increase outreach volume, and provides a step-by-step guide on crafting effective DM scripts, building leads lists, and hiring virtual assistants to manage the process. The goal is to achieve a 10K monthly income by systematically replicating the process and focusing on key performance indicators.

Takeaways

• 🚀 The speaker emphasizes using a strategy to send a high volume of cold DMs (up to 1,000 per day) on autopilot to scale an agency's revenue.
• 🔍 Two main reasons for an agency not scaling are identified: not enough people knowing about the offerings, and the service being a commodity without differentiation.
• 🔑 The importance of changing the frame of the service to stand out, even if the service itself is common in the market, is highlighted.
• 📈 The video stresses the significance of leveraging technology and systems to increase outreach volume, rather than relying on manual DM efforts.
• 💰 The concept of leverage is tied to wealth creation, pointing out that the most successful individuals use leverage to work less and earn more.
• 👷‍♂️ It is noted that hard work does not necessarily correlate with high earnings, contrasting the common belief.
• 📊 The script introduces a key performance indicator (KPI) of a 5% positive response rate to DMs, which serves as a benchmark for the outreach strategy's effectiveness.
• 📝 A framework for crafting an effective DM is provided, including an introduction, social proof, a unique selling proposition, and a clear call to action.
• 📱 The process of setting up aged social media accounts for outreach, building a leads list, and the sequence of DMs is outlined.
• 📈 The scaling process involves hiring virtual assistants (VAs) to send DMs, leveraging their work to increase outreach without increasing personal workload.
• 📉 The video discourages stopping outreach when overwhelmed, instead advocating for the introduction of leverage at that point to maintain and increase outreach efforts.
• 🎯 The ultimate goal is set at achieving a high volume of DMs (1,000 per day) to increase the chances of conversion, underlining the importance of consistency and replication of the process.

Q & A

What are the two main reasons why an agency might not be scaling according to the video?

The two main reasons are: not enough people are hearing about what the agency has to offer, and the agency's offer is perceived as a commodity, not different from other agencies in the same niche.

Why is sending a high volume of cold DMs important?

Sending a high volume of cold DMs is important because it increases the likelihood of reaching more potential clients, which in turn can lead to more positive responses and client acquisitions.

What is leverage, and how does it help in scaling an agency?

Leverage involves using resources, such as hiring virtual assistants, to maximize output without increasing personal workload. It helps in scaling an agency by allowing the business owner to reach more people and perform more tasks efficiently.

What is the recommended positive response rate for cold DMs, and how should it be measured?

The recommended positive response rate for cold DMs is 5%. It should be measured over a testing period, such as sending 500 DMs in a week and aiming for at least 25 positive responses.

What is a common mistake people make when crafting cold DM scripts, according to the video?

A common mistake is using generic cold DM scripts that make the message look like every other one in potential clients' inboxes. It's better to develop a unique framework and message that stands out.

How should one start with the DM outreach process?

Initially, the person should be doing the DMs themselves to find a process that works. They should aim for a 5% positive response rate and adjust their message and targeting based on the results.

What are the key components of an effective cold DM according to the video?

Key components include: a brief introduction, social proof, a unique aspect of the service or process, and a compelling call to action, such as offering to share a helpful video.

What is the role of virtual assistants (VAs) in scaling the DM outreach process?

Virtual assistants can take over the DM sending process, allowing the business owner to focus on other tasks like setting appointments and making sales calls. This increases the volume of DMs sent without requiring the business owner to do all the work.

How can one avoid their cold DM account from being banned?

To avoid being banned, it's recommended to send DMs from aged accounts and limit the number of DMs sent per hour to around 5 to 10.

What metrics should be tracked to ensure the DM outreach process is effective?

Key metrics include the positive response rate (aiming for at least 5%), the number of leads generated, the booking rate for calls (targeting 10%), the show-up rate for booked calls (around 50%), and the closing rate for sales (around 25%).