LinkedIn Ads Tutorial for Beginners - Step-By-Step

Summary

This video provides a comprehensive guide to using LinkedIn Ads for effective B2B and B2C marketing. It covers key steps, from setting up a campaign and selecting objectives to choosing ad formats and targeting the right audience. The guide emphasizes the importance of narrowing down your audience for optimal ad performance and provides valuable tips to enhance ad conversion, such as keeping content concise and utilizing recognizable faces. Additionally, it addresses budgeting, scheduling, and the significance of conversion tracking, making it an essential resource for marketers looking to maximize their LinkedIn advertising efforts.

Takeaways

• 😀 LinkedIn is the premier platform for B2B marketing and can also effectively reach B2C audiences due to users' high purchasing power.
• 😀 To start advertising on LinkedIn, access the advertising dashboard and create a campaign or campaign group for better organization.
• 😀 Focus on campaign objectives like website conversions or lead generation, rather than brand awareness, for more effective results.
• 😀 LinkedIn offers unique ad formats, including message ads that reach users directly in their inboxes and spotlight ads that personalize based on user profiles.
• 😀 Define your target audience carefully to maximize budget efficiency; consider audience exclusions to refine your reach.
• 😀 Maintain an audience size that balances cost and relevance; aim for at least 300,000 users for sponsored content to ensure effectiveness.
• 😀 Test audience expansion features by running ads with and without this option to determine the best approach for your campaigns.
• 😀 Set a budget wisely, keeping in mind that LinkedIn may spend more on high-performing days; consider using a lifetime budget.
• 😀 Establish conversion tracking to measure ad performance accurately; this may require assistance from a developer.
• 😀 Create engaging ads by keeping content concise, using recognizable figures, and including compelling statistics and testimonials to boost click-through rates.

Q & A

Why is LinkedIn considered a powerful platform for advertising?

LinkedIn is regarded as a leading platform for advertising because it has a user base that possesses significantly higher purchasing power compared to other platforms, making it ideal for B2B and B2C marketing.

What is the first step to create an ad campaign on LinkedIn?

The first step to create an ad campaign on LinkedIn is to click on the 'Advertise' button to open the LinkedIn advertising dashboard and then select 'Create' followed by 'Campaign' or 'Campaign Group'.

What objectives are recommended for LinkedIn ad campaigns?

For LinkedIn ad campaigns, it is recommended to focus on objectives such as website conversions or lead generation, rather than brand awareness, as the latter is not particularly effective on this platform.

What are some unique ad formats available on LinkedIn?

LinkedIn offers unique ad formats including single ads, carousel ads, video ads, message ads that go directly to user inboxes, and spotlight ads that personalize content based on user profile data.

How can advertisers effectively target their audience on LinkedIn?

Advertisers can effectively target their audience on LinkedIn by defining specific audience attributes such as demographics, job experience, and interests, and by utilizing exclusions to filter out irrelevant groups.

What should be the ideal audience size for LinkedIn ads?

The ideal audience size for LinkedIn ads should be at least 300,000 people for sponsored content, as this can lead to better performance and cost-effectiveness.

What is audience expansion, and should it be used?

Audience expansion is a feature where LinkedIn uses AI to suggest additional potential targets based on the provided audience details. It's recommended to test this feature by comparing ad performance with and without it.

How should advertisers manage their budgets on LinkedIn?

Advertisers should start with a small budget, set daily limits, and monitor performance closely. LinkedIn may occasionally exceed these daily budgets by 50% on high-performing days.

What are some important considerations for conversion tracking on LinkedIn?

It's essential to set up conversion tracking to measure campaign effectiveness. This often requires technical assistance to implement properly, and it's advisable to find skilled freelancers for this task.

What tips are provided for creating effective ads on LinkedIn?

To create effective ads on LinkedIn, keep content short and engaging, use recognizable figures to boost credibility, incorporate statistics or testimonials for higher engagement, and ensure ads are visually appealing on both desktop and mobile.