GOOGLE ADS P/ INICIANTES PASSO A PASSO COMPLETO 2025, COMO ANUNCIAR NO GOOGLE ADS ATUALIZADO 2025

Summary

This video provides a comprehensive guide to setting up a successful online ad campaign, covering essential aspects like site links, defining your budget, and launching the campaign. The speaker emphasizes the importance of creating relevant, compelling ad content and making sure your budget aligns with your goals. The tutorial includes practical steps for adding site links, estimating click costs, and maximizing the effectiveness of your ads. It also offers additional training for those looking to enhance their skills and improve their online sales performance.

Takeaways

• 😀 The first step in creating a Google Ads campaign is to choose the campaign type that best aligns with your business goals.
• 😀 A good campaign starts with choosing a clear, concise, and relevant objective to maximize your ad performance.
• 😀 Your campaign's focus should be on targeting the right audience by selecting the correct keywords and demographic filters.
• 😀 Sitelinks are essential for enhancing your ad's effectiveness. They provide additional useful links below your ad, helping users access relevant pages directly.
• 😀 Ensure that the links you include in sitelinks are relevant and useful to the user's intent to increase the chances of clicks.
• 😀 Setting a budget based on the cost per click (CPC) is crucial. Aim for at least 10 clicks per day, but adjust your budget according to what is financially feasible.
• 😀 When estimating how much you'll spend, remember that the campaign's weekly budget is different from the daily budget. Don't confuse these figures.
• 😀 The ideal scenario is to start with a budget that allows for consistent daily clicks, but even with a smaller budget, you can still gain valuable insights.
• 😀 Once the campaign setup is complete, review the summary before clicking 'Publish Campaign.' This step ensures everything is correct before launching.
• 😀 After publishing the campaign, the ad will go live and provide an opportunity to start gaining customers and increasing sales.
• 😀 To further improve your campaigns, consider professional training or continuous learning through online resources to enhance your ad strategy.

Q & A

What are site links in Google Ads, and how do they benefit an ad campaign?

Site links are additional links that appear below your main ad in search results. They direct users to other relevant pages on your website. By including site links, you can make your ad more informative and encourage users to click by showing them more options, like pricing, how it works, or other details about your product or service.

How do I add site links to my Google Ads campaign?

To add site links, click on the plus sign to create a new site link, provide a description (e.g., 'Plans and Prices'), and input the final URL leading to that specific page on your website. You can add up to four site links, but only include them if they are relevant to the ad. Otherwise, they may clutter your ad and reduce its effectiveness.

What is the recommended budget for a Google Ads campaign?

A recommended starting point is to allocate a budget for at least 10 clicks per day. For example, if each click costs R$8, then a daily budget of R$80 is ideal. However, you can start with a smaller budget, like R$20 or R$30 per day, and adjust as you go. The important thing is to set a budget that aligns with your goals while allowing your ad to appear frequently enough to generate results.

How do I estimate the number of clicks my ad campaign will receive?

Google Ads provides an estimate of the number of clicks based on your daily budget. For example, if you set a budget of R$30 per day, the system may estimate around 1,541 clicks per week, but this is just an estimate, and the actual number of clicks can vary depending on factors like ad relevance, competition, and your bid strategy.

How do I interpret the weekly and monthly budget estimates in Google Ads?

The budget estimate you see for weekly or monthly clicks is based on the daily budget you set for your ad campaign. For instance, if you set a daily budget of R$30, the system estimates around 1,541 clicks per week, which will total approximately R$210 per week. However, don't confuse this with your monthly budget—it’s the weekly estimate of ad spending.

What happens when I click the 'Publish Campaign' button in Google Ads?

Clicking 'Publish Campaign' launches your ad, making it active and visible to users on Google. At this point, your campaign can start receiving impressions and clicks. This is the moment your ad starts running and giving your business a chance to appear in front of potential customers.

What is the significance of the 'Publish Campaign' button?

The 'Publish Campaign' button is crucial because it marks the point where your ad campaign goes live. It's not just about finalizing the setup; it’s when your business starts appearing on Google, potentially reaching new customers and creating sales opportunities.

What advice does the speaker give regarding campaign budgets?

The speaker advises that while the ideal budget is around R$80 per day (for 10 clicks at R$8 per click), it's important to start with a budget that you're comfortable with. Even if your budget is smaller, like R$20 to R$40 per day, it's still a good starting point. The key is to ensure you can consistently run your ad and adjust as you gather data.

Why should I only include relevant site links in my Google Ads?

Including irrelevant site links can clutter your ad and detract from its effectiveness. Google Ads rewards relevance, so it’s best to only use site links that provide valuable information directly related to the ad. This keeps the ad clean and helps users find the information they’re interested in.

What is the main goal of setting up a Google Ads campaign according to the speaker?

The main goal of setting up a Google Ads campaign is to create opportunities for your business to generate more sales, increase revenue, and grow by appearing in front of the right audience. By carefully setting up your ad with proper targeting, budget, and relevant site links, you maximize your chances of success.