How to create a landing page for your beehiiv newsletter in 2024

Summary

Daniel's video provides a step-by-step guide on creating a newsletter landing page using free tools. He introduces the concept of a landing page, showcasing its importance for email subscription and social proof through testimonials. The tutorial covers signing up for a platform like Card, selecting a template, customizing content, and embedding a subscriber form from Beehive. Daniel also demonstrates creating a hero image with Shots and adding testimonials using Senter, all to craft an engaging and effective landing page in under 20 minutes.

Takeaways

• 😀 Creating a landing page for a newsletter is essential to collect email addresses from subscribers.
• 📝 A landing page should clearly state the reason why people should subscribe and provide a subscription form.
• 💬 Testimonials on the landing page can enhance social proof, showing that others enjoy the newsletter.
• 🌐 Sign up for a platform like Card to create landing pages, which offers a free version and a paid version for more features.
• 📚 Card provides a variety of templates to start with, simplifying the creation of a landing page.
• 🔗 Integrate a subscriber form using an ESP (Email Service Provider) like Beehive, which offers a free newsletter service.
• 🎨 Customize the landing page by changing text and adding elements like a hero image for visual appeal.
• 🖼️ Use a tool like Shots to create and customize a hero image for the landing page, which can be exported with transparency.
• 🗣️ Collect and display testimonials using a service like Senter to add credibility to the newsletter.
• 🔄 Duplicate and arrange elements like the subscription form and testimonials to fill the landing page effectively.
• 🚀 Focus on simplicity and clarity in the landing page design, avoiding distractions like social media links to keep the focus on email collection.

Q & A

What is the main purpose of a landing page for a newsletter?

A landing page for a newsletter serves as a simple page that provides a reason and a place for people to submit their email addresses to start receiving emails from the newsletter.

What are the key elements included in Daniel's own newsletter landing page?

Daniel's newsletter landing page includes a reason for subscribing, a subscription form, testimonials for social proof, and future post previews.

What platform does Daniel recommend for creating landing pages?

Daniel recommends using a platform called 'Card' for creating landing pages, which offers both free and paid versions with a variety of templates.

What is the cost of the paid version of the 'Card' platform mentioned in the script?

The paid version of the 'Card' platform is about $19 a year, which allows the creation of 10 landing pages.

Which email service provider does Daniel recommend for building a newsletter?

Daniel recommends using 'Beehive' as the email service provider for building a newsletter, noting its ease of use and free service.

How does one create a subscriber form button for the newsletter landing page?

To create a subscriber form button, one needs to go to their email service provider's account, navigate to settings, then to publication, and finally to subscriber forms to create a new form and customize it.

What is the purpose of using 'Shots' in the context of the landing page creation?

The purpose of using 'Shots' is to create mockups for the landing page, particularly for the hero image, which can be customized and exported with a transparent background.

What tool does Daniel suggest for collecting and displaying testimonials on the landing page?

Daniel suggests using a tool called 'Senter' for collecting and displaying testimonials on the landing page.

How does the script suggest customizing the background of the landing page?

The script suggests customizing the background by selecting a new style and playing around with the shadow, scale, and position to achieve the desired look.

What is the final step in the script for completing the newsletter landing page?

The final step is to review and publish the landing page to see how it looks, making any necessary adjustments to the layout and elements.

What advice does Daniel give regarding the focus of the newsletter landing page?

Daniel advises that the newsletter landing page should be focused on getting people to enter their email addresses rather than directing them to social media links.

Outlines

00:00

📰 Creating a Newsletter Landing Page with Free Tools

Daniel introduces a tutorial on crafting a landing page for a newsletter using free resources. He explains the concept of a landing page, which serves as a platform for visitors to submit their email addresses to start receiving newsletters. He showcases his own landing page as an example, highlighting its features like the subscription call-to-action, testimonials for social proof, and future post previews. Daniel then recommends signing up for a platform called 'Card' to create landing pages, which offers both free and paid versions, and emphasizes the variety of templates available for customization.

05:01

🎨 Designing with Templates and Customizing Forms

The script details the process of selecting and customizing a pre-built template on the 'Card' platform. Daniel demonstrates how to modify the template's text to create a unique landing page for his newsletter. He guides viewers on how to create a subscriber form button using 'BeeHive', an email service provider, and explains the importance of a compelling call-to-action. Daniel also shows how to embed the form button into the landing page and suggests customizing the background to enhance visual appeal.

10:01

🖼️ Adding Visual Elements with Mockups and Testimonials

Daniel discusses enhancing the landing page with a hero image created using 'Shots', a free mockup tool, and explains how to adjust the image's size and transparency for optimal display. He then introduces 'Senter', a platform for managing and displaying testimonials, emphasizing their role in building trust and encouraging subscriptions. The script outlines the steps to create a widget with testimonials and embed it into the landing page, as well as the strategy to repeat the subscription call-to-action to maximize conversion.

🚀 Finalizing the Landing Page and Publishing

In the final paragraph, Daniel focuses on the completion of the landing page by refining the layout, removing unnecessary elements, and ensuring a clear focus on the subscription process. He advises against including social media links to keep the visitor's attention on the email submission. Daniel demonstrates the publishing process and reviews the final landing page, noting areas for potential adjustments. He concludes by emphasizing the ease and speed of creating an effective landing page using free tools and encourages viewers to ask questions in the comments section.

Keywords

💡Landing Page

A landing page is a standalone web page, designed to be the first point of contact between a visitor and a business, typically used for capturing leads or driving sales. In the video's context, it's a page designed to encourage visitors to subscribe to a newsletter. The script mentions that a landing page 'gives a reason and also a place for the person to submit their email to start receiving emails from you', highlighting its role in the video's theme of newsletter subscription.

💡Newsletter

A newsletter is a regularly distributed publication that businesses or individuals use to share updates, news, and content with subscribers. The video's main theme revolves around creating a landing page for a newsletter, as the script states, 'how to create your own ending page for your newsletter', emphasizing the importance of a landing page in attracting and managing subscribers.

💡Social Proof

Social proof is a psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of correct behavior. In the script, testimonials on the landing page serve as social proof, as they are mentioned to 'help with the social proof right that people, like you know are enjoying it', which is a strategy to encourage new subscriptions.

💡Templates

Templates are pre-designed layouts or frameworks that can be used as a starting point for various projects, saving time and effort. The video script refers to the use of templates on the 'Card' platform, where 'there's a ton of templates as well right', illustrating their utility in quickly setting up a professional-looking landing page.

💡ESP (Email Service Provider)

An Email Service Provider (ESP) is a company that offers email marketing services, including the management of subscriber lists and the sending of newsletters. The script recommends using 'beehive' as an ESP, noting that 'I recommend you always go with beehive it's just super easy to go and build a newsletter for free', underscoring the importance of an ESP in managing newsletter subscriptions.

💡Subscriber Form

A subscriber form is a section of a website where visitors can input their contact information to subscribe to a service or newsletter. The video script details the creation of a subscriber form within the 'beehive' account, with the purpose of 'creating a subscriber form button inside of my beehive account', which is crucial for capturing email addresses on the landing page.

💡Hero Image

A hero image is a large, prominent image used on a website to capture attention and convey a message or brand identity. In the video, the script discusses obtaining a hero image from 'Shots.do' to enhance the landing page's visual appeal, mentioning 'we're going to want to get the hero image right' and how it can be customized and made transparent for the landing page.

💡Testimonials

Testimonials are positive feedback or endorsements from customers or clients, often used to build trust and credibility. The script mentions using 'Senter' to manage and display testimonials on the landing page, with the purpose of 'collect testimonials right and as you can see it looks really really beautiful', highlighting their role in enhancing the landing page's persuasiveness.

💡Mockups

Mockups are visual representations of designs or products, often used to demonstrate how a final product will look. The video script refers to creating mockups for the landing page using 'Shots.do', which is described as 'an awesome place to create mockups for your landing page', showing the importance of visual design in the creation process.

💡Customization

Customization refers to the process of adapting or tailoring a product or service to meet specific needs or preferences. The script discusses customizing the landing page's background and other elements, such as 'customize the background so you know we just customize a little bit', to make the page unique and appealing.

💡Publish

To publish means to make content available to the public, often through a website or other digital platform. In the script, the process of publishing the landing page is mentioned, with the anticipation of 'now that we have it pretty much all done and complete let's go on, publish to see how it looks', indicating the final step in making the landing page live for visitors.

Highlights

Introduction to creating a landing page for a newsletter using free products.

Definition of a landing page and its purpose in newsletter subscription.

Example of a personal newsletter landing page with reasons to subscribe and testimonials for social proof.

Recommendation to sign up for Card, a platform for creating landing pages with a free version and a paid option.

Card's features, including a wide selection of templates for landing pages.

Demonstration of customizing a pre-built template for a newsletter landing page.

Explanation of creating a subscriber form button using an Email Service Provider (ESP) like Beehive.

Step-by-step guide on setting up a subscriber form within Beehive and customizing the button text.

Integration of the subscriber form button into the landing page using Card's embedded code feature.

Customization options for the landing page background.

Use of Shotsoso for creating mockups and hero images for the landing page.

Instructions on exporting a hero image with a transparent background for the landing page.

Adding testimonials to the landing page using the free tool Senter.

Guidance on embedding testimonials as widgets on the landing page.

Advice on focusing the landing page on email collection rather than social media links.

Final review of the completed landing page and its components.

Discussion on the simplicity and speed of creating a landing page using free tools.

Invitation for viewers to ask questions in the comments for further assistance.

Transcripts

hey guys how's it going Daniel here so

in this video I'm going to go and show

you step by step of how to create your

own ending page for your newsletter

using uh some free products um so let's

start so what is a landing page so a

landing page for your newsletter is just

a simple page where it gives a reason um

and also a place for the person to

submit their email to start receiving

emails from you so this here is an

example of a landing page so this is my

own newsletter landing page that I

have and so it just gives a reason of

why you know like telling them why they

should subscribe right and giving them

the option to subscribe right and then

of course there's like some testimonials

as well in my landing page which helps

with the social proof right that people

like you know are enjoying it and that's

another good reason why you should

subscribe to the newsletter and of

course future post right so like I said

in this video I want to share with you

how to make a landing page for your own

newsletter so let's start so one of the

first things you're going to want to do

is actually go and sign up for this like

awesome platform called card so it's

it's like I think they also have a free

version of the of the site but the paid

version is about $19 a year which allows

you to create 10 landing pages um so if

you haven't checked it out I highly

recommend it

so and what I really like about this

platform is that there's a ton a ton of

templates as well right so as you can

see here there's a like you know there's

a few templates they you can choose from

so for this one we're going to select

this one right for the demo here that

we're going to create so now we have a

pre-built template right of how to to a

good way to start right to create um our

newsletter landing page so we're going

to change some stuff here around so

we're going to change you know the news

see we're going to pretend to make my

own landing page for my own newsletter

right so we're going to just copy and

paste this to save you guys some

time so go here and done right and copy

this

and here and there we go so now we have

the text done so this is only part one

here so now now we're going to need to

create a subscriber form button right so

uh depending on whatever ESP you have so

email service provider I recommend you

always go with beehive it's just super

easy to go and build a newsletter for

free so we're going to create a

subscriber form button inside of my

beehive account so let's go to beehive

we want to go to settings first and then

we're going to go to publication right

and then subscriber forms right here

okay we're going to create new form

we're going to call this one the new the

YouTube video so that I

know right so now that we have social

say you are

subscribed so this is this will show up

after somebody

subscribes subscribe I'm going to change

the button subscribe for

free and we're going to have fun with it

give me or email right and then we're

good to go and then save so now it

should have created a subscriber form so

I could create I can use this as my

default one right but like I said we're

going to only want the button here right

so we're going to click the button we're

going to copy the

code right here card there we go we're

going to

install an embedded code right and then

we're going to just go here

and done right and we're going to delete

this so want to this here so I just want

to make sure that's all good myself away

right so now we have the code so once we

publish it should work right so now that

we have this right we have the title

here right we have you know and like

give them like why they should subscribe

right right here right and this to c our

attention right so now that we have that

you know if we want we could customize

the background so you know we just

customize a little

bit we change it to this one looks

actually pretty fun right

here we

just have a little uh feel like that

it's actually pretty cool right right

there okay so now that we have the

basics here set up we have the form

signed in right so which when once it

goes live we'll be able to see it so now

we're going to want to get the hero

image right so to do this you're going

to want to um have a like you're going

want to use this awesome place called

shots

doso so this is an awesome place to

create mockups for your landing page

right and it's free so so now that you

like we have a screenshot of it right we

can change it around right we can change

that the style right change right change

it play around with it and then what I

like about it you play with a shadow as

well let's go with zero Shadow scale

position so if you want to make it

really big let's have fun with it and

then we're going to want to go to

frame and then transparent right cuz we

we're going to export this to upload it

to our landing page here that we're

creating so now that we have everything

that we need just download

okay now we have it here so now all we

got to do is upload the image right so

going to go through

there okay so now that we have it on the

desktop there we should be good to

go okay so now just make this as big as

possible and there we go so it doesn't

look too good there we're going to edit

this maybe a little bit smaller

this is no

one okay awesome so all we had to do

right let's play around with the size

here right so let's right so the bigger

it is the more pixelated it gets let's

see like that it looks pretty good like

that and we're going to click done so

now we have the hero image

right and it's nice and transparent cuz

we exported it right uh with transparent

so that's why I downloaded perfectly how

we want wanted it too right and it got

cut off because how we exported it from

shots so now that we have you know the

basics here already good to go let's add

some testimonials now right so

testimonials are really awesome and an

awesome free tool I like to use is

called

Senter right we just click here we're

going to log in we going log

in okay awesome so here as you can see I

have have a few testimonials for my

newsletter right which I added right

here so what we're going to do is just

go into just going to click one here

right we're going to share this one and

we're going to create a widget right so

the new

the widgets and we're going to add this

into our homepage or landing page there

we go so now we have the option so we're

going to continue to design right

let's go with this

one right that's the one that we want

and then save changes or we could go

with this one actually there we go let's

go save changes let's share this right

we're going to copy this code and we're

going to just add it onto our landing

page right so we're going to call this P

value and done we're going to create see

what other creators saying

and we delete this we don't need

this okay so now we pretty much have

like three rows here that we could use

without having to do anything really to

it so what we need to do is add an

embedd it

again and for some reason it did not

the there we

go he and let's just copy this one

duplicate just copy here

and duplicate

again there we go and we'll delete these

images we don't need

these don't need this and don't need

this okay and this is we we won't really

need that stuff as

well so let's get the code

again

copy and

paste right then copy now I'm not sure

how it's going to look

like probably look a little bit squished

so but we can fix that once we see the

finale okay so we don't need this cuz

it's going to be it's already a widget

so we don't need to

add and

delete and delete beautiful right and

you know what we could like give them

the option to subscribe again here so

we'll duplicate it we'll go down here

and delete this one right so now we're

given the option to subscribe right and

then we're could just delete this whole

case

here we don't want to delete too much of

it okay there we

go delete no

right

delete

no just delete everything

[Music]

okay so now that we have it pretty

much almost deleted

everything right we don't really need

this we have to remove

this there we go really keep that

divider there okay so now we have it

right so we have the header the title

right the hero image the subscriber form

right testimonials added right another

subscriber form just in case now they

really wants describe cuz it's not

testimonials right and here we could

just delete this one actually

too

this

and

this there we go so now we could just

play around with this we'll call it

like mus 24 right and so if I had you

know if I had like links to it I could

just quickly add the links here right so

I I can make it clickable but

a newsletter landing page should be

focused on you know getting people to

enter their email right not being not

entry not having to visit your socials

right so try to avoid that as much as

possible just

default right so there we go so there we

go so as you can see here right I don't

have any socials on my leting page right

because I want them focused on entering

their email that's what I want I want

their email

and so that's what we're doing right

here so now that we have it pretty much

all done and complete let's go on

publish s to see how it looks so we're

going to need to enter the

new test right we should just copy this

this

say here

description right and let use the

hopefully it works awesome it's

available so now we're going to see a

and there we go so as you can see you

know there's some changes here that we

can do with the give me your email right

it's probably too too large there right

but it looks pretty good right and then

see what other creators and look how

beautiful that looks right like the

widgets actually look really really cool

right then again right they caner their

email right here and then that's pretty

much it right so we're all good to go

and so that's a quick way to create a

simple you know landing page um almost

for free like I'm pretty sure card has a

free option if it doesn't is only $20 a

year you get like 10 landing pages and

then you get to use free tools like

beehive right to create your subscriber

form right you can use shots right to

create your hero image and you can use

sanra for your testimonials to collect

testimonials right and as you can see it

looks really really beautiful Just

landing page and super simple quickly

and we were able to build this in less

than like 20 minutes so um if you guys

have any questions I'll be happy to

answer them in the comments below you

know just just write them down I'll be

happy to answer them and as always I

will see you guys in the next video

peace