How to become a FREELANCER in 2024 - The Ultimate Beginner Guide To Freelancing - Full Course

Summary

This comprehensive guide offers beginners a step-by-step tutorial on freelancing, covering everything from understanding freelancing, finding a profitable niche, learning required skills, to setting up a business and managing taxes. The speaker shares personal success stories and offers resources for further learning, including an ebook and a course. The guide also explores various methods for building a portfolio, setting rates, finding clients, and scaling the business from a freelance to an agency model, emphasizing the importance of solving problems for clients and the potential for financial freedom.

Takeaways

• 😀 Becoming a freelancer can significantly change one's life, offering the opportunity to earn a living, move to a desired location, and achieve financial freedom.
• 🔍 The first step to freelancing is understanding what it is all about—being self-employed, offering services on a project basis, and having the flexibility to work from anywhere.
• 🎯 Identifying a niche or a specific service to offer is crucial; it should be something you're passionate about and can solve a significant problem for clients.
• 🛠️ Learning the necessary skills for freelancing can be done through various online platforms and courses, many of which are free and can provide certifications.
• 📈 Building a portfolio is essential for beginners to showcase their capabilities to potential clients, which can be done through free work, discounted services, or creating mock projects.
• 💰 Setting rates as a freelancer involves researching the market, understanding what others charge, and starting with lower rates to attract clients initially.
• 🤝 Finding clients can be done through both inbound and outbound marketing strategies, including freelance platforms, email marketing, social media outreach, and networking events.
• 📞 Communication with clients is key, and setting boundaries for work hours and project feedback loops can prevent burnout and ensure clear expectations.
• 📋 Managing a freelance business includes setting up SOPs (Standard Operating Procedures) for daily activities, client communication, and project delivery.
• 💳 Receiving payments as a freelancer can be facilitated through various payment platforms like Stripe, Wise, Payoneer, and PayPal, depending on the client's location and preference.
• 🌐 Transitioning from a freelancer to an agency setup involves building systems that allow the business to run without the need for constant personal involvement, scaling the business by hiring others to manage clients and projects.

Q & A

What is the main topic of the video script?

The main topic of the video script is a comprehensive beginner's guide to freelancing, covering everything from understanding freelancing, finding a niche, learning skills, to managing a freelance business and growing a freelance career.

How long has the speaker been making money online through freelancing and other methods?

The speaker has been making money online through freelancing and other methods for about 7 years.

What significant life changes did freelancing enable for the speaker?

Freelancing enabled the speaker to move from being broke to living in Cape Town, South Africa, buy their first car, and reach a point where they no longer have to worry about money for rent, food, or family care. It also allowed them to travel and do anything they want.

What are the initial steps the speaker suggests for someone starting in freelancing?

The initial steps suggested by the speaker include understanding what freelancing is, finding a profitable niche, learning the required skills, registering a business, dealing with taxes, building a portfolio, setting rates, finding clients, and managing the freelance business.

What are some common freelance jobs mentioned in the script?

Some common freelance jobs mentioned in the script include graphic design, video editing, website design, and copywriting.

What is the importance of choosing a niche when freelancing?

Choosing a niche is important because it helps you focus on a specific service or skill that you are passionate about and have experience in, making it easier to market your services and attract clients who need solutions to problems within that niche.

How does the speaker suggest finding freelance job ideas?

The speaker suggests finding freelance job ideas by exploring freelance platforms like Fiverr and Upwork, and using AI tools like Chat GPT to identify problems businesses are willing to pay for solutions.

What are some of the resources mentioned for learning new skills as a freelancer?

Some resources mentioned for learning new skills include freeCodeCamp, HubSpot Academy, Google Garage (Google Skill Shop), Udacity, Mailshake's Email Masterclass, Addison.com, and using AI like Chat GPT or YouTube for tutorials.

What is the speaker's advice on setting prices for freelance services as a beginner?

The speaker advises starting with lower prices compared to others offering the same service to attract clients, and then gradually increasing prices as the freelancer gains experience and builds a portfolio.

How does the speaker recommend finding clients for freelance services?

The speaker recommends finding clients through a mix of inbound and outbound marketing strategies, such as creating a personal brand on social media, using SEO, building an email list, and leveraging freelance platforms.

Outlines

00:00

📚 Introduction to Freelancing for Beginners

This paragraph introduces a comprehensive beginner's guide to freelancing, aimed at those looking to start making money online. The speaker shares their personal experience of successfully earning income through freelancing for seven years and emphasizes the transformative impact it has had on their life. They outline the topics that will be covered in the tutorial, such as understanding freelancing, finding a profitable niche, learning required skills, registering a business, managing taxes, building a portfolio, setting rates, finding clients, and managing the freelance business for financial freedom. Additionally, the speaker mentions their YouTube channel as a source of proof and inspiration, and they introduce the structure of the video with chapters for easy navigation.

05:01

🎯 Identifying Your Freelance Niche and Skills

The speaker discusses the importance of identifying a niche or service to offer as a freelancer. They suggest choosing something you're passionate about and have skills in, using personal experience as an example. The paragraph also covers the concept of solving problems for clients as the basis for getting paid, with the larger the problem, the more you can charge. The speaker provides common problems businesses face, such as digital marketing, social media growth, and technical issues, and suggests using freelance platforms like Fiverr to explore service ideas. They also introduce the use of Chat GPT as a tool for generating freelance business ideas based on common business problems.

10:02

🛠 Learning the Skills for Your Chosen Freelance Service

In this paragraph, the speaker provides resources for learning new skills needed for freelancing. They mention several websites, including freeCodeCamp for coding, HubSpot Academy for various online courses, and Google Garage (formerly Google Skill Shop) for Google-related tools and skills. The speaker emphasizes the importance of selecting a single skill to focus on and becoming an expert in it before expanding to other areas. They also provide a brief overview of the courses available on these platforms and how they can help in the journey to becoming a successful freelancer.

15:03

📈 Building Your Portfolio as a Freelancer

The speaker addresses the challenge of building a portfolio as a beginner freelancer without prior work experience. They suggest several strategies, such as doing jobs for free or at a discounted rate to build a portfolio and gain testimonials. Another suggestion is to create mock work for fictional companies to showcase one's capabilities. The speaker also recommends using real content from potential clients to make the portfolio more convincing. The paragraph concludes with advice on how to approach clients with the portfolio and the importance of visual proof in securing freelance work.

20:04

💰 Pricing Strategies for Freelancers

This paragraph focuses on how to determine pricing for freelance services. The speaker advises researching what others in the same field are charging and starting with lower prices as a beginner. They discuss the importance of adjusting prices based on client feedback and market research, and emphasize not letting pricing prevent you from starting your freelance business. The speaker also touches on the idea of solving bigger problems to command higher rates and suggests starting with a set price and adjusting as necessary based on client interactions.

25:06

🤝 Finding Clients Through Inbound and Outbound Marketing

The speaker outlines methods for finding freelance clients, dividing them into inbound and outbound marketing strategies. They discuss freelance platforms like Fiverr and Upwork, which are competitive but can be used for research and hiring. The paragraph also covers email marketing, using templates to reach out to potential clients, and the importance of cold DMs on social media. Networking events and door-to-door marketing are mentioned as traditional outbound methods, while the speaker prefers inbound methods, suggesting the use of platforms like HubSpot for email marketing.

30:07

🌐 Inbound Marketing and Building a Personal Brand

The speaker emphasizes the power of inbound marketing, where potential clients come to you, often through establishing a personal brand on platforms like YouTube or social media. They provide examples of individuals who have successfully attracted clients by creating content related to their services. The speaker also discusses the importance of SEO and building an email list for effective inbound marketing. They conclude by offering their own resources, such as a freelance blueprint ebook and a course, for those seeking more in-depth guidance on freelancing.

35:07

📝 Business Management and Scaling as a Freelancer

This paragraph discusses the importance of setting up standard operating procedures for managing a freelance business. The speaker talks about the need for setting boundaries with clients, working in portions to avoid extensive revisions, and establishing daily activities for consistent business growth. They also touch on the challenges of repetition in business and the transition from a freelance business model to an agency setup, where others are hired to perform the work while the business owner focuses on acquiring clients. The speaker recommends the book 'The E-Myth Revisited' for further insights on business structuring.

40:09

💼 Payment and Escrow Process in Freelancing

The speaker explains the different payment structures in freelancing, including full payment upfront, part payment, and payment after completion of work. They discuss the use of escrow services on platforms like Fiverr and the importance of receiving some form of payment before starting work to avoid potential scams or clients disappearing. The paragraph concludes with a mention of the speaker's own experiences with these payment structures and the importance of using the appropriate tools for sending invoices and receiving payments.

45:10

🚀 Expanding Your Freelance Business to an Agency

The final paragraph focuses on expanding a freelance business into an agency model. The speaker describes the process of hiring others to take on client work, allowing the business owner to focus on acquiring more clients. They discuss the benefits of systems and structure in growing the business to a point where it can run without the owner's direct involvement. The speaker also recommends a book for further reading on this topic and invites viewers to ask questions in the comments for additional guidance.

Keywords

💡freelancing

Freelancing refers to the act of working as a self-employed individual offering services to clients on a project basis. It is central to the video's theme, as the script serves as a comprehensive guide for beginners looking to start a career in freelancing. The video discusses various aspects of freelancing, including finding niches, setting rates, and managing client relationships.

💡niche

A niche, in the context of the video, is a specialized market or service area that a freelancer chooses to focus on. Identifying the right niche is crucial as it determines the type of services a freelancer offers and helps in targeting a specific client base. The script emphasizes the importance of choosing a profitable niche and provides guidelines for selecting one based on passion and existing skills.

💡portfolio

A portfolio is a collection of a freelancer's work used to showcase their skills and expertise to potential clients. In the video, building a portfolio is highlighted as a critical step for beginners to demonstrate their capabilities, even suggesting creating mock projects if no prior work exists.

💡rates

Rates refer to the pricing structure a freelancer sets for their services. The script discusses the importance of researching the market to set competitive rates, starting with lower rates to attract initial clients, and gradually increasing them as the freelancer gains experience and builds a reputation.

💡client acquisition

Client acquisition is the process of finding and securing clients. The video covers various strategies for both inbound and outbound marketing to attract clients, such as creating content, networking, and utilizing freelance platforms like Fiverr and Upwork.

💡inbound marketing

Inbound marketing is a strategy that attracts clients to a freelancer by creating valuable content or services that clients seek out. The video mentions establishing a personal brand, SEO, and building an email list as examples of inbound marketing techniques that can be used to draw clients to a freelancer's offerings.

💡outbound marketing

Outbound marketing involves actively reaching out to potential clients to promote services, as opposed to waiting for clients to come to you. The script describes methods such as email marketing, social media outreach (cold DMs), and attending networking events as forms of outbound marketing.

💡digital marketing

Digital marketing encompasses the strategies used to promote products or services through digital channels, such as the internet. The video mentions digital marketing as a skill that freelancers can offer to clients, helping them to enhance their online presence and attract more customers.

💡SEO (Search Engine Optimization)

SEO is the process of improving a website's ranking in search engine results to increase its visibility and attract more organic traffic. In the video, SEO is presented as a valuable skill for freelancers to learn and offer to clients, as well as a method for freelancers to improve their own visibility online.

💡financial freedom

Financial freedom is the state of having enough financial resources to cover one's needs and desires without having to work actively for a living. The video uses the concept of financial freedom as a motivational goal that can be achieved through successful freelancing, emphasizing the potential income and lifestyle benefits.

💡E-Myth Revisited

The E-Myth Revisited is a book mentioned in the video that provides insights on building a business that works without the owner's constant presence. It is recommended for freelancers looking to scale their operations and move towards an agency model, where systems are established to run the business autonomously.

Highlights

This beginner's guide offers a comprehensive tutorial on freelancing, covering everything from understanding freelancing to achieving financial freedom.

Freelancing has the potential to change lives, as it did for the speaker, who moved to Cape Town, bought a car, and now enjoys financial stability and travel.

The importance of choosing a niche for freelancing is emphasized, suggesting finding a profitable niche to ensure income generation.

Learning the necessary skills for freelancing is vital, and various platforms are suggested for skill acquisition, such as Fiverr and Upwork.

The tutorial covers how to register a business and the considerations around paying taxes, advising not to register until the business is proven profitable.

Building a portfolio is crucial for beginners, with suggestions to do jobs for free or at a discount to create a body of work to showcase to potential clients.

Setting rates for freelance work is discussed, with advice to start with lower rates and increase them as the freelancer gains experience and a client base.

Finding clients is a key aspect of freelancing, with methods including inbound and outbound marketing strategies, and the use of freelance platforms like Fiverr and Upwork.

Email marketing and social media outreach (cold DMs) are highlighted as effective methods for reaching out to potential clients.

Networking events and door-to-door marketing are traditional methods suggested for finding clients, alongside modern techniques like Google Maps prospecting.

The power of establishing a personal brand on platforms like YouTube and TikTok is underscored as an effective inbound marketing strategy.

SEO is introduced as a critical skill for ranking on the first page of Google, making freelancers more discoverable by potential clients.

Building an email list and using it for marketing is another inbound strategy that can lead to a continuous stream of clients.

The transition from freelancing to an agency setup is discussed as a way to scale the business and remove the freelancer from the day-to-day work.

The importance of setting boundaries and standard operating procedures (SOPs) for a freelance business to prevent burnout and ensure professionalism.

The tutorial provides options for receiving payments as a freelancer, including various platforms like Stripe, Wise, PayPal, and Paystack, depending on the freelancer's location and client base.

The E-Myth Revisited is recommended for further reading on building a business that can operate without the constant involvement of the business owner.

Transcripts

so you're thinking of becoming a

freelancer this year this is the

ultimate beginner guide that you can

follow step by step that will teach you

everything that you need to know about

freelancing now this is going to be a

full beginner tutorial or course so it's

going to be a bit long but if you are

really serious about making money online

through freelancing you're not going to

worry about the length now personally

I've been making money online through

freelancing and various other ways for

about 7 years now in fact I've got a

whole YouTube channel where I actually

show all the different ways that I've

been earning income online but the best

way that I've been earning income

consistently is through freelancing

freelancing totally changed my life it's

the first opportunity that I got to earn

income that helped me to move from being

someone who was broke I moved to the

city of my dreams I live in Cape Town

South Africa I was able to buy my very

first car and actually get to a point

whereby I now don't have to worry about

money not worrying about how you're

going to pay rent how you're going to

buy food and take care of your family

I'm now able to travel and do anything

that want and the main thing that has

helped me to do this is freelancing so

if you want real legit proof of whether

I know what I'm talking about or not you

can just go through my channel there are

tons of videos that show you real proof

and Real Results that I've got but here

I just want to jump straight into

helping you to become a freelancer in

this new year so if you stick around and

watch this video here are the things

that you're going to learn first and

foremost I'm going to walk you through

what exactly freelancing is so that you

can get an understanding of freelancing

then I'm going to help you find the

right Niche helping you find a

profitable Niche so that when you start

freelancing you're actually going to be

making real money from it then I'm going

to show you where you can actually learn

the skills so that you can become a

qualified freelancer then we're going to

talk about how you can register your

business and the issue of paying taxes

and then we're going to talk about you

actually getting a portfolio or building

your own portfolio especially if you're

a new beginner and you don't have any

work that you've done before this is

something that's going to definitely

help you to get a portfolio that will

get you clients then we're going to talk

about setting your rates or how much

exactly you are meant to be charging

your clients and then we're going to

look at finding your clients I'm going

to give you different methods that I

personally use that have helped me to be

able to find clients easily and then I'm

going to give you a few tips and tricks

that are going to help you to actually

manage your freelance business you want

to approach this as a business not just

something that you're just doing by the

side but something that you can actually

grow and help you Achieve Financial

Freedom and then we're going to talk

about invoicing and receiving payments

from clients and then lastly we're going

to talk about how you can actually grow

your freelance career now as I earli on

this is a free course that will help you

to get started with freelancing so

anything any question that you probably

have about freelancing I'm going to try

and cover all the beginner questions

that you guys normally ask me in the

comment sections of my different videos

but to help you even further what I'm

going to do is that I'm going to put

chapters on every topic that I'm going

to cover in this video so that if maybe

there's something specific that you want

to learn you can check in the

description below you'll be able to see

the chapters of the different topics

that I'll cover in this video but also

because this video is free you can learn

from it but then if you want want some

more advanced trainings I can help you

in three different ways firstly I've got

an ebook which is called the freelance

blueprint which is a step-by-step guide

which gives you all the links it gives

you all the websites everything that you

need to know and get started as a

freelancer this is like the Playbook

that I personally use to help me to grow

as a freelancer going from 0 to earning

over 10K per month through freelancing

in US Dollars now this ebook is going to

be available in the description of this

video you can get it just for $15 only

or also depending on when you are

watching this video you can actually get

it at a discounted price the second way

that I can also help you is that I'm

going to be launching a course in the

near future depending on when you watch

this video the course might be available

or it's still something that's coming up

but you can just also register there

just to be notified when the course is

going to be available in this course

you'll be able to get step-by-step video

tutorials as I show you how to do the

whole freelancing process and then

lastly this is something that's already

readily available there'll be an option

for you to book a call with me and I'll

help you on your freelance Journey but

obviously this is not going to be for

free but if you feel that you need help

with actually getting started as a

freelancer or growing your own personal

business just click the link to book a

call with me all the details will be

there and then you can choose whether

it's something that you want to do or

not so what exactly is freelancing

freelancing is essentially being

self-employed and offering skills and

services to clients on a project basis

so unlike a traditional job freelancing

allows you to choose from different

clients that you can work with you can

set your own rates and the best part is

that you can work from anywhere and you

can work at whatever time that you want

to work now the most common freelance

jobs that everyone knows about are

graphic design video editing website

design and copyrighting but there are so

many other different types of jobs that

you can do as a freelancer that are

available to you and just keep watching

this video I'm going to show you where

you can find ideas of different types of

freelance jobs that you can do the next

essential step that you need in your

freelance journey is to identify a niche

or a service that you're going to be

offering the reason why someone is going

to be willing to pay you money is

because you're going to be offering them

a service that they either don't have

the time to do themselves or they don't

have the skill to do for themselves so

I'm going to show you different ways

that you can actually approach this by

just a few guidelines that you might

want to use when choosing your Niche you

want to choose something that you know

that you are passionate about because

here you in it for the long run you're

not just doing this thing just to make a

quick bu but financing is something that

you can do for years and years and years

and so you'd rather do something that

you enjoy doing than something that you

just forced to do just make a bit of

money another way to go about it is to

look at the current skills that you have

for example in my first job I was doing

sales for a computer company and one of

the skills that that job taught me was

graphic design how to talk to people and

a bit of website design So eventually

when I decided to become a freelancer

those were the three skills that I

focused on that I already had because I

had a bit of experience in the past

working with it so what you want to do

is that you want to do a bit of research

to see the different paths that you

might want to take then you make a

decision and then you just focus on it

consistently and then eventually you're

going to see the results now one major

factor that you need to know and

understand is that the reason why people

are going to be paying you is that you

are they're going to be paying you to

solve problems that they have and the

bigger the problems that you're able to

solve for them the more money that

they're going to be paying you for

example you can take time to learn

graphic design as a skill and maybe you

can want to focus on something like logo

design but you notice that most people

that need logos are normally people who

are starting up companies and so most

startups don't normally have a lot of

money in their budgets so you making a

decision to say that I want to become a

millionaire through freelancing but I'm

going to be focusing on logo design for

startups it might not be a good idea

whereas compared to you looking for

bigger problems that you can solve for

example a lot of companies don't know

how to find clients and you can learn a

skill like for example maybe let's say

Facebook advertising and don't worry I'm

going to show you a way you can find all

these different skills so that you can

make a decision on what skill set you

want to develop but once you've got that

skill set of doing maybe Facebook

advertising you can charge more money

because you're going to be helping

companies to get clients and what that

means is that you're going to be helping

them to make money anyone will pay you

more money as long as you help them to

make more money than they than they

actually paying you so solving problems

is how you actually get paid now some of

the most common problems just to mention

a few are that most companies are

struggling with making more money the

next one most companies are struggling

with growing for example their social

media most companies are struggling with

not having time in the day there's just

so many things to do so they don't have

time time to really run their business

most individuals struggle with tech

which is an advantage for us younger

generation because we grow up in Tech so

it's easy to reach out to this older

generation and offer to help them with

things that have to do with tech in

running their business not knowing how

to write good copy or how to present or

how to use the right words online for

example on their website or their social

media not knowing how to grow an email

list not knowing how to present their

brand visually and here I'm talking

about graphic design and so there are

two ways that I recommend that you

actually find ideas of what service

should I offer the first one is to find

a freelance platform for example

fiverr.com another one that I talk about

a lot is upwork but for this video I'm

just going to show you Fiverr if you

just go to fiverr.com you will be able

to see all the different services that

people are already offering for example

if I just come here you see there's

programming in Tech there's graphic

design there's digital marketing writing

translation video animation um AI

Services music and audio business

Consulting and if I scroll down again

it's going to show you all these

different services and these are the

most popular ones but if I just scroll

down to the bottom and I click here

where it says sit map it's going to give

me a full list of every single service

that you can find on this website so you

can just simply just go through all this

and see different things that you might

be interested in offering it's quite a

long and extensive list but remember the

guidelines that I gave you earlier on

look for something that maybe you're

passioned about look for something that

maybe you've got some experience in look

for something that you are interested in

and just simply choose one of these and

choose to learn it so after going

through this whole list here you cannot

say that I don't know what service to

offer all these are different services

that people are offering and they're all

earning money on this freelance platform

by just offering to people who don't

have the time who don't have the energy

they don't have the know how to actually

tweet for themselves the second way that

you can get freelance ideas is by using

chat GPT chat GPT is a tool that anyone

can access for free you just simply

search for chat GPT you create an

account and then what you'll be able to

do is that you be able to come and ask

CH gbt questions and basically chbt is

AI meaning that it's artificial

intelligence it uses all the information

that it finds on the internet to give

you specific answers but the nice part

about chbt is that it just accelerates

the learning process in that it's got

access to all the information that is

there on the internet so if you ask it

something now it's going to give you an

answer now you don't have to spend

countless hours trying to find the

answers for example I just wrote here

and said I want to offer freelance

services to businesses what are the

biggest problems that most business

owners struggle with that they are

willing to pay a lot of money for that I

can provide as a freelancer so if I just

click on enter there it's going to start

listing out all the different problems

that people are struggling with and then

it's going to show me opportunities or

different skill sets that I can learn

that I can offer as a freelancer so as

you can see here it's typing out and the

first one that it mentions there is

digital marketing and SEO and as you can

see there says many businesses struggle

with online visibility and reaching

their target audience service offering

comprehensive digital marketing services

including SEO content marketing social

media management and paid advertising

can significantly enhance their online

presence and their attractiveness and

attract more customers so it listed a

whole lot of different ones if you're

going to be doing social media marketing

or social media management I suggest you

pick one in that category and focus on

it then as time go on you can develop

and do more what I mean by one is for

example just focus on SEO alone or focus

on content marketing or content creation

right because you want to learn skills

you want to develop your skill set one

by one and then get clients make some

money then when you are growing your

business it then turns into what we call

an agency an agen is now when you're

able to offer more different services

and you're not the one who's going to be

doing the work you actually can build a

team with other people will actually be

coming in and actually doing the work on

your behalf but as as a freelancer when

you starting out just focus on one thing

so you can see here there's a whole list

of so many different things that it's

mentioning here it cyber Security

Solutions Financial Management business

Consulting there's a whole lot of

services that I can offer remember the

guidelines choose something you're

interested in something that you know

that um okay you are passionate about

this thing and you're willing to do it

for the long term now for some of the

things that might be listed out here you

might have got no idea but it just

sounds interesting to you what I

recommend that you do is that maybe you

just take a a title for example just say

maybe SEO and then just go to Google and

type and say how to start an SEO agency

or even better just say what does SEO

agency do so that it Google will give

you descriptions of what exactly that

agency does or even you can just ask CH

GPT and say what does an SEO agency do

or an SEO freelancer do and then it's

going to just give you a brief

description of what exactly you'll be

doing inside of that job as you can see

here it's typing and then I'm just going

to go through whatever answer it gives

me so that I can get more clarity on is

this something that I want to do or not

now once I've decided on what Niche I

want to offer or what service I want to

offer the next question is where do I

learn the skill or how do I learn the

skill for some of you watching this

maybe you have already developed the

skill you might want to jump onto the

next chapter or the next topic that I'll

be covering in this video you can see

the topics by looking at the chapters in

the description of this video but if

you're someone who wants to learn a new

skill and you don't know where to learn

the skill this is what you need to do

I've already shared a lot about this

topic in another video on YouTube and

I'm going to link to it up here but to

save your time from going to watch that

video you still can watch it if you want

I'm just going to extract that video put

it in here and then you can learn some

of the important points the first

website is called three code camp and

I'm going to put the link in the

description to the website and so

basically it's a website where you're

going to be learning how to Cod for free

you're going to be building projects and

then you're going to be earning

certifications and so for you to get

started you're just going to click on

this button here it says get started for

free and as you can see since 2014 more

than 40,000 free cold camp.org graduates

have gotten jobs at tech companies

including Apple Google Microsoft Spotify

and Amazon and I'm sure there are many

other companies so you're basically just

going to come and click on the get

started for free button and then you're

going to be getting access to the

different courses that they have as you

can see they've B some testimonials from

different people here but these are the

courses that you can actually find the

for example there's responsive web

design certification there's JavaScript

algorithms there's front end development

there's relational database

certification and a whole lot more and

as you can see also they've got direct

certification working with Microsoft and

it's titled Microsoft certification over

there website number two is hopspot

Academy and this is Academy where you

can go and learn different types of

courses uh from HubSpot HubSpot is

basically a platform that helps you to

manage and organiz your online presence

so what they've done is that they've

come up with their own Academy of

courses that you can learn for free that

will help you to be able to be effective

online with the hope of you potentially

using their software as you can see here

is you can sign up for the free courses

but if you want to see the most popular

courses you just scroll down here and as

you can see they've got courses like for

example email marketing the social media

marketing certification there is

powering your business through WhatsApp

and I I particularly find this one quite

interesting in fact it's one of the

courses I want to do next because more

and more people are starting to use

WhatsApp for business um WhatsApp now

allows you to actually market and

advertise to people on WhatsApp so this

is one of the courses that I'm going to

be doing next I've done a few other

courses here like including the email

marketing one and then you can just keep

scrolling down to just see the other

coures another important one that I

think is quite important is inbound

marketing optimization uh inbound simply

talks about helping you to get customers

to come to you a lot of business has

struggle with getting customers so if

you're actually an expert in this it's

going to help you to um be someone who's

highly in demand digital marketing is

another highly in demand again uh skill

that you need to know so that you can be

relevant in this digital age that we're

living in there's SEO there which is

helping websites to be found or

businesses to be found on um platforms

like Google so that you the website

actually ranks and people actually uh

find it and then there's YouTube I

specialize in YouTube I do a lot of

YouTube and if you want to get started

in YouTube years of course that's going

to teach you how to do YouTube marketing

like running some ads and stuff like

that and for you to just get started

with any one of these courses you're

just going to click like for example

this one on the YouTube you're just

going to click where it says start

course and then it's going to ask you to

create your Academy account and as you

can see it's 100% free I can continue

with my Google account or I can actually

register with a new email the next

website is what's called Google garage

which is also sometimes called Google

skill shop now this is um a top top

level platform that helps you to learn

most of the courses or tools that I used

on the Google platform so if these are

courses that are actually created by

Google you know Google the web browser

that you use to Google anything they

actually create the courses to teach you

how to effectively use their platform

and so there are different courses as

you can see for example there there's

improving your online business security

which is quite important when hackers

see that your business is actually

making money they can just get into your

website and divert your money to go

somewhere else which is um which can be

very tragic there's fundamentals of

digital marketing I spoke about digital

marketing and its importance earlier on

but here you're going to be learning it

from Google you're going to understand

the basics of code so maybe you can use

the first website that I spoke about or

you can come to this one they teach you

how to code as well make sure customers

find you online which is super important

a lot of people have got websites but we

can't find the website or we can't find

what they're doing online it's business

communication there's get a business

online is connect with customers over

mobile and there's just a whole lot of

other courses and also when I come here

and I click on certifications though all

these courses they are certifications

you will but when you click on get

certification you'll come to this

section here and then they're actually

going to test you based on the knowledge

that you have learned um there's going

to be like some form of like a test that

you just go through and then if you

qualify you then get the certification

website number four is what's called

audacity or Udacity depending on how you

want to pronounce it but then you can

basically learn skills to improve your

potential right and then looking at the

different types of courses that they

have here courses on data science

programming and development artificial

intelligence now unless you're living

under a rock the most trending topic on

the internet at the moment or this past

year has been artificial intelligence or

AI people are learning how to integrate

artificial intelligence into their

businesses so this is one of the ways

that you can actually become someone who

is certified and actually knows about

artificial intelligence and how to use

it you can actually approach businesses

and be someone who is highly in demand

as you helping them to integrate

artificial intelligence and then there's

business there's uh autonomous systems

autonomous systems means maybe you're

helping companies there's say for

example Frankin companies to have less

of physical workers but they use more of

automation it's it's it's a bad for in

terms of people might lose your jobs yes

but it puts you at a point of Advantage

if someone who's actually leading um and

showing them how to actually go about it

you'll be someone who's highly in demand

uh product management and then there's

cloud computing and then there's a whole

lot of other courses you just scroll

down you'll be able to see all of them

you just simply choose the course that

you want to do and then you start doing

the course and so to use the platform

you're just going to either use this

button at the top or just scroll down

and you see where it say Stu free you

just want to click on that then you're

just going to enter your details and

start using the platform then the next

website is what's called mail Shake

mailshake is basically a platform that

helps people to do email marketing but

they have created their own course which

is called the called email masterclass

that helps people to learn how to do

email marketing now a lot of companies

pay email marketers to do email Outreach

for them this is when you are reaching

out to companies who don't know about

you in your business and you're offering

them your services using what's called

hold email Outreach and they basically

have got this master class that teaches

you exactly how to do that now you won't

find many other courses are on this

website for now but this one course can

be a game changer for you especially if

you're someone lers to uh work in lead

generation or in email marketing as this

is a highly s after service if you can

prove that you actually qued doing this

a lot of people will be willing to pay

lots of money to do it for them because

for example let's just say that maybe

you are approach a company and then you

charge them $5,000 to do this for them

they'll be willing to pay it because you

can help the B generate 50,000 to about

$100,000 more from the work that you

actually do for them through this C

email market then the next website is

addison.com this is a platform where you

can get free online courses with

certificates and diplomas so there are

so many courses here that you can also

learn again but then there are different

options as compared to the previous ones

there's it for example there Health

there language there's business there's

management there's teaching in academics

as you can see these are just different

types of courses that you can actually

do so you just simply come here to the

website and choose the type of course

that you want to go ahead and get and as

you can see there are going to be

options for you to do the popular

courses you get top diplomas or top

certificates and there also new courses

that are available and also when you

talk about doing courses lots of people

think about okay this is somewhere else

going to take maybe the next two or 3

months but as you can see here some of

the courses here they are like 4 to 5

hours they 6 to 10 hours there's 2 to 3

hours just depending on which course you

choose to do that's what will determine

how long the course actually is and some

of the people who be teaching you on

this platform are people who work for

companies like Google University of

Cambridge Stanford uh Microsoft and many

others and then to sign up you're just

going to Simply click on the sign up

button choose the course that you want

to do and then you start learning so one

of the other ways that you can actually

learn any skill for free without you

having to actually pay anything is that

you can use chat gbt that we have been

talking a lot about for example I just

came here and I wrote I want you to give

me a full beginner training or course on

how to do SEO as a beginner I intend to

offer this to businesses as a service so

you can just word this differently but

I'm sure you get what I'm trying to say

here I just wanted to train me how to do

SEO and I'm just going to click on enter

so as you can see here it's done there's

a conclusion over here and there are

nine mod JS that is presented to me

about how to do SEO so what I then can

do is that I then can just scroll back

all the way to the top and it says what

is SEO I'm just going to read through

this if I if it does not make sense to

me I can just copy this writing here and

I can come back to the chat option here

and say can you please expand on this

and then it's going to expand and give

me more information so it can teach me

everything I need to know as long as I

know how to ask it the right questions

and then the other way that you also can

learn which is another way of learning

for free is that you can just come to

YouTube and say something like SEO

course for beginners like if I want to

learn SEO right I'm just going to search

for that on YouTube like this and as you

can see there are other YouTubers like

Marshall or other people out there who

actually have created video tutorials

like can you see this one is 1 hour 57

complete SEO course for beginners learn

to rank number one in Google so if you

want to watch this video you can watch

this video or you look for other videos

so you can do this in any Topic in any

Niche you could always just come and

write the name of your Niche here and

then just say course for beginners and

it's going to show you the different

courses that are there then the other

way which is the most effective way of

actually learning any uh topic or any

Niche is by actually looking for Content

creators like I've just shown you here

some of these content creators have got

courses that they're actually selling

that if you do the course you will learn

how to get the same result that they get

faster some of these methods that I've

showed you they're quite broad because

they'll just introduce you to the topic

but the thing I like about content

creators and their specific courses is

they help you to get a specific outcome

fast for example someone might have a

course that teaches you how to start

freelancing in make your first 10K in 30

days I'd rather buy that course than

just buy a course that is completely

about maybe everything to do with maybe

just freelancing or everything to do

with uh search engine optimization or

whatever topic I'd rather buy something

that gives me a specific result and so

once again just to let you know I also

have got like an ebook that you can

actually get it's for $15 it's called

the freelance blueprint but depending on

when you are watching this video you

might be able to get a discount on it if

you want to know step by step you want

an article one article that will show

you everything that you need to do to

become the freelancer that's earning 10K

or more per month you can just click on

the link that's in the description of

this video for you to just get that

ebook it's just going to be for $15 only

option two there's going to be a course

that's going to be coming out if you

want more details about the course which

I personally will be presenting to you

just click on the second link that

you're also going to see there so that

you can get access to the course find

out all the details about it or option

number three if you want me to train you

one onone and help you to start your own

freelance business or to help you to

grow your current freelance business

helping you to get to 10K and above in

US Dollars then just check out the links

that are in the description of this

video book a call with me we'll talk

about it and we'll see if you're a good

fit the next step is for us to talk

about registering your business and

paying taxes now I thought it was very

important for us to talk about this

because this is one mistake that I made

as a beginner now this is not Financial

advice I'm not a financial advisor I'm

not a text consultant but these are my

views do not register your business

before you actually have a business what

do I mean by that a lot of people waste

time trying to register their business

before they know that they actually have

got a working business meaning that

you're going to have to learn how to

register your business or you're going

to have to remove money to pay someone

to register your business for you and

the problem with that is first and

foremost is you are taking a lot of time

trying to get registered number two once

you have registered your business you're

now obligated to start paying tax paying

tax for a business that might not work

yes you're hoping for the best yes

you're hoping that your business is

going to start making a lot of money

suddenly but you are actually allowed to

run a business start making money first

and then eventually or at a certain

point then you register your business

now I live in South Africa right and if

you go to Google and you actually search

or you just go directly to the website

for company registration South Africa

which businesses must register for tax

in South Africa this works differently

for different countries so please do a a

search in your country but you notice

here you must register your business for

value added tax or but if the total

valuable or taxable goods or services is

more than 1 million Rands in the 12month

period was expected to exceed this

amount and then it goes on to say a

business may also register voluntarily

do you see that word there voluntarily

if the income earned in the past 12-

month period exceeds 50,000 R in other

words if you're earning less than a

million rents within onee period you can

choose whether you want to or not

register your business for tax now like

I said I'm not a Tax Advisor this

doesn't mean that you should never pay

tax this doesn't mean that you are not

ever going to pay tax but what this

means is that you can start your

business and start making money first

and then after you know that okay this

is a business that is actually making

money then you can go to a you can then

you can approach maybe a text consultant

or an accountant or someone to help you

to get registered to start paying for

tax so don't worry about okay I've just

made a few dollars I get in trouble for

not paying tax no you're not going to be

in trouble because your business has not

yet proved itself yet you still have a

bit of time make sure that your business

is actually running first it is actually

profitable and then you go and start

registering for tax now ear on I

mentioned that I made a mistake because

I went ahead and registered a business

and then I was now obliged to start

paying taxes for a business that

ultimately failed and then I found

myself now owing taxes for something

that I no longer was doing because the

business had failed so you want to try

and avoid that once again I'm not a text

consultant you need to do your own

research so let you make a decision by

yourself on what approach you want to

use the next thing that you're going to

need to have is a portfolio so a

portfolio is simply something that you

present to clients as evidence that you

are capable or you are able to do the

job that they want you to do for them

and then they're going to pay you for

example if you're a website designer you

need to have some websites that you have

designed before that you can show

clients that okay if you work with me

potentially your website can look like

this if you're a graphic designer you

want to have some posters and websites

that you've designed so what do you do

if you're a complete beginner and you

don't have a portfolio you don't have

any clients like you know that qu that

thing that always happens when you're

going to look for a job and then they

say they want someone with 5 years

experience how do you have 5 years

experience if you've never been given

the opportunity before to work so if

you're looking for experience or do

you're looking to build your portfolio

this is what you need to do number one

you might want to start doing some jobs

for free so that you can build your

portfolio for example if you're a

graphic designer you look for different

companies that don't have logos and you

design logos for them for free you go

and present them and say hey I'm a new

graphic designer and I just wanted to do

this logo for you you guys can use it

for free I'm just doing it for my

portfolio I would appreciate it if you

give me a testimonial then they can give

you a great testimonial now you've got

some what some stuff that you can go and

present to another client and say I did

for them this logo you don't have to

mention that you did it for free only

thing that they want to see is that you

able to do the logo so number one you

might want to do some jobs for free

number two you might want to do jobs at

a discounted price most people charge a

certain amount of money and you need to

do the research to figure out okay how

much do people charge what you want to

do is that you want to find people who

maybe need the same service but you're

going to charge at a lower rate if you

know people are charging $100 maybe you

want to charge $50 or $30 it's just an

example why because you just want to get

the job and you want to build up your

portfolio and at least this way it's

nicer because at least you get get a bit

of money into your pocket for doing the

job don't worry later on you're going to

increase your prices but for now you're

just focusing on building your portfolio

option number three you don't have

businesses that you can work for for

free you don't have businesses that you

can maybe give it a discounted price

option number three is for you to make

up businesses or to make up ghost

companies and do the work for them

example once again if I'm a logo

designer I can just make up some company

name like I can just say malawa

Enterprises that's my surname Plus the

world Enterprises and I design a logo

for that I I just create this nice logo

and then I put it on maybe on my website

or some way where I can display to

people in show of that these are the

types of logos that I have made I'll

just find five or six different

companies with different names that I've

just made up and I will design for them

why because when I present these in

front of a potential client they don't

care that these are not existing

companies I don't even have to mention

that these are not existing companies

all they care about is that these things

look good and you know what you are

doing if you're a website designer you

can do the same thing make up a company

name or find a company that you know

doesn't have a website and go ahead and

create a a a nice simple website for

them so that you can use that for your

portfolio if you're a video editor

trying to look for video editing clients

what I recommend that you do is you look

for some YouTubers who seem to be

getting traction for example a YouTuber

like Marshall maybe you see that

Marshall posts good videos but you can

improve his video editing you take his

video which is the before you edit it

it's now an after then you approach

Marshall and say hey Marshall um I'd

love to become your video editor here's

an example of what I can do this is the

video that you posted on this day this

is what it looks like after I finished

editing so now Marshall can say yes to

you or he can say no to you it doesn't

matter you can take the same example and

go to another person and say hey this is

what I am doing for Marshall you don't

have to mention that Marshall said no

you just mentioned that Marshall this is

what I'm doing for Marshall and they can

see the before and the after and you

keep approaching different people

showing them using that approach and

then some are going to say yes to you

and they're going to give you the work

to do just an expert tip make sure that

you include their logos and their

company details basically using their

own content or using stuff that

represents them to show them what you'll

be able to do for them people usually

respond to what they can see and they

can feel in other words if they can

actually see and feel the value that

you'll be providing to them they're more

likely to say yes to you because they

can visually see it as compared to you

just coming and saying hey I can build a

website for you where's the proof and

now when your portfolio is done and

you're ready to actually reach out to

clients you are showing them your

portfolio and then they want to work

with you the next big question is how

much should you charge sometimes pricing

can actually be something that's very

tricky to come up with so so basically

you need to do your research and the

best way to research is to see what

other firstly Freelancers are charging

out there and what other companies are

also charging if you notice sometimes I

use the word agency instead of

freelancer they kind of do the same

thing but an agency refers to a business

that is now established and they usually

became agencies after starting out as

Freelancers so you want to identify

agencies or businesses that are out

there that are already offering the

service and check out what exactly are

they charging then you go to freelance

platforms like Fiverr and upor and see

what Freelancers are also charging out

there now depending on whether your

clients are international clients or

their local clients if they're local

clients I want to see what other people

in my industry are also charging so that

I don't overcharge or I don't or I don't

undercharge and then if it's

International clients depending on where

I'm going to be finding clients I want

to see what people who are using the

same method that I'm using to find cents

are actually charging now what I

normally recommend as a beginner is that

you start off under charging as compared

to other people who are doing the same

thing as you why because it's easier

especially when you're starting out to

just offer to do a certain service at a

lower price because some people actually

look for the cheapest option then once

you've built up your portfolio having a

few clients under your belt you then can

start increasing your prices don't just

jump out and say that no maybe I did a

course that cost me maybe $3,000

therefore I need to charge a lot of

money to get my money back you need to

be very realistic and consider okay this

service that I'm offering to people and

the type of clients that I'm attracting

as a beginner are they going to be

willing to pay and just an expert tip to

throw in there like I mentioned earlier

on if you want to get paid more you need

to find bigger problems to solve you

need to identify big problems that

people are struggling with in their

businesses and solve them and then

therefore you'll be able to charge as

much as you want but like I said I

recommend that you start off by charging

low prices and then as you gradually

grow and get more clients you just keep

increasing your prices and now one thing

that I've noticed that happens to a lot

of Freelancers is that we really get

stuck on this pricing thing you spend

weeks just trying to figure out what's

the right or perfect price to charge

just set a price and reach out to

clients if the price is too low you do a

job for one person and then you increase

on the next if the price is too high the

client will let you know they'll they

will tell you they will give you

feedback and then you make decisions

based on that don't use pricing as a

reason to why you're not starting to

just simply start and then you'll be

able to adjust just your pricing

whatever pricing you decide on today it

doesn't mean that you have to stick to

that pricing for the rest of your life

you can always change your pricing for

the same type of website I can approach

a client and charge them $500 and then

for the exact same type of website I can

approach another client and charge them

$2,000 why because clients are different

and I'm still learning myself I'm still

learning the market so don't be scared

to charge just set a price and just

reach out to people out there there are

so many people out there that need you

help with the service that you're going

to be offering so now let's talk about

how exactly you can find these people

that need your help let's talk about how

to find clients now there are many

different ways that you can actually

approach getting clients but they

basically fall under two categories

there what's called inbound marketing

and then there's outbound marketing

inbound marketing means that clients

come looking for you the same way that

if you think of maybe companies like uh

maybe uh Gucci or Louis Vuitton that do

clothing normally if you want their

clothing you need to go to the mall

nearest to you and look for their

particular look for the store that's

nearest to you because they've done a

lot of marketing that gets you to know

about them and then you come searching

for the store to see what's now

available so that you can buy something

for yourself whereas outbound marketing

is normally done when people don't know

about you so you are the one who is

actually reaching out to clients to

advertise yourself to get them to buy

your products to get them to buy your

services now want talk about both

inbound and outbound marketing but I

want to start off by talking about

freelance platforms there is Fiverr

there's upwork there's freelancer

there's people per hour in fact there

are thousands of platforms out there

where you can simply sign up as a

freelancer and then you can potentially

start getting clients now personally the

websites that I use the most are Fiverr

and upwork I've mentioned them multiple

times in this video but I personally use

them for research purposes and also for

hiring people to help me with whatever

task that I have I don't necessarily use

them to get clients for myself why

because mainly these platforms you're

not the first freelancer to go and sign

up there there are thousands of

Freelancers who are offering the same

thing that you're going to be offering

so they are very highly competitive

platforms also when you're starting out

as a as a beginner you need to really

make your prices low so that like people

can just give you a chance but just know

that your first few jobs and Rec earning

a lot of money then the more jobs you

get then maybe you can then start

raising up your prices when people start

getting to know you I try to avoid

competition so I prefer to use inbound

methods and I'm going to show you how to

actually do them so so star off with

outbound I'm just going to give you a

couple of examples in the same way that

I mentioned earlier on that you can

learn these different freelance uh

skills that you can offer out you also

can learn these different methods you

can find courses you can find videos

that will teach you how to implement

this for yourself the first one is email

marketing where you gather people's

email addresses and then you reach out

to them offering your service for

example let's say that I want to do

maybe video editing or I want to do

graphic design design thumbnail design

for YouTubers I can just simply go to

YouTube and I can look for YouTubers who

are creating content maybe about a

specific topic or in a specific Niche

that I want to work with but just to

just show you a random example there

this one as you can see here the name of

the channel is sem rush I'm just going

to click on that then I'm going to come

to the YouTube page here and now you're

going to see this Arrow here which is to

the right if I click on that arrow is

going to show me this about option where

I can find out more details about this

business but now if I scroll down there

are a couple of options there the first

one is their website I can go to their

website and then I can then look for

their contact details there like for

example in in particular I'm looking for

their email address they might have a

contact us page and then I can just send

an email on the contact us page or I can

just keep scrolling until I find where

their email address is for this one I

can't see any email address here so I'll

just look for another example if I come

back to YouTube and I just look for

another random example like this guy

here if I just click on his YouTube name

there so that I can go to his channel it

brings me here then if I click on that

Arrow there you'll notice that there's

this option that says view email address

if I click on that I can then come here

it says I'm not a robot I'm going to

click on that and then I'm going to

click on submit I'm going to click on

this Arrow again here and then you see

where it says view email address if I

click on that I'll be able to view his

email address you see here it's asking

me I'm not a robot I'm just going to

tick on that click submit and then I'll

be able to see his email address I'm

able to copy that email and then I'll

send him an email using email marketing

now just in case you want to do email

marketing or you want to specialize in

email marketing I want to put a link to

this website here which is called

hopspot you can sign up and get 25 free

sales email templates these are

templates that you can use for that will

help you to write emails that people

actually open up and just to show you

what this actually looks like as you can

see 25 proven sales email templates they

are just different templates that you'll

just be coming in here and then you'll

just be editing them and using them as

your emails can you see there's an

option here to the left for the menu I

can click on that to take me to the

first email land a meeting with anyone

email that works 9 out of 10 times and

then here is the template here High name

I'm writing in hopes of finding the

appropriate person who handles whatever

Department I media also wrote to person

X and person Zed in that Pursuit if it

makes sense to talk let me know how your

calendar looks so these are just

templates that you can just copy and put

in your email provider and then you'll

be sending out emails to the different

people that you're going to be uh

wanting to reach out to to offer your

service now I'll probably talk more in

depth about email marketing in another

video or if you really want me to do

that just let me know in the comment

section below but I just want to go into

the next way of getting clients The Next

Step which is similar to email marketing

is that you'll be doing hold DMS hold

DMS means that you'll be doing the exact

same thing that I explained in email

marketing but you'll be doing it on

social media for example on Instagram on

Facebook or LinkedIn you'll be reaching

out to people that you feel are a

potential Feit to your business and then

you're going to be offering your

services to them so you can still go

ahead and use the same templates here

but then obviously if you're doing it

maybe like for example on Instagram you

have to find you have to make the

message just slightly a bit shorter but

you just send out the message to them

and you're just pitching to them and

hopefully they will bite and they will

give you the opportunity for you to do

sell work for them another form of

outbound marketing is when you are

attending networking events like for

example in my area sometimes there are

Tech events there are AI events or there

is a local BNI it stands for business

Network something but basically people

who do business they all come here they

meet we have meeting sometimes we have

someone who speaking talking about

business and then afterwards we get the

opportunity to NWI and talk about okay

what do you do for your business and

sometimes you can actually find some

clients who want to work with you the

other more traditional way of doing

outbound marketing is just by doing door

Todo marketing where by for example if

you're website designer and you see

different companies that need website

design you simply walk up to them ask to

talk to the manager or the business

owner and then offer to do the web

design for them just to show you another

expert tip this works for some

Industries for example website design or

maybe graphic design you can actually

use Google Maps to find clients like for

example here I've just searched and say

the air salons near me and what it's

going to do is that it's going to show

me a map of all the different as salons

that are actually in my location so now

if I'm a website designer I'm going to

be looking for the ones that either

don't have websites or they have got

lousy websites for example I'm seeing

this one which is called aav house and

you notice that all these other ones

there's something written website to the

left here but this one doesn't have a

website so I can just simply find their

address as this is Google Maps as you

can see here I can click on directions

to see exactly where it is and then I

can just approach them and say hey I'd

like to do a website for you for the

other on I already have got websites

I'll just go ahead and check whether the

website is modern whether it's fresh

whether it's something that needs

Improvement if it's a good website I'll

just leave them alone so depending on

what your Miss is you can actually use

this method to find some clients near

you and then you're just going to be

approaching them door too and then the

other way of actually doing inbound

marketing is by doing Cod calling Cod

calling simply means that you pick up

the phone and then you call people and

you start pitching your services to them

using this example that I just showed

you here of Google Maps you can easily

find people's numbers on Google right

depending on what you want to offer them

then you can just call them up and say

hey can I speak to the manager hi yes is

the manager speaking hi sir I noticed

that you don't have a website I'm the

best website designer in this country I

want to build a website for you what

time can I come and see simple as that

now let's talk about inbound marketing

inbound simply means that these people

are are actually going to be looking for

you you are not looking for them and

just to give you examples of this the

first one is establishing a personal

brand like for myself I've got a whole

YouTube channel where people come and

learn from me about different ways of

create of earning income for themselves

I don't have to look for clients who

want to learn how to create income

people are always messaging me saying

hey Marshall can you help me I want to

start something I want to start a

business and then depend what I have to

offer I can easily find clients like

that and then here's another guy that I

follow his name is Pon Clark Smith and

he's a website designer he gets all his

website clients by simply creating video

content on YouTube that content that has

to do with website design so you'll be

showing the designs that he has made

he's showing designs uh he'll be showing

clients that he's actually working with

he's showing how to actually make a

design a website for yourself and people

come to him and learn how to do website

design people come to him to hire him to

actually build websites for them so he

finds it very easy and because his

videos are just there on YouTube it's

very easy for him to get lots of clients

as you can see some of his videos have

got 16,000 views 17,000 views 7,000

views 2,000 views there are so many

different people around the world

watching this content and reaching out

to him asking him to help them with

their websites another example is this

lady who is using Tik Tok so he doesn't

have to be on YouTube but this lady her

name is Becca Luna she's also a website

designer and she just basically just

creates content talking about website

design and showing the designs that she

has made so if a lady watching this this

thing is not only for guys but as you

can see ladies are also killing it out

there here's another guy who's doing the

exact same thing but he's doing it on

Twitter and he focuses mainly on helping

people to do Amazon KDP some people hire

him to create products that they can

actually sell some people hire him to

show them how to do the whole process

and so he's getting a lot of clients by

him simply creating a Twitter account

creating content on on Twitter and then

clients just come to him they reach out

to him they ask for his help just by him

creating content now personally I think

this is the best way to actually get

clients is better than the previous

methods that we spoke about for outbound

marketing where you have to look for

clients and convince them this way

clients are always see you active on

social media every single day and they

it helps with the no like trust Factor

they easily trust you because you are

very visible on social media and they

reach out to you this way you never run

out of clients the other way that you

can also approach this is by doing SE o

SEO stands for search engine

optimization this is when you have got a

website and you optimize it in a way

that people will see it now if you

search for anything on Google you notice

that there's page one of Google page two

page three no one goes to check page two

and Page Three everyone only checks for

stuff on page one so SEO is about

helping websites to appear on the first

page so if you can learn SEO or you can

figure it out you can get your website

to rank on the first page so that people

know that okay if I'm looking for

graphic designer you pop up and then

they'll be easily just reaching out to

you like here's a quick example if I

just search for website design you're

going to see that there are lots of

websites here that pop up say sponsored

right because these are companies that

are paying Google to appear on the top

of the Google results but if I keep

scrolling down all these companies that

are are popping up here they have used

SEO to appear on this front page of

Google as you can see they are saying do

COA because Google is recognizing that

these are companies that are near to me

and I'm might interested in working with

it do COA is like the Doom that we use

but specifically for South Africa so all

these websites that you see on the front

page they are examples of websites that

have done SEO well and then the next

example that I'll give is building an

email list for example maybe you just

run some paid advertising and then you

get people maybe to download something

for free that's a guide that shows them

how to do something once you've got

their email addresses you then can start

marketing to them as much as possible as

many times as you want because you now

have got access to their email address

address so now when you send out all

these emails and then you are giving an

offer that you know that people are

interested in they start reaching out to

you they start coming to your website

because you send out those emails and

then that's one way that you can start

getting clients now you some a couple of

guidelines that you need to also

consider when you're reaching out to

clients the first one is that you want

to focus on clients that have got the

ability to pay you you don't want to do

work for clients that you're going to be

struggling to receive payment something

that took you maybe a day to work on but

then it takes them 3 months for them to

pay you because they are facing money

issues number two you want to focus on

people that are taking their business

seriously not someone who's just doing

something part-time but it's something

that they are serious about and they

really trying to make some progress with

their business and then next you want to

focus on businesses that are not too big

and they also at the same time not too

small what I mean by this is that if you

are targeting companies that are too big

probably they already got people that

are employed or some people that they've

been working with for years therefore

they're not going to give you the job

but you want to find people who are

maybe they've been in business for 2 or

3 years and they want to expand but

they're not those huge corporate

companies like let's say that maybe

you're going to approach uh YouTubers

you don't want to find those you want to

approach those Youtubers with millions

of followers you want to approach the

ones with maybe have got 5,000 to about

100,000 followers and then you reach out

to them offering to their thumbnail

design their video editing or whatever

service that you want to offer once you

start getting clients through the door

the next thing that you have to figure

out is how to start behaving like a

business or the process of actually

managing your business what that means

that you need to set up Sops or standard

operating procedures this basically

means how you work on a day-to-day basis

this includes like the daily activities

that you need to do and how you work

with clients like one thing that you

need to set as a boundary is clients

should not just reach out to you

whenever they want every single time

every single minute of the day if you

don't set these boundaries early

sometimes you receive messages from

clients asking you to make some changes

on something on a Sunday evening when

you should be spending that time Rel

taxing or with your family but there are

just a couple of things that you need to

think about how exactly do I want to

work in relation to my clients and then

also the daily activities that you need

to be doing for yourself and your

business so make sure that you're

setting boundaries otherwise you're

going to be burnt out and you're going

to be talking to clients or times and

periods when you shouldn't be and then

also let's say for example you are doing

a website for a client don't go ahead

and build the whole website then you

come back to the client and say hey

here's the website and then they start

making revisions learn to do things

maybe in portions for example maybe just

start off by build in the first page and

then you show them and then they approve

it if there any changes at least you

know how the rest of the pages should be

because you're getting an insight into

how the client thinks if you're editing

a 30 minute video just edit the first 5

minutes and then show them and then they

give you feedback on whether they happy

with it or not that way it prevents you

from spending countless hours doing the

wrong thing because it's very important

for you to receive feedback from your

client and then also consider like your

daily activities what are you supposed

to be doing on a daily basis like how

much time are you going to spend

reaching out to clients if you're using

outbound methods or how much time are

you going to spend creating content if

you're using inbound methods how many

emails are you going to be sending out

how much content are you going to be

creating how much content are you going

to be researching how much time are you

going to spend researching content ideas

and also you need to be very aware that

especially when you're beginning you

need to spend more time looking for

clients than actually doing the work so

you need to set outside time like let's

say maybe if you've got an 8 hour day

you dedicate 5 hours of that time to

looking for clients and then 3 hours to

doing the work for the clients why

because you want to build an influx of

clients to a point until you get to that

point where but you have you don't have

to be looking for clients but then you

can just spend that all that time

focusing on getting clients work done so

these are things that you just need to

think through and then you are going to

be doing the same process over and over

and over and over again until your

business gets to a point where but it

can run without you one of the biggest

challenges that makes a lot of

Freelancers fail is the issue of

repetition people always want to do some

new exciting work and they don't realize

that business is all about repetition

doing the correct things all the time

and then that's what's going to get you

the results now once again just to

mention I have got a freelance blueprint

that you can get access to that will

show you step byst step with the links

and and guidance on everything that

we're talking about here but more in

depth on how to get started with

freelancing I'm going to put the link in

the description of this video make sure

that you check it out you can just get

it just for $15 if you want my course

just make sure that you register or be

on the waiting list or maybe it's

already available you can also check the

link in the description below or if you

want direct access to me to get

oneon-one coaching it's all going to be

there in the description below so that

you can get more in-depth training from

me now another question that you might

have is okay how do I receive payments

or how do I do invoices how do I handle

the money aspect of freelancing so you

just need to find what works for you in

your country and what works for your

business now there are different methods

that I recommend personally I use stripe

stripe is like one of the simplest

payment providers uh for doing

International payments but stripe is not

available in most countries like for

example in South Africa it was a

struggle for me to get striped but

because most of my clients are US based

and the UK based I had to get strip if

you can get strip it will be a bonus for

you but basically do what works for you

other alternatives are the ones that I

recommend and I want to put links to

them in the in the description below

there wise a nice part about wise is

that you can receive payments from

anywhere you can receive payments from

any bank account around the world they

also give you bank accounts like I'm in

South Africa but I've got an American

bank account I've got a UK bank account

I can open a bank account in Jamaica

through stripe and then with stripe you

can send you can get you can send

invoices you can receive payments it's

just it's just the best way for you to

receive payments from anywhere around

the world a similar alternative is

pioner payer is also great in that it

gives you accounts in all different

countries I just prefer wise to it more

but it basically does the same thing and

then the another the one of the most

popular ones out there in the world is

PayPal though personally I'm trying to

run away from PayPal because the more

money you make on PayPal they sometimes

put a hold on your account wanting you

to explain what this money is for so it

becomes a newsense every single time if

you have to explain what money is for

and yet they know that you a freelancer

so yes I receive PayPal payments

sometimes but I prefer using the other

options that I've already mentioned but

and yes PayPal is a good option but but

I'd prefer using other methods that I've

already mentioned an alternative to

stripe in Africa is paystack paystack is

striped but the S but the African

version so you can also try and use that

one and then the last one if you

specifically if you're in South Africa

you're going to need to get pay fast pay

fast is like a payment processing tool

that we use in South Africa so if you

want people to pay on your website you

need to have pay pass it allows you to

receive money in Rand payments once

again all the links to these different

websites are going to be in the

description of this video and it's

really up to you on how exactly you're

going to be receiving the payments

basically there are three ways that you

can approach it number one someone can

send you the full payment upfront before

you do any work normally people will do

that for you when they know that they

can trust you meaning that maybe you've

done jobs for them before and then they

hire you for another job most cases

they'll send money up front if you're

using a platform like maybe upwork or

FIV what happens is that the client pays

the platform and then that money is held

in escrow meaning that the client no

longer has the money but you also can

access it until the job is done when the

client says yes you did the job and

they're happy with it that money gets

released the second way that you can

approach it is a part payment meaning

that the client pays maybe 25% 30% 50%

down and then they pay the rest when the

job is completed that's another way to

approach it and sometimes I would

actually recommend that because

sometimes you can spend so many

countless hours on a client who then

disappears they might disappear because

maybe they were a scammer though there

ways to make sure that you're not being

scammed or they might disappear because

something happened and they can't get

back to you meaning that you countless

hours working on something and then

you're not going to get paid and this

has happened to me before so I always

recommend before you do any work just

try and get some form of payment and

also before you submit the completed

work make sure that you get the rest of

the payment and then the last way is for

you to actually just do the work and

then they pay you later like uh like I

mentioned I don't normally recommend

this but sometimes you need to do it

especially when you are building a new

relationship with maybe some CES like

just to give you another example

sometimes I get paid by companies to

create content on YouTube some companies

pay me up front because they've they

feel they trust me based on all the

content that I've been sharing then

there some because maybe they their

first time paying maybe an influencer

they are scared to pay me up front so I

just go ahead create the video then but

then before I publish it for everyone to

be able to see it they then make the

payment just an expert tip try and send

invoices using the tool that you want

paid through for example if I want them

to pay me using wise I'll create an

invoice in wise if I want them to pay me

on stripe I'll send an invoice using uh

stripe same thing with PayPal or paystep

or whatever once you have got a steady

stream of clients coming in the next

thing that you need to be thinking about

is how can I expand my business to make

it run without you being there and then

that's what we call the transition from

freelancing to an agency setup okay just

to give you an example of what I mean if

you look at the structure of of a

freelance business it includes you

finding clients to work with and number

two actually doing the work and

delivering it to clients as your

business grows as you start making money

you can just focus on maybe getting

someone else to do the actual work for

you so that you spend more time on

finding clients now think about it if

you have got the capacity to work with

five clients per month but then you hire

someone else to take care of those five

clients of yours it means that you can

do five plus another person who does

five as well now your company is

servicing 10 clients per month then if

you hire another person again it becomes

15 another person becomes 20 but then

eventually you just want to remove

yourself from the process so that you

can hire as many people as possible so

that your focus is only on getting Cs

and then eventually you want to remove

yourself from the process of getting

clients as well you're now hiring people

to run adver for you you're hiring

people to do cold Outreach for you

you're hiring people to create content

for you until you get to a point whereby

you can just go on holiday for 30 days

without even looking at your business

but your business is running because you

managed to set up the systems for

yourself one book that I'd recommend

that you read is this one which is

called the E myth Revisited I'm going to

put a link to it in the description

below it will teach you how to actually

build and structure a business in the

way that I've just explained and also in

the future I'm going to be doing some

reviews about different types of books

and I'm going to talk about this one if

there's something that you're interested

in let me know in the comment section

below so now if you follow all the steps

that I've mentioned so far you have got

everything that you need to start a

freelance business and start succeeding

you don't have to look for more

information out there this is all the

information that you need the only thing

that's going to stop you from getting

the results that you want is you not

doing the work period but let's just say

that you do have some questions that

maybe I didn't answer in this video make

sure that you leave them in the comments

below and I'm just going to get back to

you with um all the answers