How to Automate Your Email Newsletter Step by Step Guide

Summary

The video script offers a step-by-step guide for practice owners to build trust and stay connected with their newsletter subscribers through automation. It addresses the common challenge of time constraints and the struggle to create content, emphasizing the importance of newsletters for brand building and direct client access. The speaker shares insights on email engagement versus social media, the value of email subscribers, and strategies for creating Evergreen content. A live demonstration on automating newsletters concludes the presentation, highlighting tools like Theos Sass for CRM and email marketing.

Takeaways

• 😀 Practice owners desire an automated and simple method to maintain connection and build trust with their newsletter subscribers.
• 🕒 Time constraints often hinder practice owners from creating content for newsletters, despite recognizing the importance of direct communication with their audience.
• 📈 Email marketing outperforms social media in terms of engagement rates, with open rates above 20% and click-through rates around 3%.
• 📬 Email is considered a more reliable and valuable marketing tool compared to social media, where algorithm changes can significantly impact visibility.
• 🛠 The speaker emphasizes the necessity of a newsletter for brand building, positioning it as a direct access channel to the ideal client.
• 🏥 The speaker shares personal experience in building a successful private practice, highlighting the growth from scratch to a multi-clinician operation with substantial email subscriber engagement.
• 📝 The speaker introduces the PPA framework (Problem, Plan, Action) for creating engaging newsletter content that addresses the reader's issues and offers solutions.
• 🌿 The focus is on creating 'Evergreen' content that remains relevant throughout the year, as opposed to time-sensitive 'timely' content.
• 📝 Brainstorming sessions are recommended to generate content ideas based on common questions and struggles faced by the ideal client.
• 🤖 AI tools can assist in the content creation process, providing ideas and helping to outline articles using the PPA framework.
• 🔄 Demonstration of setting up an automated newsletter system using email service providers like MailerLite or Theosass, showcasing how to build trust and engage with clients over time.

Q & A

What is the main challenge practice owners face when it comes to creating a newsletter?

The main challenge practice owners face is the lack of time to create content for their newsletters. They are often too busy to sit down and create content, and they often don't know where to begin with content creation.

Why is email engagement considered more effective than social media engagement in 2023 according to the transcript?

Email engagement is considered more effective because, in 2023, social media engagement rates, except for TikTok, were below 1%, whereas email open rates were above 20% and click-through rates were around 3%, indicating higher engagement with newsletters compared to social media.

What does Rand Fishkin argue about the value of email subscribers compared to new social media followers?

Rand Fishkin argues that it is statistically better to trade a thousand new social media followers for a single email subscriber due to the lopsided value exchange, emphasizing the importance of email marketing.

Why is starting an email newsletter considered essential for building a brand, according to the speaker?

Starting an email newsletter is essential for building a brand because it provides direct access to the ideal client, which is crucial for brand building. It allows for direct communication and the opportunity to build trust with the audience.

What is meant by 'borrowed land' in the context of social media platforms?

'Borrowed land' refers to the concept that when using social media platforms, you are essentially renting space where the platforms can collect your data and potentially change algorithms that could negatively impact your visibility and control over your audience.

What are the three main reasons the speaker provides for needing an email newsletter?

The three main reasons are: 1) Social media is borrowed land with no control, 2) Email is still a sacred space where you can speak directly to your audience and build trust, and 3) Building intimacy at scale through newsletters helps in growing a business.

What is the PPA framework mentioned in the script for creating content, and why is it important?

The PPA framework stands for Problem, Plan, and Call to Action. It is important because it follows the storytelling principle where the problem grabs attention, the plan educates the reader by providing steps to overcome the problem, and the call to action guides the reader on what to do next.

How does the speaker suggest creating content for a newsletter using AI tools?

The speaker suggests using AI tools like Claude.ai to generate ideas for common problems and to outline content using the PPA framework. This can help in brainstorming and creating drafts that can be further refined and personalized.

What is the significance of Evergreen content in the context of newsletters?

Evergreen content is significant because it is content that remains relevant and interesting throughout the year, not being time-specific. It allows for the creation of a consistent newsletter schedule that can be automated and still provide value to subscribers.

What is the speaker's mission regarding the launch, growth, and scaling of private practices?

The speaker's mission is to help launch, grow, and scale over 10,000 private practices by 2030, primarily through platforms like Play Therapy Toolbox, Theas, and Brand Your Practice.

How does the speaker suggest automating the newsletter process using tools like Theosass?

The speaker suggests using Theosass or similar tools to set up automations that trigger when someone joins a mailing list or completes an action. This automation can send out a series of pre-written and designed emails on a scheduled basis, making the process efficient and scalable.