Tiktok Ads Tutorial 2024: Cara pasang Iklan Tiktok Sendiri!! Seller tiktok Auto Cuan di Tiktok

Summary

This video provides a comprehensive guide to mastering TikTok Ads, focusing on the differences between the simplified and professional ad versions. The professional mode is highlighted for better ad performance. The tutorial walks viewers through the steps of creating campaigns, setting up ad budgets, defining goals, and targeting specific audiences based on demographics and behavior. It also covers various ad types, such as Video Shopping Ads, Live Shopping Ads, and Product Shopping Ads. Key insights on audience segmentation, ad creative optimization, and campaign evaluation are shared to ensure success with TikTok Ads.

Takeaways

• 😀 TikTok Ads has two modes: Simplified (for basic ads) and Professional (for more advanced and customizable ads). The professional mode yields better results.
• 😀 The professional TikTok Ads Manager allows more control, including setting detailed budgets, targeting specific audiences, and tracking performance.
• 😀 To use TikTok Ads professionally, start by visiting business.tiktok.com and logging into the Ads Manager dashboard.
• 😀 The dashboard provides an overview of campaigns, audience analytics, budget settings, and finance management tools.
• 😀 You can manage multiple advertiser accounts within a business center, with each account serving as a division or department in your business.
• 😀 Audience targeting allows you to define who sees your ads based on behaviors, past interactions, demographics, and interests.
• 😀 Finance settings enable you to add funds for ads, either through manual payment or automatic credit card charges.
• 😀 Campaign creation involves selecting your ad goal (e.g., reach, traffic, conversions), setting budgets, and choosing the appropriate ad format (video shopping ads, live shopping ads, or product shopping ads).
• 😀 You can use A/B testing by creating multiple ad variations to see which one performs better, optimizing your ads over time.
• 😀 You can set campaign budgets at either the campaign or ad group level, with the campaign budget offering higher-level control.
• 😀 TikTok Ads Manager provides customization options for targeting, including location, gender, age, behaviors, and video interactions, to optimize ad relevance.

Q & A

What are the two main types of TikTok Ads?

The two main types of TikTok Ads are the 'Simplified' (Promote) version and the 'Professional' version. The Simplified version is easy to use but not as effective for generating significant returns. The Professional version offers more control and better results.

What is the difference between the 'Simplified' and 'Professional' TikTok Ads modes?

The 'Simplified' mode is a quick and easy way to run ads, where you just promote posts with minimal effort and low cost. However, it often doesn't generate high returns. In contrast, the 'Professional' mode gives you more control, allows for advanced targeting, and generally results in more profitable campaigns.

What is the first step to getting started with TikTok Ads in the professional mode?

The first step is to go to the TikTok Ads website at business.tiktok.com, where you can log in or sign up for an account, and then proceed to create your Ads Manager dashboard.

What are the key sections in the TikTok Ads Manager dashboard?

The key sections in the TikTok Ads Manager dashboard include 'Overview,' 'Analytics,' 'User,' 'Assets,' 'Finance,' 'Payment,' and 'Business Settings,' where you can monitor performance, manage team members, and configure payment settings.

What is the role of 'Assets' in TikTok Ads Manager?

The 'Assets' section allows you to manage your advertising accounts, audience groups, product catalogs, TikTok Shops, and tracking pixels. It helps you organize and group these elements for better campaign management.

How does TikTok Ads handle the budgeting process?

In TikTok Ads, you can set budgets at two levels: Campaign level and Ad Group level. The Campaign level budget is more general, while the Ad Group level budget allows for more specific allocations. A daily budget for TikTok Shop ads can start from Rp100,000, while ads on external sites (website conversion ads) have a minimum budget of Rp500,000.

What is the significance of the 'Audience' section in TikTok Ads?

The 'Audience' section lets you define and target specific groups of users based on behaviors such as interactions with your content, website visits, or past purchases. This feature is crucial for improving ad targeting and campaign performance, especially in follow-up ads.

What are the three types of TikTok Ads discussed in the script?

The three types of TikTok Ads discussed are 'Video Shopping Ads,' 'Live Shopping Ads,' and 'Product Shopping Ads.' Each serves different purposes, such as promoting video content, live sessions, or directly linking products to TikTok Shop.

What does 'Budget Optimization' refer to in TikTok Ads?

Budget Optimization in TikTok Ads refers to managing your ad spend efficiently, either by choosing a 'Standard' delivery or 'Accelerated' delivery method. 'Accelerated' is used for faster campaign execution but may require higher budgets.

How does TikTok Ads handle targeting based on user behavior?

TikTok Ads allows you to target users based on their behaviors, such as video views, clicks, or engagements with specific hashtags. This is done by creating custom audiences that can be refined and optimized over time, especially for follow-up or retargeting campaigns.